Shant TV
Shant TV is a privately-held Armenian television network in Yerevan that produces and broadcasts Armenian-language news, entertainment, drama serials, and talent competitions to domestic viewers and the global Armenian diaspora, monetizing through TV advertising, a premium HD subscription, and an online news portal.
- Company typePrivate
- Founded1994
- HeadquartersYerevan, Armenia
- Headcount—
- GTM typeB2C
- OfferingServices
What Shant TV does
Shant TV (ՇԱՆԹ ՀԵՌՈՒՍՏԱԸՆԿdelays) is a privately-held Armenian television network headquartered in Yerevan, Armenia, operating since 1994. The company produces and broadcasts Armenian-language content across news, entertainment, drama serials, reality and talent competitions, music programs, and lifestyle/documentary formats. Its core product is the linear Shant TV channel, distributed via over-the-air and cable broadcast domestically in Armenia, supplemented by two digital extensions: a global online streaming platform at shanttv.com with multilingual support (Armenian, English, Russian), and a separate paid premium HD subscription service at shantdigitaltv.com. The company also operates Shant News (shantnews.am), an online news portal.
The business model rests on three revenue streams: (1) traditional television advertising sold during programming breaks and commercial slots on the linear channel, (2) recurring subscription revenue from the Shant Premium HD digital service, and (3) ancillary revenue from the Shant News portal and online video inventory. The go-to-market is direct-to-consumer across both broadcast and streaming, with social media channels (Facebook, Instagram, LinkedIn) used for top-of-funnel audience acquisition and show promotion. The customer base is the Armenian-speaking general audience, both domestic viewers in Armenia and the global diaspora, with content differentiation driven by locally-produced Armenian-language originals unavailable on competing international channels.
The product portfolio includes marquee competition franchises (Premiere 3, X Factor Kids, X Factor 4, Hay Superstar, Mec Poqrikner, OutDance, Azgayin Parer, Azgayin Erguich), original drama serials (Anavart Gortsarq, Bacahaytvac Gorcer, Sirankyuni, Irar Dem, Hatuk Dasaran, Sahmanin, Vorogayt Film, Eleni Oragir), and lifestyle/travel programming (Ashkharhi Hayer/Armenians of the World, Women's Club, Buj Info). An anniversary program titled "30 Tari Shantum Zary" (30 Years at Shant) launched in 2024, signaling the company's three-decade operating history. Ownership is independent with no disclosed parent company, external investors, or funding rounds; the legal/contact entity is referenced as "Shant HE" (Shant TV Company).
Shant TV firmographics
Firmographics- Name
- Shant TV
- Legal name
- ՇԱՆԹ ՀԵՌՈՒՍՏԱԸՆԿԵՐՈՒԹՅՈՒՆ
- Website
- https://shanttv.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- Shant TV is a privately-held Armenian television network in Yerevan that produces and broadcasts Armenian-language news, entertainment, drama serials, and talent competitions to domestic viewers and the global Armenian diaspora, monetizing through TV advertising, a premium HD subscription, and an online news portal.
- Ownership category
- akta.pro rank
Shant TV industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- International/Multilingual Streaming Channels (MPABAHAI)
- akta.pro secondary industry
- Niche/Genre Streaming Channels (e.g., Horror, Anime, Faith, Kids) (MPABAHAH)
Keywords
Where Shant TV is headquartered
LocationHeadquarters
- HQ city
- Yerevan
- HQ country
- Armenia
- HQ region
- Asia
Offices1 record
Markets served
Shant TV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: Traditional television advertising sold during programming breaks and commercial slots
- Premium Subscription: Paid subscription service for HD premium content via shantdigitaltv.com
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Standard broadcast access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Shant TV product offering
Product offeringCore offering
Shant TV operates a free-to-air Armenian-language television channel that produces and broadcasts original entertainment programming including reality/competition shows, drama serials, music competitions, lifestyle programs, and comprehensive news coverage. The core TV channel is complemented by a premium HD subscription streaming service (Shant Premium HD) for higher-quality paid content and a dedicated news portal (Shant News). The channel broadcasts via traditional television and streams online across Armenian, English, and Russian language interfaces to serve domestic and Armenian diaspora audiences worldwide.
Product overview
Shant TV operates as a television broadcasting company with a main linear TV channel as its core product, complemented by the Shant Premium HD digital TV service and the Shant News online portal. The company produces and airs original programming including reality competition shows (Premiere 3, X Factor Kids, X Factor 4, Mec Poqrikner), documentary/travel programs (Ashkharhi Hayer), and original TV series (OutDance).
Differentiator
Problem solved
Functional benefit
Brands
- Shant Premium HD: Premium HD digital television service
Products and services
- Shant TV Channel Free-to-air Armenian-language television channel broadcasting original news, drama series, talent competitions, music shows, and lifestyle programming to viewers in Armenia and worldwide via online streaming.
- Shant Premium HD Paid premium high-definition digital television subscription service delivering enhanced-quality Armenian-language content for subscribers via the shantdigitaltv.com platform.
- Shant News Armenian online news portal delivering news coverage and journalism content for Armenian-speaking readers via shantnews.am.
Companies that use Shant TV
Customer profileSegments1 record
Ideal customer profiles1 record
Shant TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shant TV partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Shant TV competitors and assessment
Company assessmentDirect peers
- Kentron TV: Major Armenian commercial television channel producing original Armenian-language entertainment, news, and serials. Directly competes with Shant TV in the same Armenian broadcast market with similar content categories.
- H1 TV (Armenia): Armenian television channel offering news, entertainment, and original programming in Armenian. A direct competitor to Shant TV targeting the same Armenian-speaking viewer base.
- Armenia Public Television (AR TV): Armenia's public broadcaster, producing Armenian-language television programming for domestic audiences. Directly comparable to Shant TV as a competing Armenian-language channel with similar genre mix and audience.
Regional players
- Public Broadcaster of Georgia: Georgian public television broadcaster operating in a neighboring South Caucasus market. Comparable as a regional broadcaster producing local-language content in a similar geopolitical and economic environment to Armenia.
- TRT Avaz: Turkish state broadcaster's international Turkish-language channel serving Turkish-speaking diaspora. Comparable as a public broadcaster distributing national-language content to diaspora audiences regionally.
- ATV (Azerbaijan): Major commercial broadcaster in neighboring Azerbaijan, operating in a similar post-Soviet emerging market with comparable business model (broadcast + ad revenue + original local content). Relevant as a regional benchmark for TV economics in the Caucasus.
Others
- Shant Premium HD: Wholly-owned premium HD digital television subsidiary of Shant TV itself. Listed as an adjacent ecosystem participant representing Shant TV's own subscription tier and internal benchmark for premium monetization.
Broad incumbents
- RTR Planeta: International Russian-language channel of Russian state broadcaster VGTRK, distributed globally to Russian-speaking diaspora audiences. Comparable as a multilingual broadcaster serving diaspora populations with culturally specific content.
- NTV Mir: Russian-language international broadcaster targeting Russian-speaking diaspora markets. Adjacent comparable as a multi-language broadcaster serving post-Soviet diaspora communities.
Emerging players
- Pluto TV: FAST (free ad-supported streaming TV) platform offering free, ad-supported linear channels. Comparable as an emerging distribution model for niche-language and genre-based linear streaming channels that could substitute for traditional broadcasters.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Shant TV social profiles
Digital presenceShant TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shant TV leadership team
Management profileNumber of profiles
Shant TV subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shant TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shant TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shant TV
What does Shant TV do?
Shant TV operates a free-to-air Armenian-language television channel that produces and broadcasts original entertainment programming including reality/competition shows, drama serials, music competitions, lifestyle programs, and comprehensive news coverage. The core TV channel is complemented by a premium HD subscription streaming service (Shant Premium HD) for higher-quality paid content and a dedicated news portal (Shant News). The channel broadcasts via traditional television and streams online across Armenian, English, and Russian language interfaces to serve domestic and Armenian diaspora audiences worldwide.
Is Shant TV a public or private company?
Shant TV is a private company. It is classified as unknown and is currently operating.
When was Shant TV founded?
Shant TV was founded in 1994.
Where is Shant TV based?
Shant TV is headquartered in Yerevan, Armenia, in the Asia region.
How does Shant TV make money?
Two revenue lines are on record. Advertising is the primary driver. The others are premium Subscription.
Who are Shant TV's main competitors?
Direct peers on record are Kentron TV, H1 TV (Armenia) and Armenia Public Television (AR TV). Regional players are Public Broadcaster of Georgia, TRT Avaz and ATV (Azerbaijan). Shant Premium HD is listed as an others. Broad incumbents are RTR Planeta and NTV Mir. Pluto TV is listed as an emerging player.
Does Shant TV have an API?
No public API is recorded for Shant TV.
What industry is Shant TV in?
Shant TV's product category is Television Broadcasting. Its primary akta.pro industry code is MPABAHAI, International/Multilingual Streaming Channels, with a secondary code of MPABAHAH, Niche/Genre Streaming Channels (e.g., Horror, Anime, Faith, Kids). Its NAICS code is 51612 and its SIC code is 4833.