Sport'aide
Sport'aide is a Quebec-based non-profit operating a province-wide 24/7 helpline and prevention programs addressing violence and misconduct in sport, serving athletes, coaches, parents, and sport organizations through intervention, education, and specialized support services.
- Company typePrivate
- Founded2018
- HeadquartersClarke City, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sport'aide does
Sport'aide is a Quebec-based non-profit organization that operates a province-wide support infrastructure addressing violence, abuse, and misconduct in sport, leisure, and outdoor activities. The organization runs a 24/7 listening and orientation helpline, deploys an intervention team, and delivers prevention workshops, educational tools, and specialized programs to athletes, coaches, parents, volunteers, and sport organizations across Quebec. Sport'aide was founded in 2014 and entered the Quebec sport ecosystem operationally in 2018, with headquarters in Quebec City and a team of approximately 40 members spanning board, direction, intervention, projects, facilitation, and spokesperson functions.
The organization's service portfolio includes Holistik (mental-performance support), Demain un homme (a boys' healthy-masculinity program co-developed with Football Québec), À l'écoute (listening service), À l'action (intervention), Inclusion (inclusive sport programming), Mouvement allié·e·s (ally movement), Moi j'embarque (youth engagement), and Cohæsia-Parents. Service delivery is supported by an online service-request portal and a network of trained facilitators operating regionally. Sport'aide has cultivated deep integration with Quebec sport federations and holds a formal partnership with the Protecteur de l'intégrité en loisir et en sport, Quebec's official integrity ombudsperson, which anchors the organization within the province's formal sport-integrity framework.
As a registered non-profit (OBNL), Sport'aide is funded primarily through government grants, philanthropic foundations, and corporate sponsorships, supplemented by fee-for-service workshop revenue priced from $490 per session. The organization's footprint has begun extending beyond Quebec, with partnerships and service delivery now reaching Nova Scotia and Indigenous sport communities via the Commission de la santé et des services sociaux des Premières Nations du Québec et du Labrador (CSSPNQL). Business model economics are governed by grant-cycle volatility and provincial policy priorities rather than commercial unit economics.
Sport'aide firmographics
Firmographics- Name
- Sport'aide
- Legal name
- Sport'Aide
- Website
- https://sportaide.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sport'aide is a Quebec-based non-profit operating a province-wide 24/7 helpline and prevention programs addressing violence and misconduct in sport, serving athletes, coaches, parents, and sport organizations through intervention, education, and specialized support services.
- Ownership category
- akta.pro rank
Sport'aide industry classification
Industry- Product category
- Sport Safety and Violence Prevention Services
- NAICS
- Vocational Rehabilitation Services (624310), Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)
- akta.pro secondary industries
- Sports Psychology & Mental Performance Coaching (HSADAEAH), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)
Keywords
Where Sport'aide is headquartered
LocationHeadquarters
- HQ city
- Clarke City
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sport'aide business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Sport'aide accepts charitable donations via its online donation portal (jedonneenligne.org/sportsquebec/FSQSPA/), supporting the organization's operational funding.
- Government Grants and Funding: Sport'aide receives financial support from government ministries including the Ministère de l'Éducation du Québec, the Ministère de la Famille du Québec, and the Secrétariat à la condition féminine.
- Workshop Fees: Group workshops are offered at a rate starting from $490 + taxes, representing a fee-for-service revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Group workshop sessions — starting rate |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Sport'aide product offering
Product offeringCore offering
Sport'aide provides a 24/7 confidential helpline and intervention services to victims and witnesses of violence in sport, leisure, and outdoor activities across Quebec, complemented by province-wide prevention programs including group awareness workshops, subsidized mental performance consulting (Holistik), and inclusion-focused initiatives. The organization delivers education, training, and accompaniment services to athletes, coaches, parents, officials, and sports organizations through trained traveling facilitators (PASSEUR·E·S), in-person and virtual workshops, and a multi-channel intake system.
Product overview
Sport'aide is a non-profit organization offering a comprehensive suite of services for healthy, safe, and harmonious sport, recreation, and outdoor environments in Quebec. The core portfolio includes the 24/7 helpline service (Ligne d'aide) providing confidential support to victims and witnesses of violence, group workshops (Ateliers de groupe) for awareness and prevention, and specialized programs such as Holistik for subsidized mental performance consulting, the Inclusion approach for transgender inclusion, and the Mouvement allié·e·s for LGBTQ+ allyship. Additional programs target specific audiences: Demain un homme for male youth violence prevention, Moi j'embarque for life skills coaching, Cohæsia-Parents for parent partnership, and the À l'action! anti-bullying initiative. Supplementary educational content includes comic books, podcasts (En terrain in inconnu), and video capsules featuring athlete spokespersons. The organization operates across all sports disciplines from school to elite levels throughout Quebec.
Differentiator
Problem solved
Functional benefit
Products and services
- Ligne d'aide (Helpline Service) 24/7 confidential helpline providing listening, guidance, and orientation services to victims and witnesses of violence in sport, recreation, and outdoor contexts across Quebec, accessible by phone, SMS, email, and Facebook.
- Ateliers de groupe (Group Workshops)
- Holistik Mental performance program that subsidizes Certified Mental Performance Consultant (CPMC) services for athletes from secondary school to university, with fees reimbursed based on family income to optimize well-being and athletic performance.
- Approche Inclusion An approach focused on equipping sports community members to support inclusion of trans and gender-diverse people in sport, recreation, and outdoor activities across all participation levels.
- Mouvement allié·e·s A movement providing reference tools for inclusion of sexually and gender-diverse (2ELGBTQIA+) people in sport, recreation, and outdoor settings, with resources organized around learning, welcoming, and taking action.
- Demain un homme An intervention program developed in collaboration with Football Québec, designed to educate and equip young athletes (particularly boys) on positive behaviors, social norms influence, and violence prevention through interactive workshops.
- Moi j'embarque
- Cohæsia-Parents
- À l'action! Agissons contre l'intimidation
- Demain un homme Workshop Sessions Interactive workshop sessions within the Demain un homme program, addressing masculinity norms, violence prevention, group dynamics, and positive leadership among young male athletes, co-developed with Football Québec.
Quantifiable outcome
- Since 2018, Sport'aide has reached and supported thousands of people confronted with violence in sports, leisure, and outdoor contexts in Quebec.
- +1 more outcomes
Companies that use Sport'aide
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Sport'aide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sport'aide partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Alouettes de MontréalminorCFL football team operating as a terrain partner collaborating with Sport'aide on prevention initiatives.
- Baseball QuébeccoreProvincial baseball federation partnering with Sport'aide, notably on the Inclusion approach and the Demain un homme program.
- Basketball QuébeccoreProvincial basketball federation partnering with Sport'aide on inclusion and prevention programs.
- Football QuébeccoreProvincial football federation collaborating with Sport'aide on the Demain un homme program, developed jointly with Football Québec.
- Hockey QuébeccoreProvincial hockey federation partnering with Sport'aide on prevention and inclusion programs.
- Sports QuébeccoreProvincial sports federation umbrella organization partnering with Sport'aide across multiple programs.
- CSSSPNQL (Commission de la santé et des services sociaux des Premières Nations du Québec et du Labrador)minorFirst Nations health and social services commission partnering with Sport'aide for outreach in Indigenous communities.
- INS Québec (Institut national du sport du Québec)minorHigh-performance sports institute partnering with Sport'aide on athlete welfare and mental performance initiatives.
- CSPA-ACPS (Canadian Sport Police Association / Association canadienne des police du sport)minorSport safety and police association partnering with Sport'aide, also a Holistik program partner.
- Sport pour la vie (Sport for Life)minorNational sport development organization partnering with Sport'aide on healthy sport environments.
- Sport Nova ScotiaminorNova Scotia provincial sport organization partnering with Sport'aide, extending reach beyond Quebec.
- Thulé ÉvaluationminorResearch and evaluation consultancy that produced the evaluation report for the Demain un homme pilot program.
- Centre régional d'entraînement multisport (CREM)coreRegional multi-sport training centers that verify eligibility for Holistik program applicants and allocate mental performance budgets to identified athletes before Sport'aide's Holistik subsidies apply.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Sport'aide competitors and assessment
Company assessmentRegional players
- Sport Nova Scotia: Provincial sport federation umbrella organization with which Sport'aide has an existing partnership. Comparable as a provincial-level sport governance and services body; provides a real pathway for Sport'aide's programs to extend beyond Quebec.
- LigneParents (Ligne d'aide parents): Quebec-based 24/7 parental support helpline. Closest Quebec analog in confidential listening/referral infrastructure for families, including those whose children participate in sport.
Broad incumbents
- Kids Help Phone: Canada-wide 24/7 e-mental-health service for youth. Comparable operating model (24/7 multilingual helpline + digital channels + intervention), although it serves youth broadly rather than sport-specific cases.
- True Sport Foundation: Canadian charitable foundation promoting values-based, ethical sport through education and community programming. Adjacent incumbent working on similar ethics-and-safeguarding themes across Canadian amateur sport.
- Coaching Association of Canada: National body responsible for coach training and certification in Canada, including NCCP pathways. Operates in an adjacent role training and supporting coaches — overlapping with Sport'aide's coach-education mission in workshops and Cohæsia.
- Sport England — Safeguarding Team: UK national sport body with a dedicated safeguarding unit (formerly NSPCC Child Protection in Sport Unit partnership). International comparable for embedding safeguarding standards across sport federations at scale.
Direct peers
- Abuse-Free Sport: Independent, national helpline and case-management mechanism for harassment, abuse, and discrimination in Canadian sport, operated by the SDMS. Operates Sport'aide's direct national-level equivalent (independent reporting line plus referral).
- Canadian Centre for Ethics in Sport (CCES): National not-for-profit that administers Canada's anti-doping and integrity programs and operates the Office of the Sport Integrity Commissioner (OSIC). Direct peer as the closest Canadian equivalent delivering safeguarding, ethics, and reporting services across the amateur sport ecosystem.
- Respect Group: Canadian organization delivering e-learning on abuse, harassment, and bullying prevention for sport and youth-serving organizations. Direct training-program peer to Sport'aide's preventive workshops and À l'action! approach.
Emerging players
- Canadian Women & Sport: National organization advocating for gender equity and safe, inclusive sport for women and girls. Overlaps with Sport'aide's Inclusion program, Mouvement allié·e·s, and broader diversity/equity mandate in Quebec sport.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sport'aide social profiles
Digital presenceSport'aide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sport'aide leadership team
Management profileNumber of profiles
Profiles6 records
Sport'aide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sport'aide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sport'aide
What does Sport'aide do?
Sport'aide provides a 24/7 confidential helpline and intervention services to victims and witnesses of violence in sport, leisure, and outdoor activities across Quebec, complemented by province-wide prevention programs including group awareness workshops, subsidized mental performance consulting (Holistik), and inclusion-focused initiatives. The organization delivers education, training, and accompaniment services to athletes, coaches, parents, officials, and sports organizations through trained traveling facilitators (PASSEUR·E·S), in-person and virtual workshops, and a multi-channel intake system.
Is Sport'aide a public or private company?
Sport'aide is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sport'aide founded?
Sport'aide was founded in 2018. It employs 11 to 50 people.
Where is Sport'aide based?
Sport'aide is headquartered in Clarke City, Canada, in the North America region.
How does Sport'aide make money?
Three revenue lines are on record. Donations are the primary driver. The others are government Grants and Funding and workshop Fees.
Who are Sport'aide's main competitors?
Regional players on record are Sport Nova Scotia and LigneParents (Ligne d'aide parents). Broad incumbents are Kids Help Phone, True Sport Foundation, Coaching Association of Canada and Sport England — Safeguarding Team. Direct peers are Abuse-Free Sport, Canadian Centre for Ethics in Sport (CCES) and Respect Group. Canadian Women & Sport is listed as an emerging player.
Does Sport'aide have an API?
No public API is recorded for Sport'aide.
What industry is Sport'aide in?
Sport'aide's product category is Sport Safety and Violence Prevention Services. Its primary akta.pro industry code is MPAKAKAM, Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity), with a secondary code of HSADAEAH, Sports Psychology & Mental Performance Coaching. Its NAICS code is 624310 and its SIC code is 8300.