TB Proof
TB Proof is a South African non-profit founded in 2012 that conducts tuberculosis advocacy, education, and stigma reduction by combining survivor storytelling with science. It serves TB-affected communities, healthcare workers, and community health workers, and operates primarily through donations and grants.
- Company typePrivate
- Founded2012
- HeadquartersPretoria, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What TB Proof does
TB Proof is a South African non-profit, non-governmental organisation (TB Proof NPC, registration 2015/121734/08) founded in 2012 by healthcare workers personally affected by tuberculosis. The organisation operates from Pretoria and is run by a team of 1-10 staff, the majority of whom are volunteers. TB Proof's mandate is to conduct tuberculosis advocacy, education, research support, and stigma reduction, combining survivor storytelling with scientific evidence — its stated approach is 'combining stories and science' — to drive TB policy reform in South Africa. Its beneficiaries are TB-affected communities (survivors, patients, and families), healthcare workers facing elevated occupational TB risk, community health workers, TB contacts and high-risk populations, and government health departments.
The organisation's core products are advocacy and training programmes rather than commercial technology. Key offerings include the 'Are You TB Proof?' online Infection Prevention and Control (IPC) training tool — developed with the Council for Scientific and Industrial Research and the National Department of Health, with over 10,000 South African healthcare workers trained — the TB Stigma Project (2020-2025, partnered with Stellenbosch University), the Community Health Worker (CHW) TB Champions Programme, TB Preventive Therapy advocacy, and the 'Not Deaf or Dead' all-oral drug-resistant TB treatment campaign. Strategic partnerships include the World Health Organization (External Review Group for 2019 TB IPC guidelines), Stop TB Partnership, ARASA, the Western Cape Department of Health, and academic institutions including the University of Pretoria, University of Stellenbosch, and University of the Free State. A landmark outcome was South Africa's 2018 decision to replace injectable TB drugs with oral bedaquiline, an advocacy effort TB Proof helped drive through the #MyPatientsChoice Pledge.
TB Proof's revenue model is donations-and-grants led. The organisation is PBO-registered (924 3555 191) and accepts project-coded donations (General, CHW TB Champions, #UnmaskStigma Campaign, TB IPC Training, all oral DR-TB, Latent TB Treatment) via PayFast, alongside monthly recurring donations. Supplementary revenue streams include membership subscriptions (Core and Wider Group) and merchandise sales (T-shirts at R120 each, sold domestically via third-party courier). The go-to-market motion is community-led: peer support, survivor storytelling, training workshops, radio interviews, school outreach, TB hackathons, and World TB Day events. Distribution is South Africa-centric, with no disclosed international expansion.
TB Proof firmographics
Firmographics- Name
- TB Proof
- Legal name
- TB Proof NPC
- Website
- https://tbproof.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TB Proof is a South African non-profit founded in 2012 that conducts tuberculosis advocacy, education, and stigma reduction by combining survivor storytelling with science. It serves TB-affected communities, healthcare workers, and community health workers, and operates primarily through donations and grants.
- Ownership category
- akta.pro rank
TB Proof industry classification
Industry- Product category
- Public Health Advocacy Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Disease-Specific Global Initiatives (HIV/TB/Malaria/NTDs) (HLAJAOAE)
- akta.pro secondary industries
- Infection Prevention, Antimicrobial Stewardship & Infection Control CDS (HLACAGAK), Compliance, Safety & Regulatory eLearning Content (EDAGAEAF)
Keywords
Where TB Proof is headquartered
LocationHeadquarters
- HQ city
- Pretoria
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
TB Proof business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Grants: TB Proof receives financial support through donations from individuals and organizations. They are PBO registered (PBO number: 924 3555 191) and can issue Section 18A receipts for tax-deductible donations up to 10% of income tax.
- Merchandise Sales: Sale of T-shirts featuring TB Proof messaging (Zero Stigma and Use My Voice designs) at R120 per shirt.
- Membership: Core Group and Wider Group membership with terms of reference and code of conduct.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | General donation options |
| Unit Pricing | Pay-as-you-go | T-shirt merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
TB Proof product offering
Product offeringCore offering
TB Proof conducts tuberculosis advocacy, education, training, and stigma reduction initiatives aimed at ending the TB pandemic in South Africa. It delivers the 'Are You TB Proof?' online training tool for healthcare workers, advocates for all oral drug-resistant TB treatment and TB Preventive Therapy access, and runs community-led programs such as CHW TB Champions and the TB Stigma Project.
Product overview
TB Proof is a non-profit, non-governmental organization focused on tuberculosis advocacy in South Africa. The organization does not operate a unified technology product but rather offers a portfolio of advocacy programs, training tools, and educational resources. Core offerings include the 'Are you TB Proof?' online training tool for healthcare facilities, TB Awareness Videos featuring survivor stories, and various advocacy campaigns addressing TB stigma, drug-resistant TB treatment, preventive therapy, and infection prevention control. These programs work together to build advocacy capacity among TB-affected communities, mobilize resources for TB prevention, destigmatize TB through education, and advocate for safe healthcare environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Are You TB Proof? Online Training Tool Online training package including facilitator's guide, participant worksheet, and quiz for conducting TB Infection Prevention and Control (IPC) sessions at healthcare facilities. Targets healthcare workers and IPC training coordinators.
- CHW TB Champions Program Program developing community health worker advocates who promote implementation of TB care policies and serve as a network for CHWs to advocate for their needs.
- TB Stigma Project Community engagement initiative combining personal storytelling, hackathons, TB champion training, and public education campaigns to reduce TB stigma through evidence-based strategies.
- TB Preventive Therapy Advocacy Advocacy campaign focused on improving access to TB Preventive Therapy (TPT) for at-risk populations through policy engagement, community awareness, and demand creation.
- All Oral Drug-Resistant TB Treatment Advocacy Advocacy campaign 'Not Deaf or Dead – A Third Choice' calling for replacement of injectable TB drugs with safer, more effective oral treatment options.
- TB Awareness Videos Educational video content featuring TB survivors, advocates, and healthcare workers discussing TB prevention, testing, preventive therapy, and stigma reduction.
- Educational Resources and Publications Research publications, TB Questions and Answers, community toolkits, and informational materials about TB in multiple languages for various audiences.
Quantifiable outcome
- Over 10,000 healthcare workers trained in TB IPC
- +2 more outcomes
Companies that use TB Proof
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
TB Proof technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TB Proof partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and supporting.
- World Health Organization (WHO)coreTB Proof members participated as part of the international External Review Group for the WHO 2019 guidelines on TB IPC and provided input for the 'Stop TB Partnership Key Populations Brief: Health Care Workers'.
- Western Cape Department of HealthcoreCollaboration on TB Preventive Therapy advocacy, IEC material co-development in three languages, and co-hosting TB Imbizo events with over 130 stakeholders.
- Stellenbosch UniversitycoreResearch partnership since 2020 to study TB stigma in Khayelitsha, working with people diagnosed with TB, TB survivors, caregivers, and health workers.
- AIDS and Rights Alliance for Southern Africa (ARASA)majorPartnered to develop Position Statement on Occupational TB in SA Healthcare Workers, signed by 130 individuals and organisations.
- Council for Scientific and Industrial Research (CSIR)supportingCollaboration on development of training videos for health workers about occupational health and infection control.
- Medical Schools and Hospitals (South Africa)corePartnership with medical schools and hospitals throughout South Africa including University of the Free State, University of Pretoria, and University of Stellenbosch to make health facilities TB Proof.
- Stop TB PartnershipmajorParticipation in international TB hackathons and coordination on key populations brief for health care workers.
- National Department of HealthcoreAdvocacy for National Strategic Plan (NSP) for HIV, AIDS, STIs, and TB (2023-2028) implementation; engagement on TPT policy guidelines.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
TB Proof competitors and assessment
Company assessmentDirect peers
- Treatment Action Group (TAG): US-based advocacy organisation focused on HIV, TB, and hepatitis C policy and research. TAG is highly comparable to TB Proof in mission (evidence-based advocacy driven by affected communities), use of scientific research to drive policy, and reliance on grants and donations.
- AIDS and Rights Alliance for Southern Africa (ARASA): Southern African regional advocacy partnership focused on HIV, TB, and human rights. TB Proof has a documented partnership with ARASA on the Occupational TB position statement, making them a direct operating peer in the regional TB and rights advocacy space.
- We Are TB (United States): US-based network of TB survivors, patients, and advocates providing peer support and policy advocacy. Highly comparable to TB Proof's survivor-led advocacy and storytelling model, though operating in a different country context.
- Stop TB Partnership: UN-hosted international partnership coordinating TB stakeholders, including community, rights, and gender activities. TB Proof has directly engaged with Stop TB Partnership on key populations briefs and TB hackathons, making it a close operating peer.
- TB Alert UK: UK charity focused on TB awareness, patient support, and advocacy in high-burden countries. Comparable to TB Proof in combining survivor/patient engagement, awareness campaigns, and advocacy on TB policy in a single non-profit structure.
- KNCV Tuberculosis Foundation: Netherlands-headquartered NGO dedicated to TB elimination through technical assistance, capacity building, and advocacy. Comparable to TB Proof in training-oriented programmatic model, focus on TB IPC, and partnerships with National TB Programmes in high-burden countries.
- RESULTS UK / RESULTS US: Advocacy organisations that lobby governments and multilateral institutions on TB, HIV, and poverty. Comparable to TB Proof in their champion-style grassroots advocacy model and sustained engagement with Global Fund replenishment processes.
- Global Coalition of TB Activists (GCTA): Global network of TB-affected community activists. Directly comparable to TB Proof's CHW TB Champions and survivor storytelling approach, and overlapping with TB Proof on advocacy at high-level events like the Global Fund Replenishment.
Broad incumbents
- Médecins Sans Frontières (MSF) Access Campaign: MSF's Access Campaign advocates for affordable TB diagnostics and treatment, including DR-TB. Comparable to TB Proof on the all-oral DR-TB advocacy front but operating with significantly larger resources and a broader disease portfolio.
- Partners in Health (PIH): Large global health non-profit delivering TB care and treatment in resource-limited settings, with embedded research. Overlaps with TB Proof on TB advocacy and policy but operates at much larger scale and across multiple diseases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TB Proof social profiles
Digital presenceTB Proof financial estimates
Financial estimateRevenue estimate
Valuation estimate
TB Proof leadership team
Management profileNumber of profiles
Profiles5 records
TB Proof funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TB Proof M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TB Proof
What does TB Proof do?
TB Proof conducts tuberculosis advocacy, education, training, and stigma reduction initiatives aimed at ending the TB pandemic in South Africa. It delivers the 'Are You TB Proof?' online training tool for healthcare workers, advocates for all oral drug-resistant TB treatment and TB Preventive Therapy access, and runs community-led programs such as CHW TB Champions and the TB Stigma Project.
Is TB Proof a public or private company?
TB Proof is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TB Proof founded?
TB Proof was founded in 2012. It employs 1 to 10 people.
Where is TB Proof based?
TB Proof is headquartered in Pretoria, South Africa, in the Africa region.
How does TB Proof make money?
Three revenue lines are on record. Donations and Grants are the primary driver. The others are merchandise Sales and membership.
Who are TB Proof's main competitors?
Direct peers on record are Treatment Action Group (TAG), AIDS and Rights Alliance for Southern Africa (ARASA), We Are TB (United States), Stop TB Partnership, TB Alert UK, KNCV Tuberculosis Foundation, RESULTS UK / RESULTS US and Global Coalition of TB Activists (GCTA). Broad incumbents are Médecins Sans Frontières (MSF) Access Campaign and Partners in Health (PIH).
Does TB Proof have an API?
No public API is recorded for TB Proof.
What industry is TB Proof in?
TB Proof's product category is Public Health Advocacy Services. Its primary akta.pro industry code is HLAJAOAE, Disease-Specific Global Initiatives (HIV/TB/Malaria/NTDs), with a secondary code of HLACAGAK, Infection Prevention, Antimicrobial Stewardship & Infection Control CDS. Its NAICS code is 611710 and its SIC code is 8200.