Solid Ground - An Outdoor Living Company

Name

Solid Ground - An Outdoor Living Company

Legal name

Solid Ground LLC

Website

https://solidgroundstl.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Deck and Outdoor Living Construction

NAICS

Foundation, Structure, and Building Exterior Contractors (2381)

akta.pro industry

PRIMARYHSAIAJAE

Deck Design & New Deck Construction

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Fence, Gate & Deck Installation/Repair (Outdoor Structures)

SECONDARYHSAPALAD

Pergolas, Gazebos & Shade Structures

Home & Personal Services/Residential Renovation Services/Deck, Patio, Fence & Outdoor Living Construction

SECONDARYHSAPALAE

Outdoor Kitchens & Built-In BBQ Construction

Home & Personal Services/Residential Renovation Services/Deck, Patio, Fence & Outdoor Living Construction

SECONDARYHSAIAJAI

Outdoor Railing, Guardrail & Balustrade Installation/Repair

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Fence, Gate & Deck Installation/Repair (Outdoor Structures)

Keywords

• Custom deck construction
• Outdoor living structures
• Composite decking installation
• Steel deck framing
• Louvered pergola systems

Headquarters

HQ city

Wentzville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Deck Construction: One-time project-based revenue from designing and building custom decks for residential homeowners. Pricing varies based on deck size, materials used, and complexity of design. Projects range from $35,000 to $750,000.
2. Outdoor Living Structures: Revenue from additional outdoor living features including screen enclosures, patio covers, louvered pergolas, outdoor kitchens, fire pits, and fireplaces. Sold as add-on features to deck projects or standalone installations.
3. Deck Features and Accessories: Additional revenue from deck features including custom railings (aluminum, glass, cable), integrated lighting, deck inlays, and steel framing upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Solid Ground designs and builds custom outdoor living projects for residential homeowners in the Greater St. Louis metro area, centered on steel-framed, composite-clad decks ($35,000-$750,000 per project). The company delivers turnkey construction including design, permitting, and installation, supplemented by pergolas, patio covers, screen enclosures, outdoor kitchens, fire features, railings, lighting, and underdecking systems sourced through certified partnerships with Deckorators, TimberTech, Armadillo, EvaLast, New Castle Steel, Apollo, Westbury, Renaissance Patio, and Haven.

Product overview

Solid Ground is a custom deck building and outdoor living company offering a comprehensive portfolio of construction services and material partnerships. The core offering is custom deck construction using premium composite decking brands (Deckorators, TimberTech, Armadillo, EvaLast) paired with New Castle Steel framing. Supplementary outdoor living structures include louvered pergolas (Apollo), screen enclosures (Rainier, Renaissance), and patio covers with Haven underdecking. Add-on deck features encompass lighting, railings (Westbury), outdoor kitchens, fire features, and custom inlays. The company operates a services-plus-materials model where design, permitting, construction, and premium material supply are bundled for residential homeowners in the Greater St. Louis area.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Decks Bespoke outdoor deck construction tailored to homeowner specifications, including multi-level, curved, rooftop, and custom inlay designs built on steel framing with composite decking. Sold as a turnkey design-build service for residential homeowners in the Greater St. Louis area.
• Deckorators Composite Decking Installation Installation of Deckorators mineral-based composite (MBC) decking lines including Voyage, Vault, Vista, and Trailhead, backed by a 50-year structural, stain, and fade warranty. Targeted at residential homeowners wanting a lighter, stronger composite surface.
• TimberTech Composite Decking Installation Installation of TimberTech capped composite PRO and EDGE lines plus AZEK advanced PVC decking (Vintage, Harvest, Landmark). Marketed to residential homeowners as a low-maintenance alternative to wood with 25-year to lifetime warranty backing.
• Armadillo Composite Decking Installation Installation of Armadillo capped composite decking including the Evolution Series (lighter weight with wood-grain finish) and Lifestyle Collection PVC (Campfire, Smoke, Walnut), backed by lifetime warranty for residential projects.
• EvaLast Composite Decking Installation Installation of EvaLast bamboo-PVC composite decking including Pioneer, Apex Plus, Apex, Infinity, and Eva-tech lines, marketed to homeowners seeking eco-friendly, scratch- and fade-resistant composite decking.
• New Castle Steel Deck Framing Design and installation of triple-coated galvanized steel subframes that resist warping, rotting, and rusting and span up to 16 feet between supports, enabling cleaner deck designs with fewer posts. Sold as a structural upgrade within deck projects for residential homeowners.
• Multi-Level Decks Tiered deck designs that maximize usable outdoor space on sloped yards by creating separate zones for dining, lounging, and entertainment without excavation or retaining walls. Built for residential homeowners with uneven terrain.
• Swim/Spa Decks Slip-resistant decks engineered for pools, swim spas, and hot tubs using steel framing rated for heavy loads, water and chemical resistance, and integration with spa equipment. Targeted at homeowners adding a hot tub or swim spa to their backyard.
• Apollo Louvered Pergola Systems Motorized adjustable-louver pergolas built with marine-grade extruded aluminum, integrated with Somfy motorization, rain/wind sensors, and smart-home control, engineered for 90 mph wind loads and local snow requirements. Sold as an outdoor structure add-on to deck projects.
• Rainier Shading Solutions Retractable awnings, power screens, and motorized shading systems made of weather-resistant materials, offered with motorization and smart technology integrations for patio and deck shade and privacy. Sold as an outdoor structure add-on.
• Renaissance Patio Covers Powder-coated aluminum patio covers and screen rooms engineered to withstand hurricane-force winds up to 175 mph, available in Contempo and Classico design lines. Sold as a permanent outdoor structure add-on.
• Screen Enclosures Custom screened-in porches and decks on aluminum or steel frames, with options for fixed screens, motorized retractable screens, underdeck enclosures, and screen materials including fiberglass, pet-resistant, solar, and privacy.
• Patio Covers Permanent structural patio covers functioning as architectural extensions to the home, including louvered pergola systems, Renaissance aluminum covers, screen enclosures, and Haven underdecking for water management.
• Deck Lighting Installation Low-voltage LED deck illumination including post cap lights, stair riser lights, and rail or surface lights, with dusk-to-dawn automation, remote operation, and timing controls. Sold as an add-on to deck projects.
• Westbury Railing Systems Low-maintenance aluminum, glass, and cable railing installations from Westbury's Tuscany and Riviera collections with powder-coated finishes that resist rust, fading, and wear. Sold as an add-on within deck projects.
• Outdoor Kitchens Custom built-in outdoor kitchens featuring granite, quartz, or stainless steel countertops; gas or charcoal grills; storage; sinks; refrigerators; and pizza ovens, integrated into the deck layout for residential entertaining spaces.
• Fireplaces and Fire Pits Custom stone fireplaces and fire pits built with Natural Concrete Hardscapes kits or custom masonry, including wood-burning and gas-fueled options, stone seating walls, and custom mantels. Sold as add-on deck features for outdoor entertaining.
• Custom Deck Inlays Precision-cut stone and composite inlay patterns including Picture Frame, Compass Rose, Herringbone, and Masonry Inlay designs, installed on steel framing to maintain alignment and long-term stability.
• Haven Underdecking Systems Engineered drainage systems installed beneath elevated decks to create finished ceilings, redirect rain, and channel water flow away from the structure, enabling dry installation of outdoor kitchens, furniture, or lounge space below.

Quantifiable outcome

• 500+ decks built since 2009
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and major.

• New Castle SteelcoreTechnology or IntegrationApproved installer and partner for New Castle Steel steel framing systems. New Castle Steel provides triple-coated galvanized steel framing products designed for high strength and durability. Their framing products come with warranties covering defects and structural integrity.
• DeckoratorscoreTechnology or IntegrationCertified Deckorators builder and contractor. Solid Ground installs Deckorators mineral-based composite (MBC) decking products including Voyage, Vault, Vista, and Trailhead collections. Deckorators offers 50-year structural, stain, and fade warranty.
• TimberTechcoreTechnology or IntegrationCertified TimberTech installer holding TimberTech Platinum Contractor status. Installs TimberTech PRO and EDGE composite decking, AZEK advanced PVC decking, and related products with warranties ranging from 25 years to lifetime.
• Armadillo Composite DeckingcoreTechnology or IntegrationExclusive use partner for Armadillo composite decking products. Armadillo provides capped composite decking with lifetime limited warranty coverage for manufacturing defects, structural integrity, and fade resistance.
• EvaLast (Evalast)coreTechnology or IntegrationPartner installer for EvaLast composite decking including Pioneer, Apex Plus, Apex, Infinity, and Eva-tech product lines. EvaLast products feature bamboo and recycled plastic construction with eco-friendly characteristics.
• WestburycoreChannel Partner/ Reseller/ DistributorPreferred railing partner providing aluminum, glass, and cable railing systems including Tuscany and Riviera collections. Westbury railings feature powder-coated finishes that resist rust, fading, and wear.
• Apollo Opening Roof SystemscoreTechnology or IntegrationPartner installer for Apollo louvered pergolas and opening roof systems. Apollo products feature motorized adjustable louvers, rain sensors, and smart home integration capabilities. Marine-grade extruded aluminum construction.
• Renaissance PatiomajorTechnology or IntegrationProfessional installer for Renaissance Patio covers and screen rooms. Renaissance products feature aircraft-grade extruded aluminum construction engineered to withstand hurricane-force winds up to 175 mph.
• Rainier ShadingmajorTechnology or IntegrationPartner for Rainier shading screen solutions and retractable awnings. Rainier products feature durable, weather-resistant screens and motorized options for shade control and privacy.
• Haven UnderdeckingmajorTechnology or IntegrationPreferred provider of Haven underdecking systems for water management beneath elevated decks. Haven systems create finished ceiling surfaces that redirect rain and channel water flow away from the structure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trex Company: Largest U.S. manufacturer of composite decking and railing with a national network of TrexPro-certified installers. Competes with Solid Ground in shaping the composite-decking category and directing consumer demand toward certified installer networks.
• Deckorators (UFP Industries): Mineral-based composite (MBC) decking brand under UFP Industries offering 50-year warranties, with a Premier builder network that includes Solid Ground. Competes with Trex and TimberTech in the premium composite decking category that defines Solid Ground's material stack.
• The AZEK Company (TimberTech): Manufacturer of TimberTech composite decking and AZEK PVC decking, with a Platinum-level installer program of which Solid Ground is a certified member. Sets the technology baseline and warranty structure for premium decking that Solid Ground specifies across most projects.
• MoistureShield (Oldcastle APG): Composite decking manufacturer offering moisture-resistant boards for ground and water-proximate applications, with its own certified installer program. Comparable to Solid Ground's other supplier brands in defining premium composite materials used across the residential deck market.

Emerging players

• StruXure Outdoor (by AZEK): Motorized louvered pergola manufacturer, comparable to the Apollo louvered roof systems Solid Ground installs. Competes for the same premium outdoor comfort/automation category that is increasingly bundled into Solid Ground's outdoor living projects.

Direct peers

• Archadeck (Outdoor Living Brands): National franchise specializing in custom decks, porches, patios, and outdoor living structures, with a regional St. Louis presence. Operates the same project-based custom deck/outdoor living GTM that Solid Ground uses, competing for the same residential homeowner dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/solid-ground-stl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solid Ground - An Outdoor Living Company