Sportours

What Sportours does

Sportours is a privately-held bike travel agency founded in 2016 and headquartered at a single retail storefront on Rua do Breiner 410/412 in Porto's artistic district, Portugal. The company rents bicycles across six categories — city touring bikes, trekking/hybrid bikes, e-bikes built on Bosch Drive Unit Active Plus Generation 3 (250W, 50Nm) with PowerPack 500W batteries, ORBEA Avant H30 road bikes with Shimano 105 R7000 groupsets, child bikes, and accessories (ABUS helmets, 45L panniers, repair kits, locks) — and operates guided and self-guided cycling tours in Porto and multi-day bike holidays across Portugal and Spain. Schwalbe Marathon Plus tires and Shimano hydraulic disc brakes are standard across the fleet.

The business model is direct-to-consumer with a dual revenue structure: usage-based per-day bike rentals (prices ranging €4/day for pedals/helmets accessories to €440 for a 14-day premium e-bike or road bike rental, with €25-€800 deposits) and packaged self-guided bike holiday services sold since 2016. A 2024 catalogue of self-guided tours supports bookings in Portuguese, English, and German. Reservations are managed manually via email and WhatsApp rather than through an online booking engine.

The company serves three primary segments: tourists visiting Porto (including cruise passengers and active-travel visitors), cycling enthusiasts undertaking multi-day cyclotourism holidays in Portugal and Spain, and families requiring child-sized equipment and accessories. It operates from a single physical location with no subsidiaries, no disclosed institutional investors or venture capital backing, and no parent company. The ownership structure is private and founder-led, with specific ownership details not publicly disclosed.

Name

Sportours

Legal name

Sportours

Website

https://sportours.pt

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportours is a Porto-based bike travel agency founded in 2016 that rents bicycles (touring, e-bikes, road, child) and runs guided and self-guided cycling holidays across Portugal and Spain, serving tourists, cycling enthusiasts, and families from a single storefront.

Ownership category

akta.pro rank

Product category

Bike Rental and Cycling Tourism Services

NAICS

Recreational Goods Rental (532284), Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industries

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Bike rental services
• Guided cycling tours
• Self-guided bike holidays
• Cycling tourism Portugal
• E-bike rentals

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Bike Rentals: Day-rate bike rentals for various bike types (touring, trekking, e-bikes, road bikes, child bikes) with optional accessories (panniers, helmets). Duration is calculated per day, not per hour. Prices range from €4/day for basic accessories to €40-250 for premium e-bikes and road bikes for multi-day rentals. Deposits required (€25-800 depending on bike type).
2. Self-Guided Bike Tours/Holidays: Organized self-guided bike tour packages in Portugal and Spain since 2016. Catalogue available for 2024 with terms and conditions for self-guided tours.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Sportours is a Porto-based bike travel agency that rents bicycles (city touring, trekking/hybrid, e-bikes, road bikes, and child bikes) and provides guided cycling tours of Porto. The company also organizes self-guided multi-day bike holidays across Portugal and Spain, with tour packages including routes, logistics, and support. All rentals are priced per day and include a repair kit and lock, with helmets provided free for children.

Product overview

Sportours is a bike travel agency and rental company offering a portfolio of cycling services centered in Porto, Portugal. The core offerings include bike rentals across six categories (trekking/hybrid, city touring, e-bikes, road bikes, child bikes, and accessories) and guided/self-guided bike tours in Portugal and Spain. The company also organizes multi-day bike holidays since 2016. All rentals include repair kits and locks; helmets are provided free for children.

Differentiator

Problem solved

Functional benefit

Products and services

• Trekking/Hybrid Bikes Trekking/hybrid bikes with 28-inch wheels suitable for long-distance travel, featuring aluminum frames, hydraulic disc brakes, and Shimano gearing, aimed at leisure and touring customers in Porto.
• City Touring Bikes Comfortable city touring bikes adapted for urban rentals, ideal for riding along rivers and oceans, equipped with 24 gears for climbing Porto's hills; targeted at tourists and casual riders.
• E-Bikes (Touring Hybrid) Electric touring bikes powered by Bosch systems, featuring the Bosch Drive Unit Active Plus Generation 3 (250W, 50Nm), 500W battery, and 9-speed Shimano Deore gearing, available in Men's, Trapeze, and Easy Entry frame options with 5 sizes.
• Road Bikes (ORBEA Avant H30) Performance road bikes with hydroformed triple butted aluminum frame, carbon fork, Shimano 105 R7000 groupset, and Vittoria Zafiro IV 700x25 tires; aimed at performance cyclists and road riding enthusiasts.
• Child Bikes and Family Equipment Rental bikes for children including trailers, child seats, and bikes in 12, 14, 20, and 24-inch wheel sizes suitable for ages 1-12 years, including bike trailers for 1-2 children up to 40kg; helmets are provided free for children.
• Guided Bike Tours in Porto Guided bicycle tours of Porto including Porto Downtown, Port Wine, Porto 6 Bridges, Porto Champions, and Porto by Sea routes, designed for tourists and visitors wanting a structured introduction to the city.
• Self-Guided Bike Holidays Self-guided cycling holiday packages with routes, logistics, and support covering Portugal and Spain, with bike rental included; targeted at active cyclists and cyclotourists seeking multi-day self-organized trips.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• BoschcoreTechnology or IntegrationE-bikes equipped with Bosch Drive Unit Active Plus Generation 3 motors, Bosch PowerPack 500W batteries, and Bosch Intuvia displays. Partnership provides the core technology for the e-bike rental fleet.
• ShimanocoreTechnology or IntegrationBikes equipped with Shimano components including Deore/Alivio 24-speed drivetrains, hydraulic disc brakes, Shimano 105 R7000 groupset on road bikes, and Shimano Deore 9-speed on e-bikes.
• SchwalbecoreTechnology or IntegrationBikes equipped with Schwalbe Marathon Plus (flat-resistant) and Schwalbe Range Cruiser tires. Schwalbe tires provide puncture protection and durability for touring.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportours