Specified Sales Associates, Llc

What Specified Sales Associates, Llc does

Specified Sales Associates, LLC (SSA) is a Florida-based manufacturers' representative firm founded in 1974 that acts as the outsourced sales force for 40+ premier manufacturers across six product verticals: plumbing, waterworks, fire protection, irrigation, HVAC, and wastewater. The company earns revenue through commissions on sourced sales, connecting manufacturers with wholesale distributors, contractors, engineers, and architects throughout Florida (Tampa, Orlando x2, Pompano Beach, Jacksonville) and the Caribbean (Haiti, Dominican Republic, Jamaica, Puerto Rico, Panama). SSA's go-to-market is a direct enterprise field-sales motion: 50+ trained field representatives engage customers from the design engineering phase through project completion, supplemented by a dedicated East Orlando Training Center and a structured training seminar program. Headcount is described as 50+ experienced professionals across 5 Florida locations, with the firm having completed approximately 600,000 projects over its 50+ year operating history.

SSA's offering is not a technology product but rather sales representation services covering brands such as Zurn (drainage, brass, interceptors, PEX), Elkay (sinks, faucets, bottle filling stations), Wilkins (RPV, backflow, fire protection), DAB Pumps, Bonomi (commercial valves), Chromalox (heat trace), Niagara (ultra-high-efficiency toilets), Guardian Equipment (eyewash/shower), Aqua Design Mfg (behavioral health fixtures), Jones Stephens, KITZ, Blue Ribbon Corp, Polywater, and Yardney Water Filtration Systems. Featured products highlighted on the corporate site include Elkay ProFiltration bottle filling stations, Zurn EZ Gear-Driven Sensor Faucets, and Zurn Wilkins 975XL3 Reduced Pressure Principle Backflow Assemblies. There are no proprietary software products, APIs, apps, or AI capabilities associated with the business.

The business model is commission-based transaction revenue tied to sourced wholesale and specification-stage activity. Pricing is not publicly disclosed and is established via quote request per typical B2B rep-agency practice. Distribution flows from manufacturer principals through wholesale distributors to contractors and end customers, with SSA as the embedded field-sales intermediary. Industry affiliations (AIA, ASPE, ASHRAE, AWWA, PHCC, CPMR, and others) support credibility within architecture, engineering, and contractor communities. The company is a privately held LLC with no disclosed investors, funding rounds, M&A activity, or leadership transitions in the input data.

Name

Specified Sales Associates, Llc

Legal name

Specified Sales Associates, LLC

Website

https://ssafla.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Specified Sales Associates is a Florida-based manufacturers' representative firm representing 40+ manufacturers of plumbing, waterworks, fire protection, irrigation, HVAC, and wastewater products to wholesale distributors, contractors, engineers, and architects across Florida and the Caribbean.

Ownership category

akta.pro rank

Product category

Industrial Sales Representation

NAICS

Wholesale Trade Agents and Brokers (42512)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Sales Agency Representation & Deal Structuring (MPADAAAK)

Keywords

• Manufacturer representative agency
• Plumbing sales representation
• Waterworks distribution services
• Fire protection products
• HVAC commercial sales

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Manufacturer's Representative Commissions: SSA generates revenue as a manufacturer's representative agency, earning commissions on sales of plumbing, waterworks, architectural, fire protection, irrigation, and HVAC products. The company represents major manufacturers and acts as the sales force for these principals, facilitating transactions between manufacturers and wholesale distributors/contractors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Specified Sales Associates (SSA) is a manufacturer's representative agency that acts as the external sales force for 40+ leading manufacturers in plumbing, waterworks, architectural, fire protection, irrigation, and HVAC products. Highly trained field sales representatives engage wholesale distributors, contractors, engineers, and architects across Florida and the Caribbean, providing product expertise from design engineering through project completion. The agency earns commissions on sales facilitated between its manufacturer principals and downstream buyers.

Product overview

Specified Sales Associates (SSA) is a manufacturers' representative agency, not a product manufacturer. SSA's offering consists of sales representation services for 45+ manufacturer brands across five product categories: Plumbing, Waterworks, Fire Protection, Irrigation, and HVAC. SSA connects manufacturers with wholesale distributors, contractors, engineers, and architects throughout Florida and the Caribbean. Key product brands represented include: Zurn (specification drainage, trench drainage, commercial brass, interceptors, PEX), Elkay (sinks, faucets, bottle filling stations, drinking fountains), Wilkins (RPV, backflow, fire protection), Aqua Design Mfg (behavioral health fixtures, solid surface, stainless steel commercial lavatories), Guardian Equipment (emergency eyewash and shower equipment), DAB Pumps (jet pumps, centrifugal pumps, submersible pumps, HVAC), Chromalox (heat trace, freeze protection), and Niagara (ultra-high efficient toilets), among many others. Featured products highlighted on the SSA website include Elkay ProFiltration bottle filling stations, Zurn EZ Gear-Driven Sensor Faucets, and Zurn Wilkins 975XL3 Reduced Pressure Principle Backflow Assemblies.

Differentiator

Problem solved

Functional benefit

Products and services

• Elkay ProFiltration Bottle Filling Stations Bottle filling stations with advanced filtration technology engineered for superior performance and simplified maintenance, represented by SSA for Elkay in Florida and the Caribbean.
• Zurn EZ Gear-Driven Sensor Faucets Touchless commercial restroom faucets featuring dual-action ceramic disc cartridge and motor gear-driven operation for reliability, precision, and water efficiency, represented by SSA for Zurn in Florida and the Caribbean.
• Zurn Wilkins 975XL3 Reduced Pressure Principle Backflow Assembly Compact bronze backflow prevention assembly providing high-hazard protection against backsiphonage and backpressure in potable water applications, featuring modular check EZSwap design for ease of repair, represented by SSA for Zurn/Wilkins in Florida and the Caribbean.
• Manufacturer's Representative Sales Services Field sales representation services for 40+ manufacturers in plumbing, waterworks, architectural, fire protection, irrigation, and HVAC products sold to wholesale distributors, contractors, engineers, and architects across Florida and the Caribbean.

Quantifiable outcome

• 600,000+ projects completed across Florida and Caribbean markets

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• Aqua Design MfgcoreChannel Partner/ Reseller/ DistributorSSA represents Aqua Design Mfg for behavioral health fixtures, solid surface, and stainless steel commercial lavatories in Florida and Caribbean markets.
• Blue Ribbon CorpcoreChannel Partner/ Reseller/ DistributorSSA represents Blue Ribbon Corp for gauges, thermometers, pressure transmitters, and level sensing equipment.
• BonomicoreChannel Partner/ Reseller/ DistributorSSA represents Bonomi for commercial valves, solenoids, limit switches, positioners, and accessories.
• ChromaloxcoreChannel Partner/ Reseller/ DistributorSSA represents Chromalox for heat trace and freeze protection products.
• DAB PumpscoreChannel Partner/ Reseller/ DistributorSSA represents DAB Pumps for jet pumps, centrifugal pumps, submersible pumps, sump & sewage pumps, swimming pool pumps, and HVAC products.
• ElkaycoreChannel Partner/ Reseller/ DistributorSSA represents Elkay for sinks, faucets, bottle filling stations, and drinking fountains.
• Guardian EquipmentcoreChannel Partner/ Reseller/ DistributorSSA represents Guardian Equipment for emergency eyewash and shower equipment.
• IntellihotcoreChannel Partner/ Reseller/ DistributorSSA represents Intellihot for gas and electric water heaters.
• Jones StephenscoreChannel Partner/ Reseller/ DistributorSSA represents Jones Stephens for rough-in valves, tools, toilet seats, kitchen & bath accessories, and gas pipe & fittings.
• KITZcoreChannel Partner/ Reseller/ DistributorSSA represents KITZ for commercial valves.
• NeoperlcoreChannel Partner/ Reseller/ DistributorSSA represents Neoperl for aerators, flow regulators, check valves, and hoses.
• NiagaracoreChannel Partner/ Reseller/ DistributorSSA represents Niagara for innovative, ultra-high efficient toilets.
• PolywatercoreChannel Partner/ Reseller/ DistributorSSA represents Polywater for mechanical seals, wall sleeves, foam sealants, and seal coating products.
• QuantumFlocoreChannel Partner/ Reseller/ DistributorSSA represents QuantumFlo for domestic water booster pumps.
• Robar IndustriescoreChannel Partner/ Reseller/ DistributorSSA represents Robar Industries for cast and fabricated fittings for municipal distribution of water and wastewater.
• WadecoreChannel Partner/ Reseller/ DistributorSSA represents Wade for commercial drainage products.
• Water Controls CorporationcoreChannel Partner/ Reseller/ DistributorSSA represents Water Controls Corporation for water treatment systems.
• WeilcoreChannel Partner/ Reseller/ DistributorSSA represents Weil for hot water recirc, elevator pumps, sump pumps, lift stations, and fire pumps.
• WilkinscoreChannel Partner/ Reseller/ DistributorSSA represents Wilkins for RPV, backflow, and fire protection products.
• Yardney Water Filtration SystemscoreChannel Partner/ Reseller/ DistributorSSA represents Yardney Water Filtration Systems for water filtration systems.
• ZurncoreChannel Partner/ Reseller/ DistributorSSA represents Zurn for specification drainage, trench drainage, light commercial products, commercial brass, interceptors, and Pex products.
• AIA (American Institute of Architects)minorGTM or Marketing PartnerIndustry affiliation for architects - supports reach to architecture community
• ASPE (American Society of Plumbing Engineers)minorGTM or Marketing PartnerIndustry affiliation for plumbing engineers - supports reach to engineering professionals
• ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers)minorGTM or Marketing PartnerIndustry affiliation for HVAC engineers - supports reach to HVAC professionals
• AWWA (American Water Works Association)minorGTM or Marketing PartnerIndustry affiliation for water professionals - supports reach to waterworks market
• PHCC (Plumbing-Heating-Cooling Contractors Association)minorGTM or Marketing PartnerIndustry affiliation for plumbing contractors - supports reach to contractor community

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Reliance Worldwide Corporation: Reliance Worldwide manufactures plumbing and water delivery products (e.g., SharkBite, Reliance valves) sold through wholesale distribution. Competes with SSA's principals for the same shelf space at distributors and could move toward direct representation in Florida/Caribbean.
• Watsco: Watsco is the largest U.S. distributor of air conditioning, heating, and refrigeration products, serving the same HVAC contractors and engineers that SSA's field reps engage. Comparable in channel relationships though strictly distributor rather than rep.
• Ferguson Enterprises: Ferguson is the largest U.S. wholesale distributor of plumbing, HVAC, waterworks, and industrial products. While Ferguson is a direct distributor rather than a rep firm, it competes for the same downstream customers (wholesalers, contractors, engineers) and could acquire or partner with SSA-type agencies as it expands its specification channel.
• Hajoca Corporation: Hajoca is one of the largest privately-held U.S. distributors of plumbing, waterworks, and HVAC products, with deep ties to contractors and engineers. Operates in overlapping geographies and competes for the same downstream specification business as SSA.
• Pool Corporation: Pool Corporation is the largest U.S. distributor of swimming pool and related irrigation/water products. Operates in overlapping irrigation/waterworks product lines SSA represents and could develop competing specification-channel relationships in pool and irrigation verticals.
• Watts Water Technologies: Watts Water is a global manufacturer of plumbing, water quality, and water conservation products. As a manufacturer of similar products to those SSA represents, Watts is an alternative-channel competitor that could insource field sales and bypass SSA-style reps.
• WinWholesale: WinWholesale is a wholesale distribution network with locations across the U.S. serving plumbing, HVAC, and industrial markets. Comparable in that both firms sit in the B2B wholesale/specification channel for plumbing and HVAC products and engage the same downstream contractor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/specified-sales-associates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specified Sales Associates, Llc