Simply Smooth Catering
Simply Smooth Catering is a privately held, full-service catering and event planning company in Allentown, Pennsylvania, serving weddings, corporate events, and private occasions across the Lehigh Valley since 1990 under Chef & Owner David Casey.
- Company typePrivate
- Founded1990
- HeadquartersAllentown, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Simply Smooth Catering does
Simply Smooth Catering is a privately held, full-service catering and event planning company headquartered at 2730 Walbert Avenue in Allentown, Pennsylvania, serving the Lehigh Valley region (including Allentown, Bethlehem, Easton, and Reading). Founded in 1990 and currently owned and operated by Chef David Casey, the company provides catering, event planning, equipment rentals, staffing, and bar services for weddings, corporate functions, mitzvahs, and private gatherings ranging from 2 to 1,500 guests.
The company's core operational technology is a mobile kitchen fleet that enables on-site food preparation at client venues rather than transporting pre-prepared food, supporting freshness, customization, and reduced venue intrusion. Menu offerings span dedicated brunch, corporate luncheon, international food stations, prix fixe plated and buffet wedding, and picnic/BBQ formats, with customization per client. The business is also developing Simply To-Go, a new retail pickup meal service at a separate location.
Simply Smooth generates revenue primarily through per-person catering pricing, with wedding cakes, bar service, staffing, rentals, gratuity, tax, and travel time billed as additional line items. Go-to-market is direct-to-consumer and direct-to-business via phone (610-434-3900), email ([email protected]), and the website contact form, supplemented by organic referral, a Facebook presence, and a content blog. Complimentary tastings convert prospects via contract signing and deposit at the sampling stage. The company is privately held with no disclosed institutional investors or parent entity.
Simply Smooth Catering firmographics
Firmographics- Name
- Simply Smooth Catering
- Legal name
- Simply Smooth Catering
- Website
- https://simplysmooth.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Smooth Catering is a privately held, full-service catering and event planning company in Allentown, Pennsylvania, serving weddings, corporate events, and private occasions across the Lehigh Valley since 1990 under Chef & Owner David Casey.
- Ownership category
- akta.pro rank
Simply Smooth Catering industry classification
Industry- Product category
- Catering Services
- NAICS
- Caterers (722320), Mobile Food Services (72233)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Off-Premise / Mobile Event Catering (THAHAKAD)
- akta.pro secondary industries
- Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)
Keywords
Where Simply Smooth Catering is headquartered
LocationHeadquarters
- HQ city
- Allentown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Smooth Catering business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Event Catering Services: Primary revenue from full-service catering for weddings, corporate events, and private occasions. Pricing based on per-person rates with customizable menu options.
- Equipment Rentals: Provides rental items including tables, chairs, linens, stemware, glassware, china, flatware, and specialty items. Menu prices listed as food-only, with rentals as additional service.
- Event Staffing: Experienced professional waitstaff and bartenders for event service, included as part of full-service offerings.
- Bar Service: Full bar service including bartenders, with options for custom cocktail creation and beverage service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Complimentary Tasting |
| Unit Pricing | Multi-year contract | Custom Event Catering |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Simply Smooth Catering product offering
Product offeringCore offering
Simply Smooth Catering provides full-service off-premises catering for weddings, corporate events, and private occasions, including custom menu development, on-site cooking via mobile kitchens, professional waitstaff and bartenders, event rentals (tables, chairs, linens, glassware, china, flatware, tenting), and full event planning with vendor coordination for groups ranging from 2 to 1,500 guests.
Product overview
Simply Smooth Catering operates as a full-service catering company offering a unified portfolio of catering and event services. The core offerings include Wedding Catering & Event Planning, Corporate Events Catering, and Full-Service Event Planning, supported by add-on services such as Drop-Off Catering, Event Staffing, and Event Rentals. The company also provides multiple menu offerings across categories including Brunch, Corporate Luncheon, International Food Stations, Prix Fixe Plated Wedding, Prix Fixe Buffet Wedding, and Picnic & BBQ menus. Additionally, Simply To-Go is a new sub-product launching for pre-order and pick-up meal convenience.
Differentiator
Problem solved
Functional benefit
Companies that use Simply Smooth Catering
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Simply Smooth Catering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simply Smooth Catering partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- Cake Designs by AngiecoreCake and pastry vendor providing wedding cakes and custom desserts. Located at 7862 Sassafras Rd, New Tripoli, PA 18066. Contact: 610-298-8112. Website: cakedesignsbyangie.com
- Pearl ProductionscoreDJ and production company for events. Located at 133 Slater Road, Reading, PA 19605. Contact: 1-888-607-3275. Contact: Mark Still, [email protected]
- Mittman EntertainmentcoreEntertainment services. Located at 3140 Tilghman Street, Allentown, PA. Contact: Steve Mittman, 610.703.3613. Website: mittmanentertainment.com
- C.E. Roth Formal WearminorFormal wear rental for weddings and events. Located at 208 N. 10th St., Allentown, PA 18102. Contact: Heidi or Marty Semmel, 610-432-9452. Website: ceroth.com
- Pondeleks Florist and GiftscoreFloral arrangements for receptions and ceremonies. Located at 1310 Main Street, Hellertown, PA 18055. Contact: 610-838-0961. Website: pondeleksflorist.com
- The PaperbagminorCustom invitation design and printing. Located at 3900 Hamilton Boulevard, Allentown, PA 18103. Contact: Liz Richmond, 610-820-9959. Website: thepaperbagonline.com
- Lucas ScottminorWedding officiant services. Contact: 570-242-2502, [email protected]. Described as 'excellent choice, willing to travel and customize your ceremony to your wishes'
- Bisson Creative PhotographycorePhotography services. Contact: AJ Bisson, 610-703-9202. Website: bissonphoto.com, [email protected]. Also designed company website.
- Kelly Planer PhotographyminorPhotography services. Contact: 610-462-0318. Website: kellyplaner.com
- Reflections Creative PhotographyminorPhotography services. Contact: Lance and Linda Ek, 610-395-6656. Website: reflectionscreativephotography.com, [email protected]
- Windsong PhotographyminorPhotography services. Located at 2467 N. Delaware Drive, Mt Bethel PA 18343. Contact: Cheryl Rodger, 610-588-9847. Website: windsongphotography.com
- Miller Symphony HallcorePreferred venue partner for events. Located at 23 N. 6th Street, Allentown, PA 18101. Contact: Colleen Wilt, 610-432-6715. Website: allentownsymphony.org, [email protected]
- Banana FactorycorePreferred venue partner (arts center). Located at 25 W. 3rd St., Suite 300, Bethlehem, PA 18105. Contact: Terry Blackman, 610-332-1304. Website: bananafactory.org, [email protected]
- The Barristers' ClubminorVenue partner for events. Located at 1114 W. Walnut Street, Allentown, PA 18102. Contact: Karen Mesch, 610-433-6088. Website: thebarristersclub.com, [email protected]
- The Eastonian Banquet & ConventionscorePreferred venue partner. Located at 90 Kunkle Drive, Easton, PA 18045. Contact: 610-923-0511 or 610-923-9495, Chrissy. Website: theeastonian.com, [email protected]
- Masonic Temple AllentownminorVenue partner. Located at 1524 Linden Street, Allentown, PA. Contact: Laurin Fegley (predecessor to current owner)
- Monterrey VineyardsminorWinery venue partner. Located at 6341 Kernsville Road, Orefield, PA. Contact: Matt Bubbenmoyer, 610-395-3052. Website: monterrevineyards.com
- Crayola FactoryminorVenue partner for events. Located at 30 Center Square, Easton, PA
- Grand EastonianminorHotel and venue partner. Located at 140 Northampton Street, Easton, PA. Contact: George Blum (General Manager), 610-258-6350. Email: [email protected]
- America On WheelsminorVenue partner (transportation museum). Located at 5 North Front Street. Contact: Liz Hahn, 610-432-4200 x10. Website: americaonwheels.org
- Fox Environmental AKA Illick's MillminorVenue partner (environmental education center). Located at 100 Illicksmill Road, Bethlehem, PA. Contact: Nancy Sykes, 610.419.0218. Website: gbfox.org
- Reading Public MuseumminorVenue partner for events. Located at 500 Museum Road, Reading, PA. Contact: Stephanie Shaak, 610.371.5850. Website: readingpublicmuseum.org
- Longswamp Bed & BreakfastminorVenue partner. Located at 1605 State Street, Mertztown, PA. Contact: 610.682.6197. Website: longswamp.com
- Rodale InstituteminorVenue partner (organic farming research). Located at 611 Siegfriedale Road, Kutztown, PA. Contact: Kate Oswalt, 610.683.6009. Website: rodaleinstitute.org
- Burnside PlantationminorVenue partner (historic site). Contact: c/o Historic Bethlehem Partnership, 610.882.0450. Website: historicbethlehem.org
- Luckenbach MillminorVenue partner (historic site). Located at 459 Old York Road, Bethlehem, PA. Contact: Tavia Minnich, [email protected], 610-882-0450 Ext. 20
- Kemerer Museum of Decorative ArtsminorVenue partner (museum). Located at 427 N. New Street, Bethlehem, PA (also 1461 Schoenersville Road, Bethlehem, PA)
- Moravian Museum of BethlehemminorVenue partner (museum). Located at 66 W. Church Street, Bethlehem, PA
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Simply Smooth Catering competitors and assessment
Company assessmentDirect peers
- 12 Oaks Catering: Regional full-service caterer serving weddings and corporate events across Pennsylvania with on-site preparation and event planning services — directly comparable service mix to Simply Smooth.
- Cescaphe Event Group: Philadelphia-based full-service wedding and event company with in-house catering, venues, and event planning — operates a similar bundled catering-and-event-services model in the broader PA market.
- Brulee Catering: Chef-driven Philadelphia/PA caterer specializing in weddings and corporate events with custom menus and full-service event coordination — comparable chef-owned, customized-menu positioning.
- Feastivities Events: Philadelphia-area full-service caterer offering weddings, corporate events, and off-premise catering with rentals and staffing — comparable full-service model targeting the same mid-Atlantic event market.
- The Festive Board: Regional off-premise caterer specializing in weddings and private events with custom menus and event staffing — directly comparable service model to Simply Smooth.
- Blue Plate Catering: Philadelphia full-service off-premise caterer for weddings, corporate events, and social gatherings — comparable service breadth, geographic adjacency, and full-service model.
- Eatible Catering: PA-based full-service caterer offering custom menus, rentals, and event planning for weddings and corporate clients — closely comparable operating model to Simply Smooth Catering.
- Jeffrey A. Miller Catering: Pennsylvania-based full-service caterer serving weddings, corporate functions, and social events with custom menus and event planning — directly comparable mid-Atlantic event caterer.
Regional players
- Catering by Brulee / City Tavern Catering: Historic Philadelphia-based full-service caterer for weddings, corporate, and private events — comparable full-service event catering operating in the same broader PA region.
- John Wright Restaurant & Catering: Eastern Pennsylvania restaurant and caterer offering on-site and off-premise catering for weddings and corporate events — comparable regional operator with similar PA market footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simply Smooth Catering social profiles
Digital presenceSimply Smooth Catering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Smooth Catering leadership team
Management profileNumber of profiles
Profiles1 record
Simply Smooth Catering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Smooth Catering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Smooth Catering
What does Simply Smooth Catering do?
Simply Smooth Catering provides full-service off-premises catering for weddings, corporate events, and private occasions, including custom menu development, on-site cooking via mobile kitchens, professional waitstaff and bartenders, event rentals (tables, chairs, linens, glassware, china, flatware, tenting), and full event planning with vendor coordination for groups ranging from 2 to 1,500 guests.
Is Simply Smooth Catering a public or private company?
Simply Smooth Catering is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Smooth Catering founded?
Simply Smooth Catering was founded in 1990. It employs 1 to 10 people.
Where is Simply Smooth Catering based?
Simply Smooth Catering is headquartered in Allentown, United States, in the North America region.
How does Simply Smooth Catering make money?
Four revenue lines are on record. Event Catering Services are the primary driver. The others are equipment Rentals, event Staffing and bar Service.
Who are Simply Smooth Catering's main competitors?
Direct peers on record are 12 Oaks Catering, Cescaphe Event Group, Brulee Catering, Feastivities Events, The Festive Board, Blue Plate Catering, Eatible Catering and Jeffrey A. Miller Catering. Regional players are Catering by Brulee / City Tavern Catering and John Wright Restaurant & Catering.
Does Simply Smooth Catering have an API?
No public API is recorded for Simply Smooth Catering.
What industry is Simply Smooth Catering in?
Simply Smooth Catering's product category is Catering Services. Its primary akta.pro industry code is THAHAKAD, Off-Premise / Mobile Event Catering, with a secondary code of THAFAIAB, Event Catering (Weddings, Social, Private Parties). Its NAICS code is 722320 and its SIC code is 5810.