Sonal J. Shah Events, LLC.

Name

Sonal J. Shah Events, LLC.

Legal name

Sonal J. Shah Event Consultants, LLC.

Website

https://sjsevents.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Wedding and Event Planning Services

NAICS

Food Service Contractors (722310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Destination Wedding Planning (HSACABAD), Pre-Wedding Events Planning (Engagement Party, Bridal Shower, Bachelor/Bachelorette) (HSACABAK), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Engagement & Proposal Planning (HSACABAJ), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Luxury wedding planning
• South Asian weddings
• Destination wedding services
• Event coordination
• Corporate event planning

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Wedding Planning Services: Project-based professional services with three main package tiers: One Carat Diamond (day-of coordination starting at $20,000), Two Carat Diamond (planning assistance starting at $40,000), and Three Carat Diamond (full-service luxury planning with pricing during consultation). Custom packages also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sonal J. Shah Events, LLC. is a luxury wedding and event planning firm that conceives, designs, and coordinates South Asian, cross-cultural, and destination weddings through three tiered service packages (One Carat Diamond day-of coordination from $20,000, Two Carat Diamond planning assistance from $40,000, and Three Carat Diamond full-service planning with custom pricing). The firm also produces corporate events, bespoke marriage proposals, and milestone celebrations for affluent clients worldwide, with white-glove service delivered from offices in New York City and Miami Beach.

Product overview

Sonal J. Shah Events, LLC. is a luxury wedding and event planning company offering a tiered service model centered around three Diamond Package offerings (One Carat, Two Carat, and Three Carat), which range from day-of coordination to full-service planning. The company also provides specialized services including destination weddings, corporate events, and bespoke proposals. A published book, The Complete Guide to Planning the Perfect South Asian Wedding, serves as an extension of the company's expertise in the South Asian wedding market.

Differentiator

Problem solved

Functional benefit

Products and services

• Three Carat Diamond Package Full-service luxury wedding planning package providing comprehensive assistance from initial consultation through on-site coordination, including creative direction, logistics, venue scouting, concept design, budget management, timelines, and event day orchestration. Pricing provided during consultation; targeted at couples seeking the ultimate white-glove planning experience.
• Two Carat Diamond Package Professional planning assistance for couples who need help organizing their wedding but do not require day-of coordination. Includes research services, behind-the-scenes work, and vendor coordination. Investment starting at $40,000.
• One Carat Diamond Package On-site day-of coordination services for couples who only need assistance on the day of the event, with the firm serving as wedding coordinators for the wedding day. Includes 8-10 week advance consultation. Investment starting at $20,000.
• Destination Weddings Planning services for weddings at international destinations including Turks and Caicos, Curacao, Mexico, Dominican Republic, London, Paris, Italy, Switzerland, and Dubai, with expertise in curating events at these locations.
• Corporate Events Corporate event planning services ranging from intimate luncheons to lavish black-tie galas, with attention to detail and commitment to excellence for client and colleague events.
• Bespoke Proposals Custom proposal and surprise wedding engagement planning services, including romantic settings and intricate planning for extraordinary moments.
• The Complete Guide to Planning the Perfect South Asian Wedding An illustrated, step-by-step guide authored by Sonal J. Shah that takes brides and grooms through the wedding planning process, covering pre-wedding events and day-of ceremonies, with practical solutions based on Sonal's expertise in luxury South Asian weddings. Published in 2016.

Quantifiable outcome

• Zero redos - flawless execution standard for one-of-a-kind events

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Design House DecorcoreStrategic or Co-development PartnerPrimary floral and décor partner for luxury wedding events. Collaborates on elaborate installations including the company's 20th anniversary celebration featuring thousands of roses, crystal chandeliers, and Edwardian-themed décor at St. Regis NYC.
• Premium Hotels and VenuescoreOthersEstablished relationships with finest hotels and catering halls including The Plaza Hotel, Cipriani, Rainbow Room, The Pierre, Mandarin Oriental, Ritz-Carlton, Four Seasons, and international luxury properties.
• DJ SuhelminorOthersPreferred entertainment vendor partner for wedding events, noted for playlist collaboration and maintaining event vibes.
• Cipriani EventscoreOthersPreferred venue partner for high-profile events at Cipriani Wall Street and other Cipriani properties in New York.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bryan Rafanelli Events: Boutique luxury event firm producing high-profile weddings, social, and political events. Comparable in price point, celebrity client roster, and emphasis on highly customized, design-led celebrations.
• Lisa Vorce Co. California-based luxury wedding planner with destination reach and celebrity clientele. Comparable boutique model, premium pricing, and design-forward white-glove service for HNW couples.
• David Tutera: Celebrity event planner and designer known for luxury weddings, televised branding, and design-led celebrations. Comparable in celebrity client work, brand-as-persona model, and high-end positioning.
• Marcy Blum Associates: Long-established luxury wedding and event planner based in NYC, known for high-end clientele and celebrity events. Direct competitor for the same affluent, design-conscious couples and corporate clients in the New York market.
• Preston Bailey Designs: Luxury event design studio specializing in elaborate, high-budget weddings and social events worldwide. Comparable in design-led, large-scale production approach and ultra-luxury price positioning.
• Mindy Weiss Party Consultants: One of the most prominent luxury wedding and event planners in the U.S., serving celebrity and high-net-worth clients with bespoke, full-service planning. Directly comparable in tier, clientele (celebrity/HNW), and white-glove service model to SJS.
• Colin Cowie Lifestyle: Internationally recognized luxury event designer and planner with celebrity clientele and destination event reach. Comparable brand positioning, premium pricing, and global service model.
• Aab Event Design: Major South Asian luxury wedding design and planning firm with strong celebrity and HNW client roster. The most direct cultural-segment peer to SJS, competing for the same affluent South Asian wedding spend.

Emerging players

• Over The Top Events: Luxury South Asian wedding and event planner with destination capability, competing in the same niche as SJS. More emerging in scale and brand recognition but directly comparable in cultural-segment focus and service model.

Others

• Cipriani Events: Iconic luxury venue and event services brand operating flagship New York and international properties. Listed as a venue partner of SJS; an ecosystem participant that increasingly offers in-house planning services, representing both partnership and potential competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sonaljshahevents
• Instagraminstagram.com/sjsevents
• TikToktiktok.com/@sjsevents
• Pinterestpinterest.com/sonalshahevents
• LinkedInlinkedin.com/company/sonal-j-shah-events-llc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonal J. Shah Events, LLC.