Tequila Orendain De Jalisco, S.a. De C.v.

What Tequila Orendain De Jalisco, S.a. De C.v. does

Tequila Orendain de Jalisco, S.A. de C.V., operating commercially as Destilería Orendain, is a Mexican tequila producer founded in 1926 by Don Eduardo Orendain and headquartered in Zapopan, Jalisco, with production and tourism facilities at the historic Fábrica La Mexicana distillery in Tequila, Jalisco. The company operates as a private, family-controlled enterprise and offers a multi-tier portfolio spanning entry-level Mixto tequilas (Tequila Orendain, Cantinero), premium and core 100% agave lines (Ollitas, Gran Orendain), regional and specialty brands (Batanga, Tequila Puerto Vallarta), and prestige editions (Imperio del Don, Orendain 95 Aniversario). It also distributes complementary spirits including XL Ron (Botran rum) and Cutty Sark whisky, and produces liqueurs (Kaloré coffee liqueur, Licores Orendain membrillo and almendra).

Production is anchored in traditional methods: blue Weber agave cooked in masonry ovens, copper pot still distillation, aging in American white oak barrels, and a family-specific yeast strain maintained since the 1920s. Ollitas is differentiated by triple distillation, and the Ollitas Cristalino expression uses charcoal filtration to blend the clarity of a blanco with aged complexity. The company generates revenue through wholesale distribution to on-trade accounts (bars, restaurants, hotels), direct retail at two company-owned stores in Tequila, paid distillery tours and tasting experiences priced from MXN $250 to MXN $1,500 per person, and corporate/social event hosting at the distillery. Global export distribution is supported by brands such as Batanga (export-exclusive) and Gran Orendain (international award winner), with on-premise mixology positioning (Margaritas, Palomas, Cantarito) as a core go-to-market lever. Brand credibility is reinforced by a sustained record of awards at San Francisco World Spirits Competition, Bruxelles, TAG, Ultimate Spirits Challenge, IWSC, and SIP Awards from 2015 through 2024.

Name

Tequila Orendain De Jalisco, S.a. De C.v.

Legal name

Tequila Orendain de Jalisco, S.A. de C.V.

Website

https://destileriaorendain.com

Company type

Private

Founded year

1926

Operating status

Operating

Short description

Tequila Orendain is a 100-year-old Mexican family-owned tequila distillery producing a multi-tier portfolio from Mixto to 10-year Extra Añejo, distributing globally through on-trade and export channels, operating distillery tourism experiences, and distributing complementary spirits.

Ownership category

akta.pro rank

Product category

Premium Tequila & Spirits

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

akta.pro secondary industries

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)

Keywords

• Premium tequila production
• Agave spirits manufacturing
• Distillery tourism experiences
• Aged tequila varieties
• Spirits distribution

Headquarters

HQ city

Tequila

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tequila and Spirit Product Sales: Revenue is generated through the sale of tequila products across multiple brands (Orendain, Gran Orendain, Ollitas, Batanga, Imperio del Don, Tequila Puerto Vallarta, Licores Orendain, Kaloré coffee liqueur) as well as distributed third-party spirits (XL Ron from Guatemala, Cutty Sark whisky). Products are sold through direct retail at factory stores, wholesale to bars/restaurants/hotels, and retail distribution channels.
2. Tourism and Visitor Experiences: Revenue from paid distillery tours and tasting experiences at Fábrica La Mexicana, including Classic Experience ($250 MXN), Ollitas Experience ($550 MXN), Gran Orendain Experience ($650 MXN), and Extra Añejos Experience ($1,500 MXN). Additional revenue from the Orendain Experience Store tastings and corporate/social event bookings.
3. On-site Store Retail: Direct retail sales of tequila products and liqueurs at factory store locations in Tequila, Jalisco. Products available for purchase include the full range of Orendain tequila expressions and liqueurs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Destilería Orendain produces and sells tequila and complementary spirits under multiple brands (Orendain, Gran Orendain, Ollitas, Batanga, Imperio del Don, Tequila Puerto Vallarta, Cantinero, Kaloré, Licores Orendain, plus distributed XL Ron and Cutty Sark). The company also operates paid distillery tours, tastings, and corporate events at its historic Fábrica La Mexicana facility and the Orendain Experience Store in Tequila, Jalisco.

Product overview

Destilería Orendain is a tequila producer offering a portfolio of tequila brands and complementary spirits. The core portfolio includes Tequila Orendain (Mixto) and Tequila Ollitas (100% agave, triple-distilled), positioned for mixology applications. The premium tier features Gran Orendain (100% agave ultra-premium) and Imperio del Don (10-year Extra Añejo prestige edition). Specialty offerings include Batanga (100% agave inspired by the historic cocktail), Tequila Puerto Vallarta (regional expression), Kaloré (coffee liqueur), and Licores Orendain (quince and almond liqueurs). The company also distributes international spirits (XL Ron from Guatemala, Cutty Sark whisky from Scotland). Experiential offerings include factory tours and tasting experiences at La Mexicana distillery.

Differentiator

Problem solved

Functional benefit

Brands

• Tequila Orendain: Flagship Mixto tequila brand with over 95 years of Mexican tradition, known for versatility in mixology for Margaritas, Palomas, and Cantarito. Features Blanco and Reposado expressions.
• Gran Orendain
• Ollitas
• Batanga
• Imperio del Don
• Orendain 95 Aniversario
• Tequila Puerto Vallarta
• CANTINERO
• KALORÉ
• LICORES ORENDAIN

Products and services

• Orendain 95 Aniversario Limited edition 100% agave tequila aged 10 years, commemorating the company's 95th anniversary.
• Gran Orendain Ultra-premium 100% agave tequila line including Blanco, Reposado, Añejo, and Extra Añejo expressions, aged in American oak barrels.
• Tequila Orendain Flagship Mixto tequila with over 95 years of tradition, available in Blanco and Reposado expressions, known for versatility in mixology applications such as Margaritas, Palomas, and Cantarito.
• Tequila Ollitas Pioneering triple-distilled 100% agave tequila available in Blanco, Reposado (aged 6 months), and Cristalino expressions.
• Batanga 100% agave tequila inspired by the historic Batanga cocktail created in the 1950s at La Capilla bar in Tequila, Jalisco. Available in Blanco and Reposado. Exclusive to the export market.
• Imperio del Don Prestige special edition Extra Añejo 100% agave tequila aged 10 years in American oak barrels previously used for bourbon, produced in limited batches as a tribute to the Orendain family legacy.
• Kaloré Coffee liqueur made with tequila 100% agave, balancing Mexican flavors with bold and innovative character.
• Licores Orendain Line of liqueurs in membrillo (quince) and almendra (almond) flavors with a smooth touch of Tequila Blanco.
• Tequila Puerto Vallarta 100% agave tequila honoring the Pacific coast, portraying the freshness and lightness of the sea from Jalisco.
• Cantinero Mixto tequila honoring historic Mexican cantinas, carrying a piece of Mexican culture to the world.
• La Mexicana Distillery Tours & Tasting Experiences Guided distillery tours and tequila tasting experiences at the historic Fábrica La Mexicana, including Classic ($250 MXN), Ollitas ($550 MXN), Gran Orendain ($650 MXN), and Extra Añejos ($1,500 MXN) tiers, plus corporate and social event hosting for groups of 10-80+ guests.

Quantifiable outcome

• Orendain 95 Aniversario and Gran Orendain have won multiple international awards including Grand Gold (Bruxelles 2015), Double Gold (San Francisco 2016), Best in Show (TAG 2022 Las Vegas), and 90 Points (Ultimate Beverage Challenge 2023 New York).
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Botran (Guatemalan Rum Distillery)minorOthersDestilería Orendain distributes XL Ron, a premium rum from Guatemala produced by Botran distillery, known for its commitment to quality and excellence in class-world rum production. This extends Orendain's product portfolio beyond tequila into the rum category.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Siete Leguas Tequila: Heritage Jalisco distillery producing 100% agave tequila with traditional methods. Comparable as a long-established, family-influenced tequila producer with a portfolio spanning value to premium expressions.
• Fortaleza Tequila: Traditional tahona-based tequila producer with strong emphasis on heritage, masonry ovens, and distillation methods mirroring Orendain's process philosophy. Comparable as a craft-focused, family-rooted Jalisco distillery targeting premium and ultra-premium consumers.
• Tapatio Tequila: Family-owned traditional tequila producer known for small-batch craftsmanship. Comparable as an independent, heritage-driven Jalisco distillery with a strong reputation among bartenders and on-premise accounts.
• Casa Dragones: Ultra-premium small-batch tequila producer focused on Extra Añejo and sipping expressions. Comparable as a Jalisco-based craft distillery competing for prestige positioning and limited-edition gifting occasions.
• Casa Noble Tequila: Premium 100% agave tequila producer based in Jalisco with a multi-tier portfolio and emphasis on traditional craftsmanship. Closely comparable as a family-heritage, multi-brand, export-oriented distiller competing in similar premium price tiers.

Broad incumbents

• Patrón Spirits: One of the largest premium 100% agave tequila brands globally (Bacardi-owned), with broad distribution and significant on-premise presence. Comparable as a Jalisco-produced premium tequila competitor in similar price tiers and channels.
• Herradura (Casa Herradura): Heritage 100% agave tequila brand with broad international distribution. Comparable as a long-established Jalisco distillery with portfolio depth from everyday to ultra-premium aging expressions.
• Casamigos Tequila: Premium tequila brand (founded by George Clooney, now owned by Diageo) competing in the same ultra-premium and on-trade segments where Orendain's Gran Orendain and Ollitas play. Comparable as a Jalisco-produced premium 100% agave brand with celebrity and marketing-driven positioning.
• Don Julio Tequila: Iconic ultra-premium 100% agave tequila brand (Diageo) widely distributed globally. Comparable as a Jalisco-produced premium tequila brand competing for on-premise accounts and prestige positioning.
• José Cuervo: The world's largest tequila producer with extensive brand portfolio including 1800, Gran Centenario, and Reserva de la Familia. Comparable as a Jalisco-based mass-to-premium tequila competitor with global distribution reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DestileriaOrendain
• Instagraminstagram.com/destileriaorendain

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tequila Orendain De Jalisco, S.a. De C.v.