Séka Hills

What Séka Hills does

Séka Hills is the commercial agricultural brand of the Yocha Dehe Wintun Nation, a federally recognized Native American tribe based in California's Capay Valley. Founded in 2008 with the planting of an 82-acre Arbequina olive orchard on tribal land, the company has scaled into a diversified producer of estate-grown certified extra virgin olive oils (Arbequina, Picual, Frantoio, Taggiasca varietals), estate wines, wildflower honey, seasoned nuts, ranch-raised beef, pickled asparagus, balsamic vinegar, hummus, and a body care line. Underlying production rests on 25,000 acres of tribal land (3,000 currently farmed, of which 250 are certified organic), an 800-head cattle herd on 12,000 acres of rangeland, a 14,000-square-foot on-site olive mill producing more than 50,000 gallons of olive oil annually, and a producer-direct supply chain spanning 12+ crops. Sustainable practices, including drip irrigation developed with USDA grant support, are a stated operational pillar.

The business earns revenue through four streams: direct-to-consumer retail via two owned tasting rooms (Brooks Olive Mill + Tasting Room and Midtown Sacramento, opened Summer 2024) and an e-commerce storefront; a quarterly subscription club (Séka Hills Club, launched 2015) with bundles starting at $60 per delivery; wholesale distribution through five named regional partners covering Northern California, Oregon, the Rocky Mountain region, and the Philadelphia/Southern New Jersey market; and event space rental at the Brooks facility accommodating up to 150 guests. Customer segments are primarily individual food enthusiasts seeking premium estate-grown products with cultural heritage, wholesale and foodservice buyers seeking differentiated California artisanal SKUs, and event hosts seeking a distinctive venue.

Séka Hills is privately held by its tribal parent with no disclosed funding rounds, no headcount data, and no public financials. Its brand has been featured in The New York Times, Food & Wine, Sunset Magazine, The Wall Street Journal, Epicurious, and The Kitchn, including a claim that the operation is producing "some of the best extra-virgin olive oil in the world." Marketing combines an active organic social presence (Facebook, Instagram, TikTok), email newsletters, recipe content, and a robust events calendar including Music at the Mill, Flatbread Fridays, seasonal festivals, and sound bath experiences.

Name

Séka Hills

Legal name

Séka Hills

Website

https://sekahills.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Séka Hills is the agricultural brand of California's Yocha Dehe Wintun Nation, producing estate-grown extra virgin olive oils, wines, honey, nuts, beef, and specialty foods from tribal land in Capay Valley. It sells via two tasting rooms, a subscription club, and regional wholesale distributors.

Ownership category

akta.pro rank

Product category

Estate-Grown Specialty Foods and Beverages

NAICS

Fruit and Tree Nut Farming (1113), Fruit and Vegetable Retailers (445230)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000)

akta.pro primary industry

Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)

akta.pro secondary industry

Gourmet & Fine Food Stores (CRAHAGAG)

Keywords

• Estate olive oils
• Specialty foods
• Estate wines
• Agricultural production
• Tasting room hospitality

Headquarters

HQ city

Brooks

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of estate-grown agricultural products including olive oils, wines, balsamic vinegar, wildflower honey, nuts, beef offerings, pickled asparagus, and body care products through owned tasting rooms and e-commerce.
2. Subscription Club: Quarterly subscription bundles delivering estate-grown olive oils, wines, nuts, honey, and beef products. Members receive complimentary wine tastings, 15% discount, exclusive event invitations, and local produce pick-up options.
3. Wholesale Distribution: Bulk product sales to distributors and retailers across Northern California, Oregon, Rocky Mountain, and Philadelphia regions.
4. Event Space Rental: Venue rental for weddings, private celebrations, corporate retreats, and non-profit events at the Brooks Tasting Room, accommodating up to 150 guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Séka Hills produces and sells estate-grown extra virgin olive oils, estate wines, wildflower honey, seasoned nuts, ranch-raised beef products, balsamic vinegar, pickled asparagus, hummus, and body care items grown and manufactured on the Yocha Dehe Wintun Nation's tribal land in California's Capay Valley. The company operates two tasting rooms (Brooks and Midtown Sacramento), an e-commerce storefront, a quarterly subscription club, and wholesale distribution across multiple U.S. regions.

Product overview

Séka Hills is a Native American-owned agricultural brand operated by the Yocha Dehe Wintun Nation, producing estate-grown premium food and beverage products from tribal land in California's Capay Valley. The core product portfolio centers on certified extra virgin olive oils (Arbequina, Picual, Frantoio, Taggiasca varietals), estate wines, wildflower honey, seasoned nuts, ranch-raised beef products, pickled asparagus, hummus, and body care items. The company operates two tasting room locations (Brooks Olive Mill + Tasting Room and Midtown Sacramento Tasting Room) and offers a subscription club delivering quarterly bundles of products. Related offerings include gift boxes, event space rental, and culinary experiences at the tasting facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Extra Virgin Olive Oils Estate-grown certified extra virgin olive oils including Arbequina, Picual, Frantoio, and Taggiasca varietals, produced from olive groves on tribal land in Capay Valley and available through the e-commerce storefront, tasting rooms, and wholesale distributors.
• Estate Wines Estate wines produced from the Yocha Dehe Wintun Nation's vineyards in Capay Valley, available through tasting rooms and online.
• Wildflower Honey Pure wildflower honey harvested from Séka Hills apiaries on tribal land, available through the e-commerce storefront and tasting rooms.
• Seasoned Nuts Premium seasoned nuts produced from almonds and other crops grown on Yocha Dehe tribal land in Capay Valley.
• Beef Offerings Ranch-raised beef products sourced from the Yocha Dehe herd of approximately 800 cattle managed on 12,000 acres of rangeland under a sustainable grazing program.
• Balsamic Vinegar Premium balsamic vinegars including elderberry varieties intended for salad dressings and other culinary applications.
• Pickled Asparagus Artisan pickled asparagus produced from organic crops grown on Yocha Dehe tribal land.
• Hummus Line Hummus products manufactured using Séka Hills estate-grown ingredients including olive oil.
• Body Care Line Body care products that incorporate estate-grown extra virgin olive oil and other Séka Hills ingredients.
• Wine and Olive Oil Gift Boxes Pre-curated gift box collections featuring wine and olive oil selections offered for gifting occasions through the Séka Hills storefront.
• Gift Cards Gift cards redeemable for Séka Hills products and tasting room experiences.
• Séka Hills Club Quarterly subscription club delivering bundles of estate-grown olive oils, wines, fresh-harvest nuts, honey, and premium beef products four times per year, with member benefits including complimentary wine tastings, 15% merchandise discount, exclusive event invitations, and local produce pickup.
• Brooks Olive Mill + Tasting Room 14,000-square-foot olive mill and tasting room facility in Brooks, California offering guided olive oil and wine tastings, deli service, and visible olive production operations to visitors.
• Midtown Sacramento Tasting Room Urban tasting room in Midtown Sacramento offering tastings, made-to-order hot and cold small plates, pantry staples, and artisan goods sourced from the Capay Valley homeland.
• Event Space Rental Rental of the Brooks Olive Mill + Tasting Room venue for weddings, private celebrations, corporate retreats, and non-profit events, accommodating up to 150 guests indoors and outdoors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered regional.

• ItalFoods Inc.regionalChannel Partner/ Reseller/ DistributorNorthern California wholesale distributor handling foodservice and retail inquiries for Séka Hills products.
• Capay Valley Farm ShopregionalChannel Partner/ Reseller/ DistributorNorthern California wholesale distributor for foodservice and retail inquiries supporting local agricultural products.
• The Chefs' Warehouse/Provvista Specialty FoodsregionalChannel Partner/ Reseller/ DistributorOregon region wholesale and foodservice distributor for Séka Hills products.
• Shamrock FoodsregionalChannel Partner/ Reseller/ DistributorRocky Mountain Region distributor (Colorado, Western Kansas, Western Nebraska, Wyoming) handling wholesale and foodservice inquiries.
• DiGiacomo BrothersregionalChannel Partner/ Reseller/ DistributorPhiladelphia, Southeastern Pennsylvania, and Southern New Jersey foodservice and retail distributor.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Lucini Italia: Premium Italian extra virgin olive oil and pantry products brand sold in U.S. specialty and natural channels. Comparable to Séka Hills as a premium specialty olive oil and pantry goods competitor targeting similar retail buyers.
• McEvoy Ranch: Estate-grown California olive oil producer in Petaluma with on-site tasting room, ranch tours, and a portfolio of estate wines, honeys, and pantry items. Closely comparable to Séka Hills in estate-grown positioning, tasting room experience, and multi-category premium offerings.
• Cobram Estate: Premium extra virgin olive oil producer with U.S. and Australian estates; sells across grocery retail and foodservice. Comparable to Séka Hills in varietal-driven premium olive oil positioning and broad-line retail distribution.
• Stonewall Kitchen: Artisan specialty food producer of jams, sauces, baking mixes, and gifts sold through DTC e-commerce, wholesale, and company-owned retail stores. Directly comparable to Séka Hills' multi-category premium pantry assortment, DTC/wholesale dual model, and gift/club bundling.
• Niman Ranch: Premium, sustainably raised, heritage-breed beef and pork sold through DTC, foodservice, and specialty retail. Comparable to Séka Hills' ranch-raised beef line in premium sustainable ranching positioning and overlapping specialty/foodservice buyers.
• Frog Hollow Farm: Certified organic California orchard growing stone fruit, olives, and value-added products with DTC shipping and CSA/subscription boxes. Comparable to Séka Hills in estate organic farming, multi-product portfolio, and DTC subscription model.
• California Olive Ranch: Largest U.S. domestic olive oil producer, focused on California-grown extra virgin olive oils sold through retail and foodservice channels. Direct competitor to Séka Hills in California estate olive oil with overlapping wholesale and DTC distribution.

Broad incumbents

• Napa Valley Vintners member estates (e.g., Robert Mondavi Winery): Established California estate wineries with tasting rooms, DTC wine clubs, and event programming. Broad incumbent comparable to Séka Hills' wine production, tasting room, and wine club components, though operating at significantly larger scale.
• Woodstock Farms / Woodstock Foods: Large specialty/organic food brand offering nuts, dried fruits, pantry staples across mass and natural retail. Comparable to Séka Hills as a competing premium nut and pantry brand, but at much broader retail scale and with broader SKU range.

Emerging players

• Bee Local: Artisan single-origin honey producer with DTC e-commerce and specialty retail distribution. Comparable to Séka Hills' wildflower honey line as a single-origin, story-driven premium honey competitor in overlapping specialty channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sekahillsproducts
• Instagraminstagram.com/sekahills
• TikToktiktok.com/@sekahills

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Séka Hills