Superior Liquor
Superior Liquor is a family-owned retail liquor store in Superior, Colorado, selling wine, beer, and spirits through a single physical storefront and a BottleCapps-powered online platform with Boulder County delivery, serving individual consumers since 2000.
- Company typePrivate
- Founded2000
- HeadquartersSuperior, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Superior Liquor does
Superior Liquor is a single-location, family-owned retail liquor store operating from 100 Superior Plaza Way, Suite 100, Superior, Colorado, serving Boulder County. Founded in 2000, the company sells wine, beer, and spirits through a physical storefront with extended hours (Mon-Sat 8AM-10PM, Sun 9AM-10PM) and an e-commerce ordering layer hosted on the BottleCapps SaaS platform at superiorliquor.bottlecapps.com. The product portfolio spans domestic and imported wines (red, white, rosé, sparkling across regions including France, Italy, California), a craft-and-domestic beer assortment (IPA, pale ale, lager, stout, non-alcoholic), and a spirits range covering vodka, whiskey, bourbon, gin, tequila, scotch, and liqueurs from national brands such as Maker's Mark, Tito's, Svedka, Ketel One, Jameson, Johnnie Walker, and Jose Cuervo. The website and BottleCapps storefront provide online ordering, weekly specials, coupons, and blog content, with delivery available Mon-Sat 9AM-6PM within the Boulder County delivery area.
Superior Liquor firmographics
Firmographics- Name
- Superior Liquor
- Legal name
- Superior Liquor
- Website
- https://superiorliquor.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Superior Liquor is a family-owned retail liquor store in Superior, Colorado, selling wine, beer, and spirits through a single physical storefront and a BottleCapps-powered online platform with Boulder County delivery, serving individual consumers since 2000.
- Ownership category
- akta.pro rank
Superior Liquor industry classification
Industry- Product category
- Off-Premise Alcohol Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
- akta.pro secondary industries
- Alcohol Delivery & On-Demand Off-Premise (CRANAAAF), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)
Keywords
Where Superior Liquor is headquartered
LocationHeadquarters
- HQ city
- Superior
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Superior Liquor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated from selling wines, beers, and spirits through physical retail store and online platform with delivery options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard delivery fee for orders under $100 |
| Unit Pricing | Pay-as-you-go | Free delivery for orders $100 or more |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Superior Liquor product offering
Product offeringCore offering
Superior Liquor is a single-location retail liquor store in Superior, Colorado, that sells wine, beer, and spirits through its physical storefront and an online ordering platform. The store supports in-store shopping, scheduled pickup, and home delivery (free for orders of $100 or more within the Boulder County delivery area), and hosts tasting events to engage local customers.
Product overview
Superior Liquor is a locally owned and operated retail liquor store in Superior, Colorado. The company offers a single unified retail service selling alcoholic beverages through their physical store and online platform. Their product portfolio consists of three main categories—Wine, Beer, and Spirits—organized on their e-commerce platform powered by BottleCapps. Featured products are highlighted across all categories. They offer delivery services for orders over $100 and provide weekly specials and coupons. The store operates from 100 Superior Plaza Way, Superior, CO 80027, with delivery available Monday through Saturday from 9am to 6pm.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine
- Beer Retail selection of domestic and craft beers including IPA, pale ale, lagers, stouts, pilsners, and non-alcoholic options, packaged in cans, bottles, and multi-pack formats, sold to individual consumers for personal consumption.
- Spirits Retail selection of spirits including vodka, whiskey, bourbon, gin, tequila, scotch, and liqueurs in various bottle sizes, sold to individual consumers for personal consumption.
- Local Delivery Service Home delivery of wine, beer, and spirits orders to customers within the Boulder County delivery area, providing convenience for those who prefer not to visit the physical store.
- Tastings and Events In-store and community tasting events for wine, beer, and spirits, designed to engage local consumers and support product discovery.
Companies that use Superior Liquor
Customer profileSegments1 record
Ideal customer profiles1 record
Superior Liquor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Superior Liquor partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights2 records
Superior Liquor competitors and assessment
Company assessmentBroad incumbents
- Total Wine & More: Largest U.S. off-premise specialty alcohol retailer with massive SKU breadth, multi-location footprint, and competitive pricing. Operates near Superior/Boulder County and directly competes for the same premium wine, craft beer, and spirits shoppers.
- BevMo!: Multi-state specialty alcohol retailer with strong wine, beer, and spirits mix plus delivery. Larger footprint and digital capabilities comparable to Superior Liquor's omnichannel model.
- Costco: Operates licensed alcohol off-premise departments within its warehouse clubs, offering aggressive pricing on overlapping wine, beer, and spirits SKUs and competing for the same Boulder County household spend.
Emerging players
- Drizly: Alcohol-focused on-demand delivery marketplace (now part of Uber) that competes with Superior Liquor's own delivery channel and could pressure local delivery economics.
Direct peers
- Spec's Wines, Spirits & Finer Foods: Regional off-premise multi-store alcohol retailer selling wine, beer, and spirits; directly comparable business model to Superior Liquor but at regional chain scale in Texas.
- Applejack Wine & Spirits: Family-owned Colorado-based off-premise alcohol retailer operating multiple locations across the Denver/Boulder metro with a similar mix of premium wine, craft beer, and spirits plus delivery. Closest in geographic and operational profile to Superior Liquor.
- Binny's Beverage Depot: Midwestern off-premise beverage chain known for premium assortment of wine, beer, and spirits - similar category breadth and customer profile as Superior Liquor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key highlights6 records
Customer concentration
Superior Liquor social profiles
Digital presenceSuperior Liquor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Liquor leadership team
Management profileNumber of profiles
Superior Liquor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Liquor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Liquor
What does Superior Liquor do?
Superior Liquor is a single-location retail liquor store in Superior, Colorado, that sells wine, beer, and spirits through its physical storefront and an online ordering platform. The store supports in-store shopping, scheduled pickup, and home delivery (free for orders of $100 or more within the Boulder County delivery area), and hosts tasting events to engage local customers.
Is Superior Liquor a public or private company?
Superior Liquor is a private company. It is classified as family owned and is currently operating.
When was Superior Liquor founded?
Superior Liquor was founded in 2000. It employs 1 to 10 people.
Where is Superior Liquor based?
Superior Liquor is headquartered in Superior, United States, in the North America region.
How does Superior Liquor make money?
One revenue line is on record: retail Product Sales.
Who are Superior Liquor's main competitors?
Broad incumbents on record are Total Wine & More, BevMo! and Costco. Drizly is listed as an emerging player. Direct peers are Spec's Wines, Spirits & Finer Foods, Applejack Wine & Spirits and Binny's Beverage Depot.
Does Superior Liquor have an API?
No public API is recorded for Superior Liquor.
What industry is Superior Liquor in?
Superior Liquor's product category is Off-Premise Alcohol Retail. Its primary akta.pro industry code is CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined), with a secondary code of CRANAAAF, Alcohol Delivery & On-Demand Off-Premise. Its NAICS code is 44532.