What The Groove Global Llc does

The Groove Global LLC is an enterprise consultancy founded in 2024 and headquartered in McLean, Virginia, with a regional office in Tampa, Florida. The firm delivers four integrated service lines—Advisory Services (alignment workshops, assessments, change management, M&A roadmapping), Enterprise Technology Solutions (Workday HCM, Financial Management, Talent Intelligence, Student-centric technology, and Business & Data Intelligence), Application Managed Services (configuration, integration, release management, reporting, user adoption), and Product Development (Encore Apps and Workday Marketplace apps). Its technology stack is built around the Workday platform, supplemented by integrations with Databricks (data lakehouse), Eightfold (talent intelligence), Auditoria (financial AI), Equifax (verification), and OneSource Virtual. Proprietary assets include the Metronome Methodology (a six-step framework for application optimization grounded in human-centered design) and five Built on Workday applications distributed through the Workday Marketplace: Change Control Manager, GSA RateSync, T2200 Express, FlexFlow, and Orchestration Listener.

The company's revenue model blends professional services (advisory, implementation, and managed services engagements) with productized revenue from marketplace apps, delivered under multi-year contracts with custom project-based pricing. It serves seven primary verticals—federal government, state and local government, higher education, healthcare, professional services, nonprofit, and commercial—with named enterprise clients including Hallmark, Innovative Renal Care, Moog, Nayya, Ohio Living, Trintech, Pape-Dawson, and Ontario International Airport. Go-to-market is a consultative enterprise field sales motion augmented by channel partnerships with Workday, Databricks, and Eightfold, supported by event presence at Workday Rising and the Workday Federal Forum plus a content-driven demand generation engine (blog, webinars, case studies).

The firm was founded by practitioners who previously operated a global consulting organization serving over 1,000 clients across 20+ years, and it has reached 100 employees as of September 2025. It is privately held, founder-owned and bootstrapped with no disclosed institutional funding, and operates as a private LLC domiciled in Virginia. Security and culture credentials include SOC 2 Type II certification (achieved August 2025 with auditor A-Lign) and a 2026 Great Place to Work certification, with 100% of employees reporting positive workplace sentiment.

Name

The Groove Global Llc

Legal name

The Groove Global LLC

Website

https://thegroove.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

The Groove Global LLC is an enterprise consultancy that delivers Workday-centric advisory, implementation, managed services, and product development across federal/state government, healthcare, higher education, and commercial sectors, complemented by proprietary Workday Marketplace applications.

Ownership category

akta.pro rank

Product category

Enterprise Workday Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416), Computer Systems Design and Related Services (54151), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

akta.pro secondary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Enterprise Workday consulting
• Workday implementation services
• Managed services support
• Organizational change management
• Workday application development

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting and Professional Services: Advisory services, implementation services, managed services, and ongoing optimization support delivered by consultants with deep Workday and enterprise technology expertise.
2. Product Development and Marketplace Apps: Revenue from proprietary applications including Encore Apps and Workday Marketplace apps such as Change Control Manager, GSA RateSync, and T2200 Express.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Groove Global LLC is an enterprise consultancy that delivers advisory, technology implementation, managed services, and product development focused on the Workday platform. The firm serves federal, state, and local government, healthcare, higher education, professional services, nonprofit, and commercial organizations, and licenses proprietary Workday applications including Change Control Manager, GSA RateSync, T2200 Express, and FlexFlow via the Workday Marketplace.

Product overview

The Groove Global LLC is a modern enterprise consultancy offering a portfolio of professional services organized into four main practice areas: Advisory Services (strategy, change management, assessments, M&A roadmapping), Enterprise Technology Solutions (Business & Data Intelligence, Financial Management, HCM, Talent Intelligence), Application Managed Services (configuration, integration, release management, optimization), and Product Development (custom apps and Workday Marketplace solutions). The company's Workday Marketplace apps—Change Control Manager, GSA RateSync, T2200 Express, FlexFlow, and Orchestration Listener—extend the Workday platform with compliance, workflow, and governance capabilities. These products integrate with core Workday HCM, Financials, and the broader enterprise technology ecosystem including Eightfold, Databricks, and Auditoria. The offering is delivered through a consulting-led model combining strategic advisory with technical implementation and ongoing managed services.

Differentiator

Problem solved

Functional benefit

Brands

• Change Control Manager: A Built on Workday application that helps manage configuration changes with greater visibility and control.
• GSA RateSync
• T2200 Express
• FlexFlow

Products and services

• Enterprise Workday Consulting Services End-to-end Workday advisory, implementation, and managed services for federal, state, and local government, healthcare, higher education, nonprofit, professional services, and commercial organizations.
• Workday Managed Services Ongoing post-production Workday support, optimization, configuration governance, and operational managed services for clients after go-live.
• Organizational Change Management Organizational change management services supporting Workday adoption, end-user training, and stakeholder alignment for enterprise clients.
• Change Control Manager Proprietary Workday application that provides configuration governance and change management capabilities for Workday tenants, helping organizations track, approve, and audit system configuration changes.
• GSA RateSync Proprietary Workday application designed for federal government clients to synchronize General Schedule (GSA) pay rates and related compensation data within Workday HCM.
• T2200 Express Proprietary Workday application that automates the generation and management of Canadian T2200 tax forms for employees working from home, targeting healthcare and other employers with remote workforces.
• FlexFlow Proprietary Workday application supporting flexible workforce flows and configuration capabilities within the Workday platform.

Quantifiable outcome

• 100% compliance and accuracy for PBJ reporting
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WorkdaycoreStrategic or Co-development Partner · 1 May 2024Strategic partnership announced in May 2024 positioning The Groove as a consulting partner for business transformation with Workday. The partnership involves implementing, optimizing, and supporting Workday solutions across HCM and Financial Management platforms. The Groove has developed proprietary Built on Workday applications distributed through Workday Marketplace.
• DatabrickscoreTechnology or IntegrationIntegration partnership for data lakehouse deployments. The Groove supports Databricks implementations to supercharge Workday across industries, enabling organizations to build unified data architectures combining enterprise data with advanced analytics capabilities.
• EightfoldcoreTechnology or IntegrationIntegration partnership for talent intelligence and AI-powered talent acquisition. The Groove helps organizations integrate Eightfold with Workday to enhance recruiting, talent management, and workforce planning capabilities.
• OneSource VirtualminorImplementation/ SI/ Consulting PartnerMentioned in context of long-term care solutions where The Groove partners with OneSource Virtual and Workday to deliver unified workforce management solutions.
• A-LignminorOthersSecurity and compliance audit partner that conducted The Groove's SOC 2 Type II audit.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OneSource Virtual: Workday-focused BPaaS and managed services partner already named in The Groove's own partnership ecosystem; competes directly for Workday managed services and adjacent applications.
• RSM US: Mid-market consulting firm with an active Workday alliance serving middle-market and enterprise clients; similar scaling trajectory and Workday-led GTM.
• Crossvue: Boutique consultancy purpose-built around Workday HCM, Financials, and AMS — most directly comparable peer in service mix, partnership depth, and target buyer profile.
• Baker Tilly: Mid-market accounting and advisory firm with a dedicated Workday practice across HCM, Financials, and AMS — comparable size, vertical focus, and Workday-centric service lines.
• Slalom: Mid-size, regionally focused consultancy with one of the largest Workday practices and similar vertical-specialization narrative; closest direct mid-market analog to The Groove.
• Collaborative Solutions: Pioneering Workday-only consultancy (now part of Accenture) that historically competed head-to-head with Workday-focused boutiques; represents the acquisition/integration endgame for niche Workday SIs.
• Huron Consulting Group: Mid-size professional services firm heavily concentrated in higher education and healthcare — two of The Groove's primary verticals — with overlapping digital transformation and ERP advisory offerings.

Broad incumbents

• Deloitte: Big 4 firm with a large Workday practice serving enterprise transformation clients in federal, healthcare, and higher education — the same verticals The Groove targets.
• Accenture: Global systems integrator and the largest Workday implementation partner; competes across enterprise transformation including HCM and Financial Management where The Groove specializes.
• KPMG: Big 4 firm with significant Workday HCM/Financials advisory and implementation practice, frequently competing on enterprise digital transformation deals of the size The Groove pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/thegroove
• YouTubeyoutube.com/@TheGrooveConsulting
• LinkedInlinkedin.com/company/thegrooveglobal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Groove Global Llc