Sniff Dog Hotel

What Sniff Dog Hotel does

Sniff Dog Hotel is a privately held, family-founded boutique dog care provider established in 2008 and headquartered in Portland, Oregon. The company operates two physical facilities — one in NW Portland (1828 NW Raleigh St) and one in Beaverton (15900 SW Regatta Lane) — and offers three core service lines: daycare and enrichment (half-day, full-day, and P.E. sessions), overnight boarding in tiered suites ranging from Standard Rooms ($60/night) to the Treehouse Suite ($130/night), and grooming and spa services. Both locations are staffed 24/7/365 and feature public live webcam feeds for real-time pet monitoring during business hours. The company was co-founded by Corey and Jamie and serves individual pet owners in the Portland metro area, with a customer base composed entirely of SMB consumers and no disclosed enterprise or B2B accounts.

The business model blends transactional per-visit and per-night pricing with a recurring membership program. Daycare and grooming operate on unit pricing with discounted multi-visit packs (5/10/20-visit packages offering 5-15% off), while overnight boarding is sold per night with optional add-ons (orthopedic beds, one-on-one play, agility sessions, photo updates) and a non-expiring hotel package (buy 10 nights get 1 free; buy 20 get 3 free). Monthly memberships — Unlimited Daycare at $550/month, Unlimited P.E. at $685/month, and Family (two-dog) tiers at $963 and $1,199/month — were introduced to capture recurring revenue from high-frequency users, with auto-billing, 25% second-dog discounts, and perks including self-wash access and monthly nail trims. Retail is a smaller revenue layer through branded merchandise, customized apparel, and e-gift cards, including the 'City of Noses' collaboration that donates 25% of related sales to Dearest Creatures Animal Rescue.

Distribution is direct-to-consumer: customers book through the GingrApp-powered online portal, by phone, or by email, with first-time guests completing a playgroup consultation as an onboarding filter. Marketing is concentrated on organic channels — Instagram (@sniffdoghotel), Facebook, the company website, email newsletter, and customer referrals — with no paid acquisition or partnership distribution disclosed. There is no evidence of external venture or private equity investment, no subsidiaries, and no patents or trademarks on file. Operationally, the company's differentiators are its 16-year local brand, 24/7 staffed facilities, low dog-to-staff ratios in playgroups, and webcam-based transparency, which together anchor a premium positioning against traditional kennel operators in the Portland market.

Name

Sniff Dog Hotel

Legal name

Sniff Dog Hotel

Website

https://sniffdoghotel.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Sniff Dog Hotel is a privately held, family-founded boutique dog care provider operating two facilities in the Portland, OR metro area, offering daycare, enrichment, tiered overnight boarding, grooming, and a monthly membership program to individual pet owners.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury / Premium Dog Daycare (HSANAFAI)

akta.pro secondary industries

Full-Day Dog Daycare (HSANAFAA), Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM), Small-Group / Structured Dog Daycare (HSANAFAD), Overnight Kennel Boarding (Dogs) (HSANADAA)

Keywords

• Dog daycare services
• Overnight dog boarding
• Pet grooming spa
• Dog enrichment programs
• Pet hospitality services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dog Daycare Services: Half-day and full-day daycare services with playgroups and enrichment activities. Revenue generated through per-visit pricing and discounted multi-visit packages.
2. Overnight Boarding: Luxury dog boarding with various suite options (Signature Suites, Treehouse, Penthouse, Junior Suite, Classic Rooms). Revenue from nightly rates with add-on services.
3. Grooming and Spa Services: Professional grooming including full groom, bubble bath, and ala carte services. Revenue generated per service.
4. Monthly Memberships: Unlimited daycare and P.E. memberships with automatic monthly billing. Includes exclusive perks like self-wash access and nail trims.
5. Retail Products: Sale of branded merchandise including t-shirts, hoodies, stickers, tote bags, and accessories. Also includes e-gift cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sniff Dog Hotel operates a boutique pet care facility offering supervised dog daycare with enrichment programs (half-day, full-day, and P.E. sessions), luxury overnight boarding in tiered private suites staffed 24/7/365, and professional grooming and spa services. The company runs two physical locations in the Portland, OR metropolitan area and supplements its services with a retail shop for branded merchandise, a monthly membership program with unlimited visits, and live webcam feeds for pet owner monitoring.

Product overview

Sniff Dog Hotel is a boutique dog care service provider offering a platform of interconnected pet care products and services across two locations in the Portland, OR area (NW Portland and Beaverton). The core offerings consist of Daycare & Enrichment (including Half Day Play, Full Day Play, and P.E. sessions), Overnight Boarding (with room tiers from Standard Rooms to Signature Suites including Treehouse and Penthouse), and Grooming & Spa services. The company operates a Shop for retail merchandise including branded apparel, customized items, and City of Noses collaboration products. Membership programs provide unlimited access to daycare or P.E. services with recurring monthly billing. The service portfolio also includes add-on features such as live webcam feeds, playgroup consultations, and various enhancement services. Both locations operate 24/7/365 with security systems, and the platform supports booking through a dedicated portal system.

Differentiator

Problem solved

Functional benefit

Brands

• City of Noses: Sniff Dog Hotel's first full-time collaboration project created to support the well-being of Portland's pets and the people who adore them. A charitable merchandise line partnering with Dearest Creatures animal rescue, with 25% of City of Noses merchandise sales going directly to support animal rescue efforts.

Products and services

• Daycare & Enrichment Full-day and half-day supervised dog daycare with small-group playgroups personalized for each dog's play style, energy level, and temperament. Includes optional P.E. (Play + Enrichment) sessions with guided enrichment activities such as skateboarding, hurdles, and obstacle courses.
• Overnight Boarding Luxury overnight dog boarding with private suites ranging from Standard Rooms to Signature Suites including Treehouse, Penthouse, and Family Suite options. Staffed 24/7/365 with personalized playgroups or private services, raised beds with fleece bedding, calming music, and 24/7 security and smoke detection systems.
• Grooming & Spa Professional dog grooming services including Full Groom (haircut, bath, blow-dry, brush-out, styling, nail trim, ear cleaning, dental gel) and Bubble Bath (bath, brush-out, nail trim, ear cleaning, dental gel), plus Self Dog Wash stations at the NW Portland location. Pricing varies by dog size, coat condition, and temperament.
• Shop & Merchandise Retail shop offering e-gift cards, customized dog hoodies, Sniff-branded merchandise, and City of Noses collaboration apparel and accessories. Products include t-shirts, hoodies, beanies, tote bags, crewnecks, stickers, and customized human and dog apparel, with 25% of City of Noses sales supporting animal rescue.
• Monthly Membership Program Monthly recurring membership program offering unlimited daycare or unlimited P.E. access with reservations required and automatic monthly billing. Includes perks such as standing weekly reservations, unlimited self-wash at NW Portland, one free nail trim per month, automatic enrollment in loyalty rewards, and 25% off a second dog on family memberships.
• Live Webcam Feeds Public live webcam feeds available during business hours for viewing dog daycare and overnight boarding in real-time. Features Dogpark, Dogpark 2, Skyroom, and Skyroom 2 feeds at both the Portland and Beaverton locations.

Quantifiable outcome

• 24/7/365 staffing ensures dogs are never left alone
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Dearest Creatures Animal RescuecoreStrategic or Co-development PartnerCity of Noses is Sniff Dog Hotel's full-time collaboration project created to support the well-being of Portland's pets and the people who adore them. 25% of all City of Noses merchandise sales go directly to Dearest Creatures animal rescue organization, helping to raise funds, save dogs from overcrowded shelters/abusive situations, and unite them with their forever families in the Northwest.
• House DoggeminorOthersThird-party manufacturer of premium dog hoodies sold through Sniff Dog Hotel's retail shop. Products include customized dog hoodies made from soft blended cotton/poly fleece.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wag: On-demand pet care platform offering dog walking, boarding, and sitting via independent caregivers. Competes for the same discretionary pet-services wallet in Portland but via in-home/network model rather than facilities.
• Rover: Marketplace connecting pet owners with in-home sitters and boarders, plus doggy daycare. Not a facility operator, but a meaningful competitor for boarding and daycare dollars in the same Portland-area customer base at lower price points.

Others

• BarkBox: Subscription pet product retailer offering toys, treats, and gear. Not a service competitor, but adjacent to Sniff's retail merchandise arm (t-shirts, hoodies, accessories, gift cards) and shares the premium, design-forward positioning in the pet consumer space.

Direct peers

• Best Friends Pet Hotel: Multi-location pet care provider offering dog and cat boarding, daycare, grooming, and training across several U.S. states. Operates a similar full-service facility model aimed at pet owners seeking premium care.
• Camp Bow Wow: National franchise operating dog daycare, boarding, and grooming facilities with a similar full-service model. Direct overlap in target customer (urban/suburban pet owners) and service mix, though Camp Bow Wow is a scaled franchise system rather than a single-operator boutique.
• Dogtopia: Franchise network offering dog daycare, boarding, and spa services with webcams and small-group play. Closely comparable on service mix, transparency features, and customer segment, but operating at national scale versus Sniff's two-location footprint.
• PetSuites of America: Pet resort chain operating boarding, daycare, grooming, and training with resort-style facilities. Overlaps with Sniff on overnight lodging, spa services, and enrichment add-ons at a regional-chain scale.
• K9 Resorts Luxury Pet Hotel: Luxury pet hotel franchise with overnight suites, daycare, grooming, and a premium positioning similar to Sniff's boutique aesthetic. Comparable on tiered suite offerings and white-glove service orientation; differs in franchised growth model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/108068325887989
• Instagraminstagram.com/sniffdoghotel
• LinkedInlinkedin.com/company/sniff-dog-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sniff Dog Hotel