Suicide Zero
Suicide Zero is a Swedish nonprofit headquartered in Stockholm that delivers suicide prevention training, advocacy, research, and awareness programs across all 21 Swedish regions, serving schools, employers, sports organizations, municipalities, media, and healthcare professionals.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Suicide Zero does
Suicide Zero is a Swedish nonprofit organization headquartered in Stockholm that operates as the country's dedicated suicide prevention body, providing education, advocacy, research support, and awareness initiatives. Founded in 2013, the organization serves individuals, schools, employers, sports organizations, municipalities, media, and healthcare professionals across all 21 Swedish regions, addressing an annual toll of approximately 1,500 suicide deaths (about 4 per day). Its core offerings include the Suicide Zero Utbildningar training programs (priced at 15,000 SEK per ~60-minute session and delivered digitally with customizable content), the Min Livlina mobile app for regional healthcare workers, an annual research report series (including the 2026 'Lämnad i sticket' report on gaps in youth psychiatric care), the Suicide Zero-podden podcast, and an e-commerce bracelet shop at shop.suicidezero.se.
The business model is a hybrid of donation-funded nonprofit operations and fee-for-service training. Individual contributions flow through Swish (90 03 989), Bankgiro, monthly giving (Bli månadsgivare), memorial gifts (Minnesgåva), legacy bequests, digital candle lighting via Adoveo, and Swedbank Humanfund; corporate engagement includes employer gifting and partnership programs. Distribution is grassroots-heavy, relying on a volunteer network mapped through the Suicide Zero-kartan and event-driven community activations including Pride participation and the annual Suicidpreventiva dagen (Suicide Prevention Day). The organization sustains a high-credibility media profile through a consecutive-year journalism award (12th year in 2026 to Nya Wermlands-Tidningen) and partnerships with Karolinska Institutet, Socialstyrelsen, and IVO, which anchor its advocacy in authoritative epidemiological and healthcare quality data.
Suicide Zero firmographics
Firmographics- Name
- Suicide Zero
- Legal name
- Suicide Zero
- Website
- https://suicidezero.se
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Suicide Zero is a Swedish nonprofit headquartered in Stockholm that delivers suicide prevention training, advocacy, research, and awareness programs across all 21 Swedish regions, serving schools, employers, sports organizations, municipalities, media, and healthcare professionals.
- Ownership category
- akta.pro rank
Suicide Zero industry classification
Industry- Product category
- Suicide Prevention Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Crisis Intervention & Suicide Prevention Services (EDALAFAD)
- akta.pro secondary industries
- Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH), Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI)
Keywords
Where Suicide Zero is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Suicide Zero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters via Swish, bank transfer, and monthly giving programs. The organization accepts memorial gifts and legacy bequests.
- Training and Education Services: Revenue from delivering suicide prevention training programs to schools, employers, and sports organizations. Training sessions are priced at 15,000 SEK per session.
- Merchandise Sales: Sales of bracelets and merchandise through their online gift shop (shop.suicidezero.se) to support funding.
- Corporate Partnerships: Corporate gifts and employee engagement programs where businesses can support the organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Training program for schools, employers, and sports organizations |
| Subscription | Monthly | Individual donation options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Suicide Zero product offering
Product offeringCore offering
Suicide Zero is a Swedish nonprofit organization that provides suicide prevention education, advocacy, research support, and awareness initiatives. It sells evidence-based training programs to schools, employers, and sports organizations at 15,000 SEK per session, operates the Min Livlina mobile app for healthcare workers, publishes reports on suicide and self-harm, distributes the Suicide Zero-podden podcast, and sells branded bracelets through an online gift shop to fund its mission.
Product overview
Suicide Zero operates as a non-profit suicide prevention organization offering a portfolio of educational, research, and advocacy services. The core offerings include training programs (Suicide Zero Utbildningar) for various professional groups, published research reports on suicide and mental health, the Min Livlina mobile app for healthcare workers, a podcast series, and merchandise through its gift shop. The organization functions as a advocacy and education entity rather than a technology product company, with its services centered around suicide prevention awareness, policy influence, and research support.
Differentiator
Problem solved
Functional benefit
Brands
- Min Livlina: A mobile app for individuals working within regional healthcare to provide suicide prevention support
Products and services
- Suicide Zero Utbildningar (Training Programs) Evidence-based educational programs and training courses on suicide prevention for schools, employers, sports organizations (Idrottshoppet), and private individuals. Sessions are approximately 60 minutes and can be delivered digitally with customizable content. Priced at 15,000 SEK per session for organizational buyers.
- Min Livlina (Mobile App) Mobile application for individuals working within regional healthcare systems, providing suicide prevention resources, tools, and support for healthcare staff in Sweden.
- Armband-Gåvoshop (Bracelet Gift Shop) Online gift shop selling branded bracelets and merchandise to support suicide prevention initiatives and fund Suicide Zero's operations.
Companies that use Suicide Zero
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Suicide Zero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Suicide Zero partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Karolinska InstitutetcoreCollaboration on research and statistics. Karolinska Institutet provides epidemiological data on suicide and self-harm in Sweden, which Suicide Zero uses in its reports and advocacy work.
- Socialstyrelsen (National Board of Health and Welfare)coreCollaboration on healthcare data and statistics. Socialstyrelsen provides national health statistics used in Suicide Zero's research and reports.
- IVO (Inspektionen för vård och omsorg - Health and Social Care Inspectorate)coreCollaboration on healthcare quality and oversight data. IVO provides inspection and quality data relevant to suicide prevention in healthcare settings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Suicide Zero competitors and assessment
Company assessmentRegional players
- Bris (Barnens rätt i samhället): Swedish children's rights organization providing a support helpline and advocacy for youth, addressing many of the same at-risk populations as Suicide Zero, particularly around youth mental health and self-harm in Sweden.
- Mind Sverige (Riksförbundet för psykisk hälsa): Swedish national association for mental health, operating advocacy, peer support, and public awareness initiatives. Directly comparable as a Swedish peer in mental health policy and education, overlapping with Suicide Zero's mission on suicide prevention.
- SPES (Suicidi Prevenzione e Supporto, Italy): Italian suicide prevention volunteer association providing peer support, awareness, and advocacy. Comparable to Suicide Zero in volunteer-led suicide prevention model, though operating primarily in Italy.
- LIVSLINJEN / Mental Helse (Norway): Norwegian mental health organization including the national suicide prevention hotline. Directly comparable to Suicide Zero as a Nordic peer providing crisis support, awareness campaigns, and suicide prevention training in Norway.
Broad incumbents
- Mind (UK): Large UK mental health charity providing information, support, advocacy, and campaigns that overlap with Suicide Zero's broader mental health and suicide prevention remit, though with a wider portfolio spanning all mental health conditions.
- National Alliance on Mental Illness (NAMI): Largest US grassroots mental health advocacy organization delivering education programs, support groups, and policy advocacy. Comparable to Suicide Zero in education-and-advocacy model, though operating on a much larger and broader mental health mandate.
Emerging players
- Crisis Text Line: US-based crisis intervention nonprofit providing 24/7 text-based support, including for individuals in suicidal crisis. Comparable to Suicide Zero in mission and volunteer-driven model, with a distinct digital delivery channel.
Direct peers
- Samaritans (UK & Ireland): Long-established UK-based suicide prevention charity operating a helpline, public education campaigns, and media guidance. Directly comparable to Suicide Zero in mission and emphasis on responsible media reporting and community awareness.
- American Foundation for Suicide Prevention (AFSP): The largest US suicide prevention nonprofit, combining research funding, advocacy, public awareness, and survivor support. Directly comparable to Suicide Zero in mission, advocacy model, and multi-channel programming, though operating at greater scale in the US.
- Suicide Prevention Australia: Australia's national suicide prevention peak body delivering policy advocacy, research, and community programs. Closely comparable in structure and mission to Suicide Zero, with a national remit across Australian states and territories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Suicide Zero social profiles
Digital presenceSuicide Zero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suicide Zero leadership team
Management profileNumber of profiles
Suicide Zero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suicide Zero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suicide Zero
What does Suicide Zero do?
Suicide Zero is a Swedish nonprofit organization that provides suicide prevention education, advocacy, research support, and awareness initiatives. It sells evidence-based training programs to schools, employers, and sports organizations at 15,000 SEK per session, operates the Min Livlina mobile app for healthcare workers, publishes reports on suicide and self-harm, distributes the Suicide Zero-podden podcast, and sells branded bracelets through an online gift shop to fund its mission.
Is Suicide Zero a public or private company?
Suicide Zero is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Suicide Zero founded?
Suicide Zero was founded in 2013. It employs 11 to 50 people.
Where is Suicide Zero based?
Suicide Zero is headquartered in Stockholm, Sweden, in the Europe region.
How does Suicide Zero make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are training and Education Services, merchandise Sales and corporate Partnerships.
Who are Suicide Zero's main competitors?
Regional players on record are Bris (Barnens rätt i samhället), Mind Sverige (Riksförbundet för psykisk hälsa), SPES (Suicidi Prevenzione e Supporto, Italy) and LIVSLINJEN / Mental Helse (Norway). Broad incumbents are Mind (UK) and National Alliance on Mental Illness (NAMI). Crisis Text Line is listed as an emerging player. Direct peers are Samaritans (UK & Ireland), American Foundation for Suicide Prevention (AFSP) and Suicide Prevention Australia.
Does Suicide Zero have an API?
No public API is recorded for Suicide Zero.
What industry is Suicide Zero in?
Suicide Zero's product category is Suicide Prevention Services. Its primary akta.pro industry code is EDALAFAD, Crisis Intervention & Suicide Prevention Services, with a secondary code of EDAJAIAH, Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention). Its NAICS code is 6241 and its SIC code is 8300.