Schlossbrauerei Stein Wiskott Gmbh & Co. Kg

What Schlossbrauerei Stein Wiskott Gmbh & Co. Kg does

Schlossbrauerei Stein Wiskott GmbH & Co. KG is a privately held, family-owned Bavarian brewery founded in 1489, headquartered on a medieval castle complex (Höhlenburg, Hochschloss, Felsenkeller) in Stein an der Traun, Bavaria. The company produces a diversified beverage portfolio including conventional lagers and specialty beers (Steiner Export, Hell, Dunkel, Pils, Almbier, Adventsbier, Sommersud), the Naturland-certified 'Heinz von Stein' organic bio line with alcohol-free variants, Radler beer mixes, soft drinks (Burgkracherl, Burgjohann), and table water. Brewing relies on traditional methods including natural Felsenkeller rock-cellar aging for 4–6 weeks, an on-site deep-well water source, and 99% self-generated hydroelectric power from century-old plants on the Steiner Mühlbach, with barley sourced from 100+ regional Chiemgau farmers and 20 Bioland farmers in the Ökomodellregion Waginger See-Rupertiwinkel.

The business generates revenue across three primary streams: beverage product sales (draught and bottled beer, Radler, soft drinks, table water) distributed through owned e-commerce (Biershop Bayern), regional beverage wholesalers, major supermarket chains (EDEKA, REWE, Kaufland, Real, Globus), gas stations, organic retailers, restaurants, and mountain huts; paid brewery and cave castle tours; and on-site event hosting at the Steiner Bräustüberl and Steiner Keller venues. The brewery operates an Almenpass loyalty program linking hikers to 30+ Bavarian mountain huts, and runs annual public events including the Brauereifest (13th edition in 2025) and the newly launched Steiner Festtage multi-day format for 2026.

The go-to-market combines event-driven brand engagement with a dense regional channel-partner network of 300+ Wirte, Händler, and Almen across Bavaria, Austria, and Italy, supported by dedicated field sales managers for gastronomy and retail channels and a company-owned Heimdienst delivery fleet. Customers are served across two primary segments — Bavarian gastronomy/hospitality partners and retail consumers — with a third experience-and-event tourism segment providing supplementary revenue and brand-building. The brewery has held European Beer Star 2023 silver recognition for Steiner Hell and is one of the oldest continuously operating breweries in the Chiemgau region, currently employing a confirmed staff of more than 40 across brewing, logistics, sales, accounting, and administration.

Name

Schlossbrauerei Stein Wiskott Gmbh & Co. Kg

Legal name

Schlossbrauerei Stein Wiskott GmbH & Co. KG

Website

https://steiner-bier.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Schlossbrauerei Stein is a privately held Bavarian family brewery (founded 1489) producing conventional and organic beers, Radler, soft drinks, and table water at a medieval castle complex in Stein an der Traun, and distributing them to restaurants, retailers, and mountain huts across Bavaria, Austria, and Italy while operating on-site hospitality venues and cave castle tours.

Ownership category

akta.pro rank

Product category

Traditional Bavarian Craft Beer Brewing

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer production
• Regional brewery operations
• Organic beer brewing
• Brewery hospitality services
• Experiential brewery tours

Headquarters

HQ city

Stein An Der Traun

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Product Sales (Beer, Radler, Kracherl, Soft Drinks): Sale of proprietary beer specialties and non-alcoholic beverages through multiple channels: owned gastronomy venues (Steiner Bräustüberl, Steiner Keller), direct e-commerce (Biershop Bayern, Biertheke Chiemgau), wholesale to gastronomy partners, and distribution to retail (supermarkets, beverage retailers, gas stations, organic stores). Revenue generated from product sales with pricing varying by channel (retail bottles/cases, draught beer for gastronomy, specialty seasonal releases).
2. Brewery & Castle Experience Tours: Paid guided tours of the brewery and cave castle (Höhlenburg), including regular tours, special spooky tours, digital cave tours via Matterport, and the Eremitenklause annual opening. Tickets sold via onlineticket.bayern.
3. Event Hosting & Venue Rental: Hosting of large-scale public events (Brauereifest, Steiner Festtage, Schäfflertanz) and private functions (weddings, corporate events) at the brewery grounds, caves, and owned restaurant spaces. Revenue from event ticket sales, food & beverage at events, and venue rental fees.

Go-to-market motion2 records

Distribution channels10 records

Marketing channels8 records

Core offering

Schlossbrauerei Stein is a traditional family-owned Bavarian brewery founded in 1489 that brews and sells a portfolio of beer specialties (Export, Hell, Dunkel, Pils, Zwickl, Weißbier, seasonal and organic lines), beer mixed drinks (Radler), soft drinks (Burgkracherl lemonades, Burgjohann juices), and table water. The company also operates the Steiner Bräustüberl traditional Bavarian restaurant, the Steiner Keller event venue, and offers paid brewery and cave castle (Höhlenburg) tour experiences.

Product overview

Schlossbrauerei Stein is a traditional private brewery founded in 1489, producing a portfolio of beer and soft drink specialties. The core beer portfolio includes Steiner Export, Hell, Dunkel, Pils, Almbier, Adventsbier, and Sommersud, alongside the organic 'Heinz von Stein' line featuring Bio-Zwicklbier, Bio-Weißbier Hell, and Bio-Weißbier Dunkel (both regular and alcohol-free variants). Beer mixes include Radler Klassik, Natur Radler (regular and alcohol-free), and Zwickl-Mix Apfel alcohol-free. Non-alcoholic offerings feature isotonic organic beers under the Heinz von Stein brand. Soft drinks include Burgkracherl line (Zitronenlimo, Orangenlimo, Cola Mix), Burgjohann Johannisbeere, and Steiner Tafelwasser (Classic and Medium). The company also operates hospitality venues including Steiner Bräustüberl restaurant and Steiner Keller event location, and offers brewery experience and cave castle tours.

Differentiator

Problem solved

Functional benefit

Brands

• Heinz von Stein: Organic beer product line including Zwickl, Weißbier Hell, Weißbier Dunkel, and alcohol-free variants
• Waginger See Hoibe
• Burgkracherl
• Burgjohann
• Steiner Bräustüberl
• Steiner Keller

Quantifiable outcome

• 99% of brewery electricity self-generated via hydroelectric power — contributing to sustainable, low-carbon production
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Naturland (Organic Certification Body)coreOthersSchlossbrauerei Stein holds Naturland organic certification (DE-ÖKO-001) for ecological agriculture. This certification is foundational for the 'Heinz von Stein' organic bio beer line, enabling premium pricing and market access to organic retail channels.
• Ökomodellregion Waginger See-RupertiwinkelcoreStrategic or Co-development PartnerPartnership with the Ökomodellregion Waginger See-Rupertiwinkel eco-model region since 2014, involving 20 Bioland farmers supplying 100% of the organic barley for the Heinz von Stein bio beer line. The partnership includes joint financing of a dedicated organic barley storage facility at Mussenmühle in Tacherting to prevent mixing with conventional barley. The regional bio beer is also marketed under the 'Waginger See Hoibe' brand.
• 100+ Regional Barley Farmers (Chiemgau)coreStrategic or Co-development PartnerOver 100 regional farmers in the Chiemgau region supply certified barley (Sommergerste) for conventional Steiner Bier production. The relationship includes use of certified seed, controlled crop rotation, and the selection of robust, resistant barley varieties adapted to the regional climate to minimize pesticide use. Some farmers also specialize as seed multipliers.
• Landwirtschaftskammer / Landschaftspflegeverband TraunsteinminorStrategic or Co-development PartnerOngoing financial and logistical support for the Landschaftspflegeverband Traunstein (Landscape Conservation Association Traunstein) for projects including alpine meadow management (Schwenden), wetland conservation, tree pruning and replanting, and raised bog renaturalization. Part of the brewery's sustainability and environmental commitment.
• IVERSON Getränke GmbH (Regional Distributor)coreChannel Partner/ Reseller/ DistributorIVERSON Getränke GmbH (Tornescher Weg 109, 25436 Uetersen) is listed as a key regional beverage distribution partner for Steiner Bier in northern Germany, extending reach beyond Bavaria.
• Koim Briada e.V. (Cultural/Community Association)minorGTM or Marketing PartnerPartnership with the Koim Briada e.V. (local land-machinery enthusiast association founded 2020) for the annual Steiner Wendekalender photography and the Dirndl & Burschen 3-Kampf event at the Brauereifest. The association's strongman team (Koim Briada) competes in the event's tractor-pulling finale. Shared Bavarian cultural identity underpins the collaboration.
• Schule Schloss Stein (Private Boarding School)minorOthersThe Privatgymnasium Schule Schloss Stein operates on the same castle estate as the brewery, educating students from around the world. The school occupies the Internat building within the castle complex. No commercial partnership explicitly stated, but co-location creates shared estate management dynamics.
• DIFFUSION BEER S.R.L. (Italian Distributor)minorChannel Partner/ Reseller/ DistributorDIFFUSION BEER S.R.L. (Strada prov. per Vittorito, 65026 POPOLI (PE), Italy) is listed as an Italian distribution partner for Steiner Bier products, extending geographic reach to Italy.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Bayerische Staatsbrauerei Weihenstephan: World's oldest continuously operating brewery and a research-tied Bavarian brewer with broad product portfolio and international reach. Comparable on heritage and traditional Bavarian brewing, but at materially larger scale and with much stronger global distribution.
• Hofbräuhaus München / Hofbräu Freising: Iconic Bavarian state-heritage brewery with a strong tourism and on-premise identity similar to Schlossbrauerei Stein's brewery-tour concept. Operates as a broader Bavarian beer brand with much wider national and international recognition.
• Paulaner Brauerei Gruppe: Major Munich-based brewery group with broad Bavarian and international presence. Competes across the same product categories (Helles, wheat, alcohol-free, Radler) and through the same retail and gastronomy channels in Bavaria.
• Erdinger Weißbräu: Germany's largest wheat beer brewery and a much larger Bavarian incumbent. Overlaps in wheat beer, alcohol-free beer, and Bavarian on-premise distribution, but at a substantially bigger scale and broader international presence.

Direct peers

• Tegernseer Brauerei: Independent Bavarian brewery with similar regional gastronomy and retail presence in southern Bavaria, traditional portfolio, and comparable family/independent ownership style. Direct competitive overlap in the same Bavarian HORECA accounts.
• Schneider Weisse (G. Schneider & Sohn): Traditional Bavarian wheat beer specialist with comparable heritage, regional Bavarian distribution, gastronomy orientation, and a portfolio extending into alcohol-free wheat variants. Closely matches Steiner's craft heritage and wheat beer focus.
• Klosterbrauerei Andechs: Bavarian monastery brewery with a centuries-old brewing tradition, on-site restaurant and pilgrim tourism, religious/heritage narrative, and traditional Bavarian beer portfolio — a closely parallel heritage and experiential model to Schlossbrauerei Stein.
• Brauerei Aying (Ayinger): Family-owned Bavarian regional brewery with similar size, product range (Helles, Dunkel, wheat, seasonal), on-site restaurant and brewery tours, and a comparable Bavarian Mittelstand brand profile. Closest structural analog to Schlossbrauerei Stein.
• Augustiner-Bräu Wagner: One of Munich's last independent, family-owned breweries with strong Bavarian gastronomy presence, traditional beer portfolio, and similar focus on draught quality and on-premise relationships. Operates at a slightly larger scale but with a closely overlapping customer base.

Emerging players

• Weldebräu / Welde Braumanufaktur: Independent German craft/natural brewery with strong organic and alcohol-free positioning, regional gastronomy focus, and sustainability narrative. Comparable strategic direction to Steiner's organic, alcohol-free and nature-themed brand positioning at a smaller independent scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/steinerbier
• YouTubeyoutube.com/@steiner-bier
• Facebookfacebook.com/steiner.bier
• LinkedInlinkedin.com/company/schlossbrauerei-stein
• Instagraminstagram.com/steiner_bier
• TikToktiktok.com/@steinerbier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schlossbrauerei Stein Wiskott Gmbh & Co. Kg