South Placer Fire District
South Placer Fire District is a California public fire protection district that provides fire suppression, advanced life support EMS, ambulance transport, fire prevention, and public education to Granite Bay, Loomis, and parts of Penryn and Newcastle under a statutory monopoly funded by property and parcel taxes.
- Company typePrivate
- Founded1952
- HeadquartersGranite Bay, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What South Placer Fire District does
South Placer Fire District (SPFD) is a public fire protection district established in 1952 and consolidated with the former Loomis Fire Protection District in 2017 through the LAFCO process. Governed under California Health and Safety Code Section 13800 and an elected seven-member Board of Directors (four from the former South Placer division and three from the former Loomis division), SPFD holds a statutory monopoly over fire protection and emergency medical services within its boundaries. The District serves the communities of Granite Bay, Loomis, and southern portions of Penryn and Newcastle in Placer County, California, protecting over $9.5 billion in assessed property value and responding to more than 4,000 incidents annually, of which approximately 80% are medical emergencies.
SPFD operates four staffed fire stations (Stations 16, 17, 18, and 20), with Station 19 reopened in March 2025 in limited ambulance-only capacity and Station 15 remaining closed since August 2022 due to funding shortfalls. The technical core is four advanced life support (ALS) engine companies and two strategically located transport ambulances (in continuous service since 1962), staffed by personnel who are all EMTs or paramedics — with at least one paramedic on every response unit. Additional capabilities include vehicle extrication, hazardous materials response, trench and confined-space rescue, building collapse response, and wildland fire apparatus supporting the State of California's Master Mutual Aid program through OES typed resources. The District is one of only three public agencies in Placer County authorized to provide ambulance transport.
SPFD's revenue model is fundamentally a public-sector tax-and-fee hybrid rather than a commercial product business. Funding derives from (a) a small share of local property taxes (under $0.09 of every property tax dollar returned to the District), (b) special parcel taxes and benefit assessments (~$70/year in Granite Bay, ~$406/year in Loomis), (c) EMS First Responder fees billed through Wittman Enterprises (~$600K annual improvement via better collections), (d) competitive grants (~$1.3M cumulative including FEMA SAFER and California Office of Traffic Safety), and (e) fire prevention/plan-check/inspection fees and a CFD special tax on new construction effective April 2025. Projected FY 2025-26 revenue is $17.5M against $17.3M in essential expenses, leaving minimal discretionary capacity. The District is pursuing Measure B on the November 2026 ballot — a uniform $375 per parcel tax that would consolidate the existing patchwork taxes and add approximately $2.5M in annual revenue.
South Placer Fire District firmographics
Firmographics- Name
- South Placer Fire District
- Legal name
- South Placer Fire Protection District
- Website
- https://southplacerfire.org
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- South Placer Fire District is a California public fire protection district that provides fire suppression, advanced life support EMS, ambulance transport, fire prevention, and public education to Granite Bay, Loomis, and parts of Penryn and Newcastle under a statutory monopoly funded by property and parcel taxes.
- Ownership category
- akta.pro rank
South Placer Fire District industry classification
Industry- Product category
- Fire Protection and Emergency Medical Services
- NAICS
- Fire Protection (92216), Ambulance Services (62191)
- akta.pro primary industry
- Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)
- akta.pro secondary industries
- Wildfire Suppression & Incident Response (AFAMAEAE), Natural Disaster Preparedness & Recovery (Storm/Flood/Wildfire) (BPABANAI)
Keywords
Where South Placer Fire District is headquartered
LocationHeadquarters
- HQ city
- Granite Bay
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
South Placer Fire District business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Property Tax Revenue: Approximately 2.9% of property taxes in Division One (Loomis area) and approximately 13% in Division Two (Granite Bay area) go to the Fire District. Less than $0.09 of every dollar of property tax is returned to the District.
- Special Taxes and Benefit Assessments: Loomis area: approximately $406/year (parcel tax ~$130 + benefit assessment ~$276). Granite Bay: $70/year parcel tax (unchanged since early 1980s). Community Facilities District (CFD) special taxes effective April 1, 2025 for new construction.
- Ambulance Transport Fees: The District charges Emergency Medical Services First Responder fees for patients who receive life support services and are transported to a hospital. Ambulance revenue increased by approximately $600,000 annually through improved billing practices. Billing is handled by Wittman Enterprises.
- Grants: SPFD has secured competitive grants totaling approximately $1.3M for equipment and training. Recent grants include nearly $800,000 from FEMA's SAFER Grant Program and the State of California Office of Traffic Safety.
- Fire Prevention and Construction Fees: Fees for plan checks, fire protection system inspections, fire prevention and mitigation charges, and development fees. New development fees increased on July 1, 2023.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Emergency Medical Services First Responder Fee |
| Subscription | Annual | Current Special Taxes (pending replacement by 2026 ballot measure) |
| Subscription | Annual | Proposed Special Tax (November 2026 Ballot Measure B) |
| Transaction based/ take rate | Pay-as-you-go | EMS Fee Schedule (effective July 1, 2024) |
| Transaction based/ take rate | Pay-as-you-go | Inspections, Permits, Plan Reviews (effective July 15, 2023) |
| One time/ perpetual license | Pay-as-you-go | CPR Class Certification |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
South Placer Fire District product offering
Product offeringCore offering
South Placer Fire District is a public fire protection district delivering 24/7 fire suppression, advanced life support (ALS) emergency medical services, ambulance transport, fire prevention, public education, and community risk reduction to residents and businesses in Granite Bay, Loomis, and southern Placer County, California. Core capabilities are delivered through four staffed ALS engine companies and two transport ambulances staffed by firefighter/paramedics, supplemented by wildland apparatus, vehicle extrication tools, and hazardous materials response. All district personnel are certified EMTs or paramedics, with at least one paramedic on every response unit.
Product overview
South Placer Fire District (SPFD) operates as a single unified fire protection and emergency medical services agency, not a platform-plus-modules architecture. The district provides an integrated suite of emergency response services through four staffed fire stations serving Granite Bay, Loomis, and parts of Penryn and Newcastle. Core services include Fire Suppression (through four ALS engine companies), Advanced Life Support (ALS) Emergency Medical Services with ambulance transport (in continuous service since 1962), Fire Prevention and code enforcement, Public Education programs including CPR training, Vehicle Extrication, Hazardous Materials Response, and Wildland Fire Response with state mutual aid support. The district also provides Community Risk Reduction programs, Weed Abatement inspections, and Fire Permits/Plan Review services for construction. All firefighters are certified as EMTs or Paramedics, with at least one Paramedic on every response unit.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Suppression Services Traditional firefighting response for structure fires, wildland fires, and residential and commercial fire emergencies, delivered through four advanced life support (ALS) engine companies.
- Advanced Life Support Emergency Medical Services Paramedic-level emergency medical care and life support delivered with at least one paramedic on every response unit; all District personnel are certified EMTs or paramedics.
- Ambulance Transport Services Emergency medical transport to hospitals provided by two strategically located ambulances staffed by firefighter-paramedics.
- Fire Prevention Services Fire code enforcement, public safety education, community risk reduction, plan checks, fire protection system inspections, and building and construction fire safety reviews.
- Public Education Programs Community outreach including American Heart Association certified CPR classes, fire safety education, station tours, youth safety programs, and community event participation.
- Vehicle Extrication and Rescue Services Technical rescue capabilities including vehicle extrication using Jaws of Life tools, trench rescue, confined space rescues, and building collapse response.
- Hazardous Materials Response First responder level hazardous materials incident response for chemical releases, spills, and environmental emergencies.
- Wildland Fire Response Wildland apparatus cross-staffing for grass and wildfire response, supporting the Master Mutual Aid program through State of California OES typed resources.
- Weed Abatement Services Fire hazard reduction through vegetation management inspections and enforcement during dry months (May through November) to prevent fire spread in open grass areas.
- Fire Permits and Inspections Residential and commercial burn permits, plan review services, fire protection system inspections, and compliance verification for new construction and existing buildings.
- Community Risk Reduction Program Fire and life safety education, defensible space zone guidance, home hardening recommendations, and wildfire prevention education for community residents.
- Master Mutual Aid Response State-coordinated emergency response through California Office of Emergency Services (OES), providing typed resources to respond to wildfires anywhere in the State when activated.
Quantifiable outcome
- 80% of SPFD's 4,000+ annual calls are for medical emergencies
- +2 more outcomes
Companies that use South Placer Fire District
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
South Placer Fire District technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
South Placer Fire District partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and major.
- Wittman EnterprisescoreWittman Enterprises is a professional billing service that specializes in fire district fee recovery for SPFD. They handle EMS First Responder Fee billing, insurance billing, and patient billing. They have an established relationship with the insurance industry and acceptable rate of return for recovering costs.
- American Heart AssociationminorSPFD provides American Heart Association-certified CPR classes to the community. SPFD instructors certify participants in adult, child, and infant CPR, choking emergencies, and AED usage. Certifications are valid for two years.
- CAL FIREcoreSPFD supports the Master Mutual Aid program through the State of California. The State provides an Office of Emergency Services (OES) typed resource to respond to wildfires anywhere in the State, supported by District personnel and paid for by the State in times of Emergency.
- Placer CountyminorPlacer County Air Pollution Control District handles complaints about backyard burning in Loomis (Monday-Friday 8am-5pm at 800-488-4303 ext. 7130; after hours at 800-488-4308 ext. 5375). Placer County also manages the chipping service program for vegetation management.
- Placer County Regional Fire Safe Council / Chipping ServiceminorPlacer County offers a chipping service as an alternative to burning vegetative material. For a small fee, residents can have piles of material chipped and returned as mulch.
- Local Hospitals and Healthcare SystemscoreSPFD paramedics transport patients to hospitals and transfer care to partner agencies. Patients are stabilized and treated before being transported. SPFD coordinates with healthcare providers for critical patient care during transport.
- Neighboring Fire Districts and AgenciesmajorSPFD collaborates with neighboring agencies for expanded training opportunities and progressive strategies that enhance operational effectiveness and firefighter safety. The District participates in Master Mutual Aid through the State of California. Newcastle Fire Protection District recently consolidated with Placer Hills Fire Protection District due to funding challenges.
Scale indicators13 records
Recent moves8 records
Expansion highlights4 records
South Placer Fire District competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
South Placer Fire District social profiles
Digital presenceSouth Placer Fire District compliance and trust
Trust signalCompliance4 records
South Placer Fire District financial estimates
Financial estimateRevenue estimate
Valuation estimate
South Placer Fire District leadership team
Management profileNumber of profiles
Profiles8 records
South Placer Fire District funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
South Placer Fire District M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about South Placer Fire District
What does South Placer Fire District do?
South Placer Fire District is a public fire protection district delivering 24/7 fire suppression, advanced life support (ALS) emergency medical services, ambulance transport, fire prevention, public education, and community risk reduction to residents and businesses in Granite Bay, Loomis, and southern Placer County, California. Core capabilities are delivered through four staffed ALS engine companies and two transport ambulances staffed by firefighter/paramedics, supplemented by wildland apparatus, vehicle extrication tools, and hazardous materials response. All district personnel are certified EMTs or paramedics, with at least one paramedic on every response unit.
Is South Placer Fire District a public or private company?
South Placer Fire District is a private company. It is classified as state government owned and is currently operating.
When was South Placer Fire District founded?
South Placer Fire District was founded in 1952. It employs 11 to 50 people.
Where is South Placer Fire District based?
South Placer Fire District is headquartered in Granite Bay, United States, in the North America region.
How does South Placer Fire District make money?
Five revenue lines are on record. Property Tax Revenue is the primary driver. The others are special Taxes and Benefit Assessments, ambulance Transport Fees, grants and fire Prevention and Construction Fees.
Does South Placer Fire District have an API?
No public API is recorded for South Placer Fire District.
What industry is South Placer Fire District in?
South Placer Fire District's product category is Fire Protection and Emergency Medical Services. Its primary akta.pro industry code is BPAIAGAB, Fire & Rescue Services (Fire Suppression, Rescue), with a secondary code of AFAMAEAE, Wildfire Suppression & Incident Response. Its NAICS code is 92216.