Rubis Bahamas

What Rubis Bahamas does

Rubis Bahamas Limited is a Bahamian fuel retailer and energy services company operating as a wholly-owned subsidiary of French-owned Rubis Energy. The company was established in May 2012 when Rubis acquired Chevron's Texaco-branded fuel business in The Bahamas, Turks and Caicos Islands, and Cayman Islands, and completed rebranding from Texaco to Rubis in late 2013. It operates 23 service stations and 13 marinas across six islands (New Providence, Abaco, Eleuthera, Exuma, Bimini, and others), making it the leading fuel brand of choice in the Bahamas according to a 2022 market survey.

The company's product portfolio centers on proprietary Ultra Tec premium gasoline and Ultra Low Sulphur Diesel formulated with advanced additive technology designed to clean engine valves and combustion chambers, complemented by its own Rubis Lubricants line and exclusive distribution of Total Lubricants. Beyond fuel retail, Rubis Bahamas runs marine bunkering services (including Marpol 73/78-compliant deliveries in Nassau), Jet A-1 aviation refueling at Lynden Pindling International Airport and Odyssey Aviation locations under an IATA Strategic Partnership, and a Fleet Fuel Management System using card-based PIN and RFID authorization for commercial operators. Consumer-facing services include Ultra Shop convenience stores (with a 4,276 sq. ft. flagship at Gladstone Road featuring third-party restaurant tenants and ATMs), the first touch-free Ultra Wash laser car wash in the Bahamas, Rubis Rewards mobile loyalty program on iOS and Android, and electronic gift cards.

Rubis Bahamas generates revenue primarily through transactional fuel, lubricant, convenience, and car wash sales across its owned retail network, supplemented by direct B2B sales of bulk fuel to commercial and industrial customers in marine, telecommunications, energy, construction, and transport sectors, plus aviation refueling contracts and a recurring subscription layer for the fleet management platform. The GTM motion combines owned physical retail on six islands with dedicated sales teams for commercial and industrial accounts and a digital layer (mobile rewards, fleet card/RFID systems, gift cards). Headcount is reported at 11-50 employees, consistent with a lean local operation that leverages parent-group scale for procurement and regional aviation reach.

Name

Rubis Bahamas

Legal name

Rubis Bahamas Limited

Website

https://www.rubis-bahamas.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Rubis Bahamas Limited is a Bahamian fuel retailer and energy services company operating 23 service stations and 13 marinas across six islands, serving retail motorists, commercial fleets, marine operators, and airlines with premium Ultra Tec fuels, lubricants, fleet management, and convenience retail.

Ownership category

akta.pro rank

Product category

Fuel Retail

NAICS

Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (4572)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Marine Bunkering & Port Fuel Supply (EUALAIAG)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Marine Lubricants Supply & Services (Cylinder/System Oils) (TLAHAKAJ), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Fuel retail
• Marine bunkering
• Lubricant distribution
• Aviation refueling
• Fleet fuel management

Headquarters

HQ city

Nassau

HQ country

Bahamas

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fuel Sales: Sale of premium fuels including Ultra Tec Gasoline (Premium), Ultra Low Sulphur Diesel, and Jet A-1 to retail customers at 23 service stations across six islands (New Providence, Abaco, Eleuthera, Exuma).
2. Commercial & Industrial Bulk Fuel Supply: Bulk fuel supply to commercial customers including marine vessels, telecommunications, energy, construction, and transport sectors. Includes marine bunkering services at Nassau for pleasure craft and commercial vessels.
3. Aviation Refueling: Jet A-1 fuel supply to local and international airlines at Lynden Pindling International Airport in New Providence and Odyssey Aviation locations in New Providence, Exuma, and San Salvador. Available in 16 other Caribbean destinations.
4. Lubricant Sales: Sale of own-brand Rubis Lubricants and exclusive distribution of Total Lubricants (4th largest oil and gas company globally). Products available for automobiles, pleasure craft, outboard motors, heavy duty equipment, industrial and power generation sectors.
5. Fleet Fuel Management Services: Subscription-based fleet fuel management system providing fuel tracking, authorization controls, reporting, and optimization for commercial fleet operators.
6. Convenience Store Sales: Retail sales at C-Stores (Ultra Shops) including convenience items, food, beverages, and third-party restaurant operations (e.g., Bamboo Shack Express, Louis & Steen's at Gladstone Road location).
7. Car Wash Services: Touch-free laser car wash (Ultra Wash) at Gladstone Road station with three service tiers: Classic ($11), Deluxe ($13), and The Works ($15).
8. Gift Cards: Sale of Rubis gift cards for use at service stations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Rubis Bahamas supplies premium Ultra Tec fuels (gasoline and diesel), lubricants (own-brand Rubis Lubricants and exclusive Total Lubricants), marine bunkering, Jet A-1 aviation refueling, and fleet fuel management services across 23 service stations and 13 marinas in The Bahamas. The company also operates ancillary convenience stores (Ultra Shops), a touch-free laser car wash (Ultra Wash), a mobile loyalty program (Rubis Rewards), and digital gift cards to serve both retail consumers and commercial/industrial customers.

Product overview

Rubis Bahamas operates as a premium fuel retailer and energy company offering a diversified portfolio of products and services across The Bahamas. The core offering centers on Ultra Tec premium fuels (gasoline and diesel) with advanced additive technology, complemented by proprietary and distributed lubricant brands. The company operates a network of 23 service stations and 14 marinas across six islands, providing marine bunkering, aviation fuel, and fleet management solutions through its card-based and RFID tracking systems. Additional consumer-facing services include convenience stores (Ultra Shops), touch-free laser car washes (Ultra Wash), a mobile loyalty program (Rubis Rewards), and digital gift cards. The portfolio is unified under the Rubis brand identity, with exclusive distribution of Total Lubricants as a complementary offering.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Rubis is the leading fuel brand of choice in the Bahamas according to 2022 brand market survey
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor, major and core.

• Dolphin EncountersminorGTM or Marketing Partner · 21 September 2024Rubis partnered with Dolphin Encounters as a sponsor for International Coastal Clean-Up Day 2024, held at South Beach with over 450 volunteers.
• Great Commission MinistriesminorGTM or Marketing Partner · 24 May 2024Rubis partnered with Great Commission Ministries to provide meals for 600 persons and supplies. 17 employees volunteered to serve and package meals.
• Youth Against Violence (YAV)majorGTM or Marketing Partner · 10 June 2021Rubis is a longtime partner and title sponsor for the Peace on Da Streets Basketball Classic, specifically the Slam Dunk Contest. Sponsorship of $1,500 provided cash prize to open division winners.
• International Air Transport Association (IATA)coreStrategic or Co-development PartnerRubis is a proud Strategic Partner of IATA, the preeminent association of airlines and airline partners worldwide. As an IATA strategic partner, Rubis meets their standards of refueling procedures and guidelines for aviation fuel operations.
• Total LubricantscoreChannel Partner/ Reseller/ DistributorRubis is the exclusive distributor of Total Lubricants in the Bahamas. Total is the 4th largest oil and gas company in the world, operating in 130 countries, offering high-quality lubricants for automobiles, pleasure craft, outboard motors, heavy duty equipment, and industrial and power generation sectors.
• Odyssey AviationcoreStrategic or Co-development PartnerRubis Aviation Fuels available at Odyssey Aviation locations in New Providence, Exuma, and San Salvador in addition to Lynden Pindling International Airport.
• Resources and Education for Autism Related Challenges (REACH)majorGTM or Marketing PartnerRubis is a longtime corporate sponsor and title sponsor of REACH's annual Fun Run/Walk. Donated $12,000 in 2023, bringing total contributions to $54,000 over four years, plus in-kind support and food parcels.
• Sister Sister Breast Cancer GroupmajorGTM or Marketing PartnerRubis partners with Sister Sister Breast Cancer Group for cancer awareness initiatives. Provided monthly breakfast for 60 cancer patients and caregivers during October awareness month. Donated $2,000.
• Doctors HospitalminorGTM or Marketing PartnerRubis partnered with Doctors Hospital (only private hospital in Bahamas) for the '35 Days of Blood' blood drive event. Doctors Hospital Blood Bank collected sufficient blood to save up to 63 lives.
• Bahamas AIDS FoundationminorGTM or Marketing PartnerRubis has been a major donor for the Bahamas AIDS Foundation annual raffle for five-plus years. Donated $1,200 in fuel gift cards as the second of sixteen prizes in 2023.
• The Ranfurly Home for ChildrenminorGTM or Marketing PartnerRubis committed to providing The Ranfurly Home for Children (Bahamas' largest children's home, serving up to 40 children) with a year supply of fuel during COVID-19 pandemic.
• Bahamas Reef Environmental Educational Foundation (BREEF)majorGTM or Marketing PartnerRubis has been a proud sponsor of BREEF's outreach program for over 5 years. Celebrated 10-year anniversary with $10,000 donation to BREEF. Partnered for snorkel event and beach clean-up.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rubis Caribbean: Sister subsidiary and operating platform of parent Rubis Energy, operating 350+ service stations across 17 Caribbean territories. Directly comparable as the regional platform to which Rubis Bahamas belongs, with shared brand, fleet management, and aviation fuel operations.
• Puma Energy: Global downstream fuel retailer with strong Caribbean presence including retail stations, terminals, and bunkering. Directly comparable business model in fuel marketing, lubricants distribution, and convenience retail across the Caribbean region.
• Sol Petroleum: Independent Caribbean fuel marketer operating retail stations, terminals, and commercial supply across Eastern Caribbean islands. Closely comparable downstream fuel retail and bunkering business in similar geographies.
• Bunker One: Marine fuel bunker supplier operating across the Americas, Europe, and Africa. Directly comparable in marine bunkering services, the same core offering Rubis Bahamas provides at its 13 marinas and Clifton Terminal in Nassau.
• Peninsula Petroleum: Independent marine fuel supplier with Caribbean bunkering operations. Directly comparable in marine fuel supply and bunker delivery services at Caribbean ports, mirroring Rubis Bahamas's marine bunkering business.

Broad incumbents

• TotalEnergies Caribbean: Global integrated energy major whose lubricants (Total) are exclusively distributed by Rubis Bahamas. Operates retail fuel and lubricants globally including Caribbean territories, with broader upstream and renewables exposure.
• World Fuel Services: Global aviation, marine, and land fuel supplier with Caribbean operations. Comparable in Jet A-1 refueling (IATA-aligned), marine bunkering, and commercial fleet fueling — overlapping with Rubis Bahamas's aviation and marine business lines.
• BP Caribbean: Global integrated oil major with legacy Caribbean retail and lubricants presence. Operates branded service stations and lubricants distribution in regional markets, comparable in downstream fuel and lubricants scope.
• Valero Energy: Major US-based downstream fuel refiner and marketer with Caribbean and international terminal operations. Comparable in wholesale petroleum, marine fuel terminal services, and global branded fuels marketing.

Regional players

• Equinor Caribbean: Norwegian integrated energy company with Bahamas storage and Caribbean fuel marketing operations. Comparable in bulk petroleum storage, marine bunkering infrastructure, and downstream fuel distribution in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RUBiSBahamas
• Facebookfacebook.com/RUBIS242
• LinkedInlinkedin.com/company/rubisbahamas

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubis Bahamas