Systems Furniture

What Systems Furniture does

Systems Furniture LLC is a Wisconsin-based commercial furniture dealership and interior design firm founded in 1988, operating from a headquarters and showroom at 125 S Broadway in De Pere with a sister branch — Corporate Design Interiors (CDI) — at 1711 Paramount Ct. in Waukesha. The company sells commercial office furniture across categories including seating, tables and desks, workstations and panel systems, organization, functional accessories, and outdoor furniture, drawing primarily on the Kimball International brand portfolio (Kimball, National, Interwoven/Etc., and David Edward) through its Select Pro Dealer relationship. Service offerings span design consulting and space planning, project management, account management, procurement and order management, and delivery and installation, the last executed through a long-tenured installation partner of over 40 years.

Technically, the firm operates CET Design Software for live space planning and specifications alongside internal project management software to maintain specifications and selections through project lifecycles. There is no public API, SDK, or software product; technology functions as internal operations tooling rather than a productized platform. The business is organized around five vertical segments — Corporate, Healthcare, Education, Government, and Hospitality — with named engagements including MGIC Investment Corporation, ThedaCare, Aurora/Wisconsin Medical Center, University School of Milwaukee, Milwaukee County Courthouse, and Crossroads Collective.

The revenue model is project-based commercial furniture resale combined with bundled design and installation services. Pricing is quote-driven per project scope with multi-year contractual engagements; there is no public pricing or subscription component. Go-to-market is consultative enterprise field sales supported by showroom visits, a website portfolio of case studies, and Kimball International partnership co-marketing. Customer concentration spans large enterprise anchors (MGIC's 13-floor/two-building redesign) alongside SMB healthcare and hospitality projects, with a repeat-client testimonial base (Mike Paroubek at CPIA/Paroubek Insurance, Bob Siede at ThedaCare) indicating relationship-driven retention within the Wisconsin and broader Midwest market.

Name

Systems Furniture

Legal name

Systems Furniture LLC

Website

https://sysfurniture.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin-based commercial furniture dealership and interior design firm founded in 1988, operating from De Pere and Waukesha as a Kimball International Select Pro Dealer serving corporate, healthcare, education, government, and hospitality clients across the Midwest and select out-of-state markets.

Ownership category

akta.pro rank

Product category

Commercial Furniture Dealership and Interior Design Services

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Commercial furniture dealership
• Office furniture sales
• Interior design services
• Space planning services
• Contract furniture solutions

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales and Commercial Interior Design Services: Systems Furniture generates revenue through the sale of commercial office furniture and related interior design services. They serve as a Select Pro Dealer for Kimball International, offering products from multiple brands. Revenue is derived from furniture product sales, design consulting fees, project management services, and delivery/installation services as part of comprehensive commercial interior solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Systems Furniture is a commercial furniture dealership and interior design firm that sells office and contract furniture while providing integrated design consulting, space planning, project management, account management, procurement, and delivery/installation services. Operating as a Kimball International Select Pro Dealer, the company distributes brands including Kimball, National, Interwoven (Etc.), and David Edward to corporate, healthcare, education, government, and hospitality clients across the Midwest.

Product overview

Systems Furniture is an office furniture and commercial interior design company operating as a Kimball Select Pro Dealer since 1988/1998. The company offers a comprehensive portfolio of furniture products organized into categories including Seating (bariatric, children's, lounge, task chairs, etc.), Tables & Desks, Workstations & Panel Systems, Organization, Functional & Accessories, and Outdoor furniture. These products are complemented by professional services including Design Consulting and Space Planning, Project Management, Account Management, Procurement and Order Management, and Delivery and Installation Services. The company leverages its partnership with Kimball International to offer brands such as Kimball, National, Interwoven (Etc.), and David Edward, alongside numerous other furniture manufacturer brands through its dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Seating Comprehensive range of commercial seating solutions including bariatric seating, children's furniture, club chairs, exam stools, guest chairs, lounge chairs, loveseats, ortho chairs, ottomans, patient chairs, recliners, sleep sofas, sofas, stacking chairs, stools, tablet arm chairs, task chairs, and wall-mounted seating for corporate, healthcare, education, government, and hospitality environments.
• Tables and Desks Furniture solutions including tables and desks for various commercial and office environments across the company's served verticals.
• Workstations and Panel Systems Modular workstation and panel system solutions for office environments, supporting flexible and reconfigurable workspace layouts.
• Organization Furniture Organizational furniture and accessories for commercial spaces, supporting storage and workspace organization needs.
• Functional and Accessories Functional furniture pieces and accessories to complement commercial interiors across diverse verticals.
• Outdoor Furniture Outdoor furniture solutions for commercial hospitality and exterior spaces, supporting both indoor and outdoor venue designs.
• Design Consulting and Space Planning Services Professional design consulting and space planning services including concept development, functional planning, and furniture and finishes selection, using CET Design Software for live design capabilities and precise specifications.
• Project Management Services Comprehensive project management services ensuring budget and planning guidelines are upheld, product deliveries are scheduled, and clear communication is maintained throughout projects.
• Account Management Services Dedicated account management with a Team Lead supporting clients, managing contract details and budgets, and ensuring projects stay within scope.
• Procurement and Order Management Services Order management services including order confirmation, shipment coordination, delivery and installation arrangement, invoice management, and warranty document collection.
• Delivery and Installation Services Delivery and installation services provided through a trusted installation partner with over 40 years of experience, including tear-down and removal of existing furniture.

Quantifiable outcome

• Successful projects across 13 floors and 2 buildings for major clients like MGIC Investment Corporation
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Kimball InternationalcoreChannel Partner/ Reseller/ DistributorSystems Furniture is a Select Pro Dealer for Kimball International, providing access to their brand portfolio including Kimball, National, Interwoven, Etc., and David Edward. This partnership grants exceptional training, in-depth product knowledge, and access to valuable research and insights. The relationship is a premier designation demonstrating excellence in sales, service, financial stability, and business processes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Allsteel: Allsteel is a HNI Corporation brand producing office furniture systems, seating, and casegoods for corporate workplaces. It is comparable as a manufacturer whose products compete for the same corporate and institutional specification opportunities that drive Systems Furniture's project pipeline.
• Global Furniture Group: Global Furniture Group is a major North American office furniture manufacturer producing seating, desks, and systems furniture for commercial and institutional markets. It is comparable as a broad incumbent whose product categories and dealer-distribution model mirror those that Systems Furniture competes within.
• Steelcase: Steelcase is one of the largest office furniture manufacturers globally, operating a broad dealer network that includes regional players like Systems Furniture. It is comparable because it serves the same corporate, healthcare, education, and government customers with overlapping product categories — workstations, seating, and casegoods.
• MillerKnoll: MillerKnoll (formerly Herman Miller) is a leading office and contract furniture manufacturer encompassing brands like Herman Miller, Knoll, and Design Within Reach. It is comparable as a broad incumbent whose products are specified by Systems Furniture's enterprise clients and whose dealer ecosystem directly overlaps with Systems Furniture's go-to-market.
• The HON Company: The HON Company (HNI Corporation) is a major office furniture manufacturer producing desks, seating, workstations, and casegoods for the same enterprise, government, and education buyers that Systems Furniture serves. It is comparable as a broad incumbent whose products compete for specification in the same RFPs that Systems Furniture bids on.
• Teknion: Teknion is a North American office furniture manufacturer offering systems furniture, seating, and architectural interiors through a dealer network. It is comparable because its products and dealer-channel model overlap directly with Systems Furniture's offering across corporate, healthcare, and education verticals.
• Haworth: Haworth is a major office furniture manufacturer with a global dealer network serving corporate, healthcare, education, and government markets. It is comparable because it competes for the same enterprise specifier relationships and product categories (systems furniture, seating, casegoods) that Systems Furniture delivers through its dealership model.

Direct peers

• CORT Business Services: CORT is a national commercial and residential furniture provider offering rental, sales, and space-planning services across corporate, education, and government verticals. It is directly comparable to Systems Furniture because both sell commercial office furniture to enterprise and institutional buyers with a full-service model that includes delivery and installation.
• Arnold's Office Furniture: Arnold's Office Furniture is a regional commercial furniture dealership serving enterprise and institutional clients across the Midwest with design, space planning, and installation services. It is directly comparable to Systems Furniture because both operate as regional contract dealers with full-service delivery models for corporate, healthcare, education, and government customers.

Others

• Kimball International: Kimball International is Systems Furniture's primary brand partner and the source of its Select Pro Dealer status, supplying the Kimball, National, Interwoven, and David Edward brands. It is comparable as the upstream manufacturer whose products Systems Furniture distributes and whose training, research, and co-marketing underpin the dealer's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/systems-furniture-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Systems Furniture