Stichting Kits Primair

What Stichting Kits Primair does

Stichting Kits Primair is a Dutch non-profit foundation (Stichting) headquartered in Beilen, Netherlands, that operates 11 integrated kindcentra (IKCs) across the municipality of Midden-Drenthe. The organization delivers a continuous developmental line of services for children aged 0 to 13, combining Kinderdagopvang (daycare, 0-4 years), Peuteropvang (toddler care, 2-4 years) using the Uk en Puk VVE curriculum, Buitenschoolse Opvang (out-of-school care, 4-13 years), holiday care at 5 locations, and Basisonderwijs (primary education, 4-12 years) under one roof at each location. It is the only IKC provider in Midden-Drenthe, with 9 of 11 locations offering its own childcare alongside primary education and 2 locations providing education only with childcare through other providers.

The revenue model combines parent fee-based subscription recurring charges (structured by hours/day, weeks/year, and type of care) with Dutch government per-pupil education funding, municipal subsidies from Gemeente Midden-Drenthe for gesubsidieerde peuteropvang (subsidized toddler care for VVE-indicated children from age 2.5), and Belastingdienst kinderopvangtoeslag (childcare allowance) flows to eligible parents. Go-to-market is direct-to-consumer through community-led referrals, facility tours, and online registration. The Lifestyle enrichment program spans five thematic pillars (Art/Culture/Heritage; Sport/Education/Wellbeing; Science/Technology; Music/Visual Arts; Multimedia Education) across seven talent pillars.

Operational technology is intentionally modest: an online enrollment portal (novict.nl), a VeiligheidNL Risicomonitor for continuous safety monitoring, and standard school administration tooling (ParnasSys schoolwebsite platform). Governance follows the Raad van Toezicht model with Director-Bestuurder Herman Gebben as CEO and a five-member Supervisory Board (Annemieke Smit as Chair) overseeing Audit and Quality committees, with a Gemeenschappelijke Medezeggenschapsraad and Ondernemingsraad providing employee and educational stakeholder input.

Name

Stichting Kits Primair

Legal name

Stichting Kits Primair

Website

https://kitsprimair.nl

Company type

Private

Operating status

Operating

Short description

Stichting Kits Primair is a Dutch non-profit foundation operating 11 integrated kindcentra across Midden-Drenthe, providing continuous childcare (0-13 years) and primary education, including daycare, toddler VVE programs, out-of-school care, and primary schooling, to families in Beilen, Smilde, Westerbork, and surrounding villages.

Ownership category

akta.pro rank

Product category

Integrated Childcare and Primary Education

NAICS

Child Care Services (62441), Elementary and Secondary Schools (611110)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

akta.pro secondary industry

Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK)

Keywords

• Integrated childcare education
• Primary education services
• After-school care
• Toddler daycare
• Child development centers

Headquarters

HQ city

Beilen

HQ country

Netherlands

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Kinderopvang (Childcare Fees): Fees for daycare (kinderdagopvang), toddler care (peuteropvang), and out-of-school care (buitenschoolse opvang) charged to parents. Costs are determined by hours per day, weeks per year, and type of care. Many parents receive government childcare allowance (kinderopvangtoeslag) from the Belastingdienst. Parents without entitlement to childcare allowance may use subsidized toddler care through the municipality, with parent contribution based on combined income.
2. Gemeentelijke Subsidie Peuteroverlapping (Municipal Subsidy for Toddler Care): The municipality of Midden-Drenthe subsidizes toddler care. Parents receiving a VVE (pre-school education) indication for children from age 2.5 receive 16 hours of toddler care per week; the first two sessions (8 hours) are taken by the parents themselves, and the third and fourth sessions are provided free of charge by the municipality.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Stichting Kits Primair operates eleven integrated kindcentra (IKCs) in the municipality of Midden-Drenthe, Netherlands, delivering combined childcare and primary education under one roof. Its offerings span Kinderdagopvang (daycare for ages 0-4), Peuteropvang (preschool/toddler care ages 2-4 with VVE Uk en Puk program), Buitenschoolse Opvang (before- and after-school care ages 4-13) including holiday care, and Basisonderwijs (public primary education ages 4-12). The organization anchors its services with the Lifestyle enrichment program covering five themes and seven talent pillars.

Product overview

Stichting Kits Primair operates as a unified childcare and primary education organization comprising eleven integrated 'kindcentra' (IKC's — child centers) in Midden-Drenthe, the Netherlands. It offers a coordinated 0–13 year pathway combining Kinderdagopvang (KDV, 0–4 years), Peuteropvang (2–4 years), Buitenschoolse Opvang (BSO, 4–13 years), and Basisonderwijs (primary education, 4–12 years) under one roof. The portfolio is anchored by the Lifestyle enrichment program spanning five thematic pillars, and the Uk en Puk VVE early-education curriculum used in preschool care. Supporting services include Werkplezier & Groei (professional development) and a flex substitution pool. The organization functions as a public-benefit foundation offering integrated childcare and education in a continuous developmental line.

Differentiator

Problem solved

Functional benefit

Brands

• Lifestyle: A program that helps children discover and develop their talents through fun activities around five themes: Nature talent, Creative talent, Physical talent, Communicative talent, Technical talent, Cognitive talent, and Social talent.

Quantifiable outcome

• Over 1,300 students enrolled across 11 kindcentra
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Passend Onderwijs Drenthe (Samenwerkingsverband Noord- en Midden Drenthe)coreStrategic or Co-development PartnerKits Primair participates in Passend Onderwijs Drenthe, a cooperative of primary schools in Northern and Central Drenthe that ensures appropriate educational support for all students. The partnership provides Kits Primair access to the region's inclusion (passend onderwijs) framework, with shared support plans and baseline support standards coordinated across member schools.
• GGD DrenthecoreOthersGGD Drenthe (Municipal Health Service) conducts regular inspections of all Kits Primair childcare locations on behalf of the municipality, verifying compliance with the Wet Kinderopvang (Childcare Act). Inspection reports are publicly accessible and form part of the organization's quality assurance.
• Gemeente Midden-DrenthecoreOthersThe municipality of Midden-Drenthe funds subsidized toddler care (gesubsidieerde peuteropvang) through Kits Primair. Income-based parent contributions are calculated by Kits Primair on behalf of the municipality. The municipality also oversees childcare quality through GGD inspection.
• Inspectie van het OnderwijscoreOthersThe Dutch Education Inspectorate (Inspectie van het Onderwijs) provides external supervision over Kits Primair's primary education operations, alongside internal supervision from the Raad van Toezicht.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Stichting BOOR: Rotterdam-based public primary education foundation operating multiple schools, some with integrated childcare. Comparable as a Stichting-governed primary education operator with IKC-like offerings, although at metropolitan scale rather than rural.
• Kibeo: Regional Dutch childcare organization based in Zuid-Holland offering daycare, peuteropvang and BSO with similar pedagogical program structure. Comparable operating model and product offering to Kits Primair, but in a different geographic region.
• Kanteel: Regional Dutch childcare organization in Noord-Brabant providing daycare, toddler care and BSO. Similar service portfolio and VVE-aligned offerings to Kits Primair's Kinderopvang arm, but operating in a different regional market.

Others

• Stichting Quadraam: Dutch primary education foundation running multiple basisonderwijs schools in Gelderland with IKC partnerships. Comparable to Kits Primair's primary education arm and similar Stichting governance structure, though without operating its own childcare at all sites.
• PO-Raad: Dutch sector organization representing primary education employers (besturen en schoolleiders). Indirectly comparable as the institutional environment in which Kits Primair operates its basisonderwijs and partners on workforce/policy.

Direct peers

• KION: Dutch childcare foundation serving the Nijmegen region with daycare, toddler care and BSO under a VVE-aligned pedagogical framework. Closely comparable to Kits Primair in structure (Stichting), service mix, and educational philosophy.
• PIT kinderopvang & onderwijs: Dutch integrated childcare and primary education foundation running IKC-style locations in the Eindhoven region. Directly comparable to Kits Primair's combined daycare, peuteropvang, BSO and basisonderwijs under a single pedagogical umbrella.

Broad incumbents

• Humankind: One of the largest Dutch childcare organizations operating daycare, peuteropvang and BSO nationally. Comparable service mix to Kits Primair's childcare portfolio, but at far greater scale and across many municipalities.
• BLOS: Dutch childcare organization offering daycare, peuteropvang and BSO across multiple locations in the Netherlands. Comparable core service set to Kits Primair, with a similar emphasis on developmental programs but at broader geographic scale.
• Partou: Major Dutch national childcare chain (formed via merger with Smallsteps) offering daycare and BSO across the Netherlands. Overlaps with Kits Primair's core childcare services as a much larger, multi-region incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Kits Primair