Stockholms Branneri Ab

What Stockholms Branneri Ab does

Stockholms Bränneri AB is a private craft distillery founded in 2015/2016 by Anna and Calle, headquartered in an old Jaguar workshop on Södermalm in Stockholm, Sweden. The company produces an organic, Nordic-inspired spirits portfolio including four gin variants (Dry Gin, Oak Gin rested on bourbon barrels, Pink Gin with lingonberries and rose petals, and 57% Navy Strength Gin), Stockholms Akvavit, vodka distilled from Swedish organic winter wheat, and two aperitifs (Röd based on rowanberry apple cider, Svart built on Kersh coffee). All gin products carry SE-EKO-03 organic certification from SMAK through 2026. Production runs on two copper stills — Fåfängan and Bleckan — under Head of Production Marcus.

The business operates a hybrid go-to-market model anchored on Sweden's Systembolaget monopoly, where Dry Gin is shelved in ~110 stores, Pink Gin in ~125 stores, and Akvavit in ~90 stores, with orderable nationwide reach. Secondary channels include direct-to-consumer e-commerce via stockholmsbranneri.com, an on-site cocktail bar (Brännerian) open Wednesday through Saturday, on-trade sales to bars and restaurants managed by an internal sales lead, and specialty retail for non-alcoholic canned cocktails at venues such as Urban Deli, Fotografiska Store, and Rot Butik Södermalm. The portfolio extends into alcoholic and non-alcoholic ready-to-drink canned cocktails, bottled cocktails (Negroni Rosa, Espresso Martini, Winter Negroni, Glögg), mixers, merchandise, and paid experiential offerings (tastings, distillery tours, workshops, corporate events booked via Understory). Pricing spans SEK 27 single non-alcoholic cans, SEK 95 four-packs, SEK 200-599 merchandise, with spirits priced through Systembolaget. The company is founder-owned with no disclosed external institutional capital, operates a wholly-owned Brännerian bar subsidiary, and has run multiple international award-winning products including an IWSC Double Gold (2018).

Name

Stockholms Branneri Ab

Legal name

Stockholms Bränneri AB

Website

https://stockholmsbranneri.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Stockholms Bränneri AB is a Stockholm-based craft distillery producing organic Nordic spirits (gin, aquavit, vodka, aperitifs) and alcoholic and non-alcoholic ready-to-drink cocktails, distributing primarily via Sweden's Systembolaget retail monopoly and its own on-site cocktail bar Brännerian.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Distilleries (Tasting Rooms) (THAFALAG)

akta.pro secondary industries

Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Craft distillery spirits
• Organic gin production
• Ready-to-drink cocktails
• Nordic botanical aquavit
• Distillery tastings tours

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Spirits Retail (Systembolaget): Primary revenue stream through sales of spirits (gin, vodka, aquavit, aperitifs) and ready-to-drink cocktails via Systembolaget stores across Sweden. Products available to order to all Systembolaget stores with physical presence in approximately 90-125 stores depending on SKU.
2. Direct-to-Consumer E-commerce: Online sales of spirits, canned cocktails, merchandise, and gift cards through company webshop. Includes both alcoholic and non-alcoholic products.
3. Bar & Experiences (Brännerian): Revenue from on-site bar operations at Brännerian (open Wed-Sat), tastings, workshops, distillery tours, private events, and corporate bookings.
4. Bar/Restaurant On-Trade: Sales to bars and restaurants across Sweden through Alexandra's sales, relations & events team.
5. Non-Alcoholic Ready-to-Drink: Non-alcoholic canned cocktails sold at Urban Deli, Rot Butik Södermalm, Fotografiska Store, and other retailers.
6. Merchandise: Branded merchandise including clothing, glassware, accessories sold via webshop and potentially at events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Stockholms Bränneri is a craft distillery that produces organic Nordic-inspired spirits including gin variants, akvavit, vodka, and aperitifs, together with alcoholic and non-alcoholic ready-to-drink cocktails. The company sells its spirits primarily through Sweden's Systembolaget retail monopoly, its own e-commerce webshop, the on-site Brännerian cocktail bar, and on-trade accounts with bars and restaurants. It also runs paid experiential offerings—guided tastings, distillery tours, workshops, and corporate bookings—at the Södermalm distillery.

Product overview

Stockholms Bränneri is a craft distillery producing alcoholic beverages and ready-to-drink cocktails. The core product portfolio includes gin variants (Dry Gin, Oak Gin, Pink Gin, Navy Gin), Akvavit, Vodka, and Aperitif spirits. These spirits serve as the base for an extensive ready-to-drink canned cocktail line including Garden Smash, Pink Paloma, Apple Punch, Dry & Tonic, and Röd Spritz, as well as bottled cocktails like Negroni Rosa, Espresso Martini, Winter Negroni, and Glögg. The company also offers non-alcoholic canned cocktails (Apéro Soda, Spicy Pink Paloma, Non-Alc Americano, Winter Spritz, Shrub Soda) and mixers (Tonic Water). Experiential offerings include tastings, distillery tours, workshops, and the on-site Brännerian cocktail bar. All spirits are organically certified with sustainable production using local ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Stockholms Bränneri Dry Gin Nordic dry gin handcrafted on Södermalm with seven organic botanicals—juniper berries, coriander seeds, angelica root, lemon peel, heather, elderflower, and rosemary—targeted at consumers and bartenders seeking a delicate, flowery take on classic gin cocktails, neat sipping, or Dry Martini serves.
• Stockholms Bränneri Oak Gin Distilled with orange peel and long pepper and rested on bourbon barrels to marry classic gin tones with vanilla from the casks; positioned as a sipping gin best enjoyed neat on ice for the premium spirits consumer.
• Stockholms Bränneri Pink Gin Floral-but-dry gin infused with rose petals, rhubarb, and grape pomace from urban wine production, with foraged lingonberries giving subtle pink color and fruitiness; marketed for Gin & Tonic and Dry Martini serves during summer.
• Stockholms Bränneri Navy Strength Gin Navy strength version of the Dry Gin, made from the same botanicals at 57% ABV, designed to give mixologists an extra boost of juniper, citrus, and floral flavors in cocktails.
• Stockholms Akvavit Scandinavian-style akvavit inspired by Swedish midsummer, infused with dill flower, caraway, fennel seeds, elderflower, plus classic gin botanicals (juniper, coriander) for a hybrid akvavit-gin profile targeting traditional Nordic spirits consumers.
• Stockholms Bränneri Vodka Smooth vodka made from Swedish organic winter wheat, copper-redistilled with heather, lemon peel, and long pepper, positioned for smooth sipping and as a base for classic cocktails for craft-spirits consumers.
• Stockholms Aperitif - Röd Fortified Swedish organic apple-cider aperitif infused with rowanberries, orange peel, gentian root, and marsh-mallow; designed for spritz serves with sparkling water or tonic, balanced between bitter and sweet for aperitif occasions.
• Stockholms Aperitif - Svart Fortified Swedish apple-cider aperitif blended with Dry Gin and infused with medium-roast coffee from Kersh, lemon, Nigella sativa, cacao, oak, cedar, and gentian; positioned for coffee-style aperitif serves, Espresso Martinis, and digestif moments.
• Dry Gin Refill Can 350 ml refill can of the Dry Gin at 40% alcohol, organic certified, offering a packaging format that reduces bottle consumption and supports gifting and travel-friendly retail purchase.
• Apéro Aperitif Newly launched Nordic aperitif with lingonberry and rowan-berry flavors, balanced sweetness and bitterness, and a fresh citrus top, designed for spritz serves and targeted at the Systembolaget aperitif shopper.
• Garden Smash (Canned) Fizzy ready-to-drink summer cocktail combining Swedish organic apple wine with red grapefruit, apple, hops, jalapeño, and elderflower, distilled from in-house Swedish hops and fresh green chili; aimed at consumers seeking a botanical RTD.
• Pink Paloma (Canned) Lightly carbonated Nordic twist on a Mexican Paloma in a 250 ml stubby can, built on Pink Gin, signature grapefruit soda, and hand-pressed lime juice for ready-to-drink at-home or outdoor occasions.
• Apple Punch (Canned) Lightly carbonated canned cocktail combining akvavit and apple, balancing crown dill character with sweet apple notes for refreshing warm-weather RTD consumption.
• Dry & Tonic (Canned) Pre-mixed canned Gin & Tonic built on Dry Gin with in-house tonic water modified with pink grapefruit and rosemary distillate, lightly carbonated for convenience RTD occasions.
• Röd Spritz (Canned) Nordic take on a classic spritz, combining Stockholms Aperitif - Röd with in-house tonic water and apple wine to balance bitter rowan-berry notes with apple-wine sweetness in a pre-mixed can.
• Apéro Soda (Non-Alcoholic) Non-alcoholic Scandinavian take on a classic aperitif served with soda, infused with lingonberries, lemon, orange, wormwood, and chamomile to balance bitter and sweet flavors in a canned format.
• Spicy Pink Paloma (Non-Alcoholic) Non-alcoholic take on Pink Paloma with added chili for extra cocktail 'sting,' combining pink grapefruit, lime, and chili for a complex flavor profile in a canned format.
• Non-Alc Americano (Non-Alcoholic) Non-alcoholic re-interpretation of a classic Americano with bitter notes, blending pressed cherries and blackcurrants, orange and lemon, balanced with gentian and wormwood.
• Winter Spritz (Non-Alcoholic) Lightly carbonated winter non-alcoholic cocktail built on cherry and blackcurrant cordial, juniper berries, Christmas bitters, and wormwood for warm, festive non-alcoholic serves.
• Shrub Soda Rhubarb, Ginger, Mint (Non-Alcoholic) Non-alcoholic shrub soda inspired by colonial-era preservation techniques, combining fruits, vegetables, and berries (rhubarb, ginger, mint) with vinegar and botanicals for an alternative non-alcoholic serve.
• Stockholms Bränneri Glögg Traditional Swedish mulled holiday drink made from pressed cherries and blackcurrants (instead of wine), infused with clove, cardamom, and orange; positioned as a festive, seasonal spirits-based beverage for the winter gifting and celebration occasions.
• Brännerian Bar On-site cocktail bar at the distillery premises, open Wednesday through Saturday, serving cocktails built on Stockholms Bränneri spirits produced on-site and offering twists on classic serves using local Nordic ingredients; available as a venue for tastings, workshops, and private or corporate events.
• Tastings, Workshops & Distillery Tours Bookable guided tastings, gin-and-tonic workshops, and distillery tours delivered at the Folkungagatan 136 distillery by the experiences team, offered in English and Swedish, with support for private and corporate bookings.
• Non-Alcoholic Cocktail 4-Pack Four-pack of non-alcoholic canned cocktails sold through the company's webshop and at specialty retailers (Urban Deli, Rot Butik Södermalm, Fotografiska Store, Hammarströms Fisk, Butiken Ombonat, Gateau) at SEK 95 per pack.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Aadel Kersh (Kersh)coreTechnology or IntegrationCoffee supplier providing medium roast coffee used in Stockholms Aperitif - Svart. Kersh supplies specialty coffee that gives the aperitif its distinctive coffee notes balanced with herbiness, sweetness, and light bitterness.
• Spriteriet (Charlotta)coreTechnology or IntegrationSupplier of rhubarb vermouth used in Negroni Rosa cocktail. Collaboration creating the summer version of the classic Negroni by blending Stockholms Bränneri Pink Gin with Spriteriet's rhubarb vermouth.
• Nofo Hotel & WinebarminorStrategic or Co-development PartnerNeighboring bar and winebar on Södermalm. Both businesses started operations around the same time and maintain a close neighborly relationship.
• 20hundra5minorStrategic or Co-development PartnerCocktail bar in Stockholm that hosted bar nights at the distillery in January 2020, creating specialty cocktails using Stockholms Bränneri products.
• Wall of Art x Madelen MöllardminorGTM or Marketing PartnerCollaboration creating limited edition art prints (50 copies each) interpreting the company's canned cocktail designs. Artist Madelen Möllard created the illustrations using packaging colors with her signature floral style.
• BrutesminorStrategic or Co-development PartnerCollaboration on Aquaquette cocktail featuring Jinquette and Stockholms Akvavit, created by Oskar.
• SMAKcoreOthersSwedish certification body providing SE-EKO-03 organic certification for all gin products through 2026.
• ContemminorOthersSupplier of shelves for Brännerian bar. Contem's philosophy is to utilize wood that would otherwise be sorted as waste and not typically classified as furniture-grade material.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• High Coast Distillery: Swedish craft distillery known primarily for whisky but expanding into gin and other spirits, with significant Systembolaget distribution. Comparable in being a Swedish craft producer scaling a multi-category portfolio.
• Empirical Spirits: Copenhagen-based Nordic craft distillery producing experimental and unconventional spirits with a focus on local, foraged ingredients. Comparable philosophy of Nordic-led, ingredient-driven craft spirits and overlap in premium on-trade distribution.
• Norrtelje Brenneri: Small Swedish craft distillery producing aquavit and gin from Nordic botanicals, sold via Systembolaget. Closely comparable in scale, product philosophy, and target customer to Stockholms Bränneri.
• Hernö Gin: Swedish craft gin distillery founded in Härnösand, also organic-certified and similarly distributed through Systembolaget and on-trade. Closest direct competitor in the Nordic craft gin category with comparable product breadth and Swedish retail footprint.
• Spirit of Hven: Swedish craft distillery on Hven island producing organic vodka, gin, and aquavit from local ingredients with a strong experiential distillery offering. Comparable to Stockholms Bränneri on organic positioning, Nordic botanicals, and tourism-led brand.
• Mackmyra Svensk Whisky: Established Swedish craft distillery producing gin and whisky with broad Systembolaget presence and a tourist distillery experience. Larger and more diversified than Stockholms Bränneri but directly comparable on the craft/Swedish/retail axis.
• Copenhagen Distillery: Danish craft distillery producing gin and aquavit with Nordic botanicals, serving premium bars and retailers across Scandinavia. Comparable in craft positioning, product range, and on-trade focus.

Broad incumbents

• Monkey 47 Schwarzwald Dry Gin: Premium craft-style gin with regional botanical identity (Black Forest) and global distribution. Comparable as a benchmark for the upper end of regional/botanical-led craft gin pricing and international scalability.
• Hendrick's Gin: Global premium craft gin brand under William Grant & Sons with broad international distribution and strong on-trade presence. Represents the scaled incumbent that Stockholms Bränneri's premium craft positioning ultimately competes against for bartender mind-share and shelf space.

Emerging players

• Sipsmith: London-based craft gin distillery with a single-site distillery, in-house bar, and direct-to-consumer focus. Relevant comparable for the producer-operator bar model and craft gin brand-building playbook Stockholms Bränneri is replicating in Stockholm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stockholmsbranneri

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stockholms Branneri Ab