Name

StageTec

Legal name

STAGETEC IBERICA S.L.

Website

https://stagetec.es

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Illescas

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. ECU Reprogramming Services: Core service offering reprogramming/remapping of vehicle ECUs with various stages (Stage 1, Stage Dynamic, Stage Pro, Prosetting, Stage Racing). Customers book appointments at the Illescas facility where vehicles undergo diagnosis, calibration, and Dynomag bench verification.
2. Hardware and Software Products: E-commerce sales of Flex programmers (Flex ECU/TCU programmers), Magicmotorsport software, Alientech KESS3 software, Dynomag Hub dyno systems, Thinkcar diagnostic tools, GYS battery chargers, and related accessories. Prices range from €50 to €55,900.
3. ECU File Service: Sale of ECU files for workshops including Stage 1, DPF/FAP removal, EGR deletion, AdBlue deletion, and DTC solutions with technical support.
4. Technical Training (Academy): Practical training courses for workshops covering Flex programming, oscilloscope diagnosis, electronic repair, ECU/TCU programming, and technical workshop management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

StageTec provides electronic engine control unit (ECU) and transmission control unit (TCU) reprogramming services across multiple performance tiers (Stage 1, Stage Dynamic, Stage Pro, Stage Racing, Prosetting) for high-end cars, motorcycles, and trucks. The company operates from a single facility in Illescas, Toledo, where every tuning outcome is validated on proprietary Dynomag Hub chassis dynamometers. It also operates an e-commerce storefront reselling Flex programmers, diagnostic tools, and Dynomag equipment, plus a StageTec Academy division delivering ECU file services and technical training to professional workshops.

Product overview

StageTec is a vehicle ECU reprogramming company offering a portfolio of services centered on its proprietary Dynomag dynamometer technology. The core offering consists of ECU reprogramming services at multiple performance levels (Stage 1, Stage Dynamic, Stage Pro, Stage Racing, Prosetting) that modify engine control unit mappings to increase power and torque, validated on Dynomag Hub chassis dynamometers. StageTec operates the StageTec Academy division providing ECU file services, technical training for workshops, and professional support. The company also operates an e-commerce shop (shop.stagetec.es) reselling third-party automotive programming tools including Magicmotorsport Flex devices, Alientech KESS3 protocols, Thinkcar diagnostic equipment, and related accessories. The Dynomag Hub product line (2DW and 4DW variants) represents the company's own measurement equipment used for performance validation.

Differentiator

Problem solved

Functional benefit

Brands

• StageTec Academy: ECU files, technical training, and professional support services for workshops, including Flex training, oscilloscope diagnosis, and ECU/TCU programming courses.

Products and services

• Stage 1 Reprogramming Entry-level ECU reprogramming service for cars, motorcycles, and trucks that optimizes engine management to increase power and torque while preserving drivability and reliability, validated on the Dynomag Hub dyno.
• Stage Dynamic Reprogramming Performance-oriented ECU calibration that emphasizes dynamic driving response, sharper throttle, and tailored power delivery characteristics.
• Stage Pro Reprogramming Advanced ECU reprogramming offering higher levels of customization and optimization, with adaptations to the specific motor and customer driving profile.
• Stage Racing Reprogramming Competition-focused ECU reprogramming delivering aggressive tuning parameters intended for racing and motorsport vehicles.
• Prosetting Calibration Professional-grade ECU calibration providing advanced settings and deep customization aimed at workshops and tuner professionals.
• ECU File Service Professional ECU file service supplying Stage 1, DPF/FAP removal, EGR deletion, AdBlue deletion, and DTC solutions along with technical support for automotive workshops reading, writing, and modifying control units.
• StageTec Academy Training division offering practical courses on Flex programming, oscilloscope diagnosis, electronic repair, ECU/TCU programming, and workshop management for automotive workshops and tuning professionals.
• Dynomag Hub 2DW Proprietary two-wheel-drive chassis dynamometer for measuring real-world vehicle power, torque, and behavior with comparable dyno curves, used to validate tuning results.

Quantifiable outcome

• Individual results: Audi RS6: +90 CV, +150 Nm; VW Golf Mk7 Stage 2: +72 CV, +160 Nm; BMW 335i: +54 CV, +120 Nm
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and major.

• TecnomocióncoreStrategic or Co-development Partner · 1 February 2023StageTec was founded in February 2023 as part of Tecnomoción Group. Tecnomoción is the parent company providing infrastructure and support for StageTec operations. Tecnomoción specializes in automotive electronics, diagnosis, and electronic repair, with facilities in Illescas, Toledo.
• Magicmotorsport Iberica / LATAMmajorTechnology or IntegrationMagicmotorsport is a key technology partner providing Flex ECU/TCU programming tools and software sold through StageTec. StageTec hosted a training session with Magicmotorsport Iberica's commercial representative Carlos Aragón Valenciano, covering Flex reprogramming solutions for automotive tuning.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cobb Tuning: North American performance electronics company selling Accessport tuning devices, ECU calibrations and hardware for Subaru, Ford, VW, Mazda, BMW. Comparable as both a tool/accessport vendor and a tuning service provider serving enthusiasts and workshops.
• Revo Technik: UK-based performance tuning company specializing in VAG (VW, Audi, SEAT, Skoda, Porsche) Stage 1/2/3 software, with global dealer network. Directly comparable in target vehicles, staged tuning product line, and B2B dealer/workshop distribution model.
• DTUK (Diesel Tuning UK): UK diesel and petrol tuning specialist selling plug-in tuning boxes and remap services, with global dealer network. Comparable business model of combining B2C remap services with B2B dealer distribution and standardized tuning packages.
• APR (Automotive Performance & Racing): US-based VAG performance specialist offering ECU software, hardware (intakes, exhausts) and dealer network. Comparable product portfolio (staged software tunes, dealer/installer network) and target customer (Audi/VW performance enthusiasts) to StageTec.
• EcuTek Technologies: UK-based ECU tuning software specialist offering custom remaps, race maps and dealer tools for Japanese and European vehicles. Closely comparable in service offering (ECU remapping, dyno-validated results, B2B file service) and target customer base (tuners and enthusiasts).
• Alientech: Italian manufacturer of ECU programming tools (KESS3, K-TAG) and protocols, which StageTec explicitly resells. Operates in the same ECU tuning market, sells comparable hardware/software to workshops, and runs its own training academy — direct overlap in product, customer base (professional workshops) and category.
• BimmerTech: BMW performance specialist offering coding, ECU tuning and retrofits direct to consumers, primarily shipping from the US/EU. Comparable as a BMW-focused performance tuning e-commerce and services business, with overlapping customer base in StageTec's documented BMW case studies.
• Magicmotorsport: Italian maker of the Flex ECU/TCU programmer that StageTec distributes and is a strategic partner with. Competes head-to-head in ECU programming hardware and supports overlapping tuners/workshops with file services and training — closest comparable in the tool-vendor layer.
• Mountune: Performance brand with deep Ford, VW and Focus RS tuning heritage, offering staged ECU calibrations, hardware and motorsport products. Comparable in staged tuning, premium positioning, motorsport crossover and direct-to-consumer plus dealer distribution.

Emerging players

• MHD Flasher: BMW-focused ECU tuning platform (mobile/tablet app + cable) with strong enthusiast community and broad B2C reach. Overlaps with StageTec in the BMW tuning niche and in mobile-first tuning delivery, but is software-only and lacks a dyno/measurement hardware layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@StageTec.Ib%C3%A9rica
• Facebookfacebook.com/StagetecIberica
• LinkedInlinkedin.com/company/stagetec
• Instagraminstagram.com/stagetec_

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StageTec