Southeastern Wisconsin Regional Planning Commission

What Southeastern Wisconsin Regional Planning Commission does

Southeastern Wisconsin Regional Planning Commission (SEWRPC) is a quasigovernmental regional planning agency created in 1960 and headquartered in Waukesha, Wisconsin, with a second office in Milwaukee. It is the federally designated Metropolitan Planning Organization (MPO), regional planning commission, and water quality management planning agency for the seven-county Southeastern Wisconsin Region (Kenosha, Milwaukee, Ozaukee, Racine, Walworth, Washington, and Waukesha), serving 146 municipalities, 2.08 million residents, and 1.34 million jobs across 2,689 square miles. The Commission produces long-range regional plans including VISION 2050 (adopted) and VISION 2060 (in development), and administers the Transportation Improvement Program through the federally designated MPO role.

SEWRPC's core offerings are organized into three groups: regional plans (transportation, water quality, water supply, housing, natural areas, economic development, food system, chloride), local planning assistance (comprehensive planning, farmland preservation, hazard mitigation, sanitary sewer service area planning, park and open space planning), and self-serve webtools (Interactive Mapping Application, Natural Areas Explorer, Regional Transportation Performance Explorers, Projects and Publications Explorer, eTIP, ADID Wetland Viewer). The technology foundation is built on GIS, interactive mapping applications, environmental monitoring systems, and transportation planning models.

The Commission's revenue is sourced from three streams: a regional charge apportioned to the seven counties based on equalized valuation, State and Federal funding (EPA, FHWA, FTA, WDNR, EDA), and service agreements with local governments. Go-to-market is relationship-driven, working through formal planning agreements with county and municipal governments. The Commission is governed by a board of 21 Commissioners (three per county) and operates with approximately 65 staff including environmental, transportation, and water quality engineers, planners, surveyors, and GIS specialists.

Name

Southeastern Wisconsin Regional Planning Commission

Legal name

Southeastern Wisconsin Regional Planning Commission

Website

https://sewrpc.org

Company type

Private

Founded year

1960

Operating status

Operating

Short description

SEWRPC is a quasigovernmental regional planning agency serving the seven-county Southeastern Wisconsin Region as the federally designated Metropolitan Planning Organization, regional planning commission, and water quality management planning agency, providing long-range land use, transportation, and environmental planning to 146 municipalities and 2.08 million residents since 1960.

Ownership category

akta.pro rank

Product category

Regional Planning Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Urban Planning and Community and Rural Development (92512), Regulation and Administration of Transportation Programs (926120), Administration of Environmental Quality Programs (9241)

SIC

Non-Operating Establishments (9995)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industries

Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD), State/Provincial Housing, Urban/Regional Planning & Community Development (BPAIABAM), Transportation & Infrastructure Planning (BPAHAKAF), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

Keywords

• Regional planning services
• Transportation planning
• Water quality management
• GIS mapping platforms
• Comprehensive land use planning

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Regional Charge: Basic financial support provided through a regional charge apportioned to counties based on equalized valuation, guided by Wis. Stat. 66.0309
2. State and Federal Funding: Annual budget and work program reviewed and approved by State and Federal funding agencies including EPA, FHWA, FTA, and WDNR
3. Service Agreements: Service agreements with local partners including counties and municipalities for specific planning services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Southeastern Wisconsin Regional Planning Commission serves as the official metropolitan planning organization (MPO), regional planning commission, and water quality management planning agency for the seven-county Southeastern Wisconsin region. It delivers long-range regional land use and transportation planning (VISION 2050/2060), water quality management planning, hazard mitigation and farmland preservation planning, county and municipal comprehensive planning assistance, GIS and interactive mapping tools, and administration of the federal Transportation Improvement Program for the Milwaukee urbanized area.

Product overview

The Southeastern Wisconsin Regional Planning Commission offers a portfolio of regional planning services and interactive web-based tools. The core products include VISION 2050 (the adopted long-range land use and transportation plan) and VISION 2060 (the next plan update in development). The Commission provides several webtools including the Projects and Publications Explorer, Interactive Mapping Application, Regional Transportation Performance Explorers, Natural Areas Explorer, eTIP (electronic Transportation Improvement Program), and ADID Wetland Viewer. Additional services encompass CommuteWISE, County Surveying, Economic Development Services, Environmental Fieldwork, Plan Review, and Transportation Planning assistance. The offerings function as government planning services rather than commercial software products.

Differentiator

Problem solved

Functional benefit

Products and services

• VISION 2050 Southeastern Wisconsin's long-range land use and transportation plan providing recommendations for public transit, arterial streets and highways, freight, and bicycle and pedestrian facilities to the year 2050. Used by counties and municipalities to guide local planning decisions.
• VISION 2060 The next major update to Southeastern Wisconsin's regional land use and transportation plan, in development to guide land use, growth, and transportation decisions for the next 35 years.
• Projects and Publications Explorer Interactive webtool allowing users to search recent Commission projects across 146 municipalities and access over 600 Commission publications dating back to 1961.
• Interactive Mapping Application Interactive web mapping tool featuring layers and tools including Contour Elevation, Digital Elevation Model, Elevation Profile, and Swipe Layers for regional data visualization across the seven-county region.
• Regional Transportation Performance Explorers Data visualizations and interactive maps allowing exploration of transportation system performance in the Region, presented with respect to VISION 2050 recommendations.
• Natural Areas Explorer Interactive webtool providing access to data and site information for natural areas, critical species habitat sites, aquatic areas, archaeological sites, geological sites, aerial maps, environmental corridors, and invasive species management information.
• eTIP (Electronic Transportation Improvement Program) Electronic system providing access to details on all projects included in the Transportation Improvement Program administered by the MPO.
• ADID Wetland Viewer Interactive mapping tool displaying 2005 ADID wetlands, primary environmental corridors, and color orthophotography across the region.
• CommuteWISE Transportation demand management service offered by the Commission to support employer-based commute options and reduce single-occupancy vehicle travel in the region.
• County Surveying Surveying services provided to county governments in the seven-county region.
• Economic Development Services Economic development planning assistance and services for local governments in support of the 2021-2025 Comprehensive Economic Development Strategy for Southeastern Wisconsin.
• Environmental Fieldwork Environmental field data collection and analysis services for the region.
• Plan Review Services Review of sanitary sewer extensions for conformance with the Regional Water Quality Management Plan.
• Transportation Services Multimodal transportation planning services provided in cooperation with WisDOT, transit operators, and local governments in the seven-county region.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Milwaukee 7 Partnership for Economic Development (M7)coreStrategic or Co-development Partner · 1 September 2021Collaborative regional economic development platform for the seven counties of Southeastern Wisconsin. SEWRPC and M7 jointly prepared the 2021-2025 Comprehensive Economic Development Strategy (CEDS) for the region, with EDA approval in April 2022.
• Wisconsin Department of Transportation (WisDOT)coreStrategic or Co-development PartnerCoordination partner for transportation planning ensuring compliance with state and federal transportation planning requirements through the continuing, cooperative, and comprehensive planning process.
• Wisconsin Department of Natural Resources (WDNR)coreStrategic or Co-development PartnerState agency partner for water quality management planning, sanitary sewer service area planning approval, and coordination on environmental regulations including TMDL implementation.
• Milwaukee Metropolitan Sewerage District (MMSD)coreStrategic or Co-development PartnerPartner in the Water Quality Initiative since 2002, collaborating on major plan updates including the 2007 Greater Milwaukee Watersheds update and ongoing water quality efforts.
• Sweet Water TrustminorStrategic or Co-development PartnerNonprofit organization created in 2008 to aid in implementation of the Regional Water Quality Management Plan.
• Nine Community PartnerscoreStrategic or Co-development PartnerPartnership since 2013 with nine community organizations (Common Ground, Ethnic and Diverse Business Coalition, Hmong American Friendship Association, Independence First, Greater Milwaukee Urban League, Renew Environmental Public Health Advocates, Southside Organizing Center, Urban Economic Development Association of Wisconsin, Urban League of Racine and Kenosha) representing traditionally underrepresented populations.
• USDA - United States Department of AgricultureminorOthersSource of food desert mapping data identifying low-income and low-access areas in the region where residents lack access to supermarkets within 1 mile in urban areas and 10 miles in rural areas.
• U.S. Geological SurveycoreStrategic or Co-development PartnerInteragency partnership for groundwater resource inventories and the groundwater simulation model completed in 2004 as part of the Regional Water Supply Plan.
• Wisconsin Geological and Natural History SurveycoreStrategic or Co-development PartnerInteragency partnership for water supply planning program elements including groundwater resource inventories.
• University of Wisconsin-MilwaukeecoreStrategic or Co-development PartnerAcademic partner for water supply planning program and socioeconomic impact analysis of the Regional Water Supply Plan's recommendations prepared by the UWM Center for Economic Development.
• City of Milwaukee Environmental Collaboration Office (ECO)coreStrategic or Co-development PartnerClose coordination on the Climate Pollution Reduction Grant program. ECO's Climate and Equity Plan serves as a foundational document for the regional climate action planning portion of the EPA CPRG program.
• Wisconsin Office of Sustainability and Clean Energy (OSCE)minorStrategic or Co-development PartnerState agency leading development of a climate action plan for Wisconsin with on-going coordination to leverage staff resources, share public feedback, and align planning efforts.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• East-West Gateway Council of Governments: East-West Gateway is the MPO and regional planning agency for the St. Louis bi-state region. Its combined transportation, land use, and community development planning mandate for member counties and municipalities makes it a structural peer to SEWRPC.
• Metropolitan Council (Minneapolis–Saint Paul): The Metropolitan Council is the regional planning agency, MPO, and operator of major transit systems for the Twin Cities seven-county metro. It mirrors SEWRPC's combined MPO/regional planning/water quality mandate under a single regional authority.
• Maricopa Association of Governments (MAG): MAG is the MPO and regional planning agency for the Phoenix metropolitan area covering Maricopa County and adjacent tribal and municipal partners. Its TIP, long-range transportation plan, and regional data services closely parallel SEWRPC's offerings.
• Denver Regional Council of Governments (DRCOG): DRCOG is the MPO and planning organization for the Denver nine-county region. It produces a long-range regional plan (Metro Vision), administers the TIP, and provides data services — a near-analog in scale and function to SEWRPC.
• Chicago Metropolitan Agency for Planning (CMAP): CMAP is the official MPO and regional planning agency for the northeastern Illinois region including Chicago. Like SEWRPC it delivers long-range land use and transportation plans, federally required MPO functions, and data tools for counties and municipalities — a close functional and structural peer.
• Puget Sound Regional Council (PSRC): PSRC is the MPO and regional planning body for the four-county central Puget Sound region around Seattle. It delivers VISION-like long-range plans, TIP administration, and data products to member jurisdictions, directly comparable to SEWRPC's structure.
• Delaware Valley Regional Planning Commission (DVRPC): DVRPC serves as the MPO and regional planning commission for the Greater Philadelphia nine-county region. Its mandate — long-range planning, TIP administration, data services, and cross-county coordination — closely parallels SEWRPC's portfolio.

Others

• Wisconsin Department of Administration - Division of Intergovernmental Relations: The Wisconsin DOA coordinates state-level planning, demographic, and intergovernmental programs that complement regional planning commissions like SEWRPC. It is a state-level counterpart and partner rather than a direct competitor, useful for understanding SEWRPC's positioning within Wisconsin's planning ecosystem.

Broad incumbents

• Southern California Association of Governments (SCAG): SCAG is the largest MPO in the U.S., covering six counties and over 19 million people in Southern California. While much larger, it performs the same combined MPO/regional planning/transportation functions as SEWRPC and is a useful structural benchmark.

Emerging players

• Regional Plan Association (RPA): RPA produces long-range regional plans and research for the New York–New Jersey–Connecticut tri-state region. While not an official MPO, its planning, research, and data products targeting regional scale overlap with SEWRPC's VISION-style long-range planning work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sew_rpc
• LinkedInlinkedin.com/company/southeastern-wisconsin-regional-planning-commission

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeastern Wisconsin Regional Planning Commission