Steel Solar & Electrical

What Steel Solar & Electrical does

Steel Solar & Electrical (legal entity Steel Electrical Limited) is a privately held, founder-led solar and electrical services company headquartered in Henderson, Auckland, New Zealand, founded in 2008 by Jarrod Steel. The company designs and installs grid-tied, off-grid, and hybrid solar PV systems for residential homeowners, commercial businesses, agricultural operations, and remote off-grid properties across Auckland and adjoining regions, and supplements installations with Tesla Powerwall battery storage (as a Tesla Certified Installer) and EV charging infrastructure. Core technology relies on third-party solar hardware (panels, inverters, mounting) and Tesla battery storage paired with custom system design from in-house Master Electricians.

The business model is a direct-to-customer field sales and installation model with no third-party resellers. Revenue is generated from one-time solar installation projects, professional services billed at hourly rates (tradesperson $97.20/hr, apprentice $68-$78/hr, plus a $180 minimum service fee and after-hours premiums), and project-based EV charging and electrical fitouts. Pricing for solar systems is quote-based following a free site assessment, with financing facilitated through partnerships with ANZ, Westpac, BNZ, Kiwibank, and NZHL.

The company holds Master Electricians and SEANZ memberships, a SiteWise Green score above 75%, and has installed over 1,000 solar systems in the past seven years. Its marketing is content-driven via a blog, free consultations, and word-of-mouth referrals. The company does not disclose revenue, has not raised institutional funding, and operates as a regional services business with no disclosed expansion beyond the Auckland region.

Name

Steel Solar & Electrical

Legal name

Steel Electrical Limited

Website

https://steelelectrical.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Steel Solar & Electrical is an Auckland-based, founder-led solar PV installer and Master Electrician firm serving residential, commercial, farm, and off-grid customers across Auckland and adjoining regions in New Zealand with grid-tied, off-grid, and hybrid solar systems, Tesla Powerwall battery storage, and EV charging installations.

Ownership category

akta.pro rank

Product category

Solar Installation and Electrical Services

NAICS

Power and Communication Line and Related Structures Construction (237130)

SIC

Electrical Work (1731)

akta.pro industry

PRIMARYEUAMABAB

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Solar Energy (PV, CSP, Rooftop & Utility-Scale)

SECONDARYIMADAFAO

Solar Roofing & Roof-Mounted PV Systems

Industrials, Manufacturing & Construction/Building Materials & Products/Roofing Materials & Systems

SECONDARYEUACAGAC

PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations)

Energy, Utilities & Environment/Electric Power Generation/Solar Power Generation (Utility-Scale PV & CSP)

SECONDARYEUAMABAE

Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Solar Energy (PV, CSP, Rooftop & Utility-Scale)

Keywords

• Solar panel installation
• Battery storage systems
• Residential electrical services
• Commercial electrical services
• EV charging infrastructure

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Solar System Installation: One-time installation of solar PV systems including panels, inverters, mounting equipment, and optional battery storage. Revenue generated from equipment procurement and professional installation services.
2. Electrical Services: General electrical services for residential and commercial properties including repairs, maintenance, new builds, and wiring. Charged at hourly rates plus service fees.
3. EV Charging Installation: Installation of electric vehicle charging stations for homes and businesses.
4. Service Callouts: Minimum service fee of $180 + GST for first 30 minutes on-site, plus hourly rates for technicians ($97.20/hr) and apprentices ($68.40-$78.50/hr).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Steel Solar & Electrical designs, supplies, and installs solar photovoltaic (PV) systems in grid-tied, off-grid, and hybrid configurations for residential, commercial, and agricultural properties in Auckland. The company also installs Tesla Powerwall battery storage and EV charging stations, and delivers general residential and commercial electrical services (wiring, fitouts, repairs, maintenance) along with energy management consulting.

Product overview

Steel Solar & Electrical is a solar installation and electrical services company offering a comprehensive portfolio of energy solutions. Their core offerings include three types of solar power systems (Grid-Tied, Off-Grid, and Hybrid) paired with Tesla Powerwall battery storage solutions. The company provides EV charging infrastructure installation, residential and commercial electrical services, and energy management consulting through their 'Electrical Intelligence' program. They also offer financing assistance and online tools like home energy calculators. The product lineup is structured around solar installations as the primary offering, supported by battery storage add-ons, electrical services, and financial planning tools to provide end-to-end sustainable energy solutions for homes and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Grid-Tied Solar Power Systems Solar PV systems connected to the main electricity grid that feed excess generation back to the grid for credits or payments; designed for residential properties seeking cost-effective self-consumption and strong ROI.
• Off-Grid Solar Power Systems Self-contained (stand-alone) solar power systems that produce and store electricity independent of the grid; intended for remote properties where grid connection is expensive or unavailable.
• Hybrid Solar Power Systems Combined grid-tied and battery storage systems that store excess solar energy for use when the sun is not shining; can reduce grid dependence by 70–95% and provide backup power during outages.
• Tesla Powerwall Battery Storage Tesla Powerwall 2 and 3 energy storage units (13.5 kWh capacity, 5 kW continuous / 7 kW peak output) installed as a certified Tesla partner; stores excess solar energy for nighttime use or outages with app-based monitoring and control.
• EV Charging Infrastructure Installation Installation of electric vehicle charging stations for homes and businesses, supporting reliable and efficient EV charging as part of a greener transport ecosystem.
• Farm Solar Power Solar power solutions tailored to agricultural operations, designed to power farm buildings such as milking sheds, cool stores, and workshops.
• Residential Electrical Services Comprehensive home electrical services performed by Master Electricians, including electrical safety checks, wiring for new home builds, and general residential electrical work.
• Commercial Electrical Services Electrical services for commercial offices and buildings, including office and shop fitouts, preventative maintenance, repairs, and wiring work.
• Energy Management Consulting Energy-saving audits for businesses that include building assessments, identification of energy reduction opportunities, cost-benefit analysis, and quarterly or monthly monitoring.
• Electrical Intelligence Program A comprehensive 4-step Sustainable Energy Solution designed by Master Electricians that covers energy generation, storage, control, and innovation for residential and commercial customers.
• Solar Power Funding Assistance Advisory service connecting customers with bank financing options (ANZ Good Energy Home Loan, Westpac Warm Up Loan, BNZ Green Home Loan Top-Up, Kiwibank and NZHL subsidies up to $2,000) to fund solar installations.

Quantifiable outcome

• Grid dependence reduction of 70-95% with hybrid systems
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Master Electricians New ZealandcoreStrategic or Co-development PartnerIndustry association membership demonstrating commitment to electrical excellence through rigorous training, substantial experience, and adherence to professional standards. Team of Master Electricians under Jarrod Steel's leadership showcases expertise and innovation.
• SEANZ (Sustainable Energy Association New Zealand)coreStrategic or Co-development PartnerIndependent industry organization promoting sustainable energy. As members, Steel Solar adheres to ethical standards, collaborates with industry peers, and contributes to advocacy for responsible renewable energy solutions in New Zealand. Required for certain bank financing applications.
• Tesla (Powerwall Certified Installer)coreTechnology or IntegrationAuthorized installation partner for Tesla Powerwall energy storage systems. Completed specific training from Tesla ensuring expertise to properly install, configure, and maintain Tesla Powerwall units.
• SiteWiseminorOthersIndependent health and safety audit system. Steel Solar earned a SiteWise Green score of over 75%, demonstrating strong commitment to health and safety through proven systems and processes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Solargain: Solargain is a large Australian residential and commercial solar installer with a trans-Tasman presence. While primarily Australian, it represents the type of scaled national installer that could pressure NZ regional operators like Steel Solar as the market matures.

Broad incumbents

• Vector Limited: Vector is one of New Zealand's largest energy infrastructure companies and operates solar, battery, and EV charging offerings through its Vector Energy Solutions arm. It is a broad incumbent competing with Steel Solar in residential and commercial distributed energy across the Auckland region.
• Meridian Energy: Meridian is New Zealand's largest renewable energy generator and an established retail electricity provider. Its scale and brand allow it to compete with Steel Solar in commercial solar and battery installations, particularly for sustainability-focused corporate customers.
• Genesis Energy: Genesis Energy is a major NZ energy retailer with renewable generation assets and an expanding distributed energy services portfolio. It competes with Steel Solar for commercial solar and energy management contracts across the country.
• Contact Energy: Contact Energy is a large NZ electricity generator and retailer with growing renewable energy offerings. Its brand and balance sheet allow it to compete with Steel Solar in commercial-scale solar and battery projects.

Others

• SolarEdge: SolarEdge is a leading global supplier of solar inverters, power optimizers, and monitoring systems used in commercial and residential solar installations. It supplies equipment to Steel Solar and competes with other inverter brands in the same installs.
• Enphase Energy: Enphase is a major global supplier of microinverters and battery storage systems widely used in NZ residential solar installations. It is a key equipment supplier to Steel Solar and similar installers, and a direct competitor in the underlying MLPE technology market.

Emerging players

• Tesla Energy: Tesla manufactures the Powerwall battery products that Steel Solar installs and is also a global solar roof and PV provider. Tesla is both a key supplier and a potential competitor for premium residential solar and storage customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SteelElectrical
• LinkedInlinkedin.com/company/steel-solar-electrical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steel Solar & Electrical