Tequila Orendain De Jalisco, S.a. De C.v.
Tequila Orendain is a 100-year-old Mexican family-owned tequila distillery producing a multi-tier portfolio from Mixto to 10-year Extra Añejo, distributing globally through on-trade and export channels, operating distillery tourism experiences, and distributing complementary spirits.
- Company typePrivate
- Founded1926
- HeadquartersTequila, Mexico
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Tequila Orendain De Jalisco, S.a. De C.v. does
Tequila Orendain de Jalisco, S.A. de C.V., operating commercially as Destilería Orendain, is a Mexican tequila producer founded in 1926 by Don Eduardo Orendain and headquartered in Zapopan, Jalisco, with production and tourism facilities at the historic Fábrica La Mexicana distillery in Tequila, Jalisco. The company operates as a private, family-controlled enterprise and offers a multi-tier portfolio spanning entry-level Mixto tequilas (Tequila Orendain, Cantinero), premium and core 100% agave lines (Ollitas, Gran Orendain), regional and specialty brands (Batanga, Tequila Puerto Vallarta), and prestige editions (Imperio del Don, Orendain 95 Aniversario). It also distributes complementary spirits including XL Ron (Botran rum) and Cutty Sark whisky, and produces liqueurs (Kaloré coffee liqueur, Licores Orendain membrillo and almendra).
Production is anchored in traditional methods: blue Weber agave cooked in masonry ovens, copper pot still distillation, aging in American white oak barrels, and a family-specific yeast strain maintained since the 1920s. Ollitas is differentiated by triple distillation, and the Ollitas Cristalino expression uses charcoal filtration to blend the clarity of a blanco with aged complexity. The company generates revenue through wholesale distribution to on-trade accounts (bars, restaurants, hotels), direct retail at two company-owned stores in Tequila, paid distillery tours and tasting experiences priced from MXN $250 to MXN $1,500 per person, and corporate/social event hosting at the distillery. Global export distribution is supported by brands such as Batanga (export-exclusive) and Gran Orendain (international award winner), with on-premise mixology positioning (Margaritas, Palomas, Cantarito) as a core go-to-market lever. Brand credibility is reinforced by a sustained record of awards at San Francisco World Spirits Competition, Bruxelles, TAG, Ultimate Spirits Challenge, IWSC, and SIP Awards from 2015 through 2024.
Tequila Orendain De Jalisco, S.a. De C.v. firmographics
Firmographics- Name
- Tequila Orendain De Jalisco, S.a. De C.v.
- Legal name
- Tequila Orendain de Jalisco, S.A. de C.V.
- Website
- https://destileriaorendain.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Short description
- Tequila Orendain is a 100-year-old Mexican family-owned tequila distillery producing a multi-tier portfolio from Mixto to 10-year Extra Añejo, distributing globally through on-trade and export channels, operating distillery tourism experiences, and distributing complementary spirits.
- Ownership category
- akta.pro rank
Tequila Orendain De Jalisco, S.a. De C.v. industry classification
Industry- Product category
- Premium Tequila & Spirits
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits/Cocktail Bars Operated by Producers (THAFALAJ)
- akta.pro secondary industries
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)
Keywords
Where Tequila Orendain De Jalisco, S.a. De C.v. is headquartered
LocationHeadquarters
- HQ city
- Tequila
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
Tequila Orendain De Jalisco, S.a. De C.v. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tequila and Spirit Product Sales: Revenue is generated through the sale of tequila products across multiple brands (Orendain, Gran Orendain, Ollitas, Batanga, Imperio del Don, Tequila Puerto Vallarta, Licores Orendain, Kaloré coffee liqueur) as well as distributed third-party spirits (XL Ron from Guatemala, Cutty Sark whisky). Products are sold through direct retail at factory stores, wholesale to bars/restaurants/hotels, and retail distribution channels.
- Tourism and Visitor Experiences: Revenue from paid distillery tours and tasting experiences at Fábrica La Mexicana, including Classic Experience ($250 MXN), Ollitas Experience ($550 MXN), Gran Orendain Experience ($650 MXN), and Extra Añejos Experience ($1,500 MXN). Additional revenue from the Orendain Experience Store tastings and corporate/social event bookings.
- On-site Store Retail: Direct retail sales of tequila products and liqueurs at factory store locations in Tequila, Jalisco. Products available for purchase include the full range of Orendain tequila expressions and liqueurs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Experience — Distillery tour with cooked agave tasting and tequila tasting |
| Unit Pricing | Pay-as-you-go | Ollitas Experience — Distillery tour with professional tasting of the Ollitas line |
| Unit Pricing | Pay-as-you-go | Gran Orendain Experience — Distillery tour with premium ultra-premium tasting |
| Unit Pricing | Pay-as-you-go | Extra Añejos Experience — Most complete and exclusive tasting including 7-year extra añejo |
| Unit Pricing | Pay-as-you-go | Orendain Experience Store Tastings — In-store premium tastings at Tequila Centro |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Tequila Orendain De Jalisco, S.a. De C.v. product offering
Product offeringCore offering
Destilería Orendain produces and sells tequila and complementary spirits under multiple brands (Orendain, Gran Orendain, Ollitas, Batanga, Imperio del Don, Tequila Puerto Vallarta, Cantinero, Kaloré, Licores Orendain, plus distributed XL Ron and Cutty Sark). The company also operates paid distillery tours, tastings, and corporate events at its historic Fábrica La Mexicana facility and the Orendain Experience Store in Tequila, Jalisco.
Product overview
Destilería Orendain is a tequila producer offering a portfolio of tequila brands and complementary spirits. The core portfolio includes Tequila Orendain (Mixto) and Tequila Ollitas (100% agave, triple-distilled), positioned for mixology applications. The premium tier features Gran Orendain (100% agave ultra-premium) and Imperio del Don (10-year Extra Añejo prestige edition). Specialty offerings include Batanga (100% agave inspired by the historic cocktail), Tequila Puerto Vallarta (regional expression), Kaloré (coffee liqueur), and Licores Orendain (quince and almond liqueurs). The company also distributes international spirits (XL Ron from Guatemala, Cutty Sark whisky from Scotland). Experiential offerings include factory tours and tasting experiences at La Mexicana distillery.
Differentiator
Problem solved
Functional benefit
Brands
- Tequila Orendain: Flagship Mixto tequila brand with over 95 years of Mexican tradition, known for versatility in mixology for Margaritas, Palomas, and Cantarito. Features Blanco and Reposado expressions.
- Gran Orendain
- Ollitas
- Batanga
- Imperio del Don
- Orendain 95 Aniversario
- Tequila Puerto Vallarta
- CANTINERO
- KALORÉ
- LICORES ORENDAIN
Products and services
- Orendain 95 Aniversario Limited edition 100% agave tequila aged 10 years, commemorating the company's 95th anniversary.
- Gran Orendain Ultra-premium 100% agave tequila line including Blanco, Reposado, Añejo, and Extra Añejo expressions, aged in American oak barrels.
- Tequila Orendain Flagship Mixto tequila with over 95 years of tradition, available in Blanco and Reposado expressions, known for versatility in mixology applications such as Margaritas, Palomas, and Cantarito.
- Tequila Ollitas Pioneering triple-distilled 100% agave tequila available in Blanco, Reposado (aged 6 months), and Cristalino expressions.
- Batanga 100% agave tequila inspired by the historic Batanga cocktail created in the 1950s at La Capilla bar in Tequila, Jalisco. Available in Blanco and Reposado. Exclusive to the export market.
- Imperio del Don Prestige special edition Extra Añejo 100% agave tequila aged 10 years in American oak barrels previously used for bourbon, produced in limited batches as a tribute to the Orendain family legacy.
- Kaloré Coffee liqueur made with tequila 100% agave, balancing Mexican flavors with bold and innovative character.
- Licores Orendain Line of liqueurs in membrillo (quince) and almendra (almond) flavors with a smooth touch of Tequila Blanco.
- Tequila Puerto Vallarta 100% agave tequila honoring the Pacific coast, portraying the freshness and lightness of the sea from Jalisco.
- Cantinero Mixto tequila honoring historic Mexican cantinas, carrying a piece of Mexican culture to the world.
- La Mexicana Distillery Tours & Tasting Experiences Guided distillery tours and tequila tasting experiences at the historic Fábrica La Mexicana, including Classic ($250 MXN), Ollitas ($550 MXN), Gran Orendain ($650 MXN), and Extra Añejos ($1,500 MXN) tiers, plus corporate and social event hosting for groups of 10-80+ guests.
Quantifiable outcome
- Orendain 95 Aniversario and Gran Orendain have won multiple international awards including Grand Gold (Bruxelles 2015), Double Gold (San Francisco 2016), Best in Show (TAG 2022 Las Vegas), and 90 Points (Ultimate Beverage Challenge 2023 New York).
- +2 more outcomes
Companies that use Tequila Orendain De Jalisco, S.a. De C.v.
Customer profileSegments4 records
Ideal customer profiles4 records
Tequila Orendain De Jalisco, S.a. De C.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tequila Orendain De Jalisco, S.a. De C.v. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Botran (Guatemalan Rum Distillery)minorDestilería Orendain distributes XL Ron, a premium rum from Guatemala produced by Botran distillery, known for its commitment to quality and excellence in class-world rum production. This extends Orendain's product portfolio beyond tequila into the rum category.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Tequila Orendain De Jalisco, S.a. De C.v. competitors and assessment
Company assessmentDirect peers
- Siete Leguas Tequila: Heritage Jalisco distillery producing 100% agave tequila with traditional methods. Comparable as a long-established, family-influenced tequila producer with a portfolio spanning value to premium expressions.
- Fortaleza Tequila: Traditional tahona-based tequila producer with strong emphasis on heritage, masonry ovens, and distillation methods mirroring Orendain's process philosophy. Comparable as a craft-focused, family-rooted Jalisco distillery targeting premium and ultra-premium consumers.
- Tapatio Tequila: Family-owned traditional tequila producer known for small-batch craftsmanship. Comparable as an independent, heritage-driven Jalisco distillery with a strong reputation among bartenders and on-premise accounts.
- Casa Dragones: Ultra-premium small-batch tequila producer focused on Extra Añejo and sipping expressions. Comparable as a Jalisco-based craft distillery competing for prestige positioning and limited-edition gifting occasions.
- Casa Noble Tequila: Premium 100% agave tequila producer based in Jalisco with a multi-tier portfolio and emphasis on traditional craftsmanship. Closely comparable as a family-heritage, multi-brand, export-oriented distiller competing in similar premium price tiers.
Broad incumbents
- Patrón Spirits: One of the largest premium 100% agave tequila brands globally (Bacardi-owned), with broad distribution and significant on-premise presence. Comparable as a Jalisco-produced premium tequila competitor in similar price tiers and channels.
- Herradura (Casa Herradura): Heritage 100% agave tequila brand with broad international distribution. Comparable as a long-established Jalisco distillery with portfolio depth from everyday to ultra-premium aging expressions.
- Casamigos Tequila: Premium tequila brand (founded by George Clooney, now owned by Diageo) competing in the same ultra-premium and on-trade segments where Orendain's Gran Orendain and Ollitas play. Comparable as a Jalisco-produced premium 100% agave brand with celebrity and marketing-driven positioning.
- Don Julio Tequila: Iconic ultra-premium 100% agave tequila brand (Diageo) widely distributed globally. Comparable as a Jalisco-produced premium tequila brand competing for on-premise accounts and prestige positioning.
- José Cuervo: The world's largest tequila producer with extensive brand portfolio including 1800, Gran Centenario, and Reserva de la Familia. Comparable as a Jalisco-based mass-to-premium tequila competitor with global distribution reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tequila Orendain De Jalisco, S.a. De C.v. social profiles
Digital presenceTequila Orendain De Jalisco, S.a. De C.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tequila Orendain De Jalisco, S.a. De C.v. leadership team
Management profileNumber of profiles
Profiles2 records
Tequila Orendain De Jalisco, S.a. De C.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tequila Orendain De Jalisco, S.a. De C.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tequila Orendain De Jalisco, S.a. De C.v.
What does Tequila Orendain De Jalisco, S.a. De C.v. do?
Destilería Orendain produces and sells tequila and complementary spirits under multiple brands (Orendain, Gran Orendain, Ollitas, Batanga, Imperio del Don, Tequila Puerto Vallarta, Cantinero, Kaloré, Licores Orendain, plus distributed XL Ron and Cutty Sark). The company also operates paid distillery tours, tastings, and corporate events at its historic Fábrica La Mexicana facility and the Orendain Experience Store in Tequila, Jalisco.
Is Tequila Orendain De Jalisco, S.a. De C.v. a public or private company?
Tequila Orendain De Jalisco, S.a. De C.v. is a private company. It is classified as family owned and is currently operating.
When was Tequila Orendain De Jalisco, S.a. De C.v. founded?
Tequila Orendain De Jalisco, S.a. De C.v. was founded in 1926.
Where is Tequila Orendain De Jalisco, S.a. De C.v. based?
Tequila Orendain De Jalisco, S.a. De C.v. is headquartered in Tequila, Mexico, in the Latin America region.
How does Tequila Orendain De Jalisco, S.a. De C.v. make money?
Three revenue lines are on record. Tequila and Spirit Product Sales are the primary driver. The others are tourism and Visitor Experiences and on-site Store Retail.
Who are Tequila Orendain De Jalisco, S.a. De C.v.'s main competitors?
Direct peers on record are Siete Leguas Tequila, Fortaleza Tequila, Tapatio Tequila, Casa Dragones and Casa Noble Tequila. Broad incumbents are Patrón Spirits, Herradura (Casa Herradura), Casamigos Tequila, Don Julio Tequila and José Cuervo.
Does Tequila Orendain De Jalisco, S.a. De C.v. have an API?
No public API is recorded for Tequila Orendain De Jalisco, S.a. De C.v..
What industry is Tequila Orendain De Jalisco, S.a. De C.v. in?
Tequila Orendain De Jalisco, S.a. De C.v.'s product category is Premium Tequila & Spirits. Its primary akta.pro industry code is THAFALAJ, Spirits/Cocktail Bars Operated by Producers, with a secondary code of CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise). Its NAICS code is 312140 and its SIC code is 5180.