Ski Montcalm

What Ski Montcalm does

Ski Montcalm is a second-generation, family-owned ski and outdoor recreation resort located in Rawdon, Quebec (Lanaudière region), founded in 1969 by Polish ski champion Tadek Barnowski and now operated by his children John and Joanna Barnowski. The resort operates across four mountainsides with 29 ski runs and glades, 6 lifts, and 4 snow parks of varying difficulty (Grom Park, North Side Park/Ski Cross, Freestyle Zone, Facade Park), serving individual consumers, families, school groups, corporate clients, and competitive athletes across multiple seasons. Its product portfolio spans daily ski tickets and annual season passes (Individual, Family, BFF, Weekday, Corporate, Privilege), a ski school with multi-week programs for ages 3 through adult (Bébé-Zoo, Mini-Zoo, Junior, Freeriders, Pre-Instructor, Initiation to Competition, Summit Club, Freestyle Club), equipment rental and tuning, on-mountain food and beverage, and event venue rental for up to 120 guests. Beyond winter, the resort operates a summer mountain biking park with 14 downhill trails accessed by chairlift, 9 enduro/cross-country trails, and 25 km of multi-activity forest trails for hiking, snowshoeing, fatbiking, canicross, and alpine touring — with a new dedicated Natura sector for ski touring. Technology infrastructure includes a rechargeable RFID card access system introduced for the 2024-2025 season and a direct-to-consumer e-commerce platform (boutique.skimontcalm.com) powered by accesso Technology Group. Distribution is direct-to-consumer through on-site point of sale, the online boutique, and the Maneige network reseller channel, with school and corporate group sales handled through dedicated inquiry channels and the resort also offers reciprocal season pass benefits with Bike Park Les Sommets and Mont Rigaud.

Name

Ski Montcalm

Legal name

Ski Montcalm

Website

https://skimontcalm.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Ski Montcalm is a second-generation family-owned ski and outdoor recreation resort in Rawdon, Quebec, offering skiing, snowboarding, mountain biking, alpine touring, and multi-activity trails across four mountainsides with 29 runs, 6 lifts, and a year-round direct-to-consumer business model.

Ownership category

akta.pro rank

Product category

Ski Resort & Mountain Recreation

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski resort operations
• Mountain biking park
• Ski school services
• Winter sports recreation
• Outdoor recreation services

Headquarters

HQ city

Rawdon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Lift Tickets & Day Passes: Single-day ski tickets, afternoon/evening blocks, and multi-day ticket packages sold directly to consumers at the resort and online. Revenue from alpine touring day tickets and multi-activity trail day passes.
2. Season Passes: Annual ski season passes (individual, family, BFF, weekday, corporate, privilege season), mountain biking season passes, alpine touring passes, and multi-activity trail passes. Offered with pre-sale discounts and payment plan options.
3. Ski School / Group & Private Lessons: Revenue from group ski/snowboard lessons (Bébé-Zoo, Mini-Zoo, Junior, Freeriders, Pre-Instructor, Initiation to Competition, Summit Club, Freestyle Club) and private/semi-private lesson packages.
4. Equipment Rental: Full-day and block equipment rental for skis, snowboards, boots, helmets, poles, and snowshoes; season-long ski rental for juniors; mountain bike rental (enduro, junior, e-bike).
5. Food & Beverage: On-mountain dining and take-out through Les Marmottes foodtruck (summer mountain biking season), Café du Sommet, Bistro La Clusaz, and Restaurant Zakopane (certified Goûtez Lanaudière).
6. Event Hosting & Reception Hall: Rental of Zakopane hall (up to 120 people) and Bistro La Clusaz (up to 50) for weddings, corporate events, and parties, including catering services.
7. Equipment Maintenance & Tuning: Ski and snowboard tuning, sharpening, waxing, and binding adjustments performed by certified technicians in the on-site workshop.
8. Competition Clubs: Alpine Ski Club and Freestyle Club membership fees, including competitive training programs and Quebec sports federation memberships.
9. Gift Cards: Pre-paid gift cards sold in $25, $50, $75, $100, and $150 denominations through the online boutique.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ski Montcalm operates a four-season mountain resort in Rawdon, Quebec, providing lift-accessed alpine skiing across 29 runs on 4 mountainsides with 6 lifts, plus a summer mountain bike park with 14 downhill and 9 enduro/cross-country trails. The resort sells day tickets, multi-tier season passes (individual, family, BFF, weekday, corporate, privilege), group and private ski/snowboard lessons, equipment rentals and tuning, on-mountain dining, event venue rental, and competitive club programs. A rechargeable RFID card system (introduced for the 2024-2025 season) provides contactless lift access across all access-based products.

Product overview

Ski Montcalm is a family ski resort in Lanaudière, Quebec (founded 1969), offering a comprehensive four-season outdoor recreation portfolio centered on winter skiing and snowboarding. The core product lineup spans ski tickets and season passes (Individual, Family, BFF, Weekday, Corporate, Privilege, First Grade), mountain biking passes (downhill and enduro/XC), multi-activity trail passes (hiking, snowshoeing, fatbike), and alpine touring passes. The resort complements these with a full ski school featuring group lessons (Bébé-Zoo, Mini-Zoo, Junior, Freeriders, Pre-Instructor, Initiation to Competition, Summit Club) and private lessons, equipment rental services, food and beverage outlets, event venue rental (reception hall for weddings/corporate), snow parks for freestyle training, competition clubs, an RFID card access system, gift cards, and school programs. The product portfolio positions the resort as a year-round outdoor destination serving beginners through competitive athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Day Tickets & Multi-Day Passes Single-day and multi-day lift tickets providing access to 29 ski runs across 4 mountainsides with 6 lifts and snow parks. Sold to individuals, families, and walk-up visitors.
• Ski Season Passes Annual ski season passes across multiple tiers (Individual, Family, BFF, Weekday, Corporate, Privilege) offering full or restricted access to ski lifts for the winter season. Age-tiered pricing with pre-sale discounts and installment payment plans.
• Mountain Biking (Bike Park) Passes Day tickets and season passes providing access to 14 downhill trails (chairlift-accessed), 9 enduro/cross-country trails, and a pump track at the mountain base during the summer/fall mountain biking season.
• Multi-Activity Trail Passes Trail passes providing access to 25 km of multi-activity forest trails across three seasons for snowshoeing, hiking, canicross, and fatbike riding.
• Alpine Touring Pass Annual and day access to ski touring trails with 2 climbing trails and 6 ski run descents, including the Natura sector dedicated to alpine touring. Lift access not included.
• Ski School - Group Lessons (École de Glisse) Comprehensive group snow sports instruction for all ages including Bébé-Zoo (ages 3), Mini-Zoo (4-5), Junior (6-17), Freeriders, Pre-Instructor, Initiation to Competition, Summit Club, and Freestyle Club programs across pre-season, 3-week, 8-week, and full-season formats.
• Private & Semi-Private Ski/Snowboard Lessons Private and semi-private ski/snowboard lessons including 3-for-1 packages (lesson + equipment + ticket), Iniski/Inisnowboard beginner group packages, Ini-Family semi-private family packages, and customized advanced hourly lessons.
• Equipment Rental Equipment rental services for skis/snowboards (with boots, poles, helmet), snowshoes, mountain bikes (Enduro, Junior, E-bikes), fatbikes, plus full-season junior ski rental.
• Equipment Tuning & Repairs On-site workshop service offering ski and snowboard tuning, sharpening, waxing, binding adjustments, and the LA TOTALE full-service package. Performed by certified technicians with season pass discounts available.
• Food & Beverage Services On-mountain dining through Les Marmottes foodtruck (summer mountain biking season), Café du Sommet, Bistro La Clusaz, and Restaurant Zakopane (Goûtez Lanaudière certified). Includes event-specific food offerings such as Tacos y Vélos and Pédales et Pintes.
• Reception Hall & Event Venue Rental Rental of Sala Zakopane (up to 120 people) and Bistro La Clusaz (up to 50) for weddings, corporate events, anniversaries, and parties, including full catering services.
• Competition Clubs (Alpine Ski Club & Freestyle Club) Alpine Ski Club (founded 1975, 50+ racers aged 6-20 with a Masters program for parents) and Freestyle Club (slopestyle and big-air disciplines, 20-day Saturday program; first freestyle club in Lanaudière). Membership includes Quebec sports federation registrations.
• School Programs Extracurricular school group packages offering skiing, snowboarding, snowshoeing, and mountain biking with personalized service, budget-friendly options, free staff tickets, and supervised activities.
• Gift Cards Pre-paid gift cards sold in $25, $50, $75, $100, and $150 CAD denominations through the online boutique, redeemable across resort services.
• Night Skiing / Evening Experience Evening and night skiing experience launched for the 2026-2027 winter season, offering guests a unique nocturnal on-mountain skiing opportunity.

Quantifiable outcome

• 50+ racers in Alpine Ski Club (founded 1975)
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• RONA (Rawdon)minorGTM or Marketing PartnerRONA, a major Canadian hardware and building materials retailer with a location in Rawdon near Ski Montcalm, is listed as a partner of the resort. Nature of partnership not specified beyond logo display on the partners page.
• RAG CustomcoreGTM or Marketing PartnerRAG Custom is a mountain biking gear partner. Season pass holders receive 15% off at RAG Custom. The partnership includes product collaboration for the bike park and the Gravity Festival event (Gravity Festival is associated with the gravity/MTB scene that RAG Custom serves).
• ObersonminorGTM or Marketing PartnerOberson is a ski and snowboard equipment/accessories retailer listed as a partner. Nature of partnership not specified beyond logo display on the partners page.
• Julie Kovacs Sutton (Real Estate)minorGTM or Marketing PartnerJulie Kovacs Sutton, a real estate agent, is listed as a partner of Ski Montcalm. Nature of partnership not specified beyond logo display.
• PhysioExtraminorOthersPhysioExtra is a physiotherapy clinic listed as a partner on the English partners page. Nature of partnership not specified beyond logo display.
• Cycles DupuiscoreGTM or Marketing PartnerCycles Dupuis is a bike retailer partner offering demo bikes at the Summer Bike Party event. Season pass holders receive a 15% coupon at Cycles Dupuis. The partnership includes demo days and product promotions.
• L'Alchimiste MicrobrasserieminorGTM or Marketing PartnerL'Alchimiste microbrewery is the presenting sponsor of the 'Pédales et Pintes' Friday mountain biking event series at Ski Montcalm. Special beer promotion offered during these events.
• La Série GravitécoreStrategic or Co-development PartnerLa Série Gravité is the organizing body for the Gravity Festival event hosted at Ski Montcalm, including air DH, whip off, and slalom competitions. Also organizes the Rawdon Open regional DH race. The partnership involves co-hosting major mountain biking competitions.
• accesso Technology GroupcoreTechnology or Integrationaccesso Technology Group provides the e-commerce platform (boutique.skimontcalm.com) powering online ticket sales, season passes, ski school registrations, and the overall online commerce experience. The accesso Paradox logo appears on the online store.
• Malisson FarmminorGTM or Marketing PartnerMalisson Farm provides burgers for the Les Marmottes foodtruck at Ski Montcalm during the mountain biking season. Featured as part of the on-mountain food offering.
• Bike Park Les Sommets / Mont RigaudminorGTM or Marketing PartnerReciprocal partnership with Bike Park Les Sommets and Mont Rigaud. Season pass holders at Ski Montcalm receive 2 free day passes to ride at these bike parks earlier in the season, and vice versa arrangements may apply.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mont-Tremblant Resort: Largest ski resort in Quebec, located in the Laurentians. Operates as a four-season destination with extensive on-site lodging, dining, and activities. Comparable as a Quebec ski resort serving families and leisure travelers, but at significantly larger scale and with destination branding Ski Montcalm cannot match.
• Vail Resorts: U.S.-listed ski resort operator that owns Mont-Tremblant and numerous North American ski destinations. Provides a benchmark for the broader ski resort industry business model (Epic Pass, multi-resort access, on-site lodging), but operates at vastly greater scale than Ski Montcalm.

Direct peers

• ski Bromont: Quebec ski resort of similar profile offering day tickets, season passes, ski school, and night skiing. Closest direct competitor in size and product offering, and one of the few Quebec resorts operating night skiing, a feature Ski Montcalm is launching for 2026-2027.
• Mont-Sainte-Anne: Major Quebec ski resort near Quebec City offering alpine skiing, snowboarding, and a cross-country ski center. Comparable lift-served skiing and winter recreation product serving Eastern Quebec families; significantly larger than Ski Montcalm but competes for the same Quebec ski-trip wallet share.
• Val Saint-Côme: Family-oriented Quebec ski resort offering alpine skiing, snowboarding, and snow park features. Similar size and family-friendly positioning to Ski Montcalm, also located in the Lanaudière/Lower Laurentians region, making it a direct head-to-head competitor for Quebec family skiers.
• Mont Orford: Quebec ski resort in the Cantons-de-l'Est region offering lift-served skiing, snow park, and ski school. Comparable mid-sized Quebec ski resort with similar family, school group, and multi-season positioning.
• Stoneham Mountain Resort: Quebec ski resort near Quebec City with night skiing, snow park, and ski school. Comparable Quebec ski resort with similar product mix, including night skiing operations that overlap with Ski Montcalm's planned 2026-2027 expansion.
• Owl's Head Ski Resort: Quebec ski resort in the Eastern Townships offering skiing, snowboarding, and ski school for families. Similar size, ownership profile, and family-friendly positioning to Ski Montcalm.
• Mont Rigaud: Small Quebec ski and mountain bike resort with a reciprocal cross-pass arrangement with Ski Montcalm. Directly comparable in size, product mix (ski + mountain biking), and regional Quebec family/school positioning.
• Vélo Mont-Sainte-Anne / Bike Park Les Sommets: Quebec mountain biking operation with downhill and cross-country trails that maintains a reciprocal season pass partnership with Ski Montcalm. Comparable as a multi-season, multi-activity mountain bike venue in Quebec.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SkiMontcalm
• Instagraminstagram.com/skimontcalm
• LinkedInlinkedin.com/company/ski-montcalm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Montcalm