RSR Spa

What RSR Spa does

RSRSpa S.P.R.L. is a privately held Belgian motorsport experience company headquartered in Stavelot adjacent to Circuit de Spa-Francorchamps. Founded by Ron Simons, the company organizes premium trackday events, operates a fleet of 100+ prepared rental cars (from Hyundai i30N to Ferrari 488 Pista), and runs a driving academy, taxi-lap experiences, road tours, and test drives. Its core go-to-market is event-driven and direct-to-consumer via its multilingual booking platforms (rsrspa.com, rsrbooking.com), supported by international booking agents in Australia, Brazil, and Canada, plus referral partnerships with European automotive dealer groups and tier-1 motorsport suppliers (AC Schnitzer, Michelin, Pirelli, KW, BBS, Akrapovic, RECARO).

The business generates revenue through a diversified set of streams: per-event trackday entries (€699–€1,399 depending on circuit and date), car rental packages with liability deposits of €10,000–€20,000, recurring car storage (€200–€1,500/month), workshop hire, tuning, transport, event hosting, trackday support, and driving-academy tuition. Beyond Spa-Francorchamps, the firm has expanded premium trackdays to the Nürburgring Nordschleife (via the RSRNurburg brand), Circuit Zandvoort, and an RSRIberia brand, and operates a 4,000 m² Blanchimont workshop/customer facility on 10,000 m² beside the circuit.

The company is founder-led and self-funded, with no disclosed institutional investors, funding rounds, or M&A. Its customer base is a long tail of motorsport enthusiasts, performance-car owners, and corporate/group clients, with named B2B partners including AC Schnitzer, Porsche PON Import NL, Autohaus Kainz, Autohaus Scherer, and Kohl Auto Group. Scale indicators (20+ employees, 100+ cars, "tens of thousands" of lifetime customers) suggest a sub-€10M revenue business operating in the European premium trackday niche.

Name

RSR Spa

Legal name

RSRSpa S.P.R.L

Website

https://rsrspa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stavelot

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Trackday Event Entry: Revenue from premium trackday events at Circuit de Spa-Francorchamps, including RSRSpa Premium Trackdays with entry fees ranging from €699 to €1399 depending on track and date
2. Car Rental Fleet: Hire of sports cars, supercars, and track-modified cars for use during trackdays. Fleet includes vehicles from Hyundai i30N to Ferrari 488 Pista, with varying liability deposits and rental packages
3. Motorsport Services: Additional services including car storage (€200-1500/month), workshop hire, car tuning, car transport, and trackday support (tyres, brakes, servicing)
4. Convoy Trainings and Combo Packages: AC Schnitzer partner events combining convoy training sessions (€299) with full trackday experiences (from €1099 combo)
5. Taxi Laps: Passenger ride experiences with professional drivers in high-performance vehicles around Spa-Francorchamps
6. Driving Academy Programs: Customised driving instruction and training programs for all skill levels

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

RSR Spa organizes premium trackday events at Circuit de Spa-Francorchamps and partner circuits, and rents out a 100+ vehicle fleet of sports cars, supercars, and track-prepared cars for customers to drive on those circuits. It also delivers professional driving instruction through the RSR Driving Academy, passenger taxi laps, and motorsport support services including car storage, workshop hire, car tuning, transport, trackday support, event hosting, and track insurance. All services are delivered in-person at or near Spa-Francorchamps from the company's 4,000 m² Blanchimont facility.

Product overview

RSR Spa operates as a motorsport experience company providing trackday events and driving experiences at Circuit de Spa-Francorchamps in Belgium. The core offering consists of Premium Trackdays combined with a Car Rental Fleet offering sports cars, supercars, and track-modified vehicles. Supporting services include the RSR Driving Academy for professional instruction, Taxi Laps for passenger experiences, Road Tours through the Ardennes region, and Test Drives on the circuit. Additional operational services encompass Car Storage, Workshop Hire, Car Tuning, Car Transport, Event Location hosting, Trackday Support, Track Insurance, and Hand Controlled Cars for accessibility. The company operates the Blanchimont Workshop Facility (4000 m2) adjacent to the circuit and offers merchandise, a Trackday Club loyalty program, and Cars for Sale. Through a partnership with AC Schnitzer, they deliver specialized performance driving events. The portfolio is accessible via a multi-language website (English, French, German) with booking through RSRBooking.com.

Differentiator

Problem solved

Functional benefit

Products and services

• RSRSpa Premium Trackdays Premium trackday events at Circuit de Spa-Francorchamps (and partner circuits such as Zandvoort and the Nürburgring Nordschleife) featuring fewer cars on track for a quality experience. Entry fees range from €699 to €1,399 depending on circuit and date. For motorsport enthusiasts and performance car owners.
• Car Rental Fleet Rental of sports cars, supercars, and track-modified cars for use during trackdays. Fleet spans from Hyundai i30N through Ferrari 488 Pista, with vehicle-specific liability deposits (€10,000–€20,000 for high-end vehicles) and liability caps up to €200,000. For trackday participants who do not bring their own car.
• RSR Driving Academy Professional driving instruction at Circuit de Spa-Francorchamps with programs completely customized to the participant's current skill level. For first-time and experienced trackday drivers who want to learn the Spa circuit from experienced instructors.
• Taxi Laps Passenger ride experiences with professional drivers in high-performance vehicles around Circuit de Spa-Francorchamps, allowing customers to experience extreme laps as passengers. For motorsport spectators and corporate hospitality guests.
• Road Tours Guided driving tours on public roads through the Ardennes region, where participants must observe public road rules. For driving enthusiasts who want an on-road experience.
• Test Drives Opportunity to test drive vehicles on Circuit de Spa-Francorchamps in a controlled environment. For customers evaluating a performance car purchase.
• Car Storage Vehicle storage solutions located beside the Spa-Francorchamps circuit, available for short-term (up to 1 month, €200 excl. VAT) and long-term periods (up to 6 months €900, full year €1,500 excl. VAT). For international owners who need to keep a car on-site.
• Trackday Support On-site support during trackdays including tyres, brakes, servicing, and general car preparation. For trackday participants needing consumables and preparation at the circuit.
• Workshop Hire Workshop space rental located beside Circuit de Spa-Francorchamps, designed for race teams requiring facilities during events. For professional and semi-professional race teams.
• Car Tuning Vehicle modification and performance tuning services to enhance car performance on the track. For owners seeking to optimize their car for trackday use.
• Car Transport Vehicle transport services to and from any track in Europe. For international owners and teams needing vehicle logistics between circuits.
• Event Location Event hosting facilities located beside the track, including trackday sign-in, group events, and hospitality services. For corporate groups and brand events.
• Track Insurance Insurance coverage for track activities and accidents during trackday events. For trackday participants wanting to mitigate financial liability.
• Hand Controlled Cars Vehicles equipped with hand controls for drivers with physical disabilities, enabling participation in trackday experiences. For accessibility-focused customers.
• First Timer Package Special package designed for first-time trackday participants, providing introduction and guidance for newcomers to motorsport driving.
• RSR Trackday Club Membership program offering benefits and exclusive deals for regular trackday participants.
• Clothing & Merchandise Branded clothing and merchandise for RSR Spa customers and enthusiasts.
• Cars for Sale Pre-owned track and performance cars available for purchase through the RSR network.
• AC Schnitzer Track Events Annual collaborative driver training and performance track experience program with AC Schnitzer, including 2-hour convoy training sessions (€299) and full-day open-pitlane trackdays (combo from €1,099) at Circuit de Spa-Francorchamps for BMW, MINI, Land Rover, and Jaguar drivers.
• Summer GT Rally Multi-day GT car rally event combining driving experiences across European circuits.

Quantifiable outcome

• Tens of thousands of people helped to drive safely at Nurburgring Nordschleife and Spa-Francorchamps

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AC SchnitzercoreStrategic or Co-development PartnerAC Schnitzer partners with RSRSpa annually for driver training and performance track experiences at Spa-Francorchamps. Programs include 2-hour convoy training sessions and full-day open-pitlane trackdays for BMW, MINI, LAND ROVER, and JAGUAR drivers.
• Porsche PON Import NLminorChannel Partner/ Reseller/ DistributorFirst country to which Porsches were exported; Pon is the world's first Porsche importer since 1949, representing Porsche Netherlands.
• Autohaus KainzminorChannel Partner/ Reseller/ DistributorExclusive BMW and BMW i partner, MINI partner and certified BMW M base with three sites in the Eifel-Moselle region.
• Autohaus SchererminorChannel Partner/ Reseller/ Distributor31-car dealership group across 19 sites in Rhineland-Palatinate, Hesse, Baden-Wurttemberg, Bavaria and Saarland representing Audi, Volkswagen, Porsche, Maserati, Skoda, Seat, Cupra and MAN.
• Kohl Auto GroupminorChannel Partner/ Reseller/ DistributorDealership group representing BMW, MINI, Land Rover, Opel, Alfa Romeo, Leapmotor, BMW Motorrad, Harley-Davidson, Aprilia and Vespa.
• Champagne Piper HeidsieckminorGTM or Marketing PartnerChampagne house founded in 1785 in Reims, producing 5 million bottles annually worldwide, known for distinctive gold and red/black label.
• Speed Secrets (Ross Bentley)minorGTM or Marketing PartnerCoaching, information and presentations for performance and race drivers and instructors by Ross Bentley.
• Frozenspeed (Jochen)minorGTM or Marketing PartnerRenowned motorsport photographer especially for Nurburgring and Spa community.
• Openpitlane.com.au (Australia)coreChannel Partner/ Reseller/ DistributorAustralian booking agent run by David Nelson with 15+ years of personal track driving experience in Europe. Founder of Openpitlane.com.au organiser.
• Rodrigo Gomes (Brazil)coreChannel Partner/ Reseller/ DistributorBrazilian trackday promoter since 2003, experienced in events worldwide. Partnership established 2013 to promote RSR to Brazilian enthusiasts.
• Infinite Motorsports (Canada)coreChannel Partner/ Reseller/ DistributorCanadian operator offering high-value trackday event packages including personal growth, safety and fun. Run by Jennifer Vince.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• RSRNurburg / RSRNurburgring: Sister brand of RSR Spa operating the same trackday, car rental, and motorsport services model at the Nurburgring Nordschleife. Directly comparable in offering, customer base, and operational approach; effectively the same business in a second circuit.
• RSRIberia: Sister brand under the RSR umbrella providing trackday and motorsport services in Spain and Portugal. Operates the same integrated car rental, instruction, and storage model, serving Iberian performance-car enthusiasts.
• Openpitlane.com.au: Australian trackday organizer and booking agent run by David Nelson with 15+ years of personal European track driving experience. Directly comparable as a trackday event operator and acts as RSR's Australian channel partner.
• TrackDays (UK): One of the largest UK-based trackday organizers, offering premium and standard trackdays across UK circuits with car rental and instruction. Closely comparable business model: bundled event entry, instruction, and car hire for enthusiast drivers.
• PalmerSport: UK-based corporate motorsport experience company at Bedford Autodrome, offering driving experiences, fleet hire, and corporate event hospitality. Comparable in premium experience positioning, instruction-led format, and corporate/individual customer mix.

Broad incumbents

• MotorSport Vision (MSV): Major UK circuit operator running Brands Hatch, Donington Park, Bedford Autodrome, Snetterton, and others, with its own trackday calendar and corporate driving events. Overlaps with RSR Spa as a venue/trackday operator at scale, but across multiple UK circuits rather than a single premium European venue.
• Nürburgring 1927 GmbH & Co. KG: Operator of the Nürburgring complex including Nordschleife, GP circuit, and tourist drives. Broad incumbent in the same premium European motorsport venue ecosystem where RSR's sister brand RSRNurburg operates; controls circuit access terms.
• Circuit Zandvoort: Dutch F1 circuit operator where RSR Spa runs its Premium Trackday Zandvoort events. Comparable as a venue operator managing trackday and corporate event inventory on a premium European circuit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRdAVkiKs-o2PthtYhnh0Yw
• Facebookfacebook.com/rsrspa
• Instagraminstagram.com/rsrspa
• LinkedInlinkedin.com/company/rsr-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSR Spa