RMHC Richmond

What RMHC Richmond does

RMHC Richmond is a 501(c)(3) nonprofit organization, founded in 1980 and headquartered in Richmond, Virginia, that provides temporary housing and family-centered support programs for families of children receiving medical treatment in the Greater Richmond Region. It operates as an independently governed local chapter affiliated with the national Ronald McDonald House Charities network, whose trademarks are owned by McDonald's Corporation. The organization runs a small staff of 11-50 employees under CEO Emily Toalson, who was appointed in 2025.

The organization's core programs include the Ronald McDonald House (overnight lodging for families of seriously ill children), Ronald McDonald Family Rooms (hospital-based support spaces), a Sibling Center (childcare for siblings of patients), and a Meal Program. In 2025 it expanded service delivery into HCA Virginia Johnston-Willis Hospital. The organization holds 501(c)(3) public charity status under Internal Revenue Code section 509(a), with EIN 52-1359486.

RMHC Richmond funds operations through individual and corporate donations, capital gifts, recurring fundraising events (Red Shoe Rendezvous Gala, Red Shoe Golf Tournament, Shamrock Showdown, Sporting Clays), and support from the McDonald's Owner/Operator Community. Services are provided at no cost to qualifying families. The organization is currently running a capital campaign to construct a new Ronald McDonald House facility to expand capacity, anchored in part by a $2 million gift from donors Rob and Jean Estes.

Name

RMHC Richmond

Legal name

Ronald McDonald House Charities of Richmond Virginia Inc.

Website

https://rmhc-richmond.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

RMHC Richmond is a 501(c)(3) nonprofit that provides free temporary housing, hospital-based family rooms, sibling care, and meal programs to families with hospitalized children in the Greater Richmond Region of Virginia.

Ownership category

akta.pro rank

Headquarters

HQ city

University Of Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Charitable Donations and Gifts: The organization generates revenue primarily through individual and corporate donations, including major gifts from donors such as the $2 million gift from Rob and Jean Estes and capital gifts from the McDonald's Owner/Operator Community.

Distribution channels1 record

Marketing channels3 records

Core offering

RMHC Richmond provides temporary lodging for families of seriously ill children receiving treatment at Richmond-area hospitals through its Ronald McDonald House Program, along with on-site Ronald McDonald Family Rooms inside hospitals that offer rest and amenities. It supplements this housing with a Sibling Center offering childcare for siblings of patients and a Meal Program that supplies meals to staying families, with all services delivered at no cost to qualifying families.

Product overview

RMHC Richmond operates as a charitable organization offering a suite of family support programs centered around the Ronald McDonald House model. The core offerings include the Ronald McDonald House Program (providing temporary lodging for families of seriously ill children), Ronald McDonald Family Rooms (hospital-based family support spaces), and a Sibling Center for childcare support. These programs are complemented by a Meal Program that provides food to staying families. The organization is currently undertaking a major capital campaign to build a new, expanded Ronald McDonald House facility.

Differentiator

Problem solved

Functional benefit

Brands

• Ronald McDonald House: Core housing program providing overnight accommodations for families of sick children
• Ronald McDonald Family Rooms
• Sibling Center
• Red Shoe Crew

Products and services

• Ronald McDonald House Program Provides temporary lodging and support services for families of seriously ill children receiving treatment at Richmond-area hospitals, at no cost to qualifying families.
• Ronald McDonald Family Rooms On-site family support spaces located within hospital facilities, offering rest, respite, and amenities for families during a child's treatment.
• Sibling Center

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HCA Virginia Johnston-Willis HospitalcoreStrategic or Co-development PartnerRMHC Richmond opened new programs at HCA Virginia Johnston-Willis Hospital, including Ronald McDonald Family Rooms and other support services for families of pediatric patients.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Others

• Children's Miracle Network Hospitals: A national nonprofit raising funds for children's hospitals across North America. Adjacent comparable organization: serves overlapping beneficiary population (pediatric patients and their families) through hospital-partnered fundraising, though it does not directly operate family lodging.

Emerging players

• Hospitality Homes: A Boston-area nonprofit providing free temporary housing in donated private homes for patients and families traveling for medical care. Comparable as a peer nonprofit offering free short-term accommodation to medical-travel families, though using a home-stay rather than facility-based model.
• Brent's Place: A Colorado-based nonprofit providing clean, temporary housing for immune-compromised pediatric patients and their families near Children's Hospital Colorado. Comparable as a peer nonprofit family-housing organization serving pediatric medical families with a lodging-plus-support model.

Broad incumbents

• Ronald McDonald House Charities (Global): The national/global parent network of all regional Ronald McDonald House chapters. Directly comparable as the umbrella organization that defines brand standards, fundraising infrastructure, and program models that RMHC Richmond operates under.
• Hope Lodge (American Cancer Society): A national network of free temporary lodging facilities for adult cancer patients and caregivers. Comparable as a peer nonprofit providing free short-term housing to families/patients receiving medical treatment, operating on a charitable donation model.

Direct peers

• Ronald McDonald House New York: A large New York City-based RMHC chapter providing housing and family-support programs for families of pediatric cancer patients. Comparable as a peer urban chapter serving families near major children's hospitals with the same service model.
• Ronald McDonald House Charities of Southern California: A large Southern California regional RMHC chapter operating multiple Houses and Family Rooms in the Los Angeles area. Comparable as a peer chapter serving a major metropolitan region with the same service portfolio.
• Ronald McDonald House Charities of Chicagoland & Northwest Indiana: A large regional RMHC chapter serving the Chicago metropolitan area with multiple Houses and Family Rooms. Comparable as a peer chapter running the same core programs (lodging, Family Rooms, meal programs) on a larger urban scale.
• Ronald McDonald House Charities of Central Ohio: A regional RMHC chapter serving central Ohio with a House near Nationwide Children's Hospital. Closely comparable as a mid-sized regional chapter with similar donor base, hospital partnerships, and family-support service mix.
• Ronald McDonald House Charities of Greater Houston: A larger regional RMHC chapter operating Ronald McDonald Houses, Family Rooms, and a Happy Wheels cart program in the Houston area. Directly comparable as a peer regional chapter with the same service model, funding mix (donations, McDonald's Owner/Operators, capital campaigns), and family-support programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ronaldmcdonaldhouserva
• LinkedInlinkedin.com/company/ronald-mcdonald-house-charities-of-richmond
• Instagraminstagram.com/ronaldmcdonaldhouserva

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMHC Richmond