Sogena
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sogena does
SOGENA (Société d'Organisation et de Gestion d'Evènements Navals) is a privately held, Paris-based event organization company that operates the world's leading naval defense exhibition, EURONAVAL, and the biennial civil maritime trade show EUROMARITIME, alongside a portfolio of organized French national pavilions (Pavillons France) at approximately 10 international defence and maritime trade fairs annually. The company is structurally a subsidiary of GICAN (Groupement des Industries de Construction et Activités Navales), the French Marine Industry Group, and operates with the explicit mandate of promoting French naval and maritime industry internationally.
The company's product portfolio rests on three pillars: EURONAVAL, held at Paris Nord Villepinte (483 exhibitors from 30 countries, 150 official delegations, 26,000 professional visits, 1,250 B2B meetings in 2024); EUROMARITIME, the biennial blue-economy trade fair in Marseille (300 exhibitors, 5,183 visitors from 60 nationalities, 1,400 B2B appointments in 2024); and the Pavillons France overseas program, which federates French industrial presence at exhibitions in Brazil, Denmark, Italy, Greece, Malaysia, Philippines, Qatar, Saudi Arabia, Singapore, the Netherlands, and Vietnam. No proprietary technology platform is developed; the underlying capability is event operations, institutional coordination, and stakeholder matchmaking. Operations are supported by a core team of approximately 15 professionals spanning sales, communications, events, pavilions, institutional relations, and administration.
The business model is professional services-based, generating revenue through exhibitor participation fees, pavilion organizing fees, turnkey booth construction, market studies, and B2B meeting facilitation. Pricing is quote-based and not publicly disclosed. Distribution is sales-led and relationship-driven, with a dedicated B2B sales organization including a Deputy Sales Director, Sales Manager, Junior Sales Manager, and Sales Administration Officer. GTM targets French export-oriented industrials in naval construction, maritime equipment, port equipment, naval defense, and blue growth sectors, with cooperation agreements extending reach into land and aerospace defence through COGES/GICAT partnerships. Customer concentration is low given the broad exhibitor base across countries and sectors, though anchor biennial event cycles introduce revenue lumpiness.
Sogena firmographics
Firmographics- Name
- Sogena
- Legal name
- SOGENA - Société d'organisation et de gestion d'événements navals
- Website
- https://sogena-events.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sogena industry classification
Industry- Product category
- Trade Show & Exhibition Organization Services
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- akta.pro industry
- Pavilion & Country/Group Exhibit Build-OutsTravel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services
Keywords
Where Sogena is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Sogena business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Trade Show Organization: SOGENA organizes international trade fairs (EURONAVAL, EUROMARITIME) and charges exhibitor participation fees for booth space, networking events, and access to official delegations and B2B meetings.
- French Pavilions International: SOGENA federates French industry presence at approximately 10 international trade fairs through organized 'Pavillons France', offering turnkey exhibition stands, market studies, communication support, and networking events for participating French companies.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sogena product offering
Product offeringCore offering
SOGENA organizes international naval and maritime trade fairs — EURONAVAL (the world's largest naval defence exhibition, held in Paris), EUROMARITIME (a biennial civil maritime / blue growth fair held in Marseille), and the Pavillons France program (organized French national pavilions at approximately 10 international defence and maritime exhibitions worldwide). Services include turnkey exhibition stand construction, market studies, communication support, B2B meeting facilitation, and VIP/official delegation access for participating French companies.
Product overview
SOGENA (Société d'Organisation et de Gestion d'Evénements Navals) is a subsidiary of GICAN (French Marine Industry Group) that provides international promotion of the naval and maritime industry through three main offerings: EURONAVAL (the world's largest naval defense trade fair held in Paris), EUROMARITIME (a biennial civil maritime industry event), and Pavillons France (organizing French national pavilions at approximately a dozen international trade fairs across Brazil, Denmark, Italy, Greece, Malaysia, Philippines, Qatar, Saudi Arabia, Singapore, The Netherlands, and Vietnam).
Differentiator
Problem solved
Functional benefit
Products and services
- EURONAVAL The world's largest and oldest naval defence exhibition, held in Paris. EURONAVAL brings together political, military, and industrial decision-makers in the naval defence sector for four days of exhibitions, B2B meetings, conferences, and innovation showcases. It is targeted at naval defence manufacturers and state-navy buyers seeking international visibility and qualified buyer access.
- EUROMARITIME The biennial trade fair for blue growth industries, organized by SOGENA on behalf of GICAN. EUROMARITIME is the meeting point for the civil maritime sector, covering shipbuilding, maritime equipment, safety, marine environment, innovation, port services, and services to maritime operators, including the SEAnnovation innovation area.
- Pavillons France (French Pavilions) Program organizing French national pavilions at approximately 10 international defence and maritime exhibitions annually, providing turnkey exhibition stands, strategic positioning, market studies, country profiles, and networking events for participating French companies. Pavillons France is targeted at French industrial exporters in the naval, maritime, and defence sectors seeking international development.
Companies that use Sogena
Customer profileSegments4 records
Ideal customer profiles3 records
Sogena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sogena partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GICAN (Groupement des Industries de Construction et Activités Navales)coreGICAN is the French Marine Industry Group and parent organization of SOGENA. SOGENA operates as a subsidiary to ensure international promotion of the naval and maritime industry on behalf of GICAN.
- COGES (Groupement des Industries Françaises de Défense et de Sécurité Terrestres et Aéroterrestres)minorCOGES, a subsidiary of GICAT, organizes French Pavilions for land and aerospace defence exhibitions. SOGENA and COGES collaborate to provide comprehensive French pavilion coverage across different defence sectors.
- GICAT (Groupement des Industries Françaises de Défense et de Sécurité Terestres et Aéroterrestres)minorParent organization of COGES; related to SOGENA through the GICAN-GICAT industrial federation network in French defence and security industries.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sogena competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Sogena social profiles
Digital presenceSogena compliance and trust
Trust signalCompliance1 record
Sogena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sogena leadership team
Management profileNumber of profiles
Profiles15 records
Sogena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sogena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sogena
What does Sogena do?
SOGENA organizes international naval and maritime trade fairs — EURONAVAL (the world's largest naval defence exhibition, held in Paris), EUROMARITIME (a biennial civil maritime / blue growth fair held in Marseille), and the Pavillons France program (organized French national pavilions at approximately 10 international defence and maritime exhibitions worldwide). Services include turnkey exhibition stand construction, market studies, communication support, B2B meeting facilitation, and VIP/official delegation access for participating French companies.
Is Sogena a public or private company?
Sogena is a private company. It is classified as corporate owned and is currently operating.
When was Sogena founded?
Sogena was founded in -1. It employs 1 to 10 people.
Where is Sogena based?
Sogena is headquartered in Paris, France, in the Europe region.
How does Sogena make money?
Two revenue lines are on record. Trade Show Organization is the primary driver. The others are french Pavilions International.
Does Sogena have an API?
No public API is recorded for Sogena.
What industry is Sogena in?
Sogena's product category is Trade Show & Exhibition Organization Services. Its primary akta.pro industry code is THAHAHAD, Pavilion & Country/Group Exhibit Build-Outs. Its NAICS code is 561920.