Southwest Conference Planners a DMC Network Company

What Southwest Conference Planners a DMC Network Company does

Southwest Conference Planners (SWCP) is a privately held destination management company (DMC) headquartered in Scottsdale, Arizona, with a regional office in Tucson, serving corporate clients planning events, meetings, conferences, and incentive travel programs across Scottsdale, Phoenix, Tucson, and Sedona. Founded in 1987 by Jim Lammy and operating for 38 years, the company delivers a full suite of six core service pillars — Design & Décor, Explore & Enrich (Tours & Activities), Transportation & Travel, Cultivate & Celebrate (Teambuilding), Entertain & Excite (Entertainment), and Sites & Surroundings (Venues) — backed by a premium vehicle fleet and a network of local Arizona vendors and venues.

The company's product surface is differentiated by a curated portfolio of 22+ event themes (including Western Remix, Modern Gatsby, Desert Chic, Starry Night, Organic Southwest, and Turquoise Southwest) executed at premier Arizona venues such as JW Marriott, the Phoenician, Camelback Inn, Desert Foothills, MIM, and Orpheum. As a member of the DMC Network — a member-owned collective of premier destination management companies spanning 75+ destinations across North America, Central America, and the Caribbean — SWCP extends its single-destination Arizona expertise into multi-destination program capability.

SWCP's business model is project-based professional services: revenue is generated through customized event programs priced via quote-based proposals captured through an online inquiry form and direct phone contact. The go-to-market is enterprise field sales targeting corporate meeting planners and incentive program buyers, with no public pricing tiers and no disclosed SaaS, software, or technology-product revenue. The company is founder-owned with no institutional investment or funding rounds disclosed. Following founder Jim Lammy's passing in September 2025, operations continue under a team of 20+ Arizona-based experts including long-tenured directors across Sales & Marketing, Administration, and Operations.

Name

Southwest Conference Planners a DMC Network Company

Legal name

Southwest Conference Planners

Website

https://southwestconferenceplanners.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Southwest Conference Planners is a privately held Arizona destination management company that plans and executes corporate events, meetings, conferences, and incentive programs across Scottsdale, Phoenix, Tucson, and Sedona for enterprise clients.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Incentive Meeting & Retreat Planning (Meeting-Focused) (THAHACAG)

akta.pro secondary industries

Meeting & Conference Planning & Coordination (HSACADAA), Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Destination management services
• Corporate event planning
• Meeting planning services
• Incentive travel programs
• Event design services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Destination Management Services: Professional services revenue generated through planning and executing corporate events, meetings, conferences, and incentive programs across Arizona. Services include design and décor, tours and activities, transportation, teambuilding, entertainment, and venue sourcing. Revenue is project-based, earned through customized program delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Southwest Conference Planners is a destination management company that plans and executes corporate events, meetings, conferences, and incentive travel programs across Arizona. Its six core service pillars are Design & Décor, Tours & Activities, Transportation, Teambuilding, Entertainment, and Venue Sourcing, delivered through in-house staff, an owned premium vehicle fleet, and a curated local vendor network. Programs are customized per client and supported statewide from offices in Scottsdale and Tucson.

Product overview

Southwest Conference Planners is Arizona's premier destination management company offering a comprehensive suite of event planning services across Scottsdale, Phoenix, Tucson, and Sedona. The company operates as a single unified service offering with six core service pillars: Design & Décor, Explore & Enrich (Tours & Activities), Transportation & Travel, Cultivate & Celebrate (Teambuilding), Entertain & Excite (Entertainment), and Sites & Surroundings (Venues). These core services are complemented by an extensive portfolio of 22 curated event themes/looks including 5 Cs of Arizona, Starry Night, Desert Beer Garden, Desert Farmers Market, Desert Jade, Outdoor Native Oasis, Western Remix, Blue & White, Modern Gatsby, Dancing In the Desert, Festival in the Desert, Industrial Desert Garden, Beer Wine Whiskey, Elements, Organic Southwest, Vibrant Upscale Garden, Whimsical White, Terracotta Southwest, Upscale Comedy Club, Desert Chic, Turquoise Southwest, and Pop. The company is powered by a fleet of premium vehicles and a network of local partners, serving corporate events, meetings, and incentive programs. As a proud member of the DMC Network, the company provides destination management services across 75+ destinations throughout North America, Central America, and the Caribbean through this collective.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Décor Creative design and décor services that curate ambiance and craft immersive, unforgettable evenings for corporate events across Arizona. Designed for meeting planners and corporate clients hosting galas, receptions, and themed functions.
• Explore & Enrich (Tours & Activities) Bespoke Arizona tours and immersive group activities including off-road desert adventures, river rafting, and cattle drives. Targeted at corporate groups seeking authentic local experiences during meetings and incentive trips.
• Transportation & Travel Ground transportation services for corporate groups using an owned fleet of premium vehicles including motorcoaches, minicoaches, Lincoln MKT, Lincoln Town Car, Mercedes Sprinters, and SUV Escalades. Designed for meeting planners needing seamless, reliable program logistics.
• Cultivate & Celebrate (Teambuilding) Corporate team building activities designed to encourage authentic connection, collaboration, and team growth. Targeted at HR, learning & development, and meeting planner buyers running corporate retreats and offsites.
• Entertain & Excite (Entertainment) Entertainment booking for corporate events ranging from traditional Southwestern bands to Cirque-style performances, including stilt walkers, duos, laser shows, and aerialists. Targeted at corporate event planners seeking distinctive Arizona-local entertainment.
• Sites & Surroundings (Venues) Venue selection and booking services across Arizona, including properties such as Desert Foothills barn, G Collection, MIM, and Orpheum, matched to group size, goals, and budget. Targeted at meeting planners sourcing venues for corporate events and incentive programs.

Quantifiable outcome

• 38 years of industry experience delivering memorable events

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DMC NetworkcoreStrategic or Co-development PartnerSouthwest Conference Planners is a proud member of the DMC Network—the meeting industry's only fully member-owned collective of premier destination management companies. The network spans 75+ destinations throughout North America, Central America, and the Caribbean, providing elevated local expertise, flawless execution, and complete confidence grounded in shared commitment to excellence and collaboration.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Eventive (formerly AlliedPRA): Eventive is a national DMC providing destination management and event services across the U.S., a direct competitor category to SWCP for multi-destination RFPs and enterprise account contracts.
• ACCESS Destination Services: ACCESS is one of the largest global DMC networks, operating across numerous U.S. and international destinations with a directly comparable corporate meetings, incentives, conferences, and events service model — a scaled competitor to SWCP's DMC Network membership offering.
• ConferenceDirect: ConferenceDirect is a global meeting planning and sourcing company helping corporate clients with site selection, contract negotiation, and event management — a broader but adjacent competitor targeting the same corporate meeting planner buyer that SWCP serves.
• PRA (now part of Omni Experiences): PRA is a leading global DMC and event experience agency offering destination management, event production, and incentive travel — overlapping directly with SWCP's meetings, incentives, and corporate event design business but at much larger scale.
• On Location Events: On Location is a premium experiential and DMC-style provider offering corporate hospitality, incentive travel, and event experiences — a comparable buyer-overlap competitor targeting high-end enterprise incentive programs.
• Hosts Global (now part of PRA/Omni): Hosts Global is a multi-destination DMC collective providing corporate event, meeting, and incentive services — directly comparable to the DMC Network's value proposition that SWCP leverages and a meaningful competitor for enterprise clients.

Others

• Encore (formerly PSAV): Encore is the largest event technology and production services provider, offering AV, staging, and event experience services — adjacent to SWCP's core offering rather than direct DMC competition, but frequently paired with or competing for the same corporate meeting spend.

Direct peers

• Destination Dynamics: Destination Dynamics is a U.S. DMC specializing in corporate meetings, incentives, and events across multiple destinations — comparable service scope and customer base to SWCP, with similar reliance on local expertise and vendor networks.
• Hello Arizona! Destination Management: Hello Arizona is an Arizona-based DMC providing destination management, event planning, and corporate program services across the same Scottsdale/Phoenix/Tucson/Sedona geography as SWCP — the most direct head-to-head peer.
• A2Z Events & DMC: A2Z is a regional DMC providing destination management and corporate event services in Arizona and other Southwest markets, making it a direct head-to-head peer for SWCP's local incentive and corporate meeting business.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Conference Planners a DMC Network Company