Salvation Army, Greater New York

What Salvation Army, Greater New York does

Salvation Army Greater New York Division is the regional New York arm of The Salvation Army, an international Christian charitable organization founded in 1865 in London and active in the United States since 1880. Operated under the USA Eastern Territory and accountable to the National Headquarters in Alexandria, Virginia, the division runs 38 community centers across Greater New York, delivering emergency assistance, shelter, meals, after-school programs, life skills training, holiday assistance, and supplemental social services to vulnerable individuals and families without discrimination. Its ministry is explicitly faith-based, motivated by the love of God, and includes church/worship locations as community touchpoints alongside social service delivery.

The division's product surface combines physical service delivery (community centers, service centers, churches) with a retail channel (thrift stores selling donated clothing, furniture, and household goods) and a multi-channel fundraising stack: online monetary donations (one-time and monthly), a Donate Goods portal (SA Truck), a peer-to-peer Fundraise for Good platform, the Walmart Angel Tree holiday gift campaign, Planned Giving, and Gift Stocks & Bonds. It is ECFA accredited, holds the GuideStar Platinum Seal of Transparency, and is a BBB Accredited Charity, lending credibility to its donor-facing position.

The revenue model is donation-driven rather than transactional: monetary contributions from individuals and organizations, thrift retail proceeds, and fundraising campaigns (including Angel Tree and individual fundraisers) all flow back into community programs. Services to beneficiaries are provided free of charge. Go-to-market is community-led, relying on local community presence, church networks, volunteer outreach, and a digital footprint (website, newsletter, finder tools) rather than paid acquisition, with affiliate referrals through the national Salvation Army network extending reach.

Name

Salvation Army, Greater New York

Legal name

The Salvation Army

Website

https://salvationarmyny.org

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Salvation Army Greater New York Division, founded in 1865 and based in New Jersey, operates 38 community centers, thrift stores, and service centers across Greater New York, delivering free emergency assistance, shelter, meals, after-school programs, life skills, and holiday aid through donations and fundraising.

Ownership category

akta.pro rank

Product category

Human & Social Services

NAICS

Emergency and Other Relief Services (624230), Temporary Shelters (624221), Community Food Services (624210), Religious Organizations (8131)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Social services
• Emergency assistance
• Community programs
• Thrift retail
• Charitable donations

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Monetary Donations: The organization receives charitable donations from individuals and organizations to support its programs and services including meals, shelter, and emergency assistance.
2. Thrift Store Sales: Sale of donated goods including clothing, furniture, and household items through thrift store locations, with proceeds supporting community programs.
3. Fundraising Campaigns: Organized fundraising efforts including the Angel Tree Campaign and individual fundraisers to generate support for community services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Salvation Army Greater New York Division operates 38 community centers across the Greater New York region delivering faith-based social services free of charge to individuals and families in need, including emergency assistance, meals, shelter referrals, after-school programs, and life skills training. It supplements direct services with a thrift retail operation reselling donated clothing, furniture, and household goods, and with multiple structured giving channels such as monetary donations, in-kind goods, planned giving, and stocks/bonds gifts.

Product overview

The Salvation Army Greater New York Division operates as a social services organization offering a network of 38 community centers across Greater New York, along with thrift stores and service centers. The organization's digital presence includes multiple online giving platforms: a main Donate Money portal for one-time and recurring donations, a Donate Goods platform (SA Truck) for physical item donations, and a Fundraising Platform enabling supporters to create their own campaigns. Seasonal programs like the Angel Tree Campaign provide holiday gifts, while Planned Giving and Gift Stocks & Bonds options serve donors seeking long-term or financial asset contributions. These services connect through an interactive location finder that maps community centers, thrift stores, and service centers across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Centers

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Salvation Army USAcoreOthersNational organizational affiliate providing overarching governance, resources, and coordination for Salvation Army operations across the United States including the Greater New York Division.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Bowery Residents' Committee: NYC nonprofit providing shelter, housing, and services to homeless and vulnerable New Yorkers. Comparable as a Greater New York nonprofit addressing shelter and housing support needs.
• Henry Street Settlement: Lower East Side NYC settlement house offering social services, education, and community programs. Comparable as a community-based social services nonprofit in Greater New York with a multi-program service model.
• Volunteers of America (Greater New York): Faith-affiliated national nonprofit providing housing, behavioral health, and emergency services. Comparable in faith-rooted identity and multi-service model targeting vulnerable populations across similar regions.
• American Red Cross (Greater New York Region): Disaster relief and emergency assistance organization serving the same geography. Comparable in scale, volunteer-driven model, and brand-driven donation fundraising for emergency services.
• United Way of New York City: Major NYC nonprofit funder and convenor supporting emergency assistance, housing, and food insecurity programs. Comparable as a regional umbrella organization mobilizing donations across the same beneficiary populations.
• City Harvest: NYC's largest food rescue organization addressing food insecurity through meal distribution and pantries. Comparable as a Greater New York nonprofit focused on the food insecurity pain point addressed by Salvation Army community centers.
• Goodwill Industries of Greater New York and Northern New Jersey: Operates thrift stores and workforce/social services in the same Greater New York geography. Directly comparable as a faith-adjacent nonprofit monetizing donated goods to fund community programs targeting vulnerable populations.
• Catholic Charities of the Archdiocese of New York: Faith-based nonprofit delivering emergency assistance, shelter, meals, and social services across the same NYC region. Comparable in mission scope, faith-driven identity, and multi-program service model.
• Habitat for Humanity New York City: Affordable housing and homeownership nonprofit operating in NYC. Comparable as a faith-rooted regional nonprofit addressing housing instability, a core Salvation Army service line.

Broad incumbents

• Goodwill Industries International: National parent of the Goodwill network. Comparable as a large-scale faith-adjacent nonprofit system using thrift retail to fund workforce and community programs; provides a broader benchmark for the Salvation Army's national/divisional structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/salvationarmyny

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salvation Army, Greater New York