Sheboygan County Young Men's Christian Association, Inc.

What Sheboygan County Young Men's Christian Association, Inc. does

Sheboygan County Young Men's Christian Association, Inc. (dba Sheboygan County YMCA) is a 501(c)(3) nonprofit organization that delivers fitness, aquatics, youth sports, child care, outdoor education, and community programming across Sheboygan County, Wisconsin. Its mission is to apply Christian principles through programs that build healthy spirit, mind, and body for all, with a stated commitment that no one is turned away due to inability to pay. The organization operates three owned locations: the Sheboygan YMCA main branch on Lake Michigan (three gyms, two pools, two-story workout facility); the Sheboygan Falls YMCA downtown on the Sheboygan River (with 24-hour member access); and Camp Y-Koda, an 80-acre outdoor skills and education campus outside Sheboygan Falls that is state-licensed for day care and day camp. Programming spans youth programs (gymnastics, aquatics, fine arts, sports, summer camps), adult and senior wellness (core fitness, LIVESTRONG, diabetes prevention, social activities), child care and nature-based daycare, the Y-Koda Nature School 4K program delivered in partnership with two local school districts, outdoor education field trips, and event/retreat rentals at Camp Y-Koda.

The YMCA serves more than 20,000 members, supported by over 400 staff and 600 volunteers. Revenue is generated through a diversified mix of recurring streams: membership dues (annual/monthly), program registration fees for classes and camps, child care tuition, an annual support campaign and endowment donations, facility and retreat rentals at Camp Y-Koda, and event revenue such as the Scarecrow Festival fundraiser hosted with The Christopher Farm & Gardens. Distribution and registration are handled through the YMCA website, in-person front desks, and third-party online platforms (Daxko for programs, Camp Brain for camp enrollment). The organization has no proprietary technology stack and does not employ AI/ML systems; it is a service-delivery nonprofit whose core assets are physical facilities, licensed programs, and community partnerships with entities such as the Sheboygan Area School District, Sheboygan Falls School District, and Maywood Environmental Park.

Growth has come primarily through partnership-driven program expansion rather than geographic or acquisition-led scaling. Notable historical moves include the 1969 acquisition of the Silver Stone Shetland Pony Farm to create Camp Y-Koda, the 2001 merger with Plymouth Outdoor Skills Center, the 2014 expansion to Maywood Environmental Park, and the 2018 launch of Y-Koda Nature School with the two local school districts. Customer concentration is low given a long-tail individual/household base, and reach is intentionally bounded to Sheboygan County.

Name

Sheboygan County Young Men's Christian Association, Inc.

Legal name

Sheboygan County Young Men's Christian Association, Inc.

Website

https://www.sheboygancountyymca.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sheboygan County YMCA is a nonprofit operating fitness, aquatics, child care, outdoor education, and youth programs at three locations in Sheboygan County, WI, serving over 20,000 members, 400+ staff, and 600 volunteers through membership fees, programs, and donations.

Ownership category

akta.pro rank

Product category

Community Fitness & Recreation

NAICS

Fitness and Recreational Sports Centers (71394), Child Care Services (6244), Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

Keywords

• Community fitness centers
• Youth development programs
• Outdoor education camps
• Child care services
• Membership wellness programs

Headquarters

HQ city

Sheboygan Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees for access to fitness facilities, pools, gyms, and program discounts
2. Program Registration Fees: Fees for youth programs, sports, aquatics, gymnastics, summer camps, and other structured programs
3. Child Care Services: Day child care and nature-based daycare services with registration fees
4. Donations and Annual Support Campaign: Charitable contributions from donors supporting the nonprofit mission to serve all regardless of ability to pay
5. Facility Rentals: Retreat and lodging rentals at Camp Y-Koda including Johnsonville Lodge, Lohmann Lodge, seasonal cabins, and event spaces
6. Event Revenue: Revenue from Scarecrow Festival and other community events including ticket sales and sponsorship

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Sheboygan County YMCA is a nonprofit 501(c)(3) organization that operates three physical facilities in Sheboygan County, Wisconsin — the main Sheboygan YMCA (with three gyms, two swimming pools, and a two-story workout facility), Sheboygan Falls YMCA (with 24-hour access), and Camp Y-Koda (an 80-acre outdoor education center). It sells facility memberships, youth and adult programs, state-licensed child care, summer camps, nature-based 4K preschool, outdoor education, and facility/event rentals to individuals, families, and community groups.

Product overview

The Sheboygan County YMCA is a nonprofit organization offering a portfolio of health, wellness, and community programs across three locations. The core offerings include the main Sheboygan YMCA (featuring three gyms, two pools, and a two-story fitness facility on Lake Michigan), Sheboygan Falls YMCA (offering 24-hour access on the Sheboygan River), and Camp Y-Koda (an 80-acre outdoor education and recreation center). Programs span youth development (Gymnastics, Aquatics, Fine Arts, Sports), adult and senior wellness (Core Fitness, LIVESTRONG, Diabetes Prevention), and specialized services (Child Care, Y-Koda Nature School, Nature Based Daycare, Outdoor Education). The Camp Y-Koda branch extends the portfolio with outdoor education, summer camps, retreats, and facility rentals for events and team building.

Differentiator

Problem solved

Functional benefit

Brands

• Y-Koda Nature School: Nature-based 4K preschool program in partnership with SASD and SFSD
• Y Freedom Run

Products and services

• Outdoor Education School programs including Field Trips, In-Classroom Programs, Homeschool programs, and Resident Environmental Education.
• Sheboygan County YMCA (Main Branch) Main branch on Lake Michigan waterfront offering three gyms, two swimming pools, a two-story workout facility, and group exercise studios for members and program participants.
• Sheboygan Falls YMCA Second branch in downtown Sheboygan Falls on the Sheboygan River front, offering 24-hour fitness access for members.
• Camp Y-Koda 80-acre outdoor skills and education facility outside Sheboygan Falls offering summer camps, outdoor education, early childhood programs, and retreat rentals; State of Wisconsin Licensed Day Care and Day Camp.
• Youth Programs Youth development programs including Gymnastics, Aquatics, Fine Arts, Health and Fitness, and Sports for children and families.
• Adult and Senior Programs Programs for adults and seniors including Core Fitness, Fitness Centers, Sports, Social activities, LIVESTRONG, and Diabetes Prevention.
• Child Care Child care services including Day Child Care, YMCA Child Care, Child Watch, and Summer Camps.
• Y-Koda Nature School Nature-based 4K program (4-year-old kindergarten) operating at Camp Y-Koda and Maywood Environmental Park in partnership with Sheboygan Area School District and Sheboygan Falls School District; free to students in and out of district.
• Nature Based Daycare State-licensed nature-based daycare programs for children offered at Camp Y-Koda.
• Retreats and Rentals Facility rentals including Johnsonville Lodge, Lohmann Lodge, Seasonal Cabins, Denison Family Pavilion, Team Building, High Ropes Course, Pool and Lake Rentals, Weddings, and Birthday Parties.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Sheboygan Area School District (SASD)coreStrategic or Co-development Partner · 1 January 2018Partnership to operate Y-Koda Nature School 4K program. The program is free to students in and out of district. Wrap-around care available before and after school for a fee. Sheboygan location serves the broader community.
• Sheboygan Falls School District (SFSD)coreStrategic or Co-development Partner · 1 January 2018Partnership to operate Y-Koda Nature School 4K program at the Sheboygan Falls location. The program is free to students in and out of district. Wrap-around care available before and after school for a fee.
• Maywood Environmental ParkminorStrategic or Co-development Partner · 1 January 2014Partnership expanded Camp Y-Koda sites to include Maywood Environmental Park location in the city of Sheboygan. Provides additional outdoor education venue for programs.
• Plymouth Outdoor Skills CenterminorStrategic or Co-development Partner · 1 January 2001Merged with Plymouth Outdoor Skills Center in 2001 to officially become Camp Y-Koda Outdoor Skills and Education. Combined two organizations with shared passion for outdoor experiences.
• The Christopher Farm & GardensminorGTM or Marketing PartnerCollaborates with The Christopher Farm & Gardens to host the annual Scarecrow Festival fundraiser. The 500-acre property along Lake Michigan provides the venue for this family-friendly outdoor event.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Green Bay YMCA: Another Wisconsin YMCA with similar membership fitness, youth programs, child care, and camp offerings; comparable scale and mission structure serving a neighboring regional community.
• Fond du Lac Family YMCA: Regional Wisconsin YMCA delivering fitness, aquatics, youth sports, child care, and summer programs; highly comparable community-based nonprofit operating model in adjacent Wisconsin geography.
• Boys & Girls Clubs of Sheboygan County: Local nonprofit youth development organization serving the same county with after-school programs, child care, and youth sports; directly overlaps Sheboygan YMCA's youth and family segments.
• YMCA of Metropolitan Milwaukee: Larger Wisconsin YMCA operating multiple branches with fitness, aquatics, child care, and camp programming; directly comparable operational model at greater scale within the same state.
• JCC (Jewish Community Center) Association: Community centers offering membership-based fitness, aquatics, child care, summer camps, and cultural programming; structurally analogous nonprofit community center model to the YMCA.
• Camp Anokijig: Wisconsin residential and day camp operator offering summer camps, outdoor education, and retreat rentals; directly comparable to Camp Y-Koda's outdoor education and retreat business.

Broad incumbents

• Boys & Girls Clubs of America: National nonprofit youth development organization with affiliated local clubs; competes with the YMCA's youth programs and child care services across the broader youth development nonprofit sector.
• Snap Fitness: 24/7 franchised fitness club chain operating in Sheboygan County and similar mid-size markets; competes directly on core membership fitness pricing and access convenience.
• Planet Fitness: National low-cost fitness chain with locations in Wisconsin; primary for-profit competitor pressuring YMCA membership pricing and value proposition in the fitness segment.
• KinderCare Education: National licensed child care and early learning provider; competes with YMCA day child care and Y-Koda Nature School 4K programs in the broader child care services market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ShebCtyYMCA
• YouTubeyoutube.com/channel/UCnwCmUkaMYXMtnqvmPcqBIg
• Facebookfacebook.com/sheboygan.ymca
• Instagraminstagram.com/sheboygancountyymca
• LinkedInlinkedin.com/company/sheboygan-county-y-m-c-a

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheboygan County Young Men's Christian Association, Inc.