Tartaros Gonzalo Castello Sl

Name

Tartaros Gonzalo Castello Sl

Legal name

Tártaros Gonzalo Castello, SLU

Website

https://tartaric.com

Company type

Private

Founded year

1907

Operating status

Operating

Ownership category

akta.pro rank

Product category

Food Ingredient Manufacturing

NAICS

Sugar and Confectionery Product Manufacturing (3113), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Tartaric Acid & Tartrates (AFAJAGAF)

akta.pro secondary industries

Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB), Natural High-Intensity Sweeteners (Stevia, Monk Fruit, Thaumatin) (AFAJAAAH), Artificial High-Intensity Sweeteners (Aspartame, Sucralose, Acesulfame-K, Saccharin) (AFAJAAAI)

Keywords

• Tartaric acid derivatives
• Food ingredient manufacturing
• Cream of tartar
• Natural sweeteners
• Baking powders

Headquarters

HQ city

Novelda

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Retail: Direct-to-consumer sales of branded food ingredients and consumer products through official e-commerce store and Amazon marketplace across European countries
2. Product Sales - Bulk/B2B: B2B sales of tartaric acid and derivatives to food, beverage, wine, and pharmaceutical industries worldwide
3. Contract Manufacturing: Production, packaging, and distribution services for third-party brands, leveraging extensive experience in the sector

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Tártaros Gonzalo Castelló manufactures and distributes tartaric acid and derivatives (cream of tartar, natural Rochelle salt, baking powders, low sodium salts) and a sweetener portfolio (stevia, sucralose, saccharin, erythritol) for food, beverage, wine, and pharmaceutical manufacturers worldwide. The company also sells branded consumer products (instant iced tea sticks and sweetener sachets) directly to end users through its own e-commerce store and across multiple European Amazon marketplaces.

Product overview

Tártaros Gonzalo Castelló is a manufacturer specializing in tartaric acid and derivatives, serving the food, beverage, wine, and pharmaceutical industries. The company's product portfolio consists of two main lines: (1) bulk food ingredients including tartaric acid, cream of tartar, Rochelle salt, baking powders, low sodium salts, and various sweeteners (erythritol, saccharin, stevia, sucralose); and (2) retail consumer products including instant iced tea beverages (peach and lemon flavors) and packaged sweeteners. The company operates as a world leader in cream of tartar and natural Rochelle salt production, offering custom formulations, production, packaging, and distribution services for both their own brands and third-party brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Peach Iced Tea 15 Sticks Instant peach iced tea in 15 sachets, sugar-free and zero calorie, marketed under the Castelló Since 1907 brand for health-conscious consumers.
• Lemon Iced Tea 12 Sticks Instant lemon iced tea in 12 sachets, sugar-free and zero calorie, marketed under the Castelló Since 1907 brand for health-conscious consumers.
• Pack x3 Flavours Iced Tea 36 Sticks Assorted pack of three flavored iced tea varieties, 36 sachets total, sugar-free and zero calorie, sold under the Castelló Since 1907 brand.
• Natural Cream of Tartar Doypack 750g Natural cream of tartar (potassium bitartrate) used as a stabiliser and natural substitute for baking powder, supplied in 750g doypack packaging.
• Stevia 1-1 Bulk Jar 1kg Zero-calorie sugar alternative with 1:1 sweetness ratio to sugar, produced via the proprietary Single Crystal Fusion Process that fuses ingredients into a single crystal for natural, uniform flavor.
• Saccharin 102 Sachets Traditional low-calorie saccharin sweetener in 102 sachets, ideal for consumers seeking to reduce sugar intake without giving up sweetness.
• Sucralose 102 Sachets Zero-calorie sucralose sweetener in 102 sachets with zero net carbs, 10x sweeter than sugar, offering a flavor practically identical to sugar.
• Stevia 102 Sachets 1-8 Zero-calorie stevia sweetener in 102 sachets, 8x sweeter than sugar, produced via the proprietary Single Crystal Fusion Process for natural, uniform flavor.
• Tartaric Acid Tartaric acid products supplied in bulk for food, beverage, wine, and pharmaceutical industrial applications, including use as a stabilizer, leavening agent, antioxidant, acidification agent, flavor enhancer, and pH adjuster.
• Rochelle Salt Natural Rochelle salt (potassium sodium tartrate) supplied in bulk for food and industrial applications; the company is described as a world leader in natural Rochelle salt production.
• Baking Powders Baking powder products supplied for food preparation and baking applications in retail and bulk formats.
• Low Sodium Salts Reduced-sodium salt products supplied to health-conscious consumers and food manufacturers as part of the company's food ingredient portfolio.
• Erythritol Sugar alcohol sweetener product category offered by the company across retail and bulk channels.
• Stevia Sweetener Range Stevia sweetener range produced via the proprietary Single Crystal Fusion Process, supplied to food and beverage manufacturers and to retail consumers under the Castelló brand.
• Saccharin Sweetener Range Saccharin sweetener range supplied to food and beverage manufacturers and to retail consumers under the Castelló brand.
• Sucralose Sweetener Range Sucralose sweetener range supplied to food and beverage manufacturers and to retail consumers under the Castelló brand.
• Contract Manufacturing Services for Third-Party Brands Custom formulation, production, packaging, and distribution services offered to third-party brand owners in the food ingredient sector, leveraging extensive experience with the company's own branded products.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ingredion: Global ingredient solutions provider with sweetener and specialty food ingredient lines. Comparable as a broad-based supplier serving the same food and beverage customer base, though at much larger scale.
• AB Mauri: Global baking ingredient manufacturer (Associated British Foods subsidiary) supplying yeast, bakery ingredients, and improvers. Overlaps with Castelló's baking powder and food ingredient customers across industrial bakeries worldwide.
• Lesaffre: Global leader in yeast and baking solutions, with adjacent ingredients for baking, taste, and texture. Comparable to Castelló's baking powder and food ingredient business, though with a much larger fermentation platform.
• Tate & Lyle: Large global ingredient manufacturer with deep sweetener, acidulant, and food ingredient portfolio. Overlaps with Castelló's sweetener and acidulant offerings but at significantly larger scale and broader product breadth.
• Cargill: One of the world's largest food ingredient and agricultural product companies, with deep sweetener, acidulant, and specialty ingredient offerings. Indirect competitor in most of Castelló's product categories and a benchmark for global scale.

Direct peers

• PureCircle (Ingredion): Global stevia sweetener producer (now part of Ingredion) supplying food and beverage manufacturers. Closely comparable to Castelló's stevia line and directly competes in the natural high-intensity sweetener category.
• Jungbunzlauer: Swiss-headquartered producer of tartaric acid, citric acid, and other specialty food ingredients. Direct overlap with Castelló's core cream of tartar, Rochelle salt, and acidulant portfolio serving food, beverage, and pharma customers globally.
• Tarac Technologies: Australian specialist in tartaric acid recovered from wine grape waste, serving global food and beverage customers. Direct competitor in the same specialty acid category as Castelló's flagship products.
• Citrique Belge: Belgian citric acid and derivative producer (part of the Citrosuco/Sucocitrico network) producing food-grade acidulants. Comparable specialty acid manufacturer with overlapping customer base in food and beverage.
• Caviro Group: Italian wine cooperative and derivatives producer with a tartaric acid and grape-derived ingredients business. Comparable as a European, wine-derivative-focused supplier of tartaric acid and related co-products to food and beverage customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tartaric

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tartaros Gonzalo Castello Sl