SOS Børnebyerne

What SOS Børnebyerne does

SOS Børnebyerne is the Danish national branch of SOS Children's Villages International, a global humanitarian organization founded in 1949 to support orphaned and vulnerable children. The organization operates across 134 countries and territories with over 30,000 employees globally and 6,000+ trained SOS mothers, delivering services through three primary modalities: family-based care in SOS children's villages (where trained mothers care for 4-10 children per home), preventive family strengthening programs (including micro-loan groups, skills training, and income generation support), and rapid disaster response. The Danish office focuses fundraising and program oversight on 9 priority countries: Cambodia, Laos, Kenya, Rwanda, Tanzania, Ethiopia, Somalia, Somaliland, and Ukraine.

Revenue is generated through a portfolio of subscription and donation products. The core offering is the SOS-fadder (godparent sponsorship) program at 275 kr/month, enabling individuals to sponsor either a specific child or an entire children's village, with recurring payment collection via Betalingsservice and MobilePay. Additional revenue streams include one-time donations (75-625 kr), corporate partnerships aligned with ESG/CSRD reporting, the Katastrofefond (disaster emergency fund), school sponsorship programs (Skolefadder), gift sponsorship products (Gavefadderskab, Byfadder Gaza), and a webshop selling merchandise. Tax-deductible contributions are capped at 20,000 kr annually per donor. The organization maintains administrative costs at 4.5% in 2025 against a self-imposed 10% cap.

Service delivery relies on a trained workforce of SOS mothers completing a 2-year comprehensive training program covering child psychology, pedagogy, nutrition, and household economics. Programs are supported by child-friendly spaces established in disaster zones for trauma processing. Quantifiable impact metrics include: 95% of children in preventive programs have actively involved parents, 75% of supported families achieve self-sufficiency, and 90% of sponsorship fees reach projects directly. Fundraising efficiency is 5:1 (5 kr raised per 1 kr spent). Notable partnerships include Danida for drought response in the Horn of Africa, Challenging Heights for child rescue in Ghana, and coordination with UN agencies and local governments across program countries.

Name

SOS Børnebyerne

Legal name

SOS Børnebyerne

Website

https://sosbornebyerne.dk

Company type

Private

Founded year

1949

Operating status

Operating

Short description

SOS Børnebyerne is the Danish branch of SOS Children's Villages International, providing family-based care, preventive support, and emergency relief for orphaned and vulnerable children across 9 priority countries through individual sponsorships and corporate partnerships.

Ownership category

akta.pro rank

Product category

Child Welfare and Humanitarian Services

NAICS

Child and Youth Services (62411), Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industries

Child Protection & Child Rights (BPAGABAG), International Development & Donor-Funded Education Programs (EDADALAB)

Keywords

• Child welfare services
• Humanitarian aid programs
• Child sponsorship programs
• Disaster relief funding
• Family-based care

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Child Sponsorship (Fadderskab): Monthly recurring donations of 275 kr supporting either a specific child or a children's village. Includes two annual reports, tax deduction benefits, and access to personal Mit SOS portal.
2. One-time Donations: Single contributions for general support, disaster relief, or specific programs. Offered at various amounts (75-625 kr) with tax deduction eligibility up to 20,000 kr annually.
3. Corporate Partnerships: Business partnerships providing funding, employee engagement, and ESG/CSRD alignment. Includes customized reporting and project follow-up.
4. Disaster Emergency Fund (Katastrofefond): Earmarked funds for rapid response to wars and natural disasters, deployed where needs are greatest.
5. School Sponsorship Programs: Schools collect donations through activities, with recognition packages including thank-you letters, diplomas, and medals.
6. Webshop Sales: Sale of gift items (mule bags, Christmas angels, footballs) as appreciation gifts for sponsors.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

SOS Børnebyerne operates a child sponsorship and humanitarian aid program that supports orphaned and vulnerable children through family-based SOS family homes, preventive family strengthening programs, education access, and emergency disaster relief. The organization sells recurring monthly sponsorships (275 kr/month), one-time donations, corporate partnership packages, and disaster relief subscriptions, deploying resources across 134 countries with priority focus on 9 countries. It also operates a merchandise webshop and school sponsorship programs to engage Danish donors and partners.

Product overview

SOS Børnebyerne offers a portfolio of charitable giving products centered on child sponsorship and disaster relief. The core offering is the SOS-fadder (godparent sponsorship) program, where donors support either a specific child or an entire children's village for 275 kr./month. Additional products include targeted sponsorship for Gaza (275 kr./month), the SOS Nødhjælper disaster relief donor program, one-time charitable donations, and a dedicated disaster fund for emergency response. The organization also operates a webshop selling merchandise, corporate partnership programs aligned with ESG/CSRD standards, and school sponsorship initiatives. These products work together to provide comprehensive support for orphaned and vulnerable children through direct sponsorship, emergency relief, and educational partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• SOS-fadder: Sponsorship program where individuals can sponsor a child or children's village in SOS Børnebyerne's care
• SOS Nødhjælper
• Gavefadderskab
• Byfadder
• SOS Children's Villages International

Products and services

• SOS-fadder (Child Sponsorship) A sponsorship program where individuals become godparents (faddere) to orphaned or vulnerable children, providing monthly financial support of 275 kr to help children grow up in a safe and loving SOS family home with access to education and care. Sponsors receive two annual reports and access to the Mit SOS portal, with tax deduction benefits.
• Byfadder Gaza (Gaza City Sponsorship) A child sponsorship program specifically for children in Gaza at 275 kr/month, providing emergency support including acute care, protection, psychological support, and education for children who have lost or been separated from their families due to the conflict. New sponsors receive a free mule bag as welcome gift.
• SOS Nødhjælper (Disaster Relief Donor) A monthly disaster relief donation program where supporters contribute a fixed amount (minimum 95 kr/month, flexible from 50-150 kr) to help children and families affected by wars and natural disasters, with funds directed to where the need is greatest globally.
• Donation til velgørenhed (Charitable Donation) One-time or recurring monetary donations to support vulnerable children worldwide, with pre-set amounts of 75 kr, 125 kr, 165 kr, 275 kr, or 625 kr. Tax deductible up to 20,000 kr annually in Denmark. For 75 kr, 5 children can receive meals for one week.
• Katastrofefond (Disaster Fund) A dedicated disaster relief fund that enables rapid response to children affected by wars, conflicts, and natural disasters (e.g., Gaza, Ukraine, Venezuela earthquakes), providing emergency aid, protection, and long-term recovery support where needs are greatest.
• Webshop (Merchandise Gifts) An online merchandise shop selling gift items (mule bags, Christmas angels, footballs) that benefit children, with proceeds supporting SOS Børnebyerne's programs. Items are offered as appreciation gifts for sponsors.
• Virksomhedspartner (Corporate Partnership) Corporate partnership programs allowing Danish businesses to support SOS Children's Villages while aligning with ESG, CSRD, and UN Sustainable Development Goals. Includes customized reporting, project follow-up, and employee engagement opportunities. Partnership tiers: 5,000 kr, 10,000 kr, 15,000 kr, or custom amount.
• Skolefadder (School Sponsorship) Educational institution partnerships including classroom sponsorships, fundraising activities (e.g., Omvendt Julekalender), and teaching materials for global education. Schools collect donations via MobilePay, card payments, or bank transfers, with recognition packages including thank-you letters, diplomas, and medals.

Quantifiable outcome

• 90% of sponsorship fees reach projects directly
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Challenging HeightscoreStrategic or Co-development PartnerPartnership with Ghanaian organization Challenging Heights to rescue children from slave-like conditions in the Volta Lake fishing industry. Challenging Heights frees children while SOS Børnebyerne provides family strengthening to prevent re-exploitation.
• Danida (Danish Development Cooperation)coreStrategic or Co-development PartnerStrategic partnership with Danish development agency providing funding for protection and food assistance to drought-affected families in Somalia and the Horn of Africa.
• UN Agencies and Humanitarian OrganizationscoreStrategic or Co-development PartnerCoordination with UN agencies, local governments, and humanitarian organizations for disaster response and program delivery across 134 countries.
• Local GovernmentscoreStrategic or Co-development PartnerPartnerships with local governments in program countries for child welfare services, foster care programs, and emergency response coordination.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Folkekirkens Nødhjælp (DanChurchAid): DanChurchAid is a major Danish humanitarian NGO focused on disaster relief, emergency response, and development aid with regular Danish donor fundraising. Comparable on emergency fundraising, donor base, and Danish NGO operating model.
• Plan Børn (Plan International Denmark): Plan Børn is the Danish arm of Plan International, running child sponsorship programs for vulnerable children globally with monthly recurring donations. Closely overlaps with SOS Børnebyerne on sponsorship mechanics, donor demographic, and child welfare focus.
• UNICEF Danmark: UNICEF Danmark raises funds from Danish private donors for global child rights, education, and emergency response programs. Competes for the same Danish individual donor pool with sponsorship- and child-focused programming.
• World Vision Denmark: World Vision Denmark runs child sponsorship programs targeting vulnerable children and families in developing countries. Direct peer on child sponsorship mechanics, recurring donation model, and Danish private donor acquisition.
• CARE Danmark: CARE Danmark is the Danish national member of CARE International, running sponsorship and emergency fundraising for vulnerable women and children in developing countries. Comparable on Danish NGO fundraising model, sponsorship mechanics, and priority-country programming.
• Dansk Flygtningehjælp (Danish Refugee Aid): Danish Refugee Aid operates humanitarian programs for displaced populations and refugees globally, with significant Danish fundraising infrastructure. Overlaps on emergency humanitarian response, donor acquisition, and Danish institutional structure.
• Red Barnet (Save the Children Denmark): Red Barnet is the Danish national member of Save the Children, raising funds in Denmark for global child welfare, child rights, and emergency response. Directly comparable as a Danish fundraising national NGO serving orphaned and vulnerable children worldwide, competing for the same sponsor audience.

Broad incumbents

• Læger uden Grænser Danmark (MSF Denmark): MSF Denmark is the Danish fundraising arm of Doctors Without Borders, raising private funds for emergency medical humanitarian response globally. Comparable Danish NGO donor-base model with a different operational focus (medical emergency response vs. child welfare).
• Røde Kors Danmark (Danish Red Cross): Danish Red Cross is one of the largest humanitarian organizations in Denmark, with broad disaster relief, healthcare, and emergency response programming. Comparable as a Danish humanitarian incumbent raising funds from the same population for overlapping emergency and vulnerable-population missions.

Regional players

• Børns Vilkår: Børns Vilkår is a Danish children's rights organization focused on child welfare advocacy and counseling services within Denmark. Adjacent peer in the Danish child welfare ecosystem, focused domestically rather than internationally but competing for the same Danish institutional and individual donor attention on child welfare topics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SOSDanmark
• Facebookfacebook.com/sosbornebyerne
• LinkedInlinkedin.com/company/sos-b-rnebyerne
• Instagraminstagram.com/sosbornebyerne

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOS Børnebyerne