SQUASH:ED
SQUASH:ED is a private squash coaching business based in Greenwich, Connecticut that delivers private lessons, tiered group clinics, and summer camps for junior and adult players at the Greenwich Water Club facility, with a specialty in Ivy League recruitment support.
- Company typePrivate
- Founded2015
- HeadquartersCos Cob, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SQUASH:ED does
SQUASH:ED (legal entity SQUASH:ED Members Club LLC) is a private, founder-led squash coaching business founded in 2015 by Phil Barker, a former top-40 world-ranked professional from England. The company delivers in-person coaching across tiered programs — private lessons, semi-private lessons, and structured clinics (START:ED, PROGRESS:ED, INSPIR:ED, ADVANC:ED, ELITE:CLUB) — plus summer day camps at the Squash House facility inside Greenwich Water Club in Greenwich, Connecticut. The climate-controlled facility houses one doubles and three single Anderson maple wood courts, and serves as the exclusive delivery point for all services.
The core product is bespoke coaching rather than technology: there is no software platform, app, or proprietary AI system. Value creation rests on the coaching roster (Phil Barker plus international professionals such as Samuel Kehinde, former Nigeria No. 1, and Matias Lacroix, Chile No. 2 on the PSA Tour) and on structured curricula differentiated by age, rating, and competitive ambition. A notable product extension is the SQUASH:ED + YALE camp delivered in partnership with Yale Assistant Coach Campbell Grayson.
The business model is professional-services, direct-to-consumer: customers book via email ([email protected]), pricing is not publicly disclosed, and there are no resellers or intermediaries. Customer segments span junior players (ages 7-16, the primary segment), tournament and elite players, women, adults, and parent-child pairs. Marketing is conducted through the company website, video content, newsletter signup, and word-of-mouth driven by alumni outcomes — specifically, 25 nationally ranked players and over 40 collegiate placements (including Ivy League destinations such as Princeton, UPenn, and Middlebury) — which also serves as the company's main differentiation in the junior squash recruitment market.
SQUASH:ED firmographics
Firmographics- Name
- SQUASH:ED
- Legal name
- SQUASH:ED Members Club LLC
- Website
- https://squash-ed.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SQUASH:ED is a private squash coaching business based in Greenwich, Connecticut that delivers private lessons, tiered group clinics, and summer camps for junior and adult players at the Greenwich Water Club facility, with a specialty in Ivy League recruitment support.
- Ownership category
- akta.pro rank
Where SQUASH:ED is headquartered
LocationHeadquarters
- HQ city
- Cos Cob
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SQUASH:ED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Private Lessons: One-on-one performance coaching sessions tailored to individual schedules and goals, providing technical and tactical performance coaching.
- Semi-Private Lessons: Small group sessions combining private lesson benefits with peer dynamics, drill-focused work with tactical awareness and technical tune-ups.
- Clinics: Group sessions following structured lesson plans to work on specific areas of the game, including physical, technical, or tactical development.
- Summer Day Camps: Week-long summer camps at Greenwich Water Club for ages 7-16, with differentiated programs (START:ED, PROGRESS:ED, INSPIR:ED) and a special SQUASH:ED + YALE week.
- Tournament Coaching: Coaching services supporting players during competitive tournament play.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
SQUASH:ED product offering
Product offeringCore offering
SQUASH:ED is a service-based squash coaching company that delivers private lessons, semi-private lessons, structured group clinics, and summer day camps for junior and adult players. All training is conducted at its climate-controlled Squash House facility at Greenwich Water Club in Greenwich, Connecticut, with a tiered curriculum spanning beginner (START:ED), intermediate (PROGRESS:ED), advanced tournament (INSPIR:ED, ADVANC:ED), and elite professional-level (ELITE:CLUB) programs.
Product overview
SQUASH:ED is a comprehensive squash coaching and training organization offering tiered programs from beginner to elite levels. The core product portfolio includes private lessons, semi-private lessons, and group clinics (START:ED, PROGRESS:ED, INSPIR:ED, ADVANC:ED), supplemented by summer day camps and specialized programs including the SQUASH:ED + YALE partnership camp. Programs are organized by skill level and age, from children's introductory clinics to professional-level ELITE:CLUB training, with additional offerings in women's programs, adult sessions, and doubles play. Training is delivered at the Squash House facility at Greenwich Water Club and through partnerships with institutions like Yale.
Differentiator
Problem solved
Functional benefit
Brands
- START:ED: Program for juniors new to the game focusing on drills, fundamentals, gross motor skills, and confidence building
- PROGRESS:ED
- INSPIR:ED
- ADVANC:ED
- ELITE:CLUB
- SQUASH:ED + YALE
Products and services
- Private Lessons One-on-one performance coaching sessions tailored to each player's schedule and goals, providing technical and tactical performance coaching to enhance the learning experience. For individual junior and adult squash players.
- Semi-Private Lessons Combines the private lesson format with peer interaction, focusing on drills and tactical awareness alongside technical improvements for small groups of players.
- Clinics Group training sessions following a crafted lesson plan to work on specific areas of players' games, whether physical, technical, or tactical. Includes tiered programs (START:ED, PROGRESS:ED, INSPIR:ED, ADVANC:ED, ELITE:CLUB, WOMENS, ADULT, DOUBLES PRO-AM).
- Tournament Coaching Coaching services supporting players during competitive tournament play, delivered by SQUASH:ED professional coaches.
- START:ED Summer Day Camp Summer day camp at Greenwich Water Club for juniors ages 7-10 who are new to the game. Focuses on drills, fundamentals, gross motor skills (agility, coordination, rhythm), and confidence building through game-based learning in a fun, playful environment.
- PROGRESS:ED Summer Day Camp
Companies that use SQUASH:ED
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
SQUASH:ED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SQUASH:ED partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Greenwich Water ClubcoreSQUASH:ED has established its primary squash facility at Greenwich Water Club. The partnership provides access to state-of-the-art climate-controlled courts with Anderson maple wood surfaces (one double court, three single courts). The location serves as the home base for all coaching programs, clinics, and summer camps.
- Yale University (via Campbell Grayson)minorCampbell Grayson, Yale Assistant Coach and 17-year PSA World Tour veteran with 14 titles, joined SQUASH:ED summer camp programming for a special one-week session. Sessions were offered at different ratings (4.0+ morning, 4.8+ afternoon) for August 15-19.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
SQUASH:ED competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights5 records
Customer concentration
SQUASH:ED social profiles
Digital presenceSQUASH:ED financial estimates
Financial estimateRevenue estimate
Valuation estimate
SQUASH:ED leadership team
Management profileNumber of profiles
Profiles3 records
SQUASH:ED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SQUASH:ED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SQUASH:ED
What does SQUASH:ED do?
SQUASH:ED is a service-based squash coaching company that delivers private lessons, semi-private lessons, structured group clinics, and summer day camps for junior and adult players. All training is conducted at its climate-controlled Squash House facility at Greenwich Water Club in Greenwich, Connecticut, with a tiered curriculum spanning beginner (START:ED), intermediate (PROGRESS:ED), advanced tournament (INSPIR:ED, ADVANC:ED), and elite professional-level (ELITE:CLUB) programs.
Is SQUASH:ED a public or private company?
SQUASH:ED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SQUASH:ED founded?
SQUASH:ED was founded in 2015. It employs 1 to 10 people.
Where is SQUASH:ED based?
SQUASH:ED is headquartered in Cos Cob, United States, in the North America region.
How does SQUASH:ED make money?
Five revenue lines are on record. Private Lessons are the primary driver. The others are semi-Private Lessons, clinics, summer Day Camps and tournament Coaching.
Does SQUASH:ED have an API?
No public API is recorded for SQUASH:ED.