Sarah Ward Interiors

What Sarah Ward Interiors does

Sarah Ward Interiors Licensed Interior Design Inc. is a boutique interior design studio founded in 2013 by Sarah Ward in Calgary, Alberta, operating under a by-appointment studio model out of the Beltline district. The firm offers full-service interior design from concept development through furniture specification, procurement, and construction oversight, with portfolio work spanning hospitality (restaurants, cafes, bars), commercial offices, retail, wellness/healthcare, and high-end residential segments. Notable projects include the TELUS Sky commercial tower (550+ furniture pieces across 7 floors), Swish Oral Care, multi-location rollouts for Bro'kin Yolk (5 locations), Hotel Arts Group venues, and various Calgary restaurants and offices.

The studio is led by founder Sarah Ward, who brings 20 years of industry experience and a Mount Royal University design education, supported by an "intimate team of designers." Revenue is generated on a project-based, quote-driven professional services model where each engagement is scoped and priced individually. Repeat clients include developer Jeff Jamieson (Hangry Panda Hospitality across multiple projects), Bro'kin Yolk, and Russ Prefontaine, alongside enterprise accounts such as TELUS and Brookfield. Geographic reach extends beyond Calgary into Edmonton and Canmore, though the firm remains regionally concentrated in Western Canada. The business is privately held with no disclosed funding rounds, acquisitions, or external investors.

Name

Sarah Ward Interiors

Legal name

Sarah Ward Interiors Licensed Interior Design Inc.

Website

https://sarahwardinteriors.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Sarah Ward Interiors is a Calgary-based boutique interior design studio founded in 2013, delivering full-service concept-to-completion design across hospitality, commercial, wellness, and residential segments for clients including TELUS, Brookfield, and multi-location restaurant brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Design Services: Full-service interior design engagements for residential and commercial projects including interior architecture, finishes, fixtures, furnishings, and accessories. Services span from concept through construction oversight and move-in. Pricing is project-based and quote-driven.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sarah Ward Interiors is a boutique interior design studio offering full-service interior design for hospitality, wellness, commercial, retail, and residential clients. Engagements cover interior architecture, finishes, fixtures, furnishings, and accessories, and run through a seven-phase process from concept (Foundation) through documentation, tender, construction oversight, and move-in. The studio focuses on large-scale renovations and new builds, with each project custom-quoted and delivered through a consultative, appointment-only process.

Product overview

Sarah Ward Interiors is a boutique interior design studio based in Calgary, Alberta, offering comprehensive interior design services across hospitality (restaurants, cafes, bars, hotels), commercial (offices, retail), wellness/healthcare, and residential sectors. The studio provides full-service design from initial concept through construction documentation and move-in, encompassing interior architecture, finishes, fixtures, furnishings, and accessories. Their portfolio includes projects such as Swish University District (wellness), Telus Sky (commercial), The Bro'kin Yolk (hospitality), Lis Simon (commercial bridal atelier), Scarboro Residence (residential), Analog Coffee (hospitality), Alumni Sandwich and Liquor Bar (hospitality), and numerous other restaurants, offices, retail spaces, and healthcare facilities throughout Calgary and Alberta.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-service interior design (Foundation through Move-in) Comprehensive interior design service for hospitality, wellness, commercial, retail, and residential clients, covering interior architecture, finishes, fixtures, furnishings, and accessories from concept through construction documentation, tender, construction oversight, and move-in. Delivered through a seven-phase process (Foundation, ?, Move-in) on a project-quoted, multi-year basis.
• Custom furniture design, specification, procurement, installation, and styling Add-on capability bundled into select design engagements for clients needing custom furniture and full procurement, including specification, sourcing, installation, and styling of made-to-order pieces for corporate, hospitality, and residential projects.

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lemay: Large Canadian architecture and design firm with hospitality, commercial, and wellness practices. Competes for some of the same premium Canadian clients but at much larger scale and broader geographic footprint.
• B+H Architects: Toronto-based global architecture and interior design firm. Competes for some premium commercial and hospitality mandates but with much broader service portfolio and geographic footprint.
• Diamond Schmitt Architects: Large Canadian architecture and interior design firm with healthcare, commercial, and cultural projects. Overlaps with SWI's healthcare and commercial work but is structurally much larger.
• Yabu Pushelberg: Toronto-headquartered global interior design powerhouse with hospitality, residential, and retail work worldwide. Overlapping hospitality design DNA but operating at vastly larger scale and international reach.

Direct peers

• CHIL Interior Design: Western Canadian boutique interior design practice with comparable hospitality and commercial portfolio. Competes for similar premium regional clients.
• Mason Studio: Toronto-based boutique interior design studio with comparable hospitality, restaurant, and residential work. Comparable size and creative-boutique positioning make it one of the closest peers to SWI.
• Cecconi Simone: Toronto interior design firm with deep hospitality, residential, and commercial portfolios. Similar full-service approach spanning concept through construction with overlapping client types.
• The Design Agency: Toronto interior design studio serving premium hospitality, retail, and residential clients. Overlapping approach to immersive, experience-led interior environments.
• Cutler Design: Boutique interior design firm operating in adjacent Canadian markets with a similar hospitality/commercial focus and bespoke project delivery.
• Norm: Toronto boutique interior design and architecture studio known for hospitality-driven environments. Comparable scale and design-led brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sarahwardinteriors
• Instagraminstagram.com/mssarahward/?hl=en
• Pinterestca.pinterest.com/mssarahward

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarah Ward Interiors