Sohar Poultry Company

Name

Sohar Poultry Company

Legal name

Sohar Poultry Company SAOC (شركة صحار للدواجن ش.م.ع.م)

Website

https://soharpoultry.com

Company type

Public

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Poultry Processing

NAICS

Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (112320), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Poultry Processing & Packing (AFAKALAC)

akta.pro secondary industries

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Grower Feed (Poultry Grow-out) (AFADACAI), Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC)

Keywords

• Poultry processing
• Fresh chicken products
• Integrated poultry production
• Private label manufacturing
• Halal poultry products

Headquarters

HQ city

Barka

HQ country

Oman

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Own Brand Product Sales (A'Rayaf): Production and sale of fresh chicken products under the A'Rayaf brand through supermarkets, factory outlets, and exclusive poultry outlets. Products include whole chicken, breasts, thighs, drumsticks, wings, legs, cut-ups, mince, gizzards, hearts, and liver.
2. Private Label Manufacturing: Contract manufacturing of private label products for major retailers including Lulu (Oman and UAE), Nesto (Oman), Choithram, and Union (UAE). SPC produces chicken products under retailer brand names.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sohar Poultry Company is an integrated poultry producer that operates a feed mill, hatchery, broiler farm, processing plant, and distribution fleet to produce, process, and market fresh broiler chicken products under the A'Rayaf brand, including whole chicken, breasts, thighs, drumsticks, legs, wings, cut-ups, mince, gizzards, hearts, and liver. The company also manufactures private label chicken products for major regional retailers Lulu (Oman/UAE), Nesto (Oman), Choithram (UAE), and Union (UAE).

Product overview

Sohar Poultry Company SAOC is a poultry integration company that operates a complete supply chain including feed mill, hatchery, broiler farm, processing plant, and supply chain management. The company markets its products under the A'Rayaf brand, offering over 17 different fresh chicken products including whole chickens, breast portions, thighs, drumsticks, legs, wings, cut-ups, mince, gizzards, hearts, and liver. Products are available in various sizes (500gm to 1300gm) and packaging formats (individual, twin pack, polybag). The company also produces private label products for major retailers including Lulu (Oman and UAE), Nesto (Oman), Choithram and Union (UAE). All products are halal-certified, 100% vegetarian-fed, and processed under HACCP and ISO 22000 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• A'Rayaf Fresh Whole Chicken (Skin on) Fresh whole chicken with skin, sold under the A'Rayaf brand in sizes from 600gm to 1300gm, for household cooking and retail sale in Oman and UAE.
• A'Rayaf Fresh Whole Chicken Twin Pack Fresh whole chicken packaged in twin pack format, available in sizes from 700gm to 1000gm, for retail sale under the A'Rayaf brand.
• A'Rayaf Fresh Whole Chicken Polybag Fresh whole chicken in polybag packaging, available in sizes from 700gm to 1300gm, sold in the UAE only under the A'Rayaf brand.
• A'Rayaf Fresh Chicken Breast Boneless (1000gm) Fresh boneless chicken breast in a 1000gm package, sold under the A'Rayaf brand for retail consumers in Oman and UAE.
• A'Rayaf Fresh Chicken Breast Boneless (500gm) Fresh boneless chicken breast in a 500gm package, sold under the A'Rayaf brand for retail consumers.
• A'Rayaf Fresh Chicken Breast Steaks (500gm) Fresh boneless chicken breast steaks in a 500gm package, sold under the A'Rayaf brand for retail consumers.
• A'Rayaf Fresh Chicken Skinless Thighs (1000gm) Fresh skinless chicken thighs in a 1000gm package, sold under the A'Rayaf brand for retail consumers.
• A'Rayaf Fresh Chicken Skinless Thighs (500gm) Fresh skinless chicken thighs in a 500gm package, sold under the A'Rayaf brand for retail consumers.
• A'Rayaf Fresh Chicken Mixed Skinless Cut Ups (1000gm) Fresh mixed skinless chicken cut-ups in a 1000gm package, sold under the A'Rayaf brand for retail consumers.
• A'Rayaf Fresh Chicken Drumsticks (500gm) Fresh chicken drumsticks in a 500gm package, sold under the A'Rayaf brand for retail consumers in Oman and UAE.
• A'Rayaf Fresh Chicken Legs (500gm) Fresh chicken legs in a 500gm package, sold under the A'Rayaf brand for retail consumers.
• A'Rayaf Fresh Chicken Wings (500gm) Fresh chicken wings in a 500gm package, sold under the A'Rayaf brand for retail consumers.
• A'Rayaf Fresh Chicken Mince (500gm) Fresh chicken mince in a 500gm package, sold under the A'Rayaf brand for retail consumers.
• A'Rayaf Fresh Chicken Gizzards (500gm) Fresh chicken gizzards in a 500gm package, sold under the A'Rayaf brand for retail consumers.
• A'Rayaf Fresh Chicken Hearts (500gm) Fresh chicken hearts in a 500gm package, sold under the A'Rayaf brand for retail consumers.
• A'Rayaf Fresh Chicken Liver (500gm) Fresh chicken liver in a 500gm package, sold under the A'Rayaf brand for retail consumers.
• Lulu Private Label Chicken Private label contract manufacturing of fresh chicken products for Lulu hypermarkets in Oman and UAE.
• Nesto Private Label Chicken Private label contract manufacturing of fresh chicken products for Nesto in Oman.
• Choithram Private Label Chicken Private label contract manufacturing of fresh chicken products for Choithram in the UAE.
• Union Private Label Chicken Private label contract manufacturing of fresh chicken products for Union in the UAE.

Quantifiable outcome

• 10M+ chickens produced per year
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered major and supporting.

• Lulu Group InternationalmajorChannel Partner/ Reseller/ DistributorMajor retail partner for private label manufacturing. SPC produces chicken products under Lulu brand for both Oman and UAE markets.
• Nesto GroupmajorChannel Partner/ Reseller/ DistributorPrivate label manufacturing partner. SPC produces chicken products under Nesto brand for Oman market.
• ChoithrammajorChannel Partner/ Reseller/ DistributorUAE-based retail partner for private label manufacturing. SPC produces chicken products under Choithram brand for UAE market.
• Union Group (UAE)majorChannel Partner/ Reseller/ DistributorUAE-based retail partner for private label manufacturing. SPC produces chicken products under Union brand for UAE market.
• Stork MarelsupportingTechnology or IntegrationEquipment technology provider. SPC uses Stork Marel Processing Plant for state-of-the-art chicken processing and portioning operations.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tanmiah Food Company: Saudi Arabia's largest vertically integrated poultry producer with similar operations across breeding, hatcheries, feed mills, processing, and distribution. Comparable GCC poultry production model serving retail and foodservice customers.
• Al Kabeer Group: Large integrated poultry and meat processing company with operations in Saudi Arabia and India. Competes with SPC in halal frozen and processed poultry categories across the Middle East.
• Sunbulah Group: Saudi Arabian poultry and food company with branded and private label poultry products. Competes in the same halal MENA retail channels.
• Al Watania Poultry: Leading Saudi poultry producer with fully integrated operations including feed mills, hatcheries, broiler farms, and processing plants. Direct competitor in the same halal-certified fresh chicken category.
• Fakieh Poultry (Fakieh Farms): Saudi-based poultry producer with integrated broiler farming, processing, and branded chicken products. Similar mid-sized GCC poultry player with retail and private label offerings.
• Hail Agriculture Development Company (HADCO): Saudi publicly listed poultry producer with vertically integrated operations including feed, hatchery, broiler, and processing. Comparable vertically integrated GCC poultry play.
• National Food Industries Company (Lusine): Saudi-based poultry and food processing company with branded and private label operations. Comparable in scale and product offering to SPC.

Broad incumbents

• Almarai Company: GCC's largest vertically integrated food company with poultry and dairy operations. Broader incumbent with significantly larger scale and capital base, but overlapping in fresh poultry category.

Others

• IFFCO Group: UAE-based diversified food conglomerate and parent JV partner of SPC. Connected through ownership and shared distribution; not a direct competitor but provides strategic context and shared supply chain.

Regional players

• Arabian Farms (Oasis International): Oman-based poultry producer with branded chicken products. Direct regional competitor in the Sultanate of Oman market with similar product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/arayafchicken
• Facebookfacebook.com/arayafchicken
• LinkedInlinkedin.com/company/sohar-poultry-company
• Instagraminstagram.com/arayafchicken

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sohar Poultry Company