What PDI Software does

PDI Technologies (formerly PDI Software) is a privately held enterprise software company headquartered in Alpharetta, Georgia, that builds a vertically integrated technology platform for the convenience retail and petroleum wholesale ecosystem. The company serves convenience retailers, petroleum wholesalers, consumer brands and CPG companies, carriers and haulers, and quick-service restaurant operators across more than 60 countries, reaching 200,000+ customer sites. Its product surface spans core ERP and back-office systems, POS and store systems, logistics, payments (including fleet payments), loyalty, the offer network, consumer applications, sustainability, network management, cybersecurity, and analytics, sold largely as enterprise subscriptions with an attached PDI Professional Services implementation and consulting layer. Named customers include Weigel's, Maxol, Corpay, Parker's Kitchen, Altria, Toot n' Totum, Rutter's, and Colonial Oil Industries.

Underlying the application suite is PDIQ, an AI foundation launched in March 2026 and purpose-built for the convenience and fuel ecosystem. PDIQ delivers built-in AI product features across the portfolio, agentic AI for customizing customer workflows, and a skills marketplace. PDI also owns GasBuddy, a consumer-facing fuel-price and station-finder application with 6.4+ million monthly active users, which provides direct-to-consumer distribution that brands and retailers can access through the Offer Network. The combined ERP/POS/data/consumer-asset stack is intended to serve every node of the fuel and convenience value chain.

The business operates a direct enterprise field-sales motion with an inside-sales overlay for mid-market accounts, and layers an event-driven GTM on top — anchored by the annual Connections Live conference (2026 edition is open for registration), quarterly Connections Live Quarterly (CL!Q) webinars, an AI-in-Convenience content hub, an EV Hub, and EMEA presence via the UNITI expo. Pricing is quote-based and not publicly disclosed. Revenue is generated from enterprise software subscriptions and recurring platform fees, plus professional services; monetization details for GasBuddy (likely ads/partnerships) are not broken out in the available data.

Name

PDI Software

Legal name

PDI Technologies, Inc.

Website

https://www.pdisoftware.com

Company type

Private

Operating status

Operating

Short description

PDI Technologies (formerly PDI Software) is a private enterprise software company serving convenience retailers, petroleum wholesalers, consumer brands, carriers, and restaurants across 60+ countries, offering ERP, POS, payments, loyalty, logistics, cybersecurity, and analytics anchored by its PDIQ AI foundation and the GasBuddy consumer app.

Ownership category

akta.pro rank

Product category

Convenience Retail & Petroleum Wholesale Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Convenience retail software
• Petroleum wholesale solutions
• POS store systems
• Fleet payment processing
• ERP back office

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Subscriptions: PDI Technologies provides a comprehensive suite of enterprise software solutions including ERP and back office, POS and store systems, logistics, network management, cybersecurity, insights and analytics, loyalty, payments, fleet payments, offer network, consumer applications, and sustainability solutions. These are sold as enterprise software subscriptions and solutions to convenience retailers, petroleum wholesalers, consumer brands, carriers, haulers, and restaurant/retail operators.
2. PDI Professional Services: PDI Professional Services supplement customer teams with implementation, integration, and consulting services to deploy and maximize value from PDI software solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PDI Software (operating as PDI Technologies) provides enterprise software, payments, cybersecurity, and data solutions for convenience retail and petroleum wholesale businesses. Its portfolio includes ERP and back-office systems, POS and store systems, logistics, loyalty, payments, fleet payments, consumer applications, offer network, sustainability, network management, cybersecurity, and insights and analytics, layered with the PDIQ AI foundation. PDI also owns GasBuddy, a consumer fuel-pricing application.

Product overview

PDI Technologies operates as a platform-plus-modules ecosystem serving convenience retailers, petroleum wholesalers, carriers and haulers, consumer brands, consumer packaged goods companies, and restaurants. The core platform consists of ERP and Back Office (including PDI Enterprise for wholesale invoicing) and POS and Store Systems (including Retail Site Management for real-time floor operations). These core systems integrate with a portfolio of add-on modules including Loyalty, Payments, Fleet Payments, Offer Network, Consumer Applications, Sustainability Solutions, Logistics, Unattended Fueling (PDI Commercial Industrial), Network Management, Cybersecurity, and Insights and Analytics. PDIQ serves as the AI foundation layer providing intelligence across the ecosystem. GasBuddy, acquired by PDI, extends brand reach through a consumer-facing fuel price app. PDI Professional Services supplements customer teams for implementation and support.

Differentiator

Problem solved

Functional benefit

Brands

• PDIQ: AI foundation purpose-built for the convenience and fuel ecosystem, delivering AI capabilities including built-in AI product features and agentic AI for customizing workflows.
• GasBuddy
• PDI Connections

Products and services

• PDIQ AI Platform AI foundation purpose-built for the convenience and fuel ecosystem, delivering built-in AI product features and agentic AI capabilities for customizing workflows across PDI's portfolio. Targeted at convenience retailers, wholesalers, and brands.
• ERP and Back Office Enterprise resource planning and back-office management solutions including PDI Enterprise for petroleum wholesalers enabling invoicing and business management.
• POS and Store Systems Point-of-sale and store management systems including PDI Retail Site Management for real-time store operations management for convenience retailers.
• Unattended Fueling PDI Commercial Industrial Unattended fueling solutions for automated commercial and industrial fueling operations.
• Logistics Logistics solutions for carriers and haulers including route optimization, scheduling automation, and operational visibility.
• Loyalty Loyalty marketing solutions enabling retailers to engage consumers directly and build customer loyalty programs.
• Payments Payment processing and transaction solutions for convenience retail and fuel operations.
• Fleet Payments Specialized payment solutions for fleet operations and commercial fueling.
• Offer Network Dynamic consumer engagement solutions connecting brands with consumers through promotional offers.
• Consumer Applications Consumer-facing mobile and web applications for convenience retail engagement.
• Sustainability Solutions Solutions helping retailers address sustainability initiatives and environmental compliance.
• Network Management Network infrastructure management solutions for managing connected devices and systems across retail locations.
• Cybersecurity Cybersecurity solutions and services protecting retail operations and data infrastructure.
• Insights and Analytics Business intelligence and analytics platform providing industry insights such as PDI Insights for data-driven decision making across independent sites.
• GasBuddy Consumer-facing fuel price comparison and gas station finder application with over 6.4 million monthly active users.
• PDI Professional Services Professional services team supplementing customer implementation, integration, and ongoing support needs.

Quantifiable outcome

• AI agents and a skills marketplace via PDIQ AI platform
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The Retail MarketeerscoreStrategic or Co-development PartnerPDI Technologies partners with The Retail Marketeers to co-host the annual European Female Leaders in Convenience Awards, a premier industry recognition event that builds community and brand authority in the convenience retail sector across Europe.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• NCR Voyix: Enterprise POS and commerce platform serving retail, convenience, and restaurants with comparable loyalty, payments, and back-office modules. Directly overlaps with PDI's POS/Store Systems and Loyalty offerings in c-store and QSR accounts.
• Verifone: Payments and commerce hardware/software for fuel and convenience retail, including forecourt and in-store solutions. Closely comparable to PDI's payments, fleet payments, and unattended fueling offerings.
• Lightspeed Commerce: Cloud POS and commerce platform for retail and restaurants, including payments and loyalty. Comparable in product surface (POS, payments, loyalty) and mid-market GTM, though lighter on petroleum-specific workflows.
• Toast: Cloud POS, payments, and restaurant OS for restaurants/QSR with software-led GTM. Overlaps with PDI's QSR/Restaurant and Other Retail segment and competes for multi-site operators with adjacent technology needs.

Broad incumbents

• Fiserv: Large payments and financial technology incumbent serving merchants and financial institutions. Competes with PDI on payments processing for convenience retail and offers broader commerce and banking capabilities.
• SAP: Global ERP and business application incumbent. Competes with PDI's ERP and Back Office offerings (especially PDI Enterprise) for large petroleum wholesalers and retailers with broader enterprise requirements.
• Oracle: Broad ERP, cloud, and retail technology suite (including NetSuite and MICROS heritage retail solutions). Competes for the same large retailer/wholesaler accounts as PDI's ERP and back-office modules.

Emerging players

• Paytronix: Loyalty, gift, and digital engagement platform purpose-built for restaurants and convenience stores. Directly competes with PDI's Loyalty and Offer Network modules in the same buyer personas.
• Givex: Gift card, loyalty, and stored-value platform for retail and hospitality. Overlaps with PDI's Loyalty and consumer engagement modules for multi-site operators.
• Stuzo: Loyalty and personalization platform specialized for convenience retail and fuel brands. Competes with PDI's Loyalty/Offer Network modules for CPG and c-store digital engagement budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pditechnologies
• YouTubeyoutube.com/c/PDI-tech
• LinkedInlinkedin.com/company/pdi-software
• Instagraminstagram.com/pditechnologies

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDI Software