STTR

What STTR does

STTR (Société de transport de Trois-Rivières) is a paramunicipal public transit authority operating under Quebec's Loi sur les sociétés de transport en commun (L.R.Q., chapitre S-30.01), with the Ville de Trois-Rivières as its parent entity. Founded in its current intermunicipal form in 1981 (CITF) and reorganized as STTR following the 2002 municipal amalgamation, the organization provides urban bus service across 17 lines and more than 1,000 stops within a service territory of nearly 300 km², supplemented by adapted door-to-door transport for people with disabilities. Its operational fleet comprises 64 urban buses (doubled in growth trajectory from 43 in 2006) and 16 adapted transport minibuses, supported by approximately 170-175 employees including drivers, mechanics, customer service, and administrative staff, generating over 2.4 million annual trips.

The core technology stack centers on the Carte Cité contactless smart card (chip-based, supports monthly passes and an electronic wallet called PME that can be recharged between $10-$110), real-time bus arrival information delivered via SMS (texting the stop code to 819-373-4533) and the Transit App mobile integration, plus a Google Maps route visualization layer on the website. Adapted transport reservations can be placed through an online booking system. Distribution is multi-channel: a customer service counter at 246 rue Saint-Roch, an online Espace client portal for recharge, a network of 25+ authorized depositories (depanners, pharmacies, grocery stores, fuel stations) across all city sectors, and the Transit App for trip planning.

The revenue model combines subscription (monthly passes tiered at $81 general, $66 youth, $62.60 senior, $40.50 social-pricing), usage-based payment (PME electronic wallet at $3.60/ride or $4.00 exact cash), unit-pricing (10-ticket booklets at $40, adapted punch cards at $72, 1-day family passes at $11.25, TSI group travel at $4/person), advertising (interior/exterior bus panels and 152 abribus shelters managed by Imagi Affichage), and special-event shuttles (notably FestiVoix). The Government of Quebec subsidizes 90% of bus capital costs. Customer segments span general urban commuters, primary/secondary/post-secondary students through the Zone étudiante program, seniors, socially vulnerable individuals referred via accredited community organizations, and people with disabilities using adapted transport. Recent strategic activity has emphasized creative advertising campaigns (Renne-o-Bus, Dinobus, 'Le monde à l'envers' for FestiVoix 2026), a fleet electrification rollout (first electric buses delivered in 2024, with ten more expected by 2026), and community partnerships with local sports teams (Lions de Trois-Rivières, Aigles de Trois-Rivières) and the FestiVoix festival.

Name

STTR

Legal name

Société de Transport de Trois-Rivières

Website

https://sttr.qc.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

STTR (Société de transport de Trois-Rivières) is a Quebec paramunicipal authority operating urban bus and adapted transit services across 17 lines, serving roughly 149,000 residents via the Carte Cité smart card, and supported by 90% provincial bus-purchase subsidies.

Ownership category

akta.pro rank

Product category

Public Transit Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Special Needs Transportation (485991), School and Employee Bus Transportation (4854)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Regional/County Public Bus Operators (THAIAEAB)

akta.pro secondary industries

Senior & Assisted-Living Demand-Responsive Transport (THAIAHAE), Last-Mile On-Demand Feeder to Transit (First/Last-Mile Providers) (THAIAGAJ)

Keywords

• Public transit services
• Urban bus transportation
• Adapted paratransit services
• Smart card fare systems
• Accessible mobility services

Headquarters

HQ city

Trois-rivières

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Monthly Transit Passes: Recurring monthly pass revenue from general, youth, senior, and social pricing categories. Revenue recognized monthly with passes valid from first to last day of month.
2. Pay-Per-Ride (PME and Exact Change): Electronic wallet (PME) system allowing per-trip payments deducted from pre-loaded funds. Also accepts exact cash fare at $4.00 per ride.
3. Ticket Booklets: Sale of 10-ticket booklets for occasional riders at $40.00 per booklet.
4. Group Travel (TSI Program): Reduced-fare group travel program for preschools and school groups (10-25 people) at $4.00 per person for round trip, valid during off-peak hours.
5. Advertising Revenue: Interior and exterior advertising space on buses, including partial and full bus wraps, and shelter advertising at bus stops (abribus).
6. Special Events Shuttles: Special shuttle services for events like FestiVoix, offered at $4.00 per passage with free transit for ticket holders.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

STTR operates scheduled urban bus service across Trois-Rivières via 17 lines and 1,000+ stops, door-to-door adapted transport for people with disabilities, and complementary mobility services including Taxibus feeders, Cyclobus bike racks, and Zone étudiante school routes. Revenue is generated through the Carte Cité smart card (monthly passes plus electronic wallet), per-ride cash fares, ticket booklets, family and group passes, advertising on buses and shelters, and event shuttles such as FestiVoix. The network serves approximately 149,000 residents across nearly 300 km² with 64 urban buses and 16 adapted minibuses.

Product overview

STTR (Société de transport de Trois-Rivières) operates a unified public transit system consisting primarily of urban bus services (Transport urbain) with 17 lines and adapted transport services (Transport adapté) for people with disabilities. The ecosystem includes the Carte Cité smart card system for fare payment, the online Espace client portal for account management, and complementary services such as Taxibus for underserved areas, Cyclobus for bicycle transport, and Zone étudiante for student routes. Special services like Navettes Festivoix and the Programme Avantages loyalty program extend the offering beyond core transit. The network covers Trois-Rivières, serving approximately 149,000 residents across nearly 300 km².

Differentiator

Problem solved

Functional benefit

Brands

• Carte Cité: The smart card payment system used for monthly passes and electronic wallet (PME) on the STTR network.
• Transport adapté
• Cyclobus
• Taxibus
• Programme Avantages

Products and services

• Transport urbain (Urban Bus Service)

Quantifiable outcome

• 45 years of service history demonstrating reliability and community commitment
• +4 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• FestiVoixcoreStrategic or Co-development Partner · 7 June 2026Long-term partnership (10+ years) providing shuttle services during the annual music festival. STTR offers free transit for festival ticket holders during show hours. Joint marketing campaigns including the 2026 'Le monde à l'envers' ad campaign inspired by cult series.
• Lions de Trois-RivièrescoreGTM or Marketing Partner · 1 January 2026Sports team partnership offering free transit for fans with valid game tickets. Both urban and adapted transport included. Free transit available 2 hours before and 2 hours after games.
• Aigles de Trois-RivièrescoreGTM or Marketing Partner · 1 January 2026Baseball team partnership renewed for 2026 season. Free transit for ticket holders to Stade Quillorama games, including both urban and adapted transport services.
• Imagi AffichagecoreChannel Partner/ Reseller/ DistributorAdvertising partner managing interior and exterior advertising on STTR buses and shelters. Handles sales and production of bus wraps, partial/full bus advertising, and abribus advertising.
• InnerSlothminorStrategic or Co-development PartnerCollaboration for 2021 mask-wearing awareness campaign featuring Among Us video game characters to encourage compliance with health measures among youth.
• Transit AppcoreTechnology or IntegrationTechnology partnership providing mobile app for trip planning, real-time arrivals, and stop information. App available on iOS and Android.
• La boite rondemajorImplementation/ SI/ Consulting PartnerLocal video production company that produces STTR's creative advertising campaigns including FestiVoix ads, electric bus campaigns, and themed bus promotions.
• Doug and JeffminorGTM or Marketing PartnerHumorous rap duo featured in multiple STTR campaigns including safety awareness and service promotion videos.
• Beaudoin Relations PubliquesminorImplementation/ SI/ Consulting PartnerPublic relations firm handling media requests for STTR.
• ATGMR (Association des transports membres de l'ATUQ)minorOthersMember of the association of Quebec public transit organizations, participating in studies including economic impact assessments.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Réseau de transport de la Capitale (RTC): RTC is the public transit operator for Quebec City under a similar paramunicipal/government mandate. Directly comparable as a Quebec municipal bus operator providing urban and adapted transport with smart card fare systems (OPUS-equivalent) and serving a comparable mid-sized metropolitan population.
• Société de transport de Laval (STL): STL operates public bus and adapted transit services in Laval, Quebec, under a similar provincial legislative framework. Directly comparable on operating model, smart card-based fare system, urban and paratransit services, and paramunicipal structure.

Broad incumbents

• Société de transport de Montréal (STM): STM is the much larger Montreal metro transit operator offering bus and metro services with the OPUS smart card system. Comparable on fare technology, adapted transport, and Quebec public transit mandate, though at significantly greater scale and complexity than STTR.
• Exo (formerly AMT): Exo operates commuter rail, bus, and paratransit services across Greater Montreal's suburban municipalities. Comparable as a Quebec regional public transit operator with adapted transport and smart card integration, but with a broader multi-modal mandate across a larger territory.

Others

• Imagi Affichage: Imagi Affichage is STTR's advertising sales and production partner managing bus wraps, interior panels, and abribus advertising. Comparable as an ecosystem/channel partner rather than a direct transit competitor, providing advertising revenue enablement.
• Transit App: Transit App is a multi-modal trip planning platform used by STTR (and many peers) to provide real-time arrivals and stop information. Listed as a technology partner/integration rather than a direct competitor; comparable as a shared enabling layer in the public transit ecosystem.

Regional players

• OC Transpo (Ottawa): OC Transpo is the municipal transit operator for Ottawa, providing bus and light rail services with adapted transit. Comparable as a Canadian municipal bus/adapted transport operator with a Transit App integration and similar fare structure, though operating in a different province and serving a larger urban area.
• York Region Transit (YRT): YRT operates regional bus and mobility services in York Region, Ontario, including on-demand and paratransit options. Comparable on suburban/regional bus service with adapted transit, smart card fares, and a similar mix of fixed-route and demand-responsive services, though in a different Canadian province.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sttrinfo
• LinkedInca.linkedin.com/company/soci%C3%A9t%C3%A9-de-transport-de-trois-rivi%C3%A8res
• Instagraminstagram.com/sttr.officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STTR