Serenit S.p.a.

What Serenit S.p.a. does

Serenit S.p.A., operating commercially as Serenit Energia, is a privately held Italian energy retailer founded in 2011 that supplies electricity and natural gas to three customer segments: individual residential customers (Privati), businesses (Aziende), and condominiums (Condomini). The company is structured as an Italian public limited company (S.p.A.) with a legal headquarters in Livorno and an operational office in Milan, and reports a workforce of 1–10 employees. Its core differentiator is a "su misura" (tailor-made) offer model in which each customer is assigned a dedicated personal consultant who designs a customized energy plan based on individual consumption patterns, eschewing teleselling and standardized packages. The portfolio comprises three core offers — su misura Casa for households, su misura Impresa for businesses, and su misura Flat Condominio for buildings with centralized heating — supplemented by Electric Vehicle charging station installation for condominiums, Renewable Energy Community (CER) services, and the wholly-owned Serenit Rent equipment-rental sub-brand. The underlying technology stack is a conventional energy supply and distribution services platform rather than a proprietary AI-driven system; the company leans on ISO 9001 quality certification and ARERA regulatory compliance as credibility signals.

The business model is built on recurring, consumption-based revenue from electricity and gas supply across all three segments, with pricing generated on a per-customer quote basis rather than through publicly disclosed standard tiers. Go-to-market is sales-led: Serenit relies on a network of personal consultants who conduct in-person consultations, complemented by referral-style partnerships with building administrators and professional associations, and listing on the government-mandated Il Portale Offerte comparison portal. Distribution is single-country/domestic (Italy), with no global footprint claim. Serenit reports transparency commitments — detailed itemized invoices, a savings guarantee under which it will return customers to their prior supplier if it cannot deliver savings, and VAT/excise optimization for qualifying segments — as functional benefits. Indirect channel revenue is captured via the Serenit Rent subsidiary (equipment rentals) and partnership-mediated EV charging offerings, both structured as recurring streams rather than transactional sales.

Name

Serenit S.p.a.

Legal name

SERENIT S.p.A.

Website

https://serenitspa.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Serenit S.p.A. (Serenit Energia) is a privately held Italian energy retailer that supplies customized electricity and gas to residential customers, businesses, and condominiums through a dedicated personal-consultant model, with adjacent EV charging and rental services.

Ownership category

akta.pro rank

Product category

Energy Retail and Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

akta.pro primary industry

Incentives, Grants & Program Administration (Auctions, Tenders, IRA/ITC/PTC Advisory) (EUAMAAAJ)

Keywords

• Electricity supply
• Natural gas retail
• Condominium energy services
• Tailored energy offers
• Business energy consulting

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Electricity Supply: Supply of electricity to residential, business, and condominium customers. Revenue is generated through recurring supply fees based on consumption.
2. Gas Supply: Natural gas distribution and supply services for residential, business, and condominium customers with consumption-based pricing.
3. Serenit Rent: Rental services for energy-related equipment and solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Serenit S.p.A. is an Italian energy retailer that supplies electricity and natural gas to residential customers, businesses, and condominiums through a network of personal consultants who design customized "su misura" offers. Revenue is generated from recurring consumption-based supply fees, with additional income from equipment rentals (Serenit Rent), EV charging infrastructure for condominiums, and renewable energy community services. The company differentiates itself through transparent billing, no teleselling, and a savings guarantee.

Product overview

Serenit S.p.a. operates as an energy retailer offering a unified portfolio of personalized energy supply services (electricity and gas) for three primary customer segments: residential individuals (privati), businesses (aziende), and condominiums (condomini). The core product line follows a 'su misura' (tailor-made) concept, providing customized energy plans rather than one-size-fits-all offerings. This includes su misura Casa for individuals, su misura Impresa for businesses, and su misura Flat Condominio for centralized heating in buildings. Additional offerings include EV charging station installation for condominiums, renewable energy community participation (CER), and the Serenit Rent rental sub-brand. The company differentiates through personalized consulting, transparent billing, and no teleselling practices.

Differentiator

Problem solved

Functional benefit

Brands

• Su Misura: Customized energy offer for residential customers with tailored pricing and transparent billing.
• Flat Condominio

Products and services

• su misura Casa

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Electric Vehicle Charging PartnersminorStrategic or Co-development PartnerPartnership arrangements for the installation and management of electric vehicle charging stations in condominiums, enabling the company to offer EV charging infrastructure solutions to its customer base.
• ARERA (Autorità di Regolazione per Energia, Reti e Ambiente)coreOthersRegulatory compliance and reporting relationship with the Italian energy regulatory authority. The company maintains transparent reporting of commercial quality standards and service levels as mandated.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Iren Mercato: Retail energy arm of Iren multi-utility group serving residential, business, and condominium customers across northern and central Italy. Comparable offerings in electricity, gas, and condominium services.
• E.ON Energia Italia: Italian subsidiary of European energy group E.ON, supplying electricity and gas to Italian households and businesses. Comparable full-suite retail offering with energy-transition services built on parent-group scale.
• Plenitude (Eni): Eni's integrated retail energy and services business serving Italian households and businesses with electricity, gas, EV charging, and renewable solutions. Directly comparable on energy-transition adjacencies like EV charging and CER.
• Edison Energia: One of Italy's largest historical electricity and gas retailers, part of Edison S.p.A., serving households, businesses, and condominiums. Comparable product set (electricity, gas, value-added services) with overlapping target segments, though at materially larger scale.
• A2A Energia: Retail arm of A2A multi-utility group serving households, businesses, and condominiums in northern Italy with electricity, gas, and energy-efficiency services. Comparable product breadth and condominium focus.
• Hera Comm: Retail division of Hera Group multi-utility serving households and businesses with electricity and gas. Comparable multi-segment offering and condominium engagement model.
• Enel Energia: Largest Italian electricity and gas retailer, part of Enel Group, serving virtually all customer segments including condominiums. Sets the competitive benchmark for commodity supply plus energy-transition services in Italy.

Regional players

• Acea Energia: Retail arm of Acea Group, primarily serving Rome and Lazio with electricity and gas for residential and business customers. Comparable multi-segment offering with a regional concentration similar to Serenit's single-country footprint.

Direct peers

• Illumia: Italian independent electricity and gas retailer focused on residential and small-business customers with custom offers. Closely comparable in size, target market, and differentiated 'tailor-made' positioning.
• Sorgenia: Italian independent retail electricity and gas supplier serving residential and business customers with digital-led offers. Comparable as a privately-positioned challenger to major Italian utilities targeting similar switcher segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/serenit-spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenit S.p.a.