Sinostar International Limited

What Sinostar International Limited does

Sinostar International Limited is a Hong Kong-based industrial services company that has been organizing trade exhibitions since 1983 and was incorporated in 1985 (renamed Sinostar International Ltd. in 1989). The company specializes in organizing two flagship annual industrial trade exhibitions—CHINACOAT (China International Exhibition for Coatings, Printing Inks and Adhesives) and SFCHINA (China International Exhibition for Surface Finishing and Coating Products)—which are held concurrently and alternate venues annually between Guangzhou and Shanghai. These exhibitions serve manufacturers, suppliers, and industry professionals in the coatings and surface finishing sectors globally.

Complementing the exhibitions, Sinostar publishes two bilingual (Chinese and English) technical trade magazines—China Coatings Journal (CCJ) and Surface Finishing Journal (SFJ)—which are the only official publications for the CHINACOAT and SFCHINA exhibition series. E-magazine versions were introduced in June 2012 to extend digital distribution. The company also offers direct marketing services to a worldwide B2B clientele. Revenue is derived from exhibition participation and sponsorship fees, publication subscriptions and advertising, and direct marketing engagements.

In November 2013, Sinostar formed a joint venture with the UK-based ITE Group, creating Sinostar-ITE International Ltd. as the new official organizer of CHINACOAT and SFCHINA and publisher of CCJ and SFJ. No proprietary technology stack is disclosed; the business operates as an established niche B2B media and events platform with over 40 years of operating history, anchored by a recurring annual event cycle and proprietary industry contact databases.

Name

Sinostar International Limited

Legal name

Sinostar-ITE International Ltd.

Website

https://www.sinostar-intl.com.hk

Company type

Private

Operating status

Operating

Short description

Sinostar International Limited is a Hong Kong-based company that organizes the annual CHINACOAT and SFCHINA industrial trade exhibitions and publishes bilingual technical magazines for the global coatings and surface finishing industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Exhibition Organization: Revenue generated from organizing industrial trade exhibitions (CHINACOAT and SFCHINA series). These exhibitions cover the coatings and surface finishing industries and alternate annually between Guangzhou and Shanghai.
2. Publishing: Revenue from publishing bilingual (Chinese and English) technical magazines - China Coatings Journal (CCJ) and Surface Finishing Journal (SFJ). These serve as official publications for the CHINACOAT and SFCHINA exhibitions. E-magazine versions were introduced in June 2012.
3. Direct Marketing Services: Provides direct marketing services to a global clientele, generating additional revenue streams beyond exhibitions and publishing.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Sinostar International Limited is a Hong Kong-based company specialized in organizing industrial exhibitions (CHINACOAT and SFCHINA series) for the coatings and surface finishing industries, publishing bilingual (Chinese and English) technical magazines (China Coatings Journal and Surface Finishing Journal), and offering direct marketing services to a worldwide B2B clientele. Operations are conducted through Sinostar-ITE International Ltd., a joint venture with ITE Group formed in November 2013.

Product overview

Sinostar International Ltd. operates as a Hong Kong-based industrial services company offering a unified portfolio of exhibition organization, trade publishing, and direct marketing services. The core products include two major annual exhibitions—CHINACOAT and SFCHINA—which serve the coatings and surface finishing industries and alternate venues between Guangzhou and Shanghai. Supporting these exhibitions are two bilingual trade journals: China Coatings Journal (CCJ) and Surface Finishing Journal (SFJ), both available in print and electronic formats. The company also provides direct marketing services to its global B2B clientele. Since November 2013, operations are conducted through Sinostar-ITE International Ltd., a joint venture with ITE Group.

Differentiator

Problem solved

Functional benefit

Brands

• CHINACOAT: China International Exhibition for Coatings, Printing Inks and Adhesives - annual exhibition alternating between Guangzhou and Shanghai
• SFCHINA
• China Coatings Journal (CCJ)
• Surface Finishing Journal (SFJ)

Products and services

• CHINACOAT (China International Exhibition for Coatings, Printing Inks and Adhesives) Annual industrial trade exhibition for coatings, printing inks, and adhesives, held alternately in Guangzhou and Shanghai. Serves manufacturers, suppliers, and distributors in the coatings industry worldwide.
• SFCHINA (China International Exhibition for Surface Finishing & Coating Products) Annual industrial trade exhibition for surface finishing and coating products, held alternately in Guangzhou and Shanghai. Co-organized with CHINACOAT, it serves the surface finishing industry globally.
• China Coatings Journal (CCJ) Bilingual (Chinese & English) technical magazine published in Hong Kong as the official publication for CHINACOAT. Features industry news, technical articles, and market analysis targeted at China's coatings sector and international readers, available in print and electronic formats.
• Surface Finishing Journal (SFJ) Bilingual (Chinese & English) technical magazine published in Hong Kong as the official publication for SFCHINA. Covers surface finishing technologies and industry developments for China and global markets, available in print and electronic formats.
• Direct Marketing Services Targeted direct marketing services provided to a worldwide B2B clientele list, supporting exhibition promotion and industry outreach for clients in the coatings and surface finishing sectors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• ITE GroupflagshipStrategic or Co-development Partner · 1 November 2013ITE Group formed a joint venture with Sinostar International in November 2013 to create Sinostar-ITE International Ltd. This new entity became the official organizer of CHINACOAT and SFCHINA exhibitions and publisher of CCJ and SFJ journals. Represents the primary strategic partnership for the company's core operations.
• New Expostar (SZ) Co., Ltd.coreChannel Partner/ Reseller/ Distributor · 1 January 2006Appointed as the organizer of CHINACOAT and SFCHINA exhibitions starting from 2006. New Expostar (SZ) Co., Ltd. serves as the primary organizer for these industrial trade shows in China.
• CHINACOAT Exhibition Ltd.coreChannel Partner/ Reseller/ Distributor · 1 January 2006Appointed as co-organizer of the CHINACOAT exhibition series. Serves as the overseas sales and co-organizer entity for the China International Exhibition for Coatings, Printing Inks and Adhesives.
• SFCHINA Exhibition Ltd.coreChannel Partner/ Reseller/ Distributor · 1 January 2006Appointed as co-organizer of the SFCHINA exhibition series. Serves as the overseas sales and co-organizer entity for the China International Exhibition for Surface Finishing & Coating Products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Messe Frankfurt: German-headquartered global trade fair organizer with extensive Asian operations. Comparable as a peer running large-scale industrial and coatings-related exhibitions across multiple geographies.
• GL Events: French-listed global event services and exhibition organizer. Comparable as a peer providing exhibition organization services across industrial verticals and major geographies.
• Reed Exhibitions (RX): One of the world's largest exhibition organizers, operating industry-focused trade shows globally including manufacturing and industrial coatings segments. Comparable as a B2B event organizer with multi-vertical coverage.
• Informa Markets (formerly ITE Group): Global B2B exhibitions and events operator that owns ITE Group, Sinostar's JV partner since 2013. Operates hundreds of trade shows worldwide, including in industrial sectors, making it the most directly comparable peer given the operational and ownership overlap.
• Hannover Fairs International (Deutsche Messe): German trade fair organizer behind Hannover Messe and other industrial events with strong Asian presence. Comparable as a peer running flagship industrial B2B exhibitions including surface treatment and coatings-related events.

Regional players

• Fiera Milano: Italian trade fair organizer with international operations. Comparable as a peer organizing industrial exhibitions, primarily European with selective international expansion.
• NürnbergMesse: German trade fair company operating specialized industrial exhibitions. Comparable as a peer in organizing niche industrial B2B exhibitions with global exhibitor bases.
• Messe München (Messe Muenchen): Munich-based global trade show organizer with strong industrial portfolio. Comparable as a peer in organizing large industrial exhibitions with growing presence in China and Asia.
• Koelnmesse: Major German trade fair organizer with growing Asian footprint. Comparable as a peer organizing industrial and coatings-related exhibitions, primarily based in Europe but increasingly active in China.

Direct peers

• Shanghai Sinoexpo Informa Markets: China-based joint venture between Informa Markets and Shanghai East Best Group. Most directly comparable peer to Sinostar-ITE as a Chinese-foreign JV operating industrial B2B exhibitions and trade publications in mainland China.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinostar International Limited