Solid & Bold E.u.

What Solid & Bold E.u. does

Solid & Bold GmbH is an owner-managed strategic branding and design agency headquartered in Salzburg, Austria, founded in 2015 by Serge Ritter-Höntzsch. The firm operates with an interdisciplinary team of 19+ specialists combining strategists, designers, storytellers, and analysts under a 'One Team to the Customer' model, delivering brand projects through a proprietary five-stage Brand Journey methodology (Brand Strategy → Brand Story → Brand Design → Brand Experience → Total Experience). Core service offerings are Brand Strategy, Brand Story, Brand Design, and Brand Experience, complemented by the Solid Brand Base cloud-based digital brand handbook platform and the Markenfit Workshop two-day entry product.

The business operates as a professional-services studio with custom all-inclusive flat-rate project pricing and multi-year contracts. Its customer base skews toward the DACH hospitality and hotel sector, with 20+ completed hotel and resort projects including ZillerSeasons, Hotel Neue Post Zell am See, Heilthermen Resort Bad Waltersdorf, and Burg Hotel Oberlech, alongside named clients in healthcare (Vivamayr, Kurapotheke), eyewear (Silhouette), publishing (Penguin Random House / Heyne Verlag), B2B technology (Fabasoft), and regional tourism (Niederösterreich Tourismus). Go-to-market is direct enterprise engagement supplemented by the Markenfit Workshop as a structured lead-conversion entry point.

Solid & Bold holds no external funding and is founder-controlled, having transitioned from a sole proprietorship (Solid & Bold e.U.) to a limited liability company (Solid & Bold GmbH, FN670300k). The firm has accumulated over 50 design awards since 2011, including German Design Award, iF Design Award, European Design Award (Gold 2023, Silver 2026), ADC*Europe Silver 2023, reddot 2011, and continuous Salzburger Landespreis recognition from 2016 through 2025. Geographic delivery spans Austria, the DACH region, and selected international projects (including the United States), executed from the Salzburg studio without disclosed satellite offices.

Name

Solid & Bold E.u.

Legal name

Solid & Bold GmbH

Website

https://solidbold.at

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Solid & Bold GmbH is an owner-managed Salzburg-based strategic branding and design agency with a 19+ person interdisciplinary team, serving DACH hospitality and mid-market enterprises through its proprietary Brand Journey methodology, Brand Strategy/Story/Design/Experience services, and the Solid Brand Base cloud platform.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Brand strategy services
• Brand identity design
• Hospitality branding
• Brand experience design
• Strategic design agency

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Branding Services: Comprehensive branding and design services including brand strategy, brand story development, brand design, and brand experience implementation. Projects are delivered as all-inclusive flat-rate deals based on scope and complexity, with no hidden costs. Pricing is customized for each client based on their specific needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Solid & Bold is a strategic branding and design agency that develops brands through an integrated four-stage approach combining brand strategy, brand story, brand design, and brand experience. The agency delivers projects through fixed interdisciplinary teams following the proprietary 'Brand Journey' methodology developed over more than 10 years, and serves primarily mid-market companies, hospitality businesses, and owner-operated brands in Austria and the DACH region.

Product overview

Solid & Bold is a strategic branding and design agency offering a holistic brand development approach through four interconnected core services: Brand Strategy, Brand Story, Brand Design, and Brand Experience. These services follow the company's proprietary 'Brand Journey' process model, guiding clients from initial strategy through storytelling, visual identity creation, and finally implementation across touchpoints. The company also offers the Solid Brand Base as a cloud-based digital brand handbook for ongoing brand management, and the Markenfit Workshop as an entry-level two-day intensive format for companies beginning their brand development journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy
• Brand Story
• Brand Design
• Brand Experience
• Solid Brand Base
• Markenfit Workshop

Quantifiable outcome

• Brand creates strong guest appeal and emotional connection leading to customer loyalty

Named customers18 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Gregor WöcklminorImplementation/ SI/ Consulting PartnerInterior architect providing spatial design expertise for projects requiring integrated interior and brand design solutions.
• Michael KönigshoferminorImplementation/ SI/ Consulting PartnerPhotographer providing professional photography services for brand projects, photo shoots, and case documentation.
• Sebastian Kurz-Thurn-Goldenstein (UX Tollerei)coreTechnology or IntegrationProgrammer and web developer providing UX design and web development services for digital brand touchpoints and websites. Collaborated on projects including Pyramids in Florida.
• Matthias de CilliaminorImplementation/ SI/ Consulting Partner3D Artist and Motion Designer providing motion graphics and animation services for brand expressions.
• Philipp WaldhauserminorImplementation/ SI/ Consulting PartnerCinematographer and film producer providing video production services for image films and motion content.
• Design AustriaminorGTM or Marketing PartnerProfessional association for design in Austria. Listed as a partner organization for networking and industry recognition.
• INIT – Initiative Corporate DesignminorGTM or Marketing PartnerInitiative for corporate design in Austria. Professional network and partnership for industry standards and best practices.
• Österreichische Hoteliervereinigung (ÖHV)coreGTM or Marketing PartnerAustrian Hotelier Association. Solid & Bold is a member and is recognized for hospitality branding expertise. The ÖHV partnership provides industry recognition and networking in the hospitality sector where Solid & Bold has completed over 20 projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Strichpunkt: Stuttgart/Munich design and brand agency with strong corporate design and editorial capabilities. Similar positioning as a brand-focused German studio competing for premium branding mandates.
• Kolle Rebbe: Hamburg-based creative brand and design agency with integrated strategy, storytelling, and design capabilities. Comparable in integrated service model and award-winning positioning in the German market.
• Studio Bruch: Vienna-based design and branding studio working across brand identity, editorial, and digital. Comparable Austrian design peer with similar size and premium positioning.
• KMS TEAM: Munich-based brand consultancy known for integrated brand strategy and corporate design work for premium and enterprise clients across DACH. Directly comparable in service mix, scale, and client profile.
• moodley Brand Identity: Austrian brand strategy and identity agency headquartered in Graz with a similar integrated approach across strategy, design, and storytelling. Closest geographic and offering peer, also serving premium Austrian and DACH clients.

Broad incumbents

• Serviceplan Group: Munich-headquartered independent agency group with deep brand, design, and digital capabilities across DACH. Significantly larger but competes for integrated branding engagements with premium German clients.
• Superunion (formerly Brand Union): Global brand agency within WPP offering brand strategy, identity, and experience design. Directly competes for enterprise brand transformation mandates including hospitality and travel.
• MetaDesign: Berlin-headquartered brand and design consultancy with global footprint, part of the Publicis network. Larger incumbent offering overlapping brand strategy and design services to enterprise clients worldwide.
• Landor & Fitch: Global brand consulting and design firm (WPP) with hospitality and luxury expertise. Operates at a much larger scale with overlapping brand strategy, identity, and experience services.
• FutureBrand: Global brand consultancy (Interpublic) with a dedicated hospitality practice. Larger incumbent competing for the same premium hospitality and travel branding mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/solidbold
• Instagraminstagram.com/solidandbold

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solid & Bold E.u.