Furunavi

What Furunavi does

Furunavi (\u3075\u308b\u306a\u3073) is a Japanese hometown tax donation (\u3075\u308b\u3055\u3068\u7d0d\u7a0e / furusato nozei) portal operated by i-mobile Co., Ltd., a Tokyo-headquartered Japanese internet services company. Founded in 2014 (terms of service established June 1, 2014), the platform connects individual Japanese taxpayers with municipalities across all 47 prefectures and 8 regional blocks, enabling donors to make tax-deductible contributions in exchange for local specialty return gifts. The site supports the full donation workflow including return-gift browsing, payment processing, and tax deduction documentation through integration with the One-Stop Special Exception service and e-Tax online filing. Revenue is earned via commission on each transaction processed; there is no subscription or membership fee to donors, and users pay a statutory \u00a52,000 self-contribution per donation with gift amounts ranging from approximately \u00a55,000 to over \u00a5200,000.

The platform is built around a unified donation engine extended by a portfolio of integrated sub-services. Core modules include Furunavi Catalog (point-based redemption), Furunavi Travel and Furunavi Travel Reservation (hospitality booking with donated points), Furunavi Crowdfunding (cause-tied municipal projects), Furunavi Premium (concierge tier for \u00a5500,000+ donors), Furunavi Money Private (stored-value payment with promotional bonuses), Furunavi Coin and Tamaru Mall (loyalty and rewards), Furunavi Gourmet Points (restaurant benefits), and Furunavi Disaster Support (relief donations). Payment integrations span credit card, Amazon Pay, PayPay, Rakuten Pay, and NTT Docomo d\u6255\u3044. Distribution is exclusively through owned digital channels: the furunavi.jp website and native iOS and Android applications, with no third-party resellers.

Go-to-market is product-led growth with no direct sales force. Acquisition is driven by SEO, the 900+ article Furunavi Discovery editorial blog covering regional food, tax mechanics, and gift guides, and organic social channels (Facebook, X, Instagram) plus email newsletters and app store presence. No proprietary AI/ML capabilities are disclosed. The platform operates exclusively within Japan, has no disclosed revenue, and is positioned as a tier-two player in the Japanese furusato nozei portal market, with the wider category dominated by Rakuten Furusato nozei and Satofull.

Name

Furunavi

Legal name

株式会社アイモバイル

Website

https://furunavi.jp

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Furunavi is a Japanese hometown tax donation (furusato nozei) portal operated by i-mobile Co., Ltd., connecting individual Japanese taxpayers with municipalities across all 47 prefectures for donations and regional return gifts. Founded in 2014, it monetizes via per-transaction commissions across web, mobile apps, and integrated travel, payment, and loyalty sub-services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Commission from municipalities and vendors: Furunavi earns a commission fee from participating municipalities and/or return gift vendors for each donation (tax payment program) transaction processed through the platform. The platform acts as an intermediary connecting individual donors to municipalities, facilitating the full donation workflow including payment processing, return gift management, and tax deduction documentation (One-Stop Special Exception / online tax filing).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Furunavi is a Japanese hometown tax donation (furusato nozei) portal where individual taxpayers browse municipalities across all 47 prefectures, make tax-deductible donations, and receive local specialty return gifts. The platform supports the full donation workflow including payment processing, return gift selection, and One-Stop Special Exception / e-Tax filing, and bundles proprietary services such as a point-based catalog, travel redemption, crowdfunding, premium concierge, digital payment, and loyalty coins.

Product overview

Furunavi is a comprehensive hometown tax donation (furusato nozei) portal platform operated by i-mobile Co., Ltd. The core service enables users to search and contribute to municipalities nationwide in exchange for local specialty return gifts. The platform operates on a unified architecture combining the core donation engine with multiple integrated service modules: ふるなびカタログ provides a point-based redemption system; ふるなびトラベル and ふるなびトラベル予約 enable travel point earnings and hotel booking; ふるなびクラウドファンディング supports project-specific donations; ふるなびプレミアム offers exclusive access for high-value donors (500,000+ yen); ふるなびマネープライベート serves as a digital payment and promotional platform; and ふるなびコイン, たまるモール, and ふるなびグルメポイント form the loyalty ecosystem. The ふるなび災害支援 module handles disaster relief donations, while a dedicated mobile app extends access to smartphone users.

Differentiator

Problem solved

Functional benefit

Brands

• ふるなびカタログ: Point-based ふるさと納税 service allowing users to accumulate and redeem points for return gifts.
• ふるなびトラベル
• ふるなびクラウドファンディング
• ふるなびプレミアム
• ふるなびリーン
• ふるなびコイン
• ふるなび災害支援
• ふるなびグルメポイント
• ふるなび旅の予約
• ふるなび電力

Products and services

• Furunavi (ふるなび) core hometown tax donation portal Core hometown tax donation (furusato nozei) portal platform that lets Japanese individual taxpayers search municipalities across all 47 prefectures, make tax-deductible donations, choose local specialty return gifts, and complete One-Stop Special Exception or e-Tax filing.
• Furunavi Catalog (ふるなびカタログ)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• JTB (Japan Travel Bureau)minorChannel Partner/ Reseller/ DistributorJTB provides travel coupons for certain municipalities on the Furunavi platform. For example, Okinawa Prefecture Onna Village offers JTB travel coupons (30,000 yen value, valid 3 years) as a return gift through JTB's issuing system.
• Municipality One-Stop Online Application Services (自治体のマイページ, eふるなびワンストップ)coreTechnology or IntegrationFurunavi integrates with municipalities' digital One-Stop Special Exception services and supports online tax filing through e-Tax, allowing donors to complete all tax procedures without visiting a tax office.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Furusato Choice: Long-running furusato nozei portal with broad municipality coverage. Direct competitor offering similar donation intermediation and return-gift marketplace functionality.
• Satofull (SatoFuru): One of Japan's leading furusato nozei portals operated by Infinity. Competes directly with Furunavi on return-gift selection, content, and nationwide municipality coverage.
• Mynavi Furusato Nozei: Mynavi's furusato nozei portal from a major Japanese job media company. Direct competitor targeting the same individual donor demographic with similar content-driven marketing.
• Rakuten Furusato Nozei: Rakuten's own furusato nozei portal, the largest player in Japan leveraging Rakuten's super-points ecosystem. Directly competes with Furunavi on commission, donor acquisition, and return-gift assortment.
• ANA Furusato Nozei: Airline-backed furusato nozei portal leveraging ANA Sky Mile and travel perks. Competes with Furunavi Travel and Furunavi Premium for high-value donors.
• JRE Mall Furusato Nozei: JR East's furusato nozei portal leveraging Suica/JRE Point loyalty. A direct portal competitor with a comparable point-based loyalty integration model.

Broad incumbents

• Yahoo! Furusato Donation (Yamato): Yahoo Japan's furusato nozei portal, part of a much broader e-commerce/payments/media ecosystem. Larger incumbent with deeper traffic but not a specialist marketplace.
• Aeon Furusato Nozei: Aeon Group's furusato nozei portal leveraging WAON points and retail loyalty. Larger incumbent with broader ecosystem but a less specialized portal.

Emerging players

• SECOMA Furusato (Crowdfunding): Regional/community crowdfunding platforms that overlap with Furunavi Crowdfunding. Emerging players addressing project-specific donation use cases adjacent to Furunavi's core offering.
• Sawayaka Furusato Nozei: Sawayaka-linked furusato nozei portal targeting a niche donor segment. Emerging player with partial overlap and a more focused return-gift portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/furunavi_PR
• Facebookfacebook.com/furunavi
• Instagraminstagram.com/furunavi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furunavi