The Genuine Georgia Group

What The Genuine Georgia Group does

The Genuine Georgia Group, LLC is a privately held sales and marketing cooperative founded in 2008 and headquartered in Fort Valley, Georgia. The company aggregates and markets fresh produce from all four commercial peach farms in the state — Pearson Farm and Lane Southern Orchards in Fort Valley, Dickey Farms in Musella, and Fitzgerald Fruit Farm in Woodbury — under multiple branded sub-lines including Georgia Juicys, Georgia Fuzzies, Sweet Georgia Peaches, Elliot Pecans, Pecan Nation, Southern Juicys, Southern Sassies, and The Satsuma Company. The business operates as an equal three-partner LLC (Will McGehee, Duke Lane III, Kent Hoots) supported by a finance manager, sales assistant, and small office staff, with no proprietary technology platform beyond a Squarespace-hosted e-commerce site and standard digital marketing tools.

Revenue is generated through two principal channels: B2B sales to grocery retail chains and certified farm markets, where the cooperative provides consistent year-round supply and pricing integrity that no individual farm can offer alone; and direct-to-consumer e-commerce at genuinega.com, with publicly listed pricing such as $80 per case of eight 12-oz bags of Elliot Pecans (shipping included). The company's value proposition rests on multi-generational farming heritage (five to six generations, dating to the 1880s), trademarked brand identity tied to Georgia's "Peach State" reputation, and product diversification across peaches, pecans, citrus, and apples. No institutional funding has been raised; the company is privately held and self-funded.

Name

The Genuine Georgia Group

Legal name

The Genuine Georgia Group, LLC

Website

https://genuinega.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Genuine Georgia Group is a private sales and marketing cooperative founded in 2008 in Fort Valley, Georgia that markets branded peaches, pecans, citrus, and apples sourced from all four commercial Georgia peach farms to retail chains, farm markets, and direct-to-consumer e-commerce customers.

Ownership category

akta.pro rank

Product category

Fresh Produce Marketing

NAICS

Other Specialty Food Retailers (44529)

SIC

Wholesale-Groceries, General Line (5141), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Specialty & Ethnic Grocery Wholesale (AFAIABAJ)

Keywords

• Fresh peach sales
• Pecan snack brand
• Citrus distribution
• Agricultural marketing cooperative
• Georgia produce

Headquarters

HQ city

Fort Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Fresh Produce Sales: Genuine Georgia generates revenue through the sale of fresh peaches, pecans, and citrus products. The company acts as a marketing and sales cooperative for four commercial Georgia peach farms, selling their produce to retail partners and directly to consumers. Revenue comes from product sales with consistent supply and pricing integrity as the business model.
2. E-commerce Direct Sales: The company sells products directly to consumers through their website, including Elliot Pecans cases and other branded products like Georgia Juicys peaches.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Genuine Georgia Group operates as a sales and marketing cooperative that markets and sells branded fresh peaches, pecans, and citrus products sourced from Georgia family farms. The company holds working relationships with all four commercial peach farms in Georgia (Pearson Farm, Lane Southern Orchards, Dickey Farms, and Fitzgerald Fruit Farm), providing retailers with consistent year-round supply and pricing integrity. It sells its products through B2B retail partnerships and direct-to-consumer e-commerce under multiple sub-brands including Georgia Juicys, Pecan Nation, and The Satsuma Company.

Product overview

Genuine Georgia operates as a sales and marketing cooperative for Georgia-based agricultural products, selling peaches, pecans, and citrus through multiple branded product lines. The company sources from four commercial peach farms and partnerships with citrus growers. The product portfolio includes Georgia Juicys (peaches for snacking), Georgia Fuzzies (peaches), Elliot Pecans (premium pecan variety), Pecan Nation (pecan snack brand), Southern Juicys and Southern Sassies (Satsuma mandarins), and The Satsuma Company (citrus grower/packer/shipper). Products are sold in various packaging formats including bags (2lb, 3lb, 5lb) and trays. The company also launched America first Pecan-only snack nut brand called Pecan Nation.

Differentiator

Problem solved

Functional benefit

Brands

• Pecan Nation: America's first Pecan-only snack nut brand, created by Genuine Georgia to promote pecans as a healthy snack option.
• Georgia Juicys
• Elliot Pecans
• Southern Juicys
• Southern Sassies
• The Satsuma Company
• Georgia Fuzzies
• Sweet Georgia Peaches

Products and services

• Georgia Juicys Hand-selected premium peaches marketed as a healthy snacking product. Family-farmed, hand-picked, and all-natural; emphasizes sweetness, fiber, and vitamins A, C, E, potassium, and zinc.
• Georgia Fuzzies Family-farmed, hand-picked peaches sold in 2 lb bag and tray formats for retail and farm market distribution.
• Sweet Georgia Peaches Traditional heritage peach product line featuring family-farmed peaches in tray format, positioned as the peach the founder's grandfather would pick.
• Elliot Pecans Premium Elliot pecan variety known for high oil content, sweet flavor, and natural buttery crunch. Shelled and packaged in a peanut-free facility. Named after Henry Elliot who discovered the variety in Florida in the 1910s.
• Pecan Nation America's first pecan-only snack nut brand, positioned as a healthy anytime, anywhere snack promoting pecans beyond traditional baking uses.
• Southern Juicys (Satsuma Mandarins) Easy peel and virtually seedless Satsuma mandarins grown in nutrient-dense Southern US soils, hand-picked and hand-packed at optimal sweetness during November and December. Sold in 2 lb bags and mesh bags.
• Southern Sassies (Satsuma Mandarins) Satsuma mandarin citrus product marketed as a fun, trendy snacking option with intense flavor and soft tang; hand-picked and hand-packed.
• Elliot Pecans 12 oz Bag Case Case of 8 bags of Elliot pecans at 12 oz each, sold for $80 with shipping included for direct-to-consumer e-commerce orders.

Quantifiable outcome

• 35% increase in planted acres over past five seasons demonstrates growing demand and industry confidence

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Pearson FarmcoreStrategic or Co-development Partner · 1 January 2015Fifth generation family farm in Fort Valley, Georgia. Original founding member of Genuine Georgia cooperative. Pearson Farm peaches were the initial reason Genuine Georgia was formed in 2008 to help market their produce. After 2010, Genuine Georgia marketed 100% of Pearson Farm's peaches.
• Lane Southern OrchardscoreStrategic or Co-development Partner · 1 January 2015Family farm in Fort Valley, Georgia managed by Duke Lane III who became a partner in Genuine Georgia in 2015. Key collaboration in early days when Duke and Will McGehee worked together to market Georgia peaches to retailers, forming the basis of the cooperative model.
• Dickey FarmscoreStrategic or Co-development Partner · 1 January 2015Commercial peach farm in Musella, Georgia. One of the four commercial peach farms included in the Genuine Georgia sales/marketing cooperative.
• Fitzgerald Fruit FarmcoreStrategic or Co-development Partner · 1 January 2015Commercial peach farm in Woodbury, Georgia. One of the four commercial peach farms included in the Genuine Georgia sales/marketing cooperative ensuring consistent supply.
• The Satsuma CompanycoreStrategic or Co-development PartnerPartnership of grower/packer/shippers of fine citrus across the Southeastern US. Genuine Georgia partnered with local citrus growers to open The Satsuma Company, the premier grower/packer/shipper of fine citrus. Brands include Southern Juicys and Southern Sassies.
• Pecan NationcoreOEM/ Whitelabel/ Licensing PartnerAmerica's first Pecan-only snack nut brand created by Genuine Georgia. The brand focuses on spreading the word about pecans as the perfect anytime, anywhere healthy snack.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Georgia Pecan Company: Georgia Pecan is a regional pecan grower and processor headquartered in the Southeast. Operates in the same regional category as Genuine Georgia's pecan portfolio and shares a Georgia base.

Direct peers

• Bee Sweet Citrus: Bee Sweet is a California-based citrus grower/packer/shipper with branded mandarins and navels. Directly comparable to Genuine Georgia's Satsuma Company partnership for branded citrus retail supply.
• Blue Diamond Growers: Blue Diamond is a grower-owned almond cooperative that sells branded and value-added nut products across retail and D2C channels. Mirrors Genuine Georgia's cooperative structure and branded nut line (Pecan Nation, Elliot Pecans).
• Sunsweet Growers: Sunsweet is a grower cooperative that markets branded dried fruit (prunes, apricots) nationally. Its cooperative-to-brand model parallels Genuine Georgia's grower partnership structure and branded retail play.
• Fisher Nut Company: Fisher is a pecan processor/marketer with branded and bulk pecan SKUs across retail and foodservice. Comparable line of business to Genuine Georgia's Elliot Pecans and Pecan Nation products.
• Stemilt Growers: Stemilt is a multi-generation family tree-fruit grower and marketer of apples, pears, and cherries. Comparable to Genuine Georgia as a vertically aligned grower/marketer with branded fresh stone-fruit and tree-fruit offerings.
• Wawona Frozen Foods: Wawona is a leading stone-fruit (peach) processor and marketer supplying retail and foodservice. Comparable to Genuine Georgia's branded peach supply chain into major retail grocers.
• Driscoll's: Driscoll's is the leading branded fresh berry marketer that operates through a grower cooperative model, similar to how Genuine Georgia organizes growers under a single consumer brand. Both companies monetize provenance and grower relationships into premium retail shelf positioning.

Broad incumbents

• Halos / The Wonderful Co. (mandarins): Halos is a leading branded mandarin/clementine program backed by The Wonderful Company. Comparable to Genuine Georgia's Southern Juicys/Southern Sassies Satsuma mandarin brands at the retail branded-citrus shelf.
• Wonderful Pistachios & Almonds: Wonderful (Roll Global) is a large-scale vertically integrated grower and branded marketer of pistachios and almonds. Overlaps with Genuine Georgia's branded tree-nut strategy (Pecan Nation), but at vastly greater scale and broader portfolio breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/7948351

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Genuine Georgia Group