What Sparkasse Gera-greiz does

Sparkasse Gera-Greiz is a regional German savings bank (Sparkasse) operating as a public-law institution (Anstalt des öffentlichen Rechts) under BLZ 83050000 and BIC HELADEF1GER, headquartered in Gera and serving the Gera-Greiz region of Thuringia. It provides full-service retail and commercial banking: current accounts (Girokonto in Privat Klassik, Komfort, Digital, and GIROlife variants), personal and auto loans, mortgage and modernization financing (Sparkassen-Baufinanzierung), savings products (Tagesgeld, Sparkassenbrief, S-Plussparen, Sparbuch Digital, VL-Sparen), cards (Sparkassen-Card Mastercard debit with PAYBACK integration, Mastercard Platinum), and comprehensive insurance and building-savings distribution. The customer base spans Privatkunden, Firmenkunden, Private Banking clients, and a deliberately cultivated Junge Kunden (children, students, apprentices, young professionals) segment with age-tiered products such as Kinderdepot and Deka-JuniorPlan Plus.

The bank operates a hybrid distribution model: a regional branch network for personal advisory, complemented by digital channels including Online-Banking, the App Sparkasse mobile banking application, the S-Invest App for securities trading, the chatbot 'Linda' for automated customer assistance, and S-Videopoint for video advisory. Digital onboarding is enabled through AUTHADA (eID-based) and IDNow (video-based) identity verification. The investment and securities offering is built entirely on the DekaBank partnership: the DekaBank Depot serves as the central securities account, supported by Deka-FondsSparplan, Deka-BasisAnlage (five risk profiles), Deka ETFs, ETF-Sparplan, Deka-AbräumSparen micro-investing, Deka-JuniorPlan Plus, and the bevestor digital wealth management platform (including ESG variants). Wero (European instant payment) is integrated into the digital banking experience.

Revenue mechanics are characteristic of the Sparkassen model: net interest income from lending (mortgages, consumer, business) minus deposit costs; recurring account and card fees; transaction-based commissions on DekaBank securities and SV insurance distribution; and referral/affiliate income from LBS Thüringen building savings and PAYBACK loyalty. Marketing and customer acquisition are multi-channel — branches, website, Facebook/Instagram, email newsletter, events, podcasts (e.g., 'Mikro trifft Makro', 'Money on Her Mind'), promotional campaigns, and partnership cross-promotion. The bank has earned regional recognition including 'Beste Bank in Thüringen' Gold for private consulting and Silver for Baufinanzierungs-Beratung in 2024, while the bevestor platform it distributes has won Capital/IVA's 5-star Robo-Advisor rating for six consecutive years.

Name

Sparkasse Gera-greiz

Legal name

Sparkasse Gera-Greiz

Website

https://sparkasse-gera-greiz.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sparkasse Gera-Greiz is a regional German public savings bank (Sparkasse) in Thuringia offering retail and commercial banking, loans, mortgages, savings, securities, insurance, and building-savings products to consumers and SMBs in the Gera-Greiz region through branches and digital channels.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180), Portfolio Management and Investment Advice (523940), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Savings Institutions, Not Federally Chartered (6036), Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ)

akta.pro secondary industries

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)

Keywords

• Retail banking services
• Mortgage lending
• Savings accounts
• Wealth management
• Insurance distribution

Headquarters

HQ city

Gera

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Traditional savings bank interest margin: lending income from mortgage loans, consumer credit, and business loans, offset by interest paid on customer deposits.
2. Account & Card Fees: Monthly account maintenance fees (Girokonto), fees for credit/debit cards, and transaction fees.
3. Securities Trading & Asset Management: Commissions from buying/selling funds, ETFs, certificates, and digital wealth management (bevestor) through the DekaBank partnership. DekaBank Depot fees from 12.50 EUR/year (electronic) or 19.50 EUR/year (postal).
4. Insurance Distribution: Commission income from distributing insurance products (SV Sparkassen-Versicherung) including property, liability, health, and life insurance.
5. Bausparen (Building Savings) Products: Commissions and spreads from LBS building savings products including home savings contracts and state-subsidized housing savings.
6. Real Estate Services: Revenue from mortgage brokerage, property financing, and real estate sale/purchase intermediation.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Sparkasse Gera-Greiz is a regional public savings bank providing retail and business banking services in the Gera-Greiz region of Thuringia, Germany. Its core offering encompasses current accounts (Girokonto variants), payment cards (Sparkassen-Card, Mastercard Platinum), consumer and mortgage lending, savings products (Tagesgeld, Sparkassenbrief, S-Plussparen), securities and investment services distributed through DekaBank, insurance products via SV Sparkassen-Versicherung, building savings via LBS, and full real estate services. Services are delivered through a regional branch network, online banking, the App Sparkasse mobile application, and personal advisory.

Product overview

Sparkasse Gera-Greiz operates as a regional public savings bank (Sparkasse) serving retail and business customers in the Gera-Greiz region of Thuringia, Germany. The product portfolio is organized as a comprehensive financial services platform encompassing core banking products (giro accounts, credit cards, personal and mortgage lending), digital banking channels (Online-Banking web platform and App Sparkasse mobile app), savings and investment products (Tagesgeld, Sparkassenbrief, S-Plussparen, LBS-Bausparen), and an extensive securities investment ecosystem built on the DekaBank partnership. The DekaBank-based investment platform includes the DekaBank Depot as the central account for securities, complemented by automated digital wealth management via bevestor, fund and ETF savings plans (Deka-FondsSparplan, Deka-BasisAnlage, Deka ETFs, ETF-Sparplan), certificate products, and specialized children's investment products (Kinderdepot, Deka-JuniorPlan Plus). Insurance products are offered through SV (Sparkassen Versicherung) partnerships, while real estate services cover the full property lifecycle. The bank integrates with PAYBACK for loyalty rewards and offers various digital tools and promotional campaigns. The institution holds BLZ 83050000 and BIC HELADEF1GER.

Differentiator

Problem solved

Functional benefit

Products and services

• Girokonto (Current Account) Primary checking account product offered in multiple variants — Privat Klassik (classic), Privat Komfort (comfort), Privat Digital (digital-only), and GIROlife for young customers — designed for retail banking customers in the Gera-Greiz region.
• Sparkassen-Card Debit card integrated with Mastercard debit functionality, available with PAYBACK loyalty points integration for retail banking customers.
• Mastercard Platinum (Credit Card) Premium credit card offering enhanced benefits and services for retail banking cardholders.
• Online-Banking Digital banking platform providing account management, transfers, and access to all banking services via a web interface for retail and business customers.
• App Sparkasse (Mobile Banking App) Mobile banking application for iOS and Android providing full banking functionality on smartphones, including Kinderdepot management and general banking services.
• S-Privatkredit (Personal Loan) Personal loan product with immediate credit decisions, available for various purposes including home improvements and consumer financing for retail customers.
• S-Autokredit (Auto Loan) Specialized auto financing loan product for purchasing vehicles, available to retail customers.
• Sparkassen-Baufinanzierung (Mortgage Financing) Comprehensive mortgage and real estate financing services for property purchases, construction, and modernization for retail and business customers.
• Dispositionskredit (Overdraft Facility) Overdraft facility linked to the current account for short-term liquidity needs of retail customers.
• Sparkassen-Tagesgeld privat (Daily Deposit Savings) Daily deposit savings account with flexible access to funds, available to retail customers.
• Sparkassenbrief (Fixed-Term Savings Certificate) Fixed-term savings certificate with guaranteed interest rates for retail customers seeking predictable returns.
• S-Plussparen (Plus Savings) Plus savings product with variable interest rates and flexible withdrawal options for retail customers.
• Sparbuch Digital (Digital Savings Book) Digital savings book offering competitive interest rates with online management for retail customers.
• VL-Sparen (Employee Investment Savings) Savings program for vermögenswirksame Leistungen (employee investment benefits) with potential employer and state subsidies for retail customers.
• LBS-Bausparen (Building Savings) Building savings product with state subsidies, including Wohnungsbauprämie and Wohn-Riester options for home financing, distributed in partnership with LBS Landesbausparkasse Thüringen.
• bevestor (Digital Wealth Management) Digital automated wealth management service with Select and Select ESG variants, offered globally diversified portfolios with features including Autopilot rebalancing, Anlageschutz optional protection, and Cent-Sparen. Provided by Deka Vermögensmanagement GmbH (DekaBank subsidiary).
• DekaBank Depot Investment depot platform for purchasing DekaBank investment funds, international partner funds, and selected certificates, accessible via Online-Banking credentials with fees from 12.50 EUR/year with electronic postbox.
• Deka-FondsSparplan (Fund Savings Plan) Fund savings plan allowing regular investments in funds and ETFs from 25 EUR monthly with flexible contribution adjustments and no minimum term.
• Deka ETFs Exchange-traded funds offering cost-efficient, transparent index-based investments for DAX, S&P 500, EURO STOXX 50, MSCI World, and climate change ESG indices; available individually or through savings plans from 25 EUR.
• Deka-JuniorPlan Plus (Children's Savings Plan) Specialized savings plan for children and youth aged 0-17 with contract terms of 12-18 years, monthly savings from 25-250 EUR, StartGeld from Sparkasse at contract start, and up to four SparPrämien from Deka during the term.
• Kinderdepot (Children's Depot) Investment depot for children enabling parents to build wealth through regular securities savings; free depot management until age 18, accessible via App Sparkasse or Online-Banking.
• DekaBank Zertifikate (Certificates) Certificate products from DekaBank including Stufenzins-Anleihen, Festzins-Anleihen, Geldmarktanleihen, Tresor-Anleihen, Express-Zertifikate, Aktienanleihen, Bonus-Zertifikate, DuoRendite Aktienanleihen, and Nachkauf-Zertifikate.
• Versicherungen (Insurance Distribution) Comprehensive insurance product portfolio including property, liability, legal protection, accident, health, dental, nursing care, travel, household, building, vehicle, and digital protection insurance distributed through SV Sparkassen-Versicherung partnerships.
• Immobilien (Real Estate Services) Full-service real estate offerings including property purchase, sale, construction, financing, insurance, modernization, rental, and management services.
• Sparkassen-Altersvorsorge (Retirement Planning) Retirement planning and pension products including risk insurance, occupational pension schemes (bAV), BasisRente, real estate savings with Wohn-Riester, and IndexGarant.
• S-Invest App Mobile investment application for managing all investment depots, executing securities transactions, and accessing real-time market data and financial news.
• S-Neo (Digital Securities Platform) Digital investment platform offering securities trading and portfolio management for retail customers.

Quantifiable outcome

• bevestor awarded 5 stars as 'Bester Robo-Advisor' in Germany for the 6th consecutive year (IVA/Capital)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DekaBank Deutsche GirozentralecoreTechnology or IntegrationDekaBank is the central securities house of the Sparkassen-Finanzgruppe. Sparkasse Gera-Greiz distributes Deka investment funds, ETFs, certificates, and the bevestor digital wealth management platform through its branches and digital channels. The partnership provides the bank with a comprehensive investment product range and professional asset management capabilities.
• bevestor GmbHcoreTechnology or Integrationbevestor GmbH is a 100% subsidiary of DekaBank based in Frankfurt am Main. It provides the digital automated wealth management platform ( robo-advisor) offered to Sparkasse Gera-Greiz customers. The platform offers Select and Select ESG investment variants with global diversified portfolios.
• SV Sparkassen-VersicherungcoreChannel Partner/ Reseller/ DistributorSV (Sparkassen-Versicherung) is the insurance partner of the Sparkassen group. Sparkasse Gera-Greiz distributes SV insurance products including property (PrivatSchutz, SV GartenSchutz), liability, motor, travel, health, and life insurance through its advisors.
• LBS Landesbausparkasse ThüringencoreChannel Partner/ Reseller/ DistributorLBS (Landesbausparkasse) is the building savings partner of the Sparkassen group in Thuringia. The bank distributes LBS building savings products with state subsidies (Wohnungsbauprämie, Wohn-Riester), LBS-Modernisierung loans, and related home ownership products.
• PAYBACKminorGTM or Marketing PartnerPAYBACK is a loyalty points program integrated with the Sparkassen-Card (debit Mastercard). Customers can earn PAYBACK points on card transactions. Promotional campaigns (e.g., WM-Quiz) offer additional rewards and travel vouchers up to 5,000 EUR.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sparkasse Mittelthüringen: Regional Thuringia Sparkasse covering the Erfurt-Weimar-Jena area with the same shared product platform; highly comparable in business mix and target customers.
• Sparkasse Erfurt: Larger Thuringia Sparkasse headquartered in Erfurt, operating the same retail/bancassurance model with the same DekaBank/SV/LBS partnerships; provides a benchmark for Sparkasse Gera-Greiz's potential at larger scale.
• Sparkasse Leipzig: Larger Sparkasse in neighboring Saxony with the same retail/bancassurance model; relevant peer for understanding scale dynamics within the Sparkassen-Finanzgruppe in eastern Germany.
• Volksbank Gera Jena-Saaleland eG: Cooperative bank (Volksbanken Raiffeisenbanken group) operating in the same Gera-Jena region with similar retail/SME focus and physical branch model; primary intra-region competitor to Sparkasse Gera-Greiz.
• Kreissparkasse Saalfeld-Rudolstadt: Another Thuringia Sparkasse of comparable regional size with the same shared platform, partnerships, and customer segments; direct peer for benchmarking asset gathering and lending volumes.
• Sparkasse Jena-Saale-Holzland: Neighboring Thuringia Sparkasse operating in adjacent territory with identical product platform, distribution model, and regulatory framework; the closest direct comparable in scale and geography to Sparkasse Gera-Greiz.

Broad incumbents

• DekaBank Deutsche Girozentrale: Central securities house of the Sparkassen-Finanzgruppe and primary investment product partner to Sparkasse Gera-Greiz (funds, ETFs, certificates, bevestor). A broader incumbent providing the investment infrastructure and asset management capabilities that the bank distributes.
• ING-DiBa (ING Germany): Germany's largest direct bank offering retail giro, savings, securities, and consumer credit products online. Competes with Sparkasse Gera-Greiz for the same retail deposit and investment customers, especially via digital channels.
• DKB (Deutsche Kreditbank): Major German direct bank and digital retail competitor offering giro accounts, brokerage, and consumer credit; targets the same retail customers that Sparkasse Gera-Greiz serves, including younger demographics.
• Commerzbank AG: One of Germany's largest private retail and commercial banks with nationwide branch network and full digital platform; broader incumbent competitor to the Sparkasse model in retail banking, lending, and wealth management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spkgeragreiz
• Instagraminstagram.com/sparkasse.gera.greiz
• LinkedInlinkedin.com/company/sparkasse-gera-greiz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparkasse Gera-greiz