Séka Hills
Séka Hills is the agricultural brand of California's Yocha Dehe Wintun Nation, producing estate-grown extra virgin olive oils, wines, honey, nuts, beef, and specialty foods from tribal land in Capay Valley. It sells via two tasting rooms, a subscription club, and regional wholesale distributors.
- Company typePrivate
- Founded2008
- HeadquartersBrooks, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Séka Hills does
Séka Hills is the commercial agricultural brand of the Yocha Dehe Wintun Nation, a federally recognized Native American tribe based in California's Capay Valley. Founded in 2008 with the planting of an 82-acre Arbequina olive orchard on tribal land, the company has scaled into a diversified producer of estate-grown certified extra virgin olive oils (Arbequina, Picual, Frantoio, Taggiasca varietals), estate wines, wildflower honey, seasoned nuts, ranch-raised beef, pickled asparagus, balsamic vinegar, hummus, and a body care line. Underlying production rests on 25,000 acres of tribal land (3,000 currently farmed, of which 250 are certified organic), an 800-head cattle herd on 12,000 acres of rangeland, a 14,000-square-foot on-site olive mill producing more than 50,000 gallons of olive oil annually, and a producer-direct supply chain spanning 12+ crops. Sustainable practices, including drip irrigation developed with USDA grant support, are a stated operational pillar.
The business earns revenue through four streams: direct-to-consumer retail via two owned tasting rooms (Brooks Olive Mill + Tasting Room and Midtown Sacramento, opened Summer 2024) and an e-commerce storefront; a quarterly subscription club (Séka Hills Club, launched 2015) with bundles starting at $60 per delivery; wholesale distribution through five named regional partners covering Northern California, Oregon, the Rocky Mountain region, and the Philadelphia/Southern New Jersey market; and event space rental at the Brooks facility accommodating up to 150 guests. Customer segments are primarily individual food enthusiasts seeking premium estate-grown products with cultural heritage, wholesale and foodservice buyers seeking differentiated California artisanal SKUs, and event hosts seeking a distinctive venue.
Séka Hills is privately held by its tribal parent with no disclosed funding rounds, no headcount data, and no public financials. Its brand has been featured in The New York Times, Food & Wine, Sunset Magazine, The Wall Street Journal, Epicurious, and The Kitchn, including a claim that the operation is producing "some of the best extra-virgin olive oil in the world." Marketing combines an active organic social presence (Facebook, Instagram, TikTok), email newsletters, recipe content, and a robust events calendar including Music at the Mill, Flatbread Fridays, seasonal festivals, and sound bath experiences.
Séka Hills firmographics
Firmographics- Name
- Séka Hills
- Legal name
- Séka Hills
- Website
- https://sekahills.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Séka Hills is the agricultural brand of California's Yocha Dehe Wintun Nation, producing estate-grown extra virgin olive oils, wines, honey, nuts, beef, and specialty foods from tribal land in Capay Valley. It sells via two tasting rooms, a subscription club, and regional wholesale distributors.
- Ownership category
- akta.pro rank
Séka Hills industry classification
Industry- Product category
- Estate-Grown Specialty Foods and Beverages
- NAICS
- Fruit and Tree Nut Farming (1113), Fruit and Vegetable Retailers (445230)
- SIC
- Agricultural Production-Crops (100), Food And Kindred Products (2000)
- akta.pro primary industry
- Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)
- akta.pro secondary industry
- Gourmet & Fine Food Stores (CRAHAGAG)
Keywords
Where Séka Hills is headquartered
LocationHeadquarters
- HQ city
- Brooks
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Séka Hills business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Direct sales of estate-grown agricultural products including olive oils, wines, balsamic vinegar, wildflower honey, nuts, beef offerings, pickled asparagus, and body care products through owned tasting rooms and e-commerce.
- Subscription Club: Quarterly subscription bundles delivering estate-grown olive oils, wines, nuts, honey, and beef products. Members receive complimentary wine tastings, 15% discount, exclusive event invitations, and local produce pick-up options.
- Wholesale Distribution: Bulk product sales to distributors and retailers across Northern California, Oregon, Rocky Mountain, and Philadelphia regions.
- Event Space Rental: Venue rental for weddings, private celebrations, corporate retreats, and non-profit events at the Brooks Tasting Room, accommodating up to 150 guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Club bundles starting at $60 per quarter |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels6 records
Séka Hills product offering
Product offeringCore offering
Séka Hills produces and sells estate-grown extra virgin olive oils, estate wines, wildflower honey, seasoned nuts, ranch-raised beef products, balsamic vinegar, pickled asparagus, hummus, and body care items grown and manufactured on the Yocha Dehe Wintun Nation's tribal land in California's Capay Valley. The company operates two tasting rooms (Brooks and Midtown Sacramento), an e-commerce storefront, a quarterly subscription club, and wholesale distribution across multiple U.S. regions.
Product overview
Séka Hills is a Native American-owned agricultural brand operated by the Yocha Dehe Wintun Nation, producing estate-grown premium food and beverage products from tribal land in California's Capay Valley. The core product portfolio centers on certified extra virgin olive oils (Arbequina, Picual, Frantoio, Taggiasca varietals), estate wines, wildflower honey, seasoned nuts, ranch-raised beef products, pickled asparagus, hummus, and body care items. The company operates two tasting room locations (Brooks Olive Mill + Tasting Room and Midtown Sacramento Tasting Room) and offers a subscription club delivering quarterly bundles of products. Related offerings include gift boxes, event space rental, and culinary experiences at the tasting facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Extra Virgin Olive Oils Estate-grown certified extra virgin olive oils including Arbequina, Picual, Frantoio, and Taggiasca varietals, produced from olive groves on tribal land in Capay Valley and available through the e-commerce storefront, tasting rooms, and wholesale distributors.
- Estate Wines Estate wines produced from the Yocha Dehe Wintun Nation's vineyards in Capay Valley, available through tasting rooms and online.
- Wildflower Honey Pure wildflower honey harvested from Séka Hills apiaries on tribal land, available through the e-commerce storefront and tasting rooms.
- Seasoned Nuts Premium seasoned nuts produced from almonds and other crops grown on Yocha Dehe tribal land in Capay Valley.
- Beef Offerings Ranch-raised beef products sourced from the Yocha Dehe herd of approximately 800 cattle managed on 12,000 acres of rangeland under a sustainable grazing program.
- Balsamic Vinegar Premium balsamic vinegars including elderberry varieties intended for salad dressings and other culinary applications.
- Pickled Asparagus Artisan pickled asparagus produced from organic crops grown on Yocha Dehe tribal land.
- Hummus Line Hummus products manufactured using Séka Hills estate-grown ingredients including olive oil.
- Body Care Line Body care products that incorporate estate-grown extra virgin olive oil and other Séka Hills ingredients.
- Wine and Olive Oil Gift Boxes Pre-curated gift box collections featuring wine and olive oil selections offered for gifting occasions through the Séka Hills storefront.
- Gift Cards Gift cards redeemable for Séka Hills products and tasting room experiences.
- Séka Hills Club Quarterly subscription club delivering bundles of estate-grown olive oils, wines, fresh-harvest nuts, honey, and premium beef products four times per year, with member benefits including complimentary wine tastings, 15% merchandise discount, exclusive event invitations, and local produce pickup.
- Brooks Olive Mill + Tasting Room 14,000-square-foot olive mill and tasting room facility in Brooks, California offering guided olive oil and wine tastings, deli service, and visible olive production operations to visitors.
- Midtown Sacramento Tasting Room Urban tasting room in Midtown Sacramento offering tastings, made-to-order hot and cold small plates, pantry staples, and artisan goods sourced from the Capay Valley homeland.
- Event Space Rental Rental of the Brooks Olive Mill + Tasting Room venue for weddings, private celebrations, corporate retreats, and non-profit events, accommodating up to 150 guests indoors and outdoors.
Companies that use Séka Hills
Customer profileSegments3 records
Ideal customer profiles3 records
Séka Hills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Séka Hills partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered regional.
- ItalFoods Inc.regionalNorthern California wholesale distributor handling foodservice and retail inquiries for Séka Hills products.
- Capay Valley Farm ShopregionalNorthern California wholesale distributor for foodservice and retail inquiries supporting local agricultural products.
- The Chefs' Warehouse/Provvista Specialty FoodsregionalOregon region wholesale and foodservice distributor for Séka Hills products.
- Shamrock FoodsregionalRocky Mountain Region distributor (Colorado, Western Kansas, Western Nebraska, Wyoming) handling wholesale and foodservice inquiries.
- DiGiacomo BrothersregionalPhiladelphia, Southeastern Pennsylvania, and Southern New Jersey foodservice and retail distributor.
Scale indicators9 records
Recent moves12 records
Expansion highlights5 records
Séka Hills competitors and assessment
Company assessmentDirect peers
- Lucini Italia: Premium Italian extra virgin olive oil and pantry products brand sold in U.S. specialty and natural channels. Comparable to Séka Hills as a premium specialty olive oil and pantry goods competitor targeting similar retail buyers.
- McEvoy Ranch: Estate-grown California olive oil producer in Petaluma with on-site tasting room, ranch tours, and a portfolio of estate wines, honeys, and pantry items. Closely comparable to Séka Hills in estate-grown positioning, tasting room experience, and multi-category premium offerings.
- Cobram Estate: Premium extra virgin olive oil producer with U.S. and Australian estates; sells across grocery retail and foodservice. Comparable to Séka Hills in varietal-driven premium olive oil positioning and broad-line retail distribution.
- Stonewall Kitchen: Artisan specialty food producer of jams, sauces, baking mixes, and gifts sold through DTC e-commerce, wholesale, and company-owned retail stores. Directly comparable to Séka Hills' multi-category premium pantry assortment, DTC/wholesale dual model, and gift/club bundling.
- Niman Ranch: Premium, sustainably raised, heritage-breed beef and pork sold through DTC, foodservice, and specialty retail. Comparable to Séka Hills' ranch-raised beef line in premium sustainable ranching positioning and overlapping specialty/foodservice buyers.
- Frog Hollow Farm: Certified organic California orchard growing stone fruit, olives, and value-added products with DTC shipping and CSA/subscription boxes. Comparable to Séka Hills in estate organic farming, multi-product portfolio, and DTC subscription model.
- California Olive Ranch: Largest U.S. domestic olive oil producer, focused on California-grown extra virgin olive oils sold through retail and foodservice channels. Direct competitor to Séka Hills in California estate olive oil with overlapping wholesale and DTC distribution.
Broad incumbents
- Napa Valley Vintners member estates (e.g., Robert Mondavi Winery): Established California estate wineries with tasting rooms, DTC wine clubs, and event programming. Broad incumbent comparable to Séka Hills' wine production, tasting room, and wine club components, though operating at significantly larger scale.
- Woodstock Farms / Woodstock Foods: Large specialty/organic food brand offering nuts, dried fruits, pantry staples across mass and natural retail. Comparable to Séka Hills as a competing premium nut and pantry brand, but at much broader retail scale and with broader SKU range.
Emerging players
- Bee Local: Artisan single-origin honey producer with DTC e-commerce and specialty retail distribution. Comparable to Séka Hills' wildflower honey line as a single-origin, story-driven premium honey competitor in overlapping specialty channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Séka Hills social profiles
Digital presenceSéka Hills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Séka Hills leadership team
Management profileNumber of profiles
Profiles5 records
Séka Hills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Séka Hills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Séka Hills
What does Séka Hills do?
Séka Hills produces and sells estate-grown extra virgin olive oils, estate wines, wildflower honey, seasoned nuts, ranch-raised beef products, balsamic vinegar, pickled asparagus, hummus, and body care items grown and manufactured on the Yocha Dehe Wintun Nation's tribal land in California's Capay Valley. The company operates two tasting rooms (Brooks and Midtown Sacramento), an e-commerce storefront, a quarterly subscription club, and wholesale distribution across multiple U.S. regions.
Is Séka Hills a public or private company?
Séka Hills is a private company. It is classified as state government owned and is currently operating.
When was Séka Hills founded?
Séka Hills was founded in 2008.
Where is Séka Hills based?
Séka Hills is headquartered in Brooks, United States, in the North America region.
How does Séka Hills make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are subscription Club, wholesale Distribution and event Space Rental.
Who are Séka Hills's main competitors?
Direct peers on record are Lucini Italia, McEvoy Ranch, Cobram Estate, Stonewall Kitchen, Niman Ranch, Frog Hollow Farm and California Olive Ranch. Broad incumbents are Napa Valley Vintners member estates (e.g., Robert Mondavi Winery) and Woodstock Farms / Woodstock Foods. Bee Local is listed as an emerging player.
Does Séka Hills have an API?
No public API is recorded for Séka Hills.
What industry is Séka Hills in?
Séka Hills's product category is Estate-Grown Specialty Foods and Beverages. Its primary akta.pro industry code is AFAGAKAB, Organic Fruit & Tree Nut Farming (Orchards), with a secondary code of CRAHAGAG, Gourmet & Fine Food Stores. Its NAICS code is 1113 and its SIC code is 100.