Solar Store of Greenfield

What Solar Store of Greenfield does

Greenfield Solar (formerly Solar Store of Greenfield) is a privately held solar PV installation company founded in 2008 and headquartered at 2 Fiske Ave, Greenfield, Massachusetts. The company designs and installs turnkey photovoltaic systems for residential and commercial customers across dozens of municipalities in Western Massachusetts, with stated cumulative installed capacity of over 2 MW. Its core product set spans roof-mounted, pole-mounted, ground-mounted, and AllEarth dual-axis tracking arrays, supplemented by battery storage and an energy efficiency line that includes EV charging, solar hot water, heating/cooling electrification, and Sun-Mar composting toilets.

The business model is direct-to-consumer and project-based. Customers receive a single turnkey contract covering design, siting, interconnection, building and electrical permits, financing, incentive processing, and final inspection/commissioning. Revenue is generated primarily through one-time installation contracts, with secondary recurring revenue from ongoing operations and maintenance (O&M) services. The firm is an authorized installer for AllEarth Solar (Premium Dealer), REC Group (Certified Solar Protrust), and Panasonic. Pricing is custom quote-based with no public disclosure, and no institutional funding, M&A, or parent-company relationships are disclosed.

Operationally, Greenfield Solar runs a small team from a single Greenfield, MA office with weekday hours of 9am–5pm. The firm maintains an active advocacy role for distributed solar policy in the Massachusetts Statehouse and regulatory agencies, positioning itself as a community-embedded regional installer rather than a scaled national operator. There is no public listing, no disclosed revenue, and no headcount disclosure beyond a handful of named staff.

Name

Solar Store of Greenfield

Legal name

Greenfield Solar

Website

https://solarstoreofgreenfield.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenfield Solar (formerly Solar Store of Greenfield) is a Greenfield, Massachusetts-based solar PV installer founded in 2008 that delivers turnkey residential and commercial photovoltaic systems, battery storage, and energy efficiency services across Western Massachusetts.

Ownership category

akta.pro rank

Product category

Solar PV Installation Services

SIC

Electrical Work (1731)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF)

Keywords

• Solar PV installation
• Residential solar systems
• Commercial solar projects
• Battery storage solutions
• Solar operations maintenance

Headquarters

HQ city

Greenfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Solar PV System Sales and Installation: Full-service solar PV design, installation, and commissioning for residential and commercial customers. Services include permitting, financing assistance, and incentive processing.
2. Operations and Maintenance (O&M): Ongoing maintenance services for installed solar PV systems.
3. Battery Storage Solutions: Battery backup and storage systems integrated with solar installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Greenfield Solar (formerly Solar Store of Greenfield) designs and installs solar photovoltaic (PV) systems for residential and commercial customers across Western Massachusetts under turnkey contracts. Offerings span roof-mounted, pole-mounted, ground-mounted arrays and AllEarth Solar dual-axis trackers, complemented by battery storage, energy efficiency services (EV charging, solar hot water, heating/cooling electrification, composting toilets), and ongoing operations and maintenance.

Product overview

Greenfield Solar (formerly Solar Store of Greenfield) is a solar PV installation company offering turnkey solar solutions in Western Massachusetts since 2008. Their core product is PV (photovoltaic) systems including Roof Mounted Arrays, AllEarth Solar Dual Axis Trackers, Pole Mounted Arrays, and Ground Mounted Arrays, complemented by Battery Storage solutions. They provide Energy Efficiency services encompassing Electric Vehicles, Solar Hot Water, Electrify Heating and Cooling, and Sun-Mar Composting Toilets. They serve residential, commercial, and municipal customers with full-service design, installation, interconnection, permits, financing, and incentive support through their Operations and Maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar PV System Installation Full-service solar photovoltaic system design and installation for residential and commercial properties. Includes roof-mounted, pole-mounted, ground-mounted arrays, and dual-axis solar trackers, with all permitting, interconnection, financing, and incentive processing handled as a single turnkey contract.
• Battery Backup and Storage Battery storage systems that store solar energy for use during non-generation periods such as nighttime or cloudy days, integrated with new or existing solar PV installations.
• Commercial and Municipal Solar Projects Large-scale solar PV installations scoped for commercial businesses and municipal government facilities in Western Massachusetts, using the same turnkey design-to-commissioning process.
• Energy Efficiency Solutions Energy efficiency offerings complementing solar PV, including electric vehicle charging solutions, solar hot water systems, electrification of heating and cooling systems, and Sun-Mar composting toilets for residential and commercial customers.
• Operations and Maintenance (O&M) Ongoing maintenance and operational support services for installed solar PV systems to ensure continued performance over the system lifetime.

Quantifiable outcome

• Over 2 MW of Solar PV systems installed since 2008

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• AllEarth SolarcoreChannel Partner/ Reseller/ DistributorPremium Dealer for AllEarth Solar products, including dual axis solar trackers. AllEarth Solar manufactures innovative solar tracking systems that maximize energy capture.
• REC GroupcoreTechnology or IntegrationCertified Solar Protrust installer for REC solar panels. REC is a global manufacturer of solar photovoltaic modules.
• PanasoniccoreTechnology or IntegrationAuthorized Installer for Panasonic solar products and solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Nexamp: Massachusetts-headquartered solar developer and operator with community solar, commercial, and residential solar plus storage offerings across the Northeast. Comparable as a fellow MA-based solar firm with overlapping residential and municipal customer base, though Nexamp operates at significantly larger scale and as a developer rather than pure installer.

Direct peers

• ReVision Energy: Employee-owned residential and commercial solar installer serving New England (Maine, New Hampshire, Vermont, Massachusetts). Direct peer: same regional footprint, same turnkey residential and light commercial PV, battery, and EV charging model, and similar community-rooted brand positioning.
• Trinity Solar: One of the largest residential solar installers in the Northeast US (New York, New Jersey, Connecticut, Massachusetts, Rhode Island, Maryland). Direct peer: turnkey residential rooftop solar and storage sales-and-install model in overlapping MA/CT geography, though operating at substantially larger scale.
• GreenLogic LLC: Long-standing residential and commercial solar installer serving New York, Connecticut, and Massachusetts with similar turnkey PV and storage offerings. Direct peer: comparable small-to-mid-size regional solar EPC serving overlapping Northeast geographies with a similar customer profile.

Broad incumbents

• Sunrun: National residential solar, storage, and energy services company with active operations in Massachusetts. Broad incumbent competing for the same homeowner customer with turnkey installation plus lease/PPA financing that a small local installer cannot directly match.
• Borrego Solar: National commercial and utility-scale solar EPC and O&M provider with active commercial and municipal solar work in the Northeast. Broad incumbent in the same commercial/municipal turnkey EPC space Greenfield serves.
• Tesla Energy: National provider of residential solar, Powerwall storage, and EV charging solutions operating across Massachusetts. Broad incumbent competing for the same customer wallet with vertically integrated products and significant brand awareness.

Others

• AllEarth Solar: Vermont-based manufacturer of the AllEarth Dual Axis Solar Tracker, which is a core differentiating product offered by Greenfield Solar. Ecosystem partner relationship: Greenfield is an AllEarth Premium Dealer, so the firms are commercially linked rather than competing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/solar-store-of-greenfield

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Store of Greenfield