Sunswept Resorts

What Sunswept Resorts does

Sunswept Resorts is a privately-held wellness resort operator founded in 1988 and headquartered in Saint Lucia, operating two distinct adults-only resort brands — BodyHoliday (the Caribbean's first wellness resort, established 1988) and StolenTime (formerly Rendezvous) — augmented by a luxury villa portfolio (Oasis Villas Aurora/Calypso, Villa Hibiscus, and Firefly) with Butler service and full resort inclusions. The all-inclusive product bundles accommodations, daily spa treatments, fitness activities, yoga, meditation, Ayurvedic services, and multiple dining venues (TAO East-West Fusion, ITAL farm-to-table, Malabar Beach Club), differentiating from boot-camp or fat-farm competitors by emphasizing enjoyable wellness rather than deprivation. Target guests include wellness-focused Millennials, Gen Xers, Grey Panthers, multi-generational groups, and solo travelers, primarily sourced from the United States, Canada, and Great Britain.

The core technology asset is Webroom, a proprietary guest personalization app that enables guests and travel agents to design and manage personalized wellness itineraries. The company also operates a Travel Agent Rewards Program paying $8 per room night plus free stay points (7 points = 1 free night all-inclusive), with no agent signup fee. Go-to-market is primarily B2B through travel agents and wholesalers, supported by four regional sales staff: Randall Jackson (US Mid West), Annabelle Romero (US East Coast), Graeme Laudenslager (US West Coast/Arizona/Texas), and Angela Read (UK and Europe). Revenue is generated per room night across direct, agent, and wholesaler channels, with reported 67.79% guest return rate and 50% repeat customer rate indicating strong recurring economics.

Sunswept is currently executing a strategic international expansion: in November 2025, the company announced a new global leadership team recruited from Fairmont Hotels & Resorts, IHG, and Soho House, supported by non-executive directors from CBRE, Sanctuary Spa Group, and Hyatt. The first European property — BodyHoliday Algarve, a five-star 175-room resort near Ria Formosa natural reserve in Portugal — is scheduled to open in 2029, positioning the company against the Global Wellness Institute's projection of $9 trillion in global wellness tourism spend by 2028.

Name

Sunswept Resorts

Legal name

Sunswept Resorts

Website

https://sunsweptresorts.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunswept Resorts is a privately-held Saint Lucia-based operator of two adults-only wellness resort brands, BodyHoliday and StolenTime, plus luxury villas, offering all-inclusive spa, fitness, and dining experiences to leisure travelers from North America and Europe, with a 2029 European expansion planned in Portugal.

Ownership category

akta.pro rank

Product category

Wellness Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Wellness & Spa All-Inclusive Resorts (THAGAKAE)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGACAI), Adults-Only All-Inclusive Resorts (THAGAKAB), Private Island & Ultra-Exclusive All-Inclusive Resorts (THAGAKAL)

Keywords

• Wellness resort experiences
• All-inclusive spa holidays
• Destination spa services
• Luxury beach resorts
• Wellness tourism packages

Headquarters

HQ city

Saint Lucia

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. All-Inclusive Resort Bookings: Sunswept Resorts generates revenue through all-inclusive room rates at BodyHoliday and StolenTime properties. The model includes accommodations, spa treatments, activities, sports, classes, yoga, and dining. Revenue is earned per room night booked through travel agents, direct bookings, or wholesalers.
2. Travel Agent Commissions: Travel agents earn commission on room rates plus a long list of activities and personalized body care services. The company reports a 50% repeat customer rate, indicating strong recurring revenue from returning guests booked through the same distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sunswept Resorts operates two all-inclusive, adults-only wellness-focused beach resorts in Saint Lucia (BodyHoliday and StolenTime), plus luxury butler-served villas. The all-inclusive rate bundles accommodations, daily spa treatments, fitness and yoga classes, multiple dining venues, Ayurvedic Temple services, and the Wellness Clinic's specialized programs. Distribution is primarily through a global network of travel agents supported by regional Business Development Managers.

Product overview

Sunswept Resorts operates as a multi-brand wellness resort company offering two distinct adult-only resort experiences in Saint Lucia: BodyHoliday (the primary wellness-focused resort with intensive spa, fitness, and wellness programming including Ayurvedic Temple and Wellness Clinic) and StolenTime (a more laid-back beach resort with Water Garden spa). The portfolio is augmented by luxury private villas (Oasis Villas Aurora/Calypso, Villa Hibiscus, and Firefly) offering Butler service with full resort inclusions. A proprietary guest planning tool called Webroom enhances personalization. The company operates a travel agent rewards program and is expanding internationally with BodyHoliday Algarve in Portugal (opening 2029).

Differentiator

Problem solved

Functional benefit

Brands

• BodyHoliday: Adults-only wellness resort offering personalized wellness experiences including daily spa treatments, fitness classes, yoga, meditation, Ayurvedic treatments, and multiple dining venues. Target demographic includes Millennials, Gen Xers, and Grey Panthers.
• StolenTime
• Villas

Products and services

• BodyHoliday Saint Lucia Adults-only all-inclusive wellness resort in Cap Estate, Saint Lucia offering daily included spa treatments, fitness and yoga classes, Ayurvedic Temple services, the Wellness Clinic (weight management, detox, healthy aging), and multiple dining venues including TAO East-West Fusion and ITAL farm-to-table. Targets like-minded Millennials, Gen Xers, Grey Panthers, and solo travelers.
• StolenTime Saint Lucia Adults-only all-inclusive resort on a two-mile stretch of soft sand beach in Saint Lucia. Features the WaterGarden spa retreat, multiple dining venues (Malabar Beach Club, Thyme, The Terrace), yoga, Pilates, and meditation. Targets Gen Xers, Boomers, Grey Panthers, and multi-generational groups seeking a less intensive wellness atmosphere.
• Luxury Villas Butler-served private villa accommodations including Oasis Villas (Aurora and Calypso, each comprising a Junior Suite and Penthouse), Villa Hibiscus (three-bedroom oceanfront with private pool), and Firefly (four-bedroom Great House accommodating up to 10). All villa guests receive full BodyHoliday inclusions (daily spa treatments, classes, activities, dining).

Quantifiable outcome

• 67.79% of guests return for repeat bookings
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Fairmont Hotels & ResortscoreOthers · 19 November 2025Executives from Fairmont Hotels & Resorts were recruited to join the new global leadership team of BodyHoliday as part of the company's international expansion strategy. This brings luxury hospitality expertise to guide growth into European markets.
• IHG (InterContinental Hotels Group)coreOthers · 19 November 2025Executives from IHG were recruited to the new global leadership team of BodyHoliday to bring international hospitality management experience and support expansion initiatives.
• Soho HousecoreOthers · 19 November 2025Executives from Soho House were recruited to the new global leadership team, bringing expertise in luxury lifestyle membership and exclusive hospitality experiences to BodyHoliday.
• CBREminorOthers · 19 November 2025Non-executive board member with CBRE background joins BodyHoliday board as part of the new governance structure supporting international expansion.
• Sanctuary Spa GroupminorOthers · 19 November 2025Non-executive board member with Sanctuary Spa Group background joins BodyHoliday board, bringing spa and wellness industry expertise.
• HyattminorOthers · 19 November 2025Non-executive board member with Hyatt background joins BodyHoliday board, providing international hotel operations expertise for expansion planning.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Le Blanc Spa Resorts: Le Blanc Spa Resorts operates adults-only luxury all-inclusive resorts in Mexico and the Caribbean with strong spa and wellness positioning. They are a direct peer to BodyHoliday in the adults-only wellness all-inclusive niche.
• Six Senses Hotels Resorts Spas: Six Senses operates luxury wellness-focused resorts globally with strong programming in spa, fitness, and holistic wellness. They are a direct competitor in the premium wellness resort niche with comparable pricing and guest profile to BodyHoliday.
• Aman Resorts: Aman operates ultra-luxury wellness-oriented resorts known for personalized experiences and serene environments. They compete with BodyHoliday at the upper end of the wellness resort market with similar emphasis on individual guest customization.
• Canyon Ranch: Canyon Ranch is a pioneering destination wellness resort operator with deep programming in spa, fitness, and healthy living. They are a direct peer in the wellness resort category with comparable focus on transformative guest experiences.
• Sandals & Beaches Resorts: Sandals and Beaches Resorts operate a portfolio of all-inclusive Caribbean beach resorts targeting couples and families. They are the most direct competitor to Sunswept's BodyHoliday and StolenTime in the Caribbean all-inclusive category with overlapping guest demographics.
• COMO Hotels and Resorts: COMO Hotels operates luxury wellness resorts with strong emphasis on holistic health, yoga, and spa programming. They are a comparable boutique wellness operator targeting similar high-end wellness traveler demographics as Sunswept Resorts.
• Palace Resorts: Palace Resorts operates luxury all-inclusive resorts in Mexico and the Caribbean with strong spa and wellness offerings. They are a comparable Caribbean all-inclusive operator with overlapping travel agent distribution channels.
• Club Med: Club Med operates all-inclusive beach resorts worldwide with a strong wellness component, and several Caribbean properties compete directly with Sunswept's wellness positioning. Their sales team and travel agent partnerships overlap with Sunswept's channel strategy.

Broad incumbents

• Hyatt Inclusive Collection: Hyatt Inclusive Collection (formerly AMResorts) operates a portfolio of all-inclusive resort brands across the Caribbean and Mexico including Secrets, Dreams, and Zoëtry. They compete in the same luxury all-inclusive space as Sunswept but at significantly larger scale across multiple markets.

Regional players

• Lopesan Hotel Group: Lopesan is a Spanish hotel group operating all-inclusive resorts primarily in the Canary Islands and Caribbean, including spa and wellness properties. They overlap with Sunswept's channel team experience and target similar European wellness travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunswept-resorts

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunswept Resorts