Stichting GOO

What Stichting GOO does

Stichting GOO is a Dutch non-profit educational foundation (stichting) that delivers integrated childcare and primary education services for children aged 0 to 13 in the North Brabant municipalities of Boekel, Gemert-Bakel, and Laarbeek. The organization operates 18 kindcentra — 13 of which combine childcare and primary education under one roof, plus 5 standalone childcare locations — and serves more than 4,000 children with a workforce of approximately 500-600 staff. Its service portfolio spans kinderdagverblijf (daycare for 0-4 year olds), peuteropvang (preschool for 2-4 year olds), buitenschoolse opvang (BSO, out-of-school care for 4-13 year olds), basisonderwijs (primary education), and specialized basic education through KC SBO Petrus Donders. All locations are unified by the proprietary Bloeiplan (Bloom Plan) pedagogical framework, and a centralized Expertisecentrum with Team Begeleiding provides specialized support and coaching that scales across every child center.

The business model rests on two revenue streams. Primary education is funded through the Dutch government via the Samenwerkingsverband Helmond-Peelland, which allocates resources for passend onderwijs (inclusive education) across member schools. Childcare services are funded through parent fees set at an hourly rate per child, billed monthly, and substantially offset by the Dutch kinderopvangtoeslag (childcare allowance) administered through the tax authority; subscription variants include 52-week, 48-week, and 40-week plans. GOO is structured as two legal entities — Stichting GOO Onderwijs (the foundation) and GOO Opvang BV (a wholly-owned BV) — governed by a Board and Supervisory Board. The organization is regulated as a member of the Branchevereniging Maatschappelijke Kinderopvang (BMK), adheres to the Code Goed Bestuur, and maintains GDPR compliance with an appointed Data Protection Officer.

Distribution is direct-to-consumer: parents enroll online via the GOO website, manage schedules through the third-party Konnect Ouderportaal (with iOS and Android apps), and can request tours before enrollment. Strategic partnerships include the Samenwerkingsverband Helmond-Peelland for inclusive education and ROC Ter AA for a co-developed dual-qualification training program. Disputes are escalated externally to the Geschillencommissie Kinderopvang (childcare) and the Landelijke Klachtencommissie Onderwijs (education). No revenue is publicly disclosed.

Name

Stichting GOO

Legal name

Stichting GOO

Website

https://stichtinggoo.nl

Company type

Private

Operating status

Operating

Short description

Stichting GOO is a Dutch non-profit foundation operating 18 kindcentra that deliver integrated childcare and primary education for more than 4,000 children aged 0-13 across the Boekel, Gemert-Bakel, and Laarbeek municipalities in North Brabant, Netherlands.

Ownership category

akta.pro rank

Product category

Childcare and Primary Education

NAICS

Child Care Services (62441), Elementary and Secondary Schools (611110), Child Care Services (6244), Educational Support Services (6117)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

akta.pro secondary industries

Extended Day Programs at Preschools & Childcare Centers (EDACAHAB), Full-Day Nursery Programs (EDACACAD), General Preschools (Play-Based) (EDACABAA)

Keywords

• Integrated childcare
• Primary education
• Preschool services
• Out-of-school care
• Special education

Headquarters

HQ city

Gemert

HQ country

Netherlands

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government-funded primary education: Primary education is funded through the Dutch government via the Samenwerkingsverband Helmond - Peelland (educational consortium), which allocates government resources for passend onderwijs (inclusive education) across member schools.
2. Fee-based childcare services: Childcare services (kinderdagverblijf, peuteropvang, buitenschoolse opvang) are funded through parent fees supplemented by government childcare allowances (kinderopvangtoeslag). Parents receive a monthly invoice based on average hours used.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Stichting GOO provides integrated childcare and primary education for children aged 0 to 13 across 18 kindcentra and 5 standalone opvanglocaties in the Dutch municipalities of Boekel, Gemert-Bakel, and Laarbeek. The portfolio covers daycare (kinderdagverblijf), preschool (peuteropvang), out-of-school care (buitenschoolse opvang), primary education (basisonderwijs), and specialized support (SBO Petrus Donders and the Expertisecentrum), all unified under the proprietary Bloeiplan pedagogical framework that creates a continuous learning pathway.

Product overview

GOO Opvang en Onderwijs is a unified childcare and primary education organization offering a continuous learning line from 0 to 13 years. The portfolio includes Kinderdagverblijf (daycare for 0-4 years), Peuteropvang (preschool for 2-4 years), Buizenschoolse Opvang BSO (out-of-school care for 4-13 years), Basisonderwijs (primary education), and the specialized SBO Petrus Donders. The Expertisecentrum provides centralized expertise and support across all locations, while GOO for fun! offers themed activities for BSO. The Konnect Ouderportaal serves as the parent communication and management platform. In 18 kindcentra across 10 municipalities, GOO combines childcare and education under one roof, creating a seamless transition from childcare to primary school.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinderdagverblijf (KDV)
• Peuteropvang
• Buitenschoolse Opvang (BSO)
• Basisonderwijs
• SBO Petrus Donders
• Expertisecentrum

Quantifiable outcome

• No disputes filed with the Geschillencommissie Kinderopvang in 2025 — demonstrating high parent satisfaction and quality of care.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Samenwerkingsverband Helmond - PeellandcoreStrategic or Co-development PartnerGOO participates in the Samenwerkingsverband Helmond - Peelland, a cooperative of schools providing passend onderwijs (inclusive/special education support) for all children in the region. The partnership ensures that children who need extra support receive it within GOO's regular child centers or through the Expertisecentrum.
• ROC Ter AAcoreStrategic or Co-development PartnerGOO partnered with ROC Ter AA (a regional vocational college) to co-develop a new 3-year dual-qualification program training students as specialized pedagogical staff (gespecialiseerd pedagogisch medewerker) AND teaching assistants (onderwijsassistent). GOO participates in the curriculum design, provides practical training locations, and hopes to recruit graduates. This addresses the tight labor market in childcare and education.
• Geschillencommissie KinderopvangminorOthersGOO is affiliated with the Geschillencommissie Kinderopvang (Disputes Committee for Childcare), the external arbitration body for resolving formal complaints about childcare services. Parents who are unsatisfied with GOO's internal complaint resolution can escalate to this independent body. No disputes were filed against GOO in 2025.
• Landelijke Klachtencommissie OnderwijsminorOthersFor educational complaints that cannot be resolved internally, GOO refers parents to the Landelijke Klachtencommissie Onderwijs (National Complaints Committee for Education), the external body for formal disputes about primary education.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Partou: Major Dutch integrated childcare provider offering daycare, preschool, and BSO services with a strong focus on pedagogical quality and parent communication platforms, directly comparable to GOO's kinderopvang operations and parent portal functionality.
• Stichting PCOU Willibrord: Large Dutch non-profit foundation combining primary education and integrated childcare services, providing a directly comparable organizational structure (education foundation plus affiliated opvang entity) and integrated kindcentra model.
• Stichting Humankind: One of the largest Dutch non-profit integrated childcare and education foundations, operating kindcentra that combine daycare, preschool, BSO, and primary education under one roof — the same integrated 0-13 model that GOO pursues, but at much greater national scale.
• Stichting Optimus Onderwijs: Primary-education foundation group in North Brabant operating multiple basisscholen, comparable to GOO's Stichting GOO Onderwijs entity and similarly focused on passend onderwijs and small-scale community schools.
• BLOS kinderopvang: Regional integrated childcare and education operator in the Netherlands providing daycare, preschool, and BSO under integrated kindcentra, with comparable parent portal and pedagogical-framework approach to GOO.
• Stichting KION: Dutch non-profit childcare foundation operating integrated kindcentra combining daycare, preschool, and out-of-school care with strong pedagogical methodology, structurally very similar to GOO's Bloeiplan-driven model.
• Stichting Penta Nova: Dutch primary education foundation operating integrated kindcentra concepts with a comparable focus on continuous learning pathways, special needs support, and community-rooted education provision.

Others

• Stichting Bazalt: Dutch education services organization that supports primary schools with specialist expertise and inclusion-focused support, comparable to the role GOO's Expertisecentrum and Team Begeleiding play within its own network.
• ROC Ter AA: Regional vocational college partner that co-developed the dual-qualification pedagogical staff program with GOO; included as a peer because the partnership is a core differentiator and similar regional MBO colleges are alternative workforce pipelines for GOO's competitors.

Broad incumbents

• Stichting BOOR: Large Rotterdam-based educational foundation that operates both primary education and integrated childcare (BOOR kinderopvang), structurally similar to GOO's combined Onderwijs/Opvang entity but serving a much larger urban region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=E9zFoiNRvXk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting GOO