What Studio Tonic does

Studio Tonic AG is a privately held Swiss design agency headquartered in Inwil (Lucerne), Switzerland. The firm specializes in luxury retail design, interior design, and renovations, with a primary focus on high-end jewelry and watch boutiques. Its core offerings comprise three productized service lines: Store Design (Fachplanung Ladenbau), Technical Planning Interior Design (Fachplanung Innenausbau), and Modifications and Renovations (Umbauen und Renovieren), delivered through a four-step process of consulting, concept and design, implementation planning, and project management. Studio Tonic serves enterprise retail clients internationally, with documented projects across the United States, Canada, Switzerland, the Bahamas, and Liechtenstein.

The company's underlying technology stack is conventional for the design services industry: it relies on CAD software (Vectorworks) for technical planning and produces hand-drawn sketches for concept visualization. There is no proprietary software product, API, or AI/ML capability. Production and installation are executed by partner company Obrist interior AG, which employs 120 professionals worldwide and serves as the recommended implementation partner, though clients may also engage their own execution firms.

Studio Tonic operates a professional services revenue model based on project-based, quote-based pricing with multi-year contract cadences. The go-to-market is enterprise field sales through direct consultation and personalized engagement with retail owners and private clients. The firm is founder/owner-operated under CEO Stefan Slamanig, with a formal leadership team including a CSO, Co-Managing Directors, and heads of Concept Design, Technical Design, Project Management, Marketing, and People & Culture. The company maintains active marketing through its website, Instagram, LinkedIn, Facebook, and newsletter channels, supplemented by participation in international design events.

Name

Studio Tonic

Legal name

Studio Tonic AG

Website

https://studiotonic.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Tonic AG is a Swiss design agency in Inwil (Lucerne) specializing in luxury retail and interior design for jewelry and watch boutiques, plus residential and hospitality projects, delivered through consulting, concept design, technical planning, and project management services for international enterprise clients.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Retail store design
• Interior architecture
• Luxury boutique design
• Technical planning
• Renovation services

Headquarters

HQ city

Inwil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Planning Services: Professional services revenue from consulting, concept development, store design, interior design, and technical planning for retail stores and residential projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Studio Tonic is a Swiss design agency that provides professional store design (Fachplanung Ladenbau), technical planning for interior design (Fachplanung Innenausbau), and renovation services for residential clients. The firm specializes in luxury retail environments for jewelry, watches, and high-end goods retailers, as well as residential, hospitality, and commercial interiors. Services are delivered through a structured four-step process: Consulting, Concept & Design, Implementation Planning, and Project Management.

Product overview

Studio Tonic is a design agency offering a comprehensive suite of store and interior design services. Their core offerings include Store Design (Fachplanung Ladenbau), Technical Planning Interior Design (Fachplanung Innenausbau), and Modifications and Renovations (Umbauen und Renovieren). These services are delivered through a structured four-step process: Consulting, Concept & Design, Implementation Planning, and Project Management. The company specializes in high-end retail environments, luxury jewelry stores, and residential interiors, combining aesthetic design with technical functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Store Design (Fachplanung Ladenbau) Professional store design services that harmonize style, customer routing, and logistics. Helps retail store owners transform their vision into a real interior, with specialization in luxury retail environments such as jewelry stores and watch boutiques.
• Technical Planning Interior Design (Fachplanung Innenausbau) Technical planning services for interior design that support interior architects in creating detailed drawn plans, bridging the gap between design concepts and technical execution. Includes the firm's work on hotel, office, and commercial interiors.
• Modifications and Renovations (Umbauen und Renovieren) Renovation and modification services for private individuals and their homes or apartments, as well as larger residential projects. Includes home renovations, apartment remodeling, single-family house design, wine cellars, and custom furniture.

Quantifiable outcome

• Featured in STORE BOOK 2025
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Obrist interior AGcoreStrategic or Co-development PartnerObrist interior AG is Studio Tonic's primary partner company for interior production and installation. With 120 experienced professionals worldwide, Obrist creates highest-quality shop and other interiors. From initial ideas through to installation, they manufacture unique pieces that perfectly stage client wishes. Studio Tonic recommends Obrist for production and assembly of interiors, though clients may also work with their own preferred implementation partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gensler: Global architecture and design firm with a large retail practice spanning luxury, hospitality, and consumer brands. Comparable as a broad incumbent that competes with Studio Tonic on luxury retail design RFPs, though at much larger scale and with a wider service portfolio.
• CallisonRTKL (Callison): Global architecture and retail design firm with extensive luxury and specialty retail portfolio. Comparable as a broader incumbent offering overlapping luxury retail design capabilities within a much wider architecture practice.

Direct peers

• Interstore (Schweitzer Group): German-DACH retail design and shop-fitting agency serving international fashion and lifestyle brands. Comparable to Studio Tonic in mid-sized specialist design firm profile, integrated design and production capability, and European retail focus.
• Dalziel & Gilvear: UK-based retail design agency focused on luxury, fashion, and beauty retail environments. Comparable to Studio Tonic in boutique-scale luxury retail design services and international multi-brand client roster.
• JGA Incorporated: US retail design agency with deep luxury and specialty retail experience for jewelry, fashion, and lifestyle brands. Comparable to Studio Tonic in customer base (luxury retail jewelers), project-based delivery, and concept-to-construction scope.
• HMKM: London-based retail and brand-environment design agency serving fashion, lifestyle, and luxury clients. Comparable to Studio Tonic in concept-driven retail interior design for premium brands and project-based engagement model.
• Schuler Consulting: German retail consultancy and design firm specialized in luxury, jewelry, and watch retail concepts and store development. Directly comparable to Studio Tonic in jewelry/watch vertical and end-to-end concept-to-opening service.
• Virgile & Partners: French retail design agency focused on luxury, fashion, and lifestyle brand environments. Comparable to Studio Tonic in boutique luxury retail design specialization and project-based engagement with premium brand clients.
• MBDS: Germany-based luxury retail design agency specialized in jewelry, watch, and cosmetics boutiques across Europe and Asia. Highly comparable to Studio Tonic in vertical focus (luxury jewelry/watch), boutique-scale delivery, and concept-to-execution model.
• BRD International: Germany-based luxury retail design and shop-fitting consultancy serving jewelry, watch, cosmetics, and fashion brands globally. Closely comparable to Studio Tonic in jewelry/watch vertical, integrated design-plus-execution offering, and European base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studiotonicinteriordesign
• LinkedInlinkedin.com/company/studiotonic
• Instagraminstagram.com/studiotonic_interiordesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Tonic