Stichting Cultureel Jongeren Paspoort

What Stichting Cultureel Jongeren Paspoort does

Stichting Cultureel Jongeren Paspoort (CJP) is a Dutch non-profit foundation founded in 1961 that operates a dual-track platform serving both individual Dutch youth aged 12-30 and the secondary and vocational education sector. For consumers, CJP issues a digital discount pass (CJP-pas) — priced at €10 in the first year and renewable via SEPA direct debit — providing discounts at cinemas, museums, theaters, festivals, concerts, and lifestyle/gadget retailers, distributed via the cjp.nl website and native iOS/Android apps. For schools, CJP administers the CJP Cultuurkaart, a government-commissioned program funded by the Dutch Ministry of OCW in which CJP acts as joint data controller. The Cultuurkaart provides geo-earmarked cultural education budgets (€6/student OCW, often matched by school €12/student and/or municipal contributions), free or reduced-cost CJP passes for students and teachers, and a managed marketplace of 1,200+ cultural acceptants (museums, theaters, festivals, educational institutions).

The underlying technology is a multi-portal ecosystem: a public consumer site (cjp.nl), a secured school portal (scholen.cjp.nl) for budget holders to upload student/teacher data, issue JWT-token-based activation passes, allocate OCW budget, and approve weborders, a partner portal (partners.cjp.nl) for cultural organizations to publish offerings and receive payouts, plus a matching platform (educatie.cjp.nl). The platform is operated on Google Cloud Platform by CJP's wholly-owned subsidiary ExperienceThat B.V., with payments via Mollie, CRM on Zoho, and email via CM.com, all under GDPR/AVG compliance including a Privacy Convenant Onderwijs framework and a 2024 third-party security assessment. Supplementary products include the Cultuurkaart-dossier and Burgeschapsdossier (digital portfolios built with partner Apprentice and SSO-integrated into Somtoday and Magister), a Holocausteducatie bus reservation module, and the NS Schooltoer discounted group train product.

CJP's revenue is a mix of: (1) a 5% transaction commission on Cultuurkaart weborder payouts to acceptants, (2) per-student school administration fees (€2.75 individual budget, €6.50/teacher), (3) dossier subscriptions at €2.45/student for Cultuurkaart schools, (4) €10/year individual consumer memberships, (5) ticket/voucher facilitation fees, and (6) direct government subsidies from OCW covering program administration and Holocausteducatie. CJP holds an exclusive concession from the Ministry of OCW and is the Dutch member of the European Youth Card Association (EYCA), serving approximately 90% of Dutch vo learners, ~50% of mbo students, and 1.3M+ participants annually through a nearly €18M annual Cultuurkaart budget flow. The organization is governed by a Raad van Toezicht chaired by Boris van der Ham (stepping down November 2026) and led by director Walter Groenen.

Name

Stichting Cultureel Jongeren Paspoort

Legal name

Stichting Cultureel Jongeren Paspoort

Website

https://cjp.nl

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Cultureel Jongeren Paspoort (CJP) is a Dutch non-profit foundation operating a youth discount pass (ages 12-30) and administering the OCW-funded Cultuurkaart cultural education program for ~90% of Dutch secondary and ~50% of vocational schools, serving 1.3M+ participants annually through 1,200+ cultural acceptants.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. CJP Membership (individual consumer): CJP generates revenue from annual membership fees paid by individual consumers (youth aged 12–30). The first year costs €10, and subsequent years are auto-renewed via direct debit. A standard annual renewal rate applies thereafter.
2. Acceptant Commission (5% weborder fee): Cultural organizations (Acceptanten) that receive Cultuurkaart budget payments are charged a 5% commission by CJP on the total transaction amount. This commission funds the platform's administration and the CJP Cultuurkaart program's operations. Schools pay the full activity amount via weborder, and CJP withholds the 5% upon payout to the Acceptant.
3. School administration fees (Cultuurkaart): Schools that opt for individual budget (without school contribution) pay €2.75 per student in administrative costs. Schools purchasing CJP Teacher passes pay €6.50 per teacher per year.
4. Cultuurkaart-dossier subscription: Schools participating in the Cultuurkaart can subscribe to the Cultuurkaart-dossier at €2.45 per student per year (reduced from the standard rate of €8.50 + €1,095 license fee). This is a revenue stream from the product partnership with Apprentice.
5. Ticket and voucher facilitation fees: CJP facilitates the purchase of tickets and vouchers on behalf of cultural partners, charging service fees where applicable. CJP acts as an intermediary — the contract is directly between the consumer and the cultural organization.
6. Government funding (Ministry of OCW): CJP receives government subsidies from the Ministry of Education, Culture and Science (OCW) to administer the Cultuurkaart program. The ministry provides €6 per student per year to participating schools, which CJP helps allocate and manage. CJP also receives multi-year Holocausteducatie subsidies for program execution.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Stichting Cultureel Jongeren Paspoort (CJP) operates two integrated lines of business: (1) a consumer-facing CJP-pas discount pass for Dutch youth aged 12–30 providing reduced-price access to cultural venues (cinemas, museums, theaters, festivals) and lifestyle partners, and (2) the government-commissioned CJP Cultuurkaart program, which administers the Ministry of OCW (Education, Culture and Science) cultural education budget for Dutch secondary (vo) and vocational (mbo) schools, distributing subsidized budgets, free/reduced-price passes, and a digital platform connecting schools with 1,200+ cultural organizations.

Product overview

Stichting Cultureel Jongeren Paspoort (CJP) operates a dual-track platform serving both individual young people (ages 12-30) and the educational sector. For individual users, CJP offers a digital discount pass (CJP-pas) accessible via web and native iOS/Android apps, providing discounts across cultural venues (cinemas, museums, theaters, festivals) and retail, along with editorial content through the CJP Magazine and blog. For the educational sector, CJP operates the CJP Cultuurkaart program — a comprehensive, government-funded (Ministry of OCW) platform that combines: (1) geo-earmarked cultural budget for schools, (2) free/reduced-cost CJP passes for students and teachers, (3) the secure scholen.cjp.nl school portal for budget and pass management, (4) the partners.cjp.nl portal for cultural organizations, and (5) supplementary digital tools including the Cultuurkaart-dossier and Burgerschapsdossier (developed with partner Apprentice), the educatie.cjp.nl matching platform, and a bus reservation module for Holocaust education transport. The entire ecosystem is managed through integrations with Zoho (CRM), Mollie (payments), CM.com (communications), ExperienceThat B.V. (database/portal), and DUO (educational records), all operating under GDPR compliance with security assessments conducted by third parties.

Differentiator

Problem solved

Functional benefit

Products and services

• CJP-pas (CJP Pass) A digital discount card for Dutch youth aged 12–30 (and students/teachers in vo/mbo) that provides discounts, priority access, and privileges at cultural venues and commercial partners including cinemas, museums, theaters, festivals, and retailers. First year costs €10 with auto-renewal thereafter at the standard rate.
• CJP Cultuurkaart A government-supported cultural education program executed by CJP on behalf of the Dutch Ministry of OCW. It provides schools with geo-earmarked cultural activity budgets, free or reduced-cost CJP passes for students and teachers, a school portal for budget and pass management, and access to over 1,200 cultural acceptants across vo (secondary) and mbo (vocational) education.
• CJP App (iOS and Android) Mobile application for iOS and Android enabling CJP pass holders to access their digital pass, discover cultural events and discounts, manage their membership, and receive personalized push-notification offers. Available on Apple App Store and Google Play Store.
• CJP Schoolportaal (Scholenportal) A secure web-based portal for school budget holders (budgethouders) to manage CJP Cultuurkaart participation: upload student/teacher data, distribute activation tokens, manage individual and collective budgets, approve web orders, and track CJP pass activation status.
• Cultuurkaart-dossier A digital portfolio, dossier, and timeline platform for voortgezet onderwijs students and teachers to document and reflect on cultural development, developed in partnership with Apprentice. Features personal timelines, task management, file uploads, and classroom integration with Somtoday and Magister via SSO. Priced at €2.45/student/year for Cultuurkaart schools.
• CJP Educatie Platform A platform that connects cultural organizations and schools, facilitating the discovery and booking of cultural-educational programs and activities for Cultuurkaart budget spending.
• Partners.cjp.nl (Partner Portal) A portal for cultural organizations and partners (Acceptanten) to manage their offerings on the CJP platform, create web orders for school approval, view financial transactions, and manage account and payout information.
• NS Schooltoer A discounted day pass for train travel in off-peak hours for school groups of 10 or more in voortgezet onderwijs, offered jointly by NS, GVB, and CJP. Priced at €7.50 per student, enabling affordable school excursions to cultural institutions via public transport.

Quantifiable outcome

• More than 1.3 million cultural activities undertaken by vo and mbo students annually via the Cultuurkaart
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NS (Nederlandse Spoorwegen)coreStrategic or Co-development Partner · 1 January 2026NS and CJP collaborate on the Schooltoer program, offering discounted group train day passes (€7.50 per student for groups of 10+) during off-peak hours for school excursions. The partnership enables affordable cultural field trips for Dutch schools and drives NS ridership among the youth segment.
• European Youth Card Association (EYCA)coreGTM or Marketing PartnerCJP is the Dutch member of EYCA, the European Youth Card Association, which operates in over 30 European countries. CJP pass holders with the EYCA logo on their pass can access EYCA discounts across Europe. This partnership extends CJP's value proposition beyond the Netherlands, giving youth international cultural and travel discounts.
• ExperienceThat B.V.coreTechnology or IntegrationExperienceThat B.V. (Admiralengracht 52h, 1057 GA Amsterdam) is a 100% subsidiary of CJP and manages the database and portal infrastructure for the Cultuurkaart on behalf of CJP. It uses Google Cloud Platform for data storage (data in the Netherlands) and CM.com for email communications.
• Oostenrijk GroepminorChannel Partner/ Reseller/ DistributorThe Oostenrijk Groep coordinates and facilitates bus transportation across the Netherlands for Holocausteducatie field trips funded through the Cultuurkaart. CJP's platform includes a bus reservation module integrated with the Oostenrijk Groep. Transportation costs can be paid from the Holocausteducatie budget.
• Apprentice (Mijn Leeromgeving)coreStrategic or Co-development PartnerCJP partners with Apprentice (specialist in digital educational support) to deliver the Cultuurkaart-dossier and Burgerschapsdossier products. These digital portfolio/timeline tools help teachers track student cultural development. CJP offers these to Cultuurkaart schools at a significantly reduced rate (€2.45/student/year vs. €8.50 + €1,095 license). Apprentice's platform integrates with Somtoday and Magister via Single Sign-On.
• Ministry of Education, Culture and Science (Ministerie van OCW)coreOthers
• DUO (Dienst Uitvoering Onderwijs)coreOthersDUO provides the official student registration data (BRIN numbers, student counts) that CJP uses to validate school enrollment figures and determine Cultuurkaart budget allocations.
• GVB AmsterdamminorChannel Partner/ Reseller/ DistributorGVB Amsterdam (Amsterdam's municipal transport company) partners with CJP and NS on the Schooltoer program, offering discounted travel for school groups within Amsterdam's network at reduced rates.
• Municipalities (Groningen, Almere, Den Haag, Hardenberg)coreGTM or Marketing PartnerSeveral Dutch municipalities co-finance the Cultuurkaart by providing additional budget contributions that are matched by the Ministry of OCW. These municipalities see measurably higher school participation rates (in some cases 100%) and benefit from increased cultural spending by youth in their jurisdiction. Municipal participation is coordinated through Jennet Sintenie, CJP's Cultuurkaart project lead.
• Stichting CultuurkaartcentraleminorOthers
• ResearchNedminorOthersIndependent research agency commissioned by the Ministry of OCW to evaluate the MBO Cultuurkaart pilot (2023–2024). Their research findings supported the case for permanent nationwide rollout of the MBO Cultuurkaart.
• Landelijk Kenniscentrum voor cultuureducatie en amateurkunst (LKCA)minorStrategic or Co-development PartnerLKCA serves as the knowledge partner for the MBO Cultuurkaart, providing expertise and support for cultural education in vocational schools.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Bol.com: Bol.com is the largest Dutch e-commerce platform, offering a 'Select' student subscription with discounts and free shipping. It is comparable as a Dutch digital commerce player that competes for youth discretionary spending, including cultural and lifestyle purchases that could substitute for CJP pass usage.
• Nederlands Jeugdinstituut (NJi): NJi is the Dutch national institute for youth policy and practice, focused on children's development, education, and welfare. It is a comparable Dutch public-interest organization in the youth and education ecosystem, though its scope is broader and includes social welfare beyond cultural education.
• European Youth Card Association (EYCA): EYCA is the umbrella organization for youth cards across 30+ European countries, of which CJP is the Dutch member. It is comparable as the meta-network that aggregates national youth cards and extends their value proposition internationally — functionally a partner rather than a competitor.
• LKCA (Landelijk Kenniscentrum voor cultuureducatie en amateurkunst): LKCA is the Dutch national knowledge center for cultural education and amateur arts, and an existing CJP partner. It is comparable as a Dutch cultural education sector organization, though LKCA focuses on knowledge dissemination and policy support rather than platform administration.
• JOB (Jongeren Organisatie Beroepsonderwijs): JOB is the Dutch national youth organization representing mbo (vocational) students and an existing CJP partner. It collaborated on the original MBO Card in 2016 and is a stakeholder in the MBO Cultuurkaart expansion, making it a peer in the mbo education policy space.

Direct peers

• UniDays: UniDays is another major student discount platform, originally founded in the UK and now operating globally. It targets the same student/youth demographic as CJP and competes for the consumer-side discount wallet of Dutch and European students.
• Student Beans: UK-based Student Beans is a leading student discount platform serving the same 18-30 demographic as CJP. It partners with brands to offer exclusive discounts and is one of the closest digital-first competitors to the CJP pass for individual youth consumers in the Netherlands.
• ISIC Association: ISIC (International Student Identity Card) is the global leader in student/youth discount cards, operating in 130+ countries. It is the most direct comparable to CJP's individual consumer card business (CJP-pas for ages 12-30), and CJP is connected to ISIC via the EYCA network as the Dutch member.

Regional players

• Cultuurconnect: Cultuurconnect is a Belgian support organization for the cultural sector, with a similar institutional role to LKCA in the Netherlands. It serves as a regional comparable to CJP's cultural education administration function, though focused on libraries and cultural infrastructure in Flanders.
• ANWB: ANWB is a large Dutch membership organization that offers travel, roadside, and lifestyle benefits to its members. It is comparable to CJP as a Dutch consumer-facing member organization with cultural and lifestyle discounts, though ANWB's primary focus is mobility and travel rather than culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cjp

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Cultureel Jongeren Paspoort